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Nike Basketball

  1. LeBron James unveils latest signature shoe from Nike: The LEBRON 12

    Sep 19, 2014, 12:05 PM EST

    9.15.14 Nike LeBron 12 Launch

    Full recap from the launch event at Nike World Headquarters in Portland, Oregon, including technical information, details on colorways, and confirmed release dates.

  2. Reviewing the Air Jordan XX9, after testing the shoes at Michael Jordan’s house

    Aug 25, 2014, 11:12 AM EST

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    Full recap from the Jordan XX9 wear test experience in Chicago — which took place (literally) at Michael Jordan’s house.

  3. Air Jordan XX9: First impressions from the wear test experience (VIDEO)

    Aug 13, 2014, 9:30 PM EST

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    Initial thoughts on the Jordan XX9 from this week’s wear test in Chicago.

  4. Watch Live: Kevin Durant, Nike Basketball launch his latest signature shoe, the KD7

    Jun 25, 2014, 11:30 AM EST

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    Live stream of the launch of Kevin Durant’s latest signature shoe begins at 12 p.m. ET.

  5. Kobe didn’t make a piano, but latest Nike spot shows what it would look like if he had (VIDEO)

    Mar 5, 2014, 5:05 PM EST

    kobe piano

    If you follow Kobe Bryant on any of his social media channels, then you’ve seen a couple of cryptic posts from him over the past few days — including this one showcasing a Kobe Piano made in the shape of his Nike Basketball logo. My collection of masterpieces just hit a crescendo of domination #madebykobe…

  6. Kobe 9 Elite launch event recap, and discussing the science behind the high-top choice

    Feb 9, 2014, 1:58 PM EST

    kobe bryant at kobe 9 elite launch event

    NEW YORK – Nike Basketball launched the latest signature shoe for Kobe Bryant on Saturday, and the Masterpiece colorway of the Kobe 9 Elite sold out in minutes, despite the $225 price tag. The demand is understandable. The shoe’s eye-catching design is like nothing we’ve seen for basketball, integrating the company’s Flyknit technology that was…

  7. Nike unveils All-Star shoes for Kobe Bryant, Kevin Durant and LeBron James

    Jan 28, 2014, 8:04 PM EST

    Nike Basketball 2014 All-Star

    Nike Basketball unveiled its lineup of special edition colorways that LeBron James, Kevin Durant, and Kobe Bryant will be rocking for All-Star weekend in New Orleans. As always, the colors and patterns of the 2014 NOLA Gumbo League Collection were inspired by the city hosting the celebratory midseason exhibition. From the official release: “Nike Basketball is…

  8. Carmelo Anthony talks design of his new signature shoe, the Jordan Melo M10 (VIDEO)

    Dec 11, 2013, 7:46 PM EST

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    Carmelo Anthony has been with Jordan Brand for 10 years now, and as he explains in the video clip above, there’s a nod to the past within the design of his latest signature shoe, the Melo M10. From the official release: “If you see this shoe from afar, the chrome statement piece is the first…

  9. Nike unveils Kobe Bryant’s latest signature shoe, the Kobe 9 Elite (PHOTOS)

    Dec 5, 2013, 9:28 AM EST

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    Nike held an event at the Museum of Contemporary Art (MOCA) in Los Angeles to unveil its latest signature shoe for Kobe Bryant, the Kobe 9 Elite. And it’s a huge change from what we’ve seen out of Bryant’s line over the past several seasons. From the official release: “Designed with Kobe’s tech insights and…

  10. LeBron’s latest spot for Nike: ‘Training Day’ (VIDEO)

    Oct 27, 2013, 11:00 PM EST

    LeBron James - Training Day Nike spot

    “Training Day” is the latest Nike Baketball spot featuring LeBron James, in support of his latest signature shoe, the LeBron XI. It features James leading a pack of kids on bicycles all around the city of Miami —  to the arena to get some shots up, to the beach, and to the playground for some…

  11. Nike hosts Kevin Durant on European tour (PHOTOS)

    Sep 5, 2013, 12:02 AM EST

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    As the summer winds down with less than a month until training camps open, players are in the process of finishing up their offseason commitments. For Kevin Durant, that means his first tour of Europe courtesy of Nike, where he’ll be stopping in France, Italy, and Spain during his week-long visit. From the official release:…

  12. Kyrie Irving gets a personalized edition of Nike’s Hyperdunk 2013 (PHOTOS)

    Sep 2, 2013, 6:00 PM EST

    Kyrie Irving, Mike Conley

    I first saw Nike’s new Hyperdunk 2013 that was designed specifically for Kyrie Irving while covering USA Basketball’s mini-camp in Las Vegas back in July. Irving had just finished the camp’s first day of activities wearing them, and while the shoe itself had been around in multiple colorways, the uniqueness of this particular pair definitely…

