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  1. LeBron enters dunk contest… only in new Nike ad

    Aug 21, 2013, 1:12 PM EDT

    LeBron James

    We’re never going to see LeBron James in the All-Star weekend Dunk Contest. People will read into that whatever they want — he didn’t take part in an exhibition event — and it will say more about them then and their biases than it does LeBron. But man, it would have been fun to see…

  2. LeBron James sells a lot of shoes… but not as many as Jordan

    May 23, 2013, 8:43 AM EDT

    NIKE_LEBRON_X_BLACK_14510

    LeBron James’ detractors are still plentiful and are still vocal — just follow the conversation on twitter during any Heat game. People will tell you how much they loathe LeBron and everything he stands for. But they are buying his shoes. Forbes Magazine broke down the numbers on domestic signature shoe sales (from sportsonesource.com) and…

  3. Chris Paul’s shoe closet is bigger, has more Jordans than yours

    Mar 26, 2013, 6:30 PM EDT

    chris-paul-sneaker-room

    So, I’m thinking Chris Paul is a sneakerhead. That photo you see to the right is from one of the bedrooms in his Los Angeles area home that was converted into a shoe closet. Seriously. Then again what else was he going to do with hundreds and hundreds of Jordans. Our own D.J. Foster would…

  4. It’s Gotta Be The Shoes: How Nike bet on Jordan, Jordan bet on Nike and both won. Big.

    Feb 15, 2013, 9:10 AM EDT

    michael-jordan nike

    It seems like another world now — like discussing Pompeii or prohibition — but there was a time when Nike was just another struggling shoe company. In 1983, Nike had revenues of less than $1 million. In 1984, Nike signed Michael Jordan. Today, Nike owns the basketball shoe market. Owns it. When you factor in…

  5. Monday And-1 links: The new Jordan XX8 is… different

    Dec 3, 2012, 6:09 PM EDT

    air-jordan-xx8

    Here is our regular look around the NBA — links to stories worth reading and notes to check out (stuff that did not get its own post here at PBT) — done in bullet point form. Because bloggers love bullet points like Steve Novak loves the corner three. • What really got twitter buzzing on…

  6. Dwyane Wade talks switch from Jordan brand to Li-Ning

    Oct 9, 2012, 3:57 PM EDT

    China NBA

    Most players grow up dreaming of wearing Jordans, of being a guy Nike promotes around the globe. Dwyane Wade had all that — and left it for Chinese shoe brand Li-Ning. While word of the change got out a couple weeks ago Wade addressed the switch for the first time Tuesday — not so coincidentally…

  7. Video: Amare Stoudemire is popular in China

    Sep 20, 2012, 3:16 PM EDT

    Fashion's Night Out At SAKS Fifth Avenue

    This is the time of year when Nike, adidas and other sponsors send their big NBA clients over to China for some public relations and image building. Kobe Bryant has been there. Rajon Rondo. Basically, half the NBA has been over. Including Amare Stoudemire, who is in Shanghai for the Nike Sports Festival, and he…

  8. Jordan brand showing up as part of NASCAR

    Sep 11, 2012, 4:29 PM EDT

    Federated Auto Parts 400 - Practice

    Michael Jordan is a basketball icon. The Jordan Brand is a business, it’s part of Nike, and like any brand it needs to expand its markets. But to NASCAR? Yes. It may seem like an odd marriage — the sport with the most urban of fan base and the one with the most middle-American and…

  9. Anthony Davis signs endorsement deal with Nike

    Jul 18, 2012, 7:55 AM EDT

    Anthony Davis

    This really should not be a surprise, with Anthony Davis coming out of John Calipari’s Kentucky Wildcat program, arguably Nike’s flagship college hoops program. Davis, the No. 1 overall pick of the Hornets, has signed an endorsement deal with Nike, reports the Chicago Tribune. No financial figures were released. There is already a Nike/Davis unibrow…

  10. Nike designer mocks Derrick Rose’s injury, connects it to signing with Adidas, because people are terrible

    Apr 29, 2012, 11:28 AM EDT

    Derrick Rose

    Update: The designer, who built LeBron’s shoes, I might add, has apologized on Twitter.   Wow!Twitterverse I do apologize.It was really just tongue n cheek! Never meant any harm or disrespect! — Jason Petrie (@sevenzro1) April 29, 2012 Saturday night after Derrick Rose tore his ACL and was rendered out for the season, a Nike designer…

  11. Ray Allen thinks guys should be paid to play in Olympics

    Apr 11, 2012, 11:23 AM EDT

    Ray Allen Team USA.

    This summer, the best basketball players on the planet will put aside their team loyalties and put on their national team jerseys and play in the 2012 London Olympics. They do it for their country and for pride. It is one of the great international showcases of basketball. Ray Allen thinks guys should get paid…

  12. Michael Jordan sues Chinese apparel company

    Feb 22, 2012, 10:30 PM EDT

    Michael Jordan

    It’s been 14 years since Michael Jordan stepped on an NBA court (Washington? I choose not to remember that stop) and he is still the most valuable brand in basketball worldwide. By miles and miles and miles. Which is why NBA legend and current Bobcats owner Jordan — along with — Nike has a team…

  13. First look at Team USA Olympic basketball uniforms

    Feb 21, 2012, 4:12 PM EDT

    USA Basketball uniforms

    That photo to the right (the larger version is below) was tweeted out by Nike on Tuesday. Nike has all kinds of interconnections with USA basketball and they are the people who design and make what Team USA will wear in London this summer for the Olympics. What you see is it, modeled by Kobe…

