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The Decision

  1. LeBron has a new PR handler

    Feb 19, 2012, 2:04 PM EDT

    Sweat rolls down the face of Miami Heat's James during a break in play against Milwaukee Bucks in their NBA game in Milwaukee

    LeBron James is loathed by many, still. His negative PR is lessening as people begin to move on with their lives, but after last year,it was clear that James had struggled with how to handle his public perception. He took a bad situation, lit it on fire, and then dropped it off a cliff into…

  2. LeBron: “I can understand why a lot of people were upset”

    Nov 21, 2011, 8:26 PM EDT

    Not shown: hair on LeBron's forehead.

    LeBron James understands where you are coming from, you haters. He’s backtracked from how he handled “The Decision” for some time now, said he wouldn’t want to change the choice but does wish he had gone about it differently. He and those around the announcement thought the show was all for a good cause, not…

  3. Video: Gordon Hayward makes his “decision” parody

    Sep 9, 2011, 3:38 PM EDT

    HAYWARD_GORDON

    Now that the skinny white kid from Utah has made his “decision” parody video, can we officially say that the LeBron James “Decision” meme is dead. Please let it be dead. We already told you how Hayward was going to be a professional Starcraft II player during the lockout. Which doesn’t quite pay as well…

  4. Bosh: Heat have to just own up to “The Decision”

    Aug 15, 2011, 3:06 PM EDT

    Miami Heat v Dallas Mavericks

    About the start of next season — whenever that is — we should be done talking about “The Decision.” Maybe we won’t be, maybe people will not let it die, but it feels like it should. LeBron James himself has said he would have handled it differently. The event turned all of the nation outside…

  5. LeBron’s popularity at an all-time low

    Jul 9, 2011, 5:00 PM EDT

    LeBron James

    They say it’s better to be feared than loved. Maybe the modern sports equivalent is “it’s more profitable to be hated than loved. “ Because even as LeBron James‘ global brand is expanding to collegiate teams who have Final Four spots penciled in (plus Miami), as his jersey is tops in the world, as his…

  6. Video: “The Decision Remix” by DJ Steve Porter

    Jul 8, 2011, 3:15 PM EDT

    Dallas Mavericks v Miami Heat - Game Six

    This is the last trip down memory lane about the decision, but this is more than worth it. DJ Steve Porter — the video mashup artist responsible for Press Hop and Press Hop 2 among others — put together a look back at the year for LeBron and put together this video. Which is impressive. Enjoy.

  7. Jim Gray talks “Decision,” says LeBron did not pay him

    Jul 8, 2011, 3:02 PM EDT

    Image (1) lebron_decision-thumb-250x191-15508.jpg for post 6206

    On the one-year anniversary of The Decision, LeBron’s interviewer Jim Gray sounded like others close to the production of the event — they don’t understand all the backlash. Gray went on the Dan Patrick Show (see the video below) and, as reported by CSN Chicago, and first he wanted to clear up the rumor he…

  8. Creators of “The Decision” stunned by backlash (and other details of event)

    Jun 30, 2011, 1:15 PM EDT

    Image (1) lebron_decision-thumb-250x191-15508.jpg for post 6206

    On the eve of a lockout that — if it does end up costing games — will kill the momentum around the league, let’s look back at the thing that helped create all that momentum and the increased ratings: LeBron James’ Decision. The television show sparked interest from casual fans that carried over to increased…

  9. Winderman: Something good did come out of “The Decision”

    Jun 2, 2011, 3:15 PM EDT

    Image (1) lebron_decision-thumb-250x191-15508.jpg for post 6206

    The one-year anniversary is just over a month away. As television, “The Decision” ranks somewhere up there with “Manimal” and “B.J. and the Bear.” But unlike those Neilson losers, “The Decision,” to a degree, continues to rate as meaningful media. From this travesty, there actually has been a payoff. Thursday, as he prepared for Game…

  10. How much did LeBron really have to do with “The Decision?”

    May 19, 2011, 7:43 PM EDT

    Image (1) lebron_decision-thumb-250x191-15508.jpg for post 6206

    “The Decision,” the now-infamous telecast that featured LeBron telling the world he was “taking his talents to South Beach,” made LeBron one of the most hated athletes in America. But did LeBron really deserve the blame for what turned into an hour-long fiasco for his image? Earlier today Deadspin’s Emma Carmichael, drawing on an excerpt…

  11. LeBron James apologizes for “The Decision”

    May 12, 2011, 11:18 AM EDT

    Boston Celtics v Miami Heat - Game Five

    LeBron James has said before that he regretted how “The Decision” went down, how it was perceived. Wednesday night, after he was incredibly clutch, after he slayed some demons, after his Heat team knocked off the Boston Celtics, LeBron apologized for The Decision, as reported by Brian Windhorst of ESPN. “I knew deep down in…

  12. We end 2010 with some LeBron James highlights

    Dec 31, 2010, 10:00 PM EDT

    Detroit Pistons v Miami Heat

    The Lakers won the title and were the best team. Kobe Bryant added another layer to his legacy. Blake Griffin exploded on the scene. The Boston Celtics defied age all the way to the finals then this season the old guys have become the most social-media friendly team in the league. There have been more…

  13. LeBron James on 2010: “I’m a happy man right now”

    Dec 31, 2010, 2:42 PM EDT

    LeBron James

    New Year’s Eve is a time for reflection. And champagne. And singing Robert Burns. But also reflection. LeBron James was asked to reflect on his year – where he and his decision were the biggest story in the NBA and maybe all of sports — by Brian Windhorst at ESPN. LeBron mostly chose to look…