  13. Nike Basketball officially unveils the LeBron 11 (PHOTOS)

    Aug 28, 2013, 1:18 PM EST

    LeBron 11

    If you’re at all into the latest basketball shoe designs, then you may have seen some photos of Nike’s next signature shoe for LeBron James, the LeBron 11, popping up on some of the more popular sneaker sites. Nike has officially unveiled LeBron’s latest, and managed to keep at least one colorway under wraps until…

  14. Kevin Durant wants a nickname in Nike’s latest #SummerIsSerious spot (VIDEO)

    Aug 15, 2013, 2:26 PM EST

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    In the Rucker Park style of playground games that take place at outdoor courts during the summer, players are often-times granted hilarious nicknames from the emcee in an effort to get the crowd hyped. Kevin Durant, though? He’s just Kevin. Although it appears there was some miscommunication here, because he doesn’t seem all that pleased…

  15. Kobe Bryant’s latest Nike spot for China: 4AM Summer Nights (VIDEO)

    Aug 11, 2013, 12:30 PM EST

    kobe china tour

    Kobe Bryant spent part of this summer in China on a tour for Nike Basketball, and while he couldn’t actively participate in clinics as he continues to recover from the Achilles surgery he had a few months back, he did spend some time coaching some young players and trying to impress upon them what it…

  16. Kevin Durant finally gets drafted first overall in Nike’s new #SummerIsSerious spot (VIDEO)

    Jun 29, 2013, 9:30 AM EST

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    In the first spot released by Nike Basketball in support of Kevin Durant and his latest signature shoe, the KD VI, it’s time to draft summer league teams. And the Shirts aren’t about to screw things up the way the Blazers did back in 2007. Clever and humorous, just as we’ve come to expect. Plus,…

  17. Nike Basketball debuts ‘Count on Kobe’ spot (VIDEO)

    Jan 17, 2013, 7:00 PM EST

    KOBE_FACE_original

    Nike Basketball dropped the first spot in their ad campaign to support Kobe Bryant and his latest signature shoe, the Kobe 8 SYSTEM. Reminding you that Bryant is relentless in his quest to be the best, the video essentially reminds us that like death and taxes, you can count on Kobe. From the official release:…

  18. Nike unveils the KOBE 8 SYSTEM

    Nov 30, 2012, 11:47 AM EST

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    Nike has unveiled the latest in the Kobe Bryant signature shoe series, the Kobe 8 System. We hear about some of the design elements in the video above, and though the look is very similar to the Kobe VII, there are some major changes. From the official release: “I’m always focused on improving my game,…

  19. LeBron will get his ring in a special gold edition of the Nike LeBron X

    Oct 30, 2012, 6:20 PM EST

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    We already told you all about the LeBron X, the tenth signature shoe from Nike for LeBron James. The newly-minted world champion will be wearing a special edition of the kicks on opening night, featuring a gold colorway and features that pay tribute to his first championship season. From the official release: “LeBron James will…

  20. Nike unveils Kevin Durant’s latest signature shoe, the KD V

    Oct 27, 2012, 4:00 PM EST

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    Kevin Durant‘s KD IV was one of the most popular signature shoes in recent memory. The seemingly endless and limited edition colorways kept fans (and resellers) coming back again and again, and were worn by most for style rather than on-court performance. Earlier this week, Nike officially unveiled this year’s edition, the KD V. And…

  21. LeBron James, Nike introduce the LeBron X (VIDEO)

    Oct 4, 2012, 10:58 AM EST

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    The latest version of LeBron James‘ signature shoe has started to hit retail, and by all accounts this appears to be the best edition yet. James tells the story of the shoe’s design in the video above, and we have a photo gallery below for a more detailed look. From the official release: “Inspired by…

  22. LeBron James debuts latest signature shoe during gold medal game: The LeBron X

    Aug 13, 2012, 6:46 PM EST

    Olympics Day 16 - Basketball

    The USA Basketball squad provided hoops fans with one last treat on Sunday, making what was a foregone conclusion official by winning the gold medal game over Spain. LeBron James used the occasion to provide sneakerheads with their latest object of desire by debuting the newest incarnation of his signature shoe from Nike, the LeBron…

  23. Video: Kobe Bryant’s turn as 70’s Italian exploitation film star

    Feb 29, 2012, 7:00 PM EST

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    Kobe Bryant always seemed like a cool enough cat to save the world. In this promo from Nike Basketball, we get to see what that might look like, 70’s exploitation style. From Nike Italy’s YouTube channel: “Enzo G. Castellari, cult Italian director of 70’s exploitation movies, introduces us to a hidden treasure taken from his…

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