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  1. NBA getting serious about India as market

    Dec 24, 2010, 12:22 PM EDT

    ept_sports_nba_experