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Report: Rondo may leave Nike for Chinese company Anta

Sep 16, 2013, 5:14 PM EDT

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There was so much good stuff in the Boston Globe’s NBA column on Sunday we almost missed this (fortunately Matt at Eye on Basketball saw it):

Rajon Rondo could be leaving Nike for Chinese shoe company Anta.

Rajon Rondo has rehabilitated quietly from his torn right anterior cruciate ligament, but could make headlines off the court by potentially changing shoe companies from Nike to Anta, the Chinese company that nabbed former Celtic Kevin Garnett a few years ago.

This rumor has been floating around for a week or so now, but it seems to be gaining credence.

If true, this would be a great get for Anta. Rondo may not be a more recognizable name nationally than KG, but guards/wings are who sell shoes (for the most part). Plus, Garnett has one or two more seasons, Rondo is just 27.

What does Rondo get out of it? His own line of shoes and to be the face of the company. No, Nike never made a Rondo line. That said, I think Nike will be just fine.

  1. tigers182 - Sep 16, 2013 at 6:11 PM

    You can’t leave Nike for a shoe made in Asia! Oh wait…

  2. j0esixpack - Sep 16, 2013 at 6:17 PM

    This is bad news for the thousands of Vietnamese children depending on Nike to give them $.01 per hour to make the sneakers

    (but good news for the Chinese children earning $.10 an hour!)

    • jcmeyer10 - Sep 17, 2013 at 11:21 AM


  3. bosoxfan15 - Sep 16, 2013 at 7:27 PM

    Do the Chinese make knockoffs of their own products?

  4. fearthehoody - Sep 16, 2013 at 7:35 PM

    Under Armour is the new Nike

    • sportsfan18 - Sep 16, 2013 at 8:37 PM

      Not yet… They are billions and billions in profits behind Nike still… now maybe in 20 yrs, Under Armour will be the new Nike…

      Nike’s founder and owner is worth over 16 billion dollars himself…

  5. gmsalpha - Sep 16, 2013 at 11:24 PM

    Phil Knight is Da Man!

    Anta’s head honcho is 大慢 (Da4 Man4….BIG SLOW) in Chinese.

    This probably isn’t funny, even if you understand Mandarin. Oh well.

  6. badintent - Sep 17, 2013 at 12:39 AM

    Starbury knows the China market well , had his own line made there while he still played in NY. Tmac should join him there.

  7. florida727 - Sep 17, 2013 at 2:45 AM

    I laugh every time I see athletes like Rondo or Garnett or T-mac jump to some obscure, new shoe company for millions in endorsement income. Good for them, don’t get me wrong. Stupid for the shoe company that thinks I’m going to buy a pair of their shoes because Rondo freaking wears them! I may try them on if I like the style, but if they’re not comfortable, and well made, I wouldn’t actually BUY them. That’s why I’ve nevver owned Nike’s. They’re too narrow and uncomfortable. A standard Adidas or Reebok is far more comfortable for me. But like I said, if Rondo (or any other athlete) can get these idiots to pay them millions just to wear their shoe and take a few pictures in them, good for them. They’ll laugh all the way to the bank. And they should.

  8. sportsfan18 - Sep 17, 2013 at 5:12 AM

    Call it what it is…

    Rondo isn’t leaving Nike for Anta…

    Rondo would be leaving Nike for more money…

    I’d be very surprised if he left for less money…

    This new company would most likely give him his own shoe and he’d get a percentage of those sales in addition to a guaranteed yearly amount as well from them…

    I mean Rondo isn’t going to leave money on the table to leave Nike so he’s leaving for more money, period.

  9. jcmeyer10 - Sep 17, 2013 at 11:22 AM

    Can’t blame a guy for getting paid.

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