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Kobe System

  1. Video: Nike’s latest spot for the #KobeSystem: ‘Success for the Successful’

    Jan 14, 2012, 3:00 PM EDT

    KobeSystemImage_original

    While we showed you the teaser clip for the KobeSystem a couple of weeks ago, the ad campaign for Kobe Bryant‘s latest basketball shoe — the Nike Zoom Kobe VII — has now officially launched. It’s star-studded, and continues with the theme of Bryant as motivational speaker somehow convincing everyone that by adapting his system…

  2. Video: Welcome to the Kobe System

    Dec 31, 2011, 1:07 PM EDT

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    In the first of what will likely be a series of videos aimed at selling Kobe Bryant‘s latest basketball shoe, the Nike Zoom Kobe VII, Bryant’s relentless competitive drive and history of success are used as the starting point for the ad campaign, and the result is a hilarious one. If you have to explain…

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