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NBA Cares

  1. Could lockout hurt NBA charity efforts when season does start?

    Nov 7, 2011, 2:55 PM EDT

    NBA cares chairs

    The NBA really stepped up both its charitable efforts and the public relations machine promoting those efforts after the “malice at the Palace” brawl back in 2004. The league had serious image issues with many thinking that all NBA players were thugs ready to punch fans. Things like NBA Cares are designed to counter that…

  2. Winderman: Tone of labor talks could lead to fewer player/fan interactions

    Sep 27, 2011, 1:21 PM EDT

    Steve Nash

    The traditional defining moment of the end of NBA lockout is the handshake between David Stern and Billy Hunter, followed by some sort of blathering about the “partnership” going forward. Until now, with a defined percentage of revenues going to players, there was something to be said about the legitimacy of that partnership. When league…

  3. For many NBA players, charity is not just a tax write off

    Aug 19, 2010, 2:25 PM EDT

    The NBA Cares. It does, but the league has other motives, as well. The NBA hypes up its players doing community work — talking at schools, visiting children in the hospital — in part because it’s good for the league’s image. It’s something to try and counter the stories of arrests and crimes that also…

  4. NBA eyes the Indian market, delegates Pau Gasol as a league ambassador

    Aug 19, 2010, 1:06 PM EDT

    As basketball becomes more and more of an international game, the NBA continues to look for opportunities to expand its base. Exhibition games have been played in several other countries (Mexico, the U.K., China), broadcasts are translated and sent out all over the world, and the NBA hosts all kinds of events across almost every…

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