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LeBron James

  1. LeBron: “I can understand why a lot of people were upset”

    Nov 21, 2011, 8:26 PM EDT

    Not shown: hair on LeBron's forehead.

    LeBron James understands where you are coming from, you haters. He’s backtracked from how he handled “The Decision” for some time now, said he wouldn’t want to change the choice but does wish he had gone about it differently. He and those around the announcement thought the show was all for a good cause, not…

  2. LeBron, Wade, ‘Melo to host four city “homecoming tour”

    Nov 21, 2011, 9:39 AM EDT

    LeBron James, Duane Wade, Carmelo Antho

    And the charity games just keep on coming… and in this case getting bigger. LeBron James, Dwyane Wade, Chris Paul and Carmelo Anthony will headline a four-city homecoming tour with money raised from the games going to charity, reports the Associated Press. Other players will slide in and out of the tour, but those four…

  3. LeBron James is kind of the college football grim reaper

    Nov 20, 2011, 10:04 AM EDT

    lebronduck

    LeBron James announced earlier this year an expansion of his deal with Ohio State, where his brand is represented on the uniforms of the Buckeyes, an agreement he’s had for several seasons. He added the University of Miami Hurricanes and the University of Kentucky Wildcats to his stable. Subsequently, Ohio State was mired in one…

  4. Harvard business class takes a look at LeBron marketing

    Nov 18, 2011, 2:45 PM EDT

    Dallas Mavericks v Miami Heat - Game Six

    Bashing LeBron James the brand has become a national past time. Maverick Carter — James confidant and business manager — has taken almost as much incoming fire as LeBron the past year. Since the decision to take his talents south, LeBron’s popularity has plummeted and some marketing options have dried up. There are all sorts…

  5. Warren Sapp says “pretty boy” LeBron not built for NFL

    Nov 18, 2011, 11:27 AM EDT

    s-LEBRON-JAMES-FOOTBALL-large300

    Could LeBron James make it in the NFL? It’s a moot question, but thanks to this interminable lockout we have time to dwell on moot questions. Pete Carroll told him to come try out and James did practice with a high school team. LeBron is certainly athletic enough to be a tight end in the…

  6. Chris Bosh shrugs off criticism from Shaquille O’Neal

    Nov 17, 2011, 12:22 PM EDT

    Dallas Mavericks v Miami Heat - Game Two

    In his new book, Shaquille O’Neal smacks around Chris Bosh a little. Which is nothing new, Shaq called Bosh the “RuPaul of NBA big men” before, so this was almost tame in comparison. But when asked about it, Bosh basically shrugged it off. Our own Ira Winderman of the Sun Sentinel asked Bosh about the…

  7. First real tests of new labor deal will be Howard, Paul, Williams

    Nov 17, 2011, 10:21 AM EDT

    Deron Williams, Avery Johnson, Billy King

    Chris Bosh is right. Part of what is fueling this hardline stance by owners is about Miami and New York. This is what I mean. What LeBron James, Chris Bosh and Carmelo Anthony did last year shook small market owners to their core. Those guys pay the bills for owners, yet franchise cornerstones moved on…

  8. Bosh calls lockout league’s revenge for Miami, New York

    Nov 17, 2011, 8:06 AM EDT

    Image (1) bosh_wade_james-thumb-250x166-15665-thumb-250x166-15666.jpg for post 3600

    Chris Bosh thinks that part of the owners’ motivation in playing hardball is their anger about what LeBron James and he did last summer, then what Carmelo Anthony did to Denver. Bosh believes those moves are fuel for smaller market owners trying to get a complete and total destruction of the union during the current…

  9. Video: LeBron James, Kevin Durant working out, part deux

    Nov 16, 2011, 3:14 PM EDT

    Oklahoma City Thunder v Miami Heat

    Before we brought you the video of Kevin Durant and LeBron James working out together. That disturbed a few of you who like to have Durant in the white had and LeBron in the black hat and think they never interact. But they do. And it’s smart to have the best pushing each other to…

  10. Video: CNBC’s Darren Rovell talks missed NBA paychecks

    Nov 15, 2011, 11:19 PM EDT

    AP Money Found

    Tuesday would have been the first payday of the first payday of the year for NBA players — as of today they are missing paychecks. How much money are we talking? CNBC’s Darren Rovell breaks it out for some of the big names and yes, Kobe Bryant just missed a more than $1 million payday.…

  11. Shaq compares LeBron, Wade in clutch; smacks Bosh

    Nov 15, 2011, 12:33 PM EDT

    Washington Wizards v Miami Heat

    It’s Tuesday, time for another installment of “Shaquille O’Neal smacks someone is his book.” Chris Bosh, come on down, you’re the next contestant. Here is what Shaq wrote about the third wheel of the Miami Heat, as reported by Ethan Skolnick in the Palm Beach Post (via I am a GM). “Some guys come into the…

  12. Thanks to lockout, Heat owner has a lot of LeBron’s money

    Nov 10, 2011, 4:29 PM EDT

    T-Mobile Magenta Carpet At The NBA All-Star Game - Arrivals

    Sometimes, you really wonder about the people who advise LeBron James. And Dwyane Wade and Chris Bosh, in this case. Let’s take a step back. Remember how earlier today we passed along information about the Heat’s Mike Miller selling his Miami area home, and how that is a sign he (and everyone else) thinks the…

