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Under Armour

  1. Video: Derrick Williams tells you where he is from

    Dec 1, 2011, 11:15 AM EDT

    Arizona v Connecticut

    Under Armour (which seems to be what the president wears when he plays hoop) learned a great lesson from Nike: Tell a good story in your commercials. This is the latest in their “Are You From Here?” ads and it features Minnesota’s Derrick Williams. Who is my early pick for rookie of the year (he…

  2. It’s gotta be the shoes! NBA lockout hurts shoe companies, too

    Oct 31, 2011, 12:02 PM EDT

    FW11_Rose2_PRFW_Hero_BLK_BLK

    Adidas has Derrick Rose as a matador. Nike is spotlighting that “basketball never sleeps.” They are both still marketing like there is no tomorrow. But while basketball may never sleep, the NBA is taking a nap right now. And that lockout could hurt major NBA shoe companies to the tune of $500 million if the…

  3. Video: New Under Armour ad speaks to hoops purist in us

    Oct 27, 2011, 11:36 AM EDT

    Atlanta Hawks v Chicago Bulls - Game Two

    There may be optimism, but there is still a lockout. I’m sick of writing about BRI splits and punitive luxury taxes. I miss basketball. So this new ad from Under Armour works for me right now. It features Brandon Jennings, Kemba Walker and Derrick Williams, but it’s the message that works. In that vein, I pass…

  4. Brandon Jennings summer internship blows yours away

    Aug 3, 2011, 7:55 PM EDT

    Milwaukee Bucks v Atlanta Hawks, Game 7

    Brandon Jennings has popped up at a couple East Coast Pro-Am runs this summer, but mostly he has been focused on his new internship. Of course, it’s a pretty sweet internship. Way, way better than the one you had at 21. Jennings is one of the star endorsers of Under Armour, and as an “intern”…

  5. Kemba Walker signs shoe deal with Under Armour

    Jul 5, 2011, 7:45 PM EDT

    NCAA Men's Championship Game - Butler v UConn

    Who knows when we are going to get to see Kemba Walker step out on the court in a Charlotte Bobcats uniform. But when he does, he’ll be wearing Under Armour shoes. Walker signed with the shoe manufacturer that is trying to gain a foothold in the Nike dominated basketball shoe market, according to Daren…

  6. Brandon Jennings gives everyone courtside pair of signature shoes

    Jan 8, 2011, 2:00 PM EDT

    Brandon Jennings shoes

    Because the people who can afford courtside seats are the ones who need more free stuff…. Brandon Jennings wanted celebrate being invited into the Dunk Contest and to say thank you to Bucks fans who have stuck with this team through a rough first part of the season — the Buck’s offense is the worst…

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