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  1. NBA finals, Celtics Lakers: Five keys for both teams to win it all

    May 30, 2010, 12:24 PM EDT

    David Stern is smiling. As always, the Midas touch commissioner got what he wanted. Two years ago the Lakers/Celtics NBA Finals was a ratings bonanza. The two most storied franchises in the NBA. Two large and passionate fan bases (based in large markets). A genuine rivalry renewed on the league’s biggest stage. Plus don’t forget…

  2. NBA finals, Celtics Lakers: 2010 ain't 2008

    May 30, 2010, 9:59 AM EDT

    The players are mostly the same. The franchises, the mascots, the colors, the pageantry, the history, the bad blood. All that’s still there. But this finals matchup is uniquely different from 2008 for five reasons. 1. The Lakers are better: When last these two teams met in the finals, the Lakers were less than a…

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