  13. Video: Top 10 plays from Rudy Gay charity game Tuesday

    Nov 9, 2011, 2:49 PM EDT

    Image (1) twhite_rookiephoto-thumb-250x175-19932.jpg for post 6322

    We already brought you one highlight from the Rudy Gay All-Star charity game in Memphis, but we thought we’d bring you the Terrico White highlight video that is the rest of it. These kind of no defense, wide open games suit White well. And he stole the show over LeBron James, Josh Selby and others.…

  14. Video: LeBron James, Kevin Durant train together

    Nov 9, 2011, 12:14 PM EDT

    Kevin Durant, LeBron James

    In some fans’ minds, Kevin Durant and LeBron James are polar opposites on the NBA spectrum. Durant represents what is “good” — staying with you team, being humble — and LeBron represents the NBA player ego run amok. Of course, it’s not that clean and simple (LeBron stayed in Cleveland at the same point in…

  15. Video: LeBron with off-backboard dunk, no love for fan

    Nov 9, 2011, 9:59 AM EDT

    LeBron James

    This cracked me up this morning. LeBron James dropped 43 at the Rudy Gay All-Star Game Tuesday night in Memphis (which raised money for Gay’s foundation) and by all reports it was quite a show. That includes the off-the-backboard pass and dunk by LeBron. But the best part of this video is him leaving the…

  16. Video: Author delivers “Whore of Akron” book to LeBron

    Nov 8, 2011, 12:13 PM EDT

    Not shown: hair on LeBron's forehead.

    We’ve already given you some excerpts from Scott Raab’s book “The Whore of Akron” where the Cleveland native slams LeBron James (but really spends most of the book talking about his personal demons and issues). If you want to know more, our man John Krolik did a fantastic review of it. Raab decided he wanted…

  17. If season cancelled, LeBron trade could help Cavs in draft

    Nov 7, 2011, 3:11 PM EDT

    Irving stands with NBA Commissioner Stern after being selected by the Cavaliers as the first overall pick in the 2011 NBA Draft in Newark

    Since we’ve got nothing else NBA related to do today other than stare into the abyss and see if it stares back, let’s talk about an interesting little hypothetical. Let’s say the full NBA season gets cancelled. That leads to all sorts of questions about what order the picks would be in for the 2012…

  18. Video: What “basketball never stops” means to LeBron, Durant

    Nov 4, 2011, 4:13 PM EDT

    Kevin Durant, LeBron James

    Nike, they are good at this marketing thing. While the NBA has been locked out and we have been talking about percentages of BRI and other stuff off the court, Nike has been running their “basketball never sleeps” campaign. Kevin Durant has been the living embodiment if it, so it seems. This video has Durant,…

  19. Wade says Heat embraced the dark side, but it cost them

    Nov 3, 2011, 10:31 AM EDT

    USA+Basketball Wade Krzyzewski

    Every good story of a hero rising up — say, Dirk Nowitzki — needs a villain to make it work. Last season, the Miami Heat were everyone’s villains. How the entire thing went down — from LeBron’s televised decision to the pep rally — turned a lot of fans off. There was both distaste for…

  20. Shaq says LeBron never listened to Mike Brown in Cleveland

    Nov 2, 2011, 10:40 AM EDT

    Shaq LeBron

    Shaquille O’Neal knows how to sell books. Make friends, not so much. But he’s going to sell copies of his new book. We already brought you excerpts where Shaq throws Kobe Bryant under the bus (and only Brian Shaw had a level head and dealt with the situation, but you don’t want him to be…

  21. Video: Durant thinks Kobe beats LeBron one-on-one

    Nov 2, 2011, 10:03 AM EDT

    Miami Heat v Los Angeles Lakers

    Kobe Bryant vs. LeBron James one-on-one. Who ya got? Kevin Durant — and most of the other players asked — have Kobe. Players were asked by the Los Angeles Times after the recent Goodman/Drew rematch in Long Beach. Since we don’t have other basketball to talk about, this hypothetical is worth a discussion. But it…

  22. LeBron challenges Durant to a little football action

    Nov 2, 2011, 12:15 AM EDT

    Oklahoma City Thunder v Miami Heat

    We’re not going to see LeBron James ad Kevin Durant square off on the hard court anytime soon, so why not on the gridiron? Stranger things have happened. Monday night Kevin Durant jumped into a flag football game at Oklahoma State University. If you remember, a month ago LeBron James went out and practiced with…

  23. Video: LeBron James plays hoops to Frank Sinatra music

    Nov 1, 2011, 1:19 PM EDT

    NBA basketball player US LeBron James pl

    As our man Matt Moore pointed out over the weekend, Nike is better at getting out the message its players want to send than the players are. The “Basketball Never Sleeps” campaign works during the lockout as players show you they are ready and just want to play, if only the owners would be fair.…

  24. NBA Lockout: LeBron James and the kingdom ruled by knights

    Oct 30, 2011, 2:40 PM EDT

    World Basketball Festival

    In 1964, the players for the NBA All-Star Game refused to leave the locker room at the famed Boston Gardens. The game was going to be televised, a huge step forward for the league, and the players knew this was their best chance at getting the owners by their tender parts. They refused to walk…

  25. Video: As usual Nike is better at messaging than their players

    Oct 29, 2011, 7:00 PM EDT

    Michael Jordan

    Nike needs the players. It really does. It can’t just market anyone. It has to market the elite guys, the ones with personality. It discovered with Michael Jordan (who we’ll get to in a minute) that the player is what can sell the most in basketball, versus the NFL and MLB which are hugely team-based.…

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