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Lakers set final deadline to renew season tickets for May 19, NBA Draft Lottery is May 20. Coincidence?

Mar 30, 2014, 5:00 PM EDT

lakers draft lottery Getty Images

The Lakers are wrapping up one of their worst seasons in franchise history, and with a future full of uncertainty, the team appears to be taking no chances in terms of its season ticket sales.

L.A. has always had a waiting list for people to purchase season tickets, which is a product of the team’s long-standing success as well as its large market location. So it isn’t likely (at all) that they wouldn’t max out season ticket sales once again next year, despite how dreadful the past two campaigns have been.

But if any current customers were considering waiting to make their decision until the team’s first round draft position was revealed, the Lakers have made a move of their own to ensure that’s not possible.

We have obtained a copy of the renewal notice that was sent to current season ticket holders, and have excerpted the message from the team to its fans below — along with its drop-dead date to renew, which doesn’t at all appear to have been chosen by accident.

“On behalf of the entire Los Angeles Lakers family, I would like to thank you for your passionate support this year. This has been a tough season for all of us; however the support from our loyal fans has never wavered. While all of us can appreciate the unprecedented excellence and success we’ve experienced over the years, none of us are content simply resting on the laurels of our past achievements. Please know that our goal and our mission to deliver you a championship caliber team every year remains the same. We hope that you will be a part of the excitement once again.”

“The Final renewal deadline for your 2014-2015 Lakers Season Tickets is May 19, 2014.”

The NBA will hold its Draft Lottery on May 20.

Now, this may seem sinister on the surface, but in reality, it’s simply good business sense.

If the Lakers happen to land the number one overall pick in the draft, there will be a buzz around the team that will make selling tickets that much easier, and knowing exactly how many season ticket packages are available will help the marketing machine kick into high gear just as soon as that pick is announced.

It doesn’t matter much in the grand scheme of things, because again, the Lakers are likely to sell out of their allotment of season tickets regardless of how the lottery turns out. But just in case anyone on the alleged bandwagon was thinking about jumping off based on where the team drafts, the team has officially removed that as an option.

  1. eugenesaxe1 - Mar 30, 2014 at 5:18 PM

    No, that’s just silly. Lakers season tickets are a status symbol. They’d have no problem selling them all even if half of the current holders don’t renew; we know they won’t suck forever, and folks will want to be guaranteed to have them when they’re back near the top.

    • apkyletexas - Mar 30, 2014 at 6:16 PM

      It doesn’t matter who buys the tickets. Laker fans will still show up halfway through the second period, spend forty minutes on their cell phones, and then leave as soon as they realize they aren’t getting any free publicity from the kiss-cam.

    • kookiebuger - Mar 30, 2014 at 7:05 PM

      Not really with their high draft pick, cap space, and the biggest advantage over teams like the Bucks, they live in LA a desireable place to live.

      • spursareold - Mar 31, 2014 at 11:30 AM

        LA has no capspace. Kobe made sure of that.

  2. spyder9669 - Mar 30, 2014 at 6:39 PM

    It will literally be years before LA is relevant in the west again. They are too far behind a ton of teams and Kobe will be gone soon. Unless they are getting Lebron or Durant its over for them.

    • apkyletexas - Mar 30, 2014 at 10:00 PM

      Yup. A new Kobe-Shaq or Kobe-Gasol combo isn’t falling out of the sky. If they couldn’t do anything at all with Kobe-Howard, then it’s over.

  3. stadix093 - Mar 30, 2014 at 6:42 PM

    I just hope this means the people that never go to the games but buy as an investment are scared off. Maybe is real fans have a shot for once.

  4. unfly - Mar 30, 2014 at 7:15 PM

    MILF Watch

    • sportsfan18 - Mar 30, 2014 at 10:11 PM


      Do you know what the “M” stands for?

      Jeanie Buss does NOT have children… therefore, she CANNOT be a MILF…

      • sackofrice - Mar 31, 2014 at 12:34 AM

        she looks so young in that pic. i know this site uses “stock” photos that might be dated but damn. she looks good.

      • unfly - Mar 31, 2014 at 2:53 AM

        Every attractive woman over 40 is legally considered a MILF. It’s in the Constitution, look it up.

  5. R. Edmond - Mar 30, 2014 at 7:18 PM

    Lakers cant stop making headlines

    • sportsfan18 - Mar 30, 2014 at 10:07 PM

      for the wrong reasons…

  6. tuberippin - Mar 30, 2014 at 7:51 PM

    I just came here to look at Jeannie Buss.

  7. rodge1 - Mar 30, 2014 at 7:53 PM

    Most Laker fans have never even been to LA.

    • nickjackalson - Mar 31, 2014 at 6:52 AM

      LOL so true

  8. tomtravis76 - Mar 30, 2014 at 7:58 PM

    If you have ever had season tickets the team will beg and plead with you for awhile before the seats become open. Do you really think if Jack didn’t commit by the 19th the Lakers would offer his seats to another customer? If you have less then 3 years of continued buying then maybe they would think it over, but the renewal department won’t release them, it affects their numbers…and jobs. The battle between New season ticket reps and renewal/guest services wages on.

  9. lakerade - Mar 30, 2014 at 10:09 PM

    I guuuuuuess this counts as a blog post, way to mail it in.

  10. dedalus13 - Mar 31, 2014 at 2:40 AM

    Well, before coming up with the coincidence argument, I would be interested to know about the renewal deadline for all the other years the Lakers did not make the lottery… That sounds about just fair.

  11. 1historian - Mar 31, 2014 at 10:59 AM

    “Good business sense.”


    The look on Jeannie Buss’ face – “Take it or leave it, suckers.”

    She KNOWS they will take it – the suckers are still buying it.

    May the lakers get the last pick in the lottery.

    1 more thing – nobody can MAKE you buy those things.

    • spursareold - Mar 31, 2014 at 11:34 AM

      The lottery isn’t completely randomized. Only the top 3 spots are drawn. After that, it goes in reverse record order. As of right now, the Lakers are #6, and the worst they could do is #9, and only if they were incredibly unlucky and three teams from behind them jumped into the top 3 picks. They cannot fall to #14.

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