  14. LeBron returns to Cleveland, and nobody will leave feeling like a winner

    Dec 2, 2010, 4:08 PM EDT

    Detroit Pistons v Miami Heat

    Some team is going to win a basketball game tonight at Quicken Loans Arena. But is anybody going to walk out of the building tonight in Cleveland feeling like a winner? Feeling happy? When emotions are this intense, this raw, is that really even possible? Can anything — even a win by the Cavaliers —…

  15. Winderman: Cleveland an opportunity for Heat to show heart

    Dec 1, 2010, 2:22 PM EDT

    Washington Wizards v Miami Heat

    For a moment, let’s move past the powder, the banned T-shirts, the extra security. Instead, let’s move into the moment itself, the heated, contentious atmosphere that will greet the Miami Heat during its Thursday visit to Quicken Loans Arena. It will be as close as the NBA gets to playoffs in early December. And it’s…

  16. Big Z is coming home to Cleveland, too. Not sure what to expect.

    Nov 30, 2010, 4:50 PM EDT

    Image (1) ilgauskas_return-thumb-250x324-8079.jpg for post 1053

    One of the legendary names of Cavaliers basketball, a guy who was part of the fabric of the community, is coming to town for the first time in another jersey on Thursday. And he’s not sure what the reception will be. No, not that guy. We’re talking about Zydrunas Ilgauskas. Big Z spent a dozen…

  17. Heat fly jerk…er, fan down to Miami for a game…or not

    Nov 4, 2010, 11:30 PM EDT

    Image (1) heat_LeBron_jersey-thumb-250x151-16928.jpg for post 3379

    UPDATE 11:30 pm: The Miami Heat have changed their mind. Matthew Bellamy is not going to a Heat game unless he pays his own way. Here is the team statement, via The Heat Index: “An invitation was prematurely extended to [Bellamy] prior to the approval process being completed,” according to a Heat team statement released…

  18. LeBron ready for revenge on Tolliver for spoof; Tolliver somehow surprised

    Nov 1, 2010, 6:31 PM EDT

    Tolliver_wolves

    Tuesday night, the Miami Heat will destroy the Minnesota Timberwolves. At least that’s the expectation. And LeBron James will get to check off one name on his revenge list — Anthony Tolliver. That’s what he’s saying, Tolliver is surprised by all this. Here’s the backstory. You probably remember a little something in July where James…

  19. Is LeBron’s new commercial the right move?

    Oct 28, 2010, 2:23 PM EDT

    LeBron James commercial

    The latest Nike/Weiden and Kennedy/LeBron ad was widely considered a triumph, and I’ll admit that there’s a lot about it that can be admired. It deals with the elephant in the room, and it strikes a decent balance between self-deprecation and self-pity. It’s funny and honest, the “what should I do” line functions as an…

  20. LeBron James named to Fortune’s “40 under 40″ list

    Oct 14, 2010, 7:38 PM EDT

    Image (1) LeBron_Heat-thumb-250x359-19591-thumb-250x359-19592.jpg for post 4295

    Miami Heat forward LeBron James was the only athlete to be named to Fortune Magazine’s annual “40 under 40″ list. At 25 years of age, James was the youngest person on the list, which included few people under 30. (James edged out the 26-year old Mark Zuckerberg for “youngest on the list” honors, although Zuckerberg…

  21. LeBron James says race played role in backlash to his decision

    Sep 29, 2010, 10:36 PM EDT

    Did race play a role in the backlash — both in the media and in the general public — to LeBron James’ decision to take his talents to South Beach? LeBron James and his business partner and close friend Maverick Carter both said yes in an interview on CNN Wednesday night (hat tip to Jason…

  22. LeBron's Q-Rating, image didn't really take a hit among blacks

    Sep 21, 2010, 2:29 PM EDT

    You know how America hates LeBron James now after “The Decision?” That’s not exactly true. We should say white America hates LeBron, because the numbers say black Americans do not. In a fascinating post at ESPN, Vincent Thomas has the numbers: According to The Q Scores Co., for non-blacks, LeBron’s positive Q rating went from…

  23. Introducing the LeBron James Hate Index

    Sep 16, 2010, 10:15 AM EDT

    When LeBron James was revealed as the sixth most reviled athlete in sports this week, it was a startling reminder of just how far he’s fallen. When an athlete makes a decision (as opposed to “The Decision”), the backlash is usually introduced as isolated pockets. How Boston feels about Roger Clemens, for example. Or how…

  24. Cuban calls LeBron's The Decision "the largest public humiliation in the history of sports"

    Sep 15, 2010, 3:59 PM EDT

    Mark Cuban joined the “it’s not what he did it’s how he did it” chorus against LeBron James in his typically Cuban, bombastic way. He went on the Dunham and Miller Show on SportsRadio 1310 The Ticket in Dallas Wednesday morning, and the Dallas Morning News has the transcript. “LeBron has every right to go…

  25. Jerry Buss likes his Lakers chances against Miami

    Aug 18, 2010, 11:17 AM EDT

    It’s trendy now to say you didn’t watch “The Decision” because you had better things to do. Wash your hair, read “Ulysses” or whatever. But mature people like Shaq didn’t watch it. Well, Jerry Buss did, as he told ESPNLosAngeles.com during a Lakers charity poker event. “[It was] mixed emotions. My feeling was that he…

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