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Nike Basketball Elite

  1. The Extra Pass: Nike Elite series meets the performance demands of Kevin Durant and LeBron James

    Apr 10, 2014, 8:00 AM EST

    Miami Heat v Los Angeles Lakers

    An interview with one of Nike Basketball’s Senior Product Directors reveals the challenge of meeting the performance demands of LeBron and KD.

  2. LeBron, Kobe, Durant get Elite versions of their signature shoes

    Apr 13, 2013, 9:30 AM EST

    GROUP_SHOT_18933

    For the second straight season, Nike Basketball is rolling out premium versions of its signature shoes for LeBron James and Kevin Durant. The Elite series features lighter and stronger materials, along with some design tweaks that are most noticeable in the KD V Elite, which goes from a high to a low version for the…

  3. Photos: LeBron and Kobe get Nike Elite shoes for the playoffs

    Mar 16, 2012, 11:00 PM EST

    Nike-Basketball-Elite-Series-Group-Shot_8618

    LeBron James and Kobe Bryant are the game’s two biggest stars, so it’s not a surprise that Nike is making their signature shoes among the first to be available as part of its Elite Series. From the press release: “Nike Basketball today introduced its supercharged Elite Series providing new levels of footwear innovation. The Nike…

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