  14. Kobe’s Christmas game shoe is…. um…. colorful

    Dec 13, 2011, 8:36 AM EDT

    kobe-vii-christmas

    You are really going to get to test the color on that new 60-inch plasma screen you are getting for Christmas. What you see to the right (and larger below) are the Christmas version of Kobe Zoom VII from our friends at Nike (via The Basketball Jones). Kobe will be wearing these on opening day/Christmas…

  15. Video: Basketball never stops for Durant (well, except….)

    Nov 25, 2011, 1:15 PM EDT

    Kevin Durant. Josh Howard

    Kevin Durant‘s marketing this summer is such a coordinated thing of beauty. He is running around the nation playing in every pro-am and charity game he can find, all the time wearing “basketball never stops” shirts. He is selling his love for the game, a great counter to the lockout. He probably does love the…

  16. Nike, Adidas not feeling pinch from NBA lockout. Yet.

    Nov 21, 2011, 12:11 PM EDT

    lebron-shoes2

    For Nike, maybe basketball never does stop. There has been no NBA for Nike to promote its basketball shoes (which account for 95 percent of the basketball shoe market, thank you Michael Jordan). The marketing has continued, but the biggest stage for Nike remains dark. But that hasn’t hurt sales much, reports the Oregonian (via SLAM).…

  17. Video: LeBron James plays hoops to Frank Sinatra music

    Nov 1, 2011, 1:19 PM EDT

    NBA basketball player US LeBron James pl

    As our man Matt Moore pointed out over the weekend, Nike is better at getting out the message its players want to send than the players are. The “Basketball Never Sleeps” campaign works during the lockout as players show you they are ready and just want to play, if only the owners would be fair.…

  18. It’s gotta be the shoes! NBA lockout hurts shoe companies, too

    Oct 31, 2011, 12:02 PM EDT

    FW11_Rose2_PRFW_Hero_BLK_BLK

    Adidas has Derrick Rose as a matador. Nike is spotlighting that “basketball never sleeps.” They are both still marketing like there is no tomorrow. But while basketball may never sleep, the NBA is taking a nap right now. And that lockout could hurt major NBA shoe companies to the tune of $500 million if the…

  19. Video: As usual Nike is better at messaging than their players

    Oct 29, 2011, 7:00 PM EDT

    Michael Jordan

    Nike needs the players. It really does. It can’t just market anyone. It has to market the elite guys, the ones with personality. It discovered with Michael Jordan (who we’ll get to in a minute) that the player is what can sell the most in basketball, versus the NFL and MLB which are hugely team-based.…

  20. Video: Nike ad finds ‘Melo, Wade, Chris Paul new places to play

    Oct 25, 2011, 10:13 AM EDT

    Jordan Brand Presents The 23/25 Energy Space In Dallas, TX

    Got to give this to Nike — even during the lockout they know how to make some advertisements that will sell some shoes. This latest one for the Jordan Brand has Carmelo Anthony, Chris Paul and Dwyane Wade playing in pickup games — pretty standard pickup games that you and I could walk into for…

  21. Merchandise sales yet another part of the damage expected from the lockout

    Oct 2, 2011, 9:00 AM EDT

    lebron-shoes2

    You’ve heard of the butterfly effect. The NBA lockout, despite all the talk that “no one cares/ is noticing” is going to be more like the gigantic asteroid effect, from an economic standpoint, in a lot of areas. There are cities that depend on the revenue created by game nights for bars, restaurants, shopping. There…

  22. LeBron, Wade, Bosh bring stars to Miami for charity game

    Sep 27, 2011, 11:57 AM EDT

    T-Mobile Magenta Carpet At The NBA All-Star Game - Arrivals

    Miami’s power trio — LeBron James, Dwyane Wade and Chris Bosh — are reuniting in Miami, and thanks to Nike they are brining a boatload of other NBA stars with them this time. Of course, it’s all for charity, an Oct 8 game at Florida International University. Sam Amick of Sports Illustrated tweeted about it…

  23. Michael Jordan makes more money now than when he played

    Sep 23, 2011, 12:45 PM EDT

    Michael Jordan dunk

    It’s good to be Michael Jordan. Even if you do own the Bobcats. Last year, Jordan made twice as much money as he did with his largest contract playing in the NBA, according to Forbes Magazine. In the 1996-97 season, Jordan made $30.1 million, the season after that $33.1 million. (The Riensdorf and Kraus broke…

  24. Commercial takes Kevin Durant “Back for the Future”

    Sep 9, 2011, 11:24 AM EDT

    kevin-durant-union

    Sometimes Nike seems like a marketing company that happens to make some shoes on the side. They do that marketing thing oh, so well. Take this latest ad, which features Kevin Durant and some guys from the original “Back to the Future” movies promoting a new Nike shoe (and an upcoming charity event). This “Back…

  25. Video: LeBron James optimistic about season, Heat’s chances

    Sep 8, 2011, 11:36 AM EDT

    NBA basketball player US LeBron James pl

    As LeBron James works his way through Asia on a Nike-sponsored tour (and if you don’t think it’s all about Nike, take a look at the setting in this video), he stopped to do a little Q&A with the fans. LeBron has been consistently optimistic that there would be a season, and he states that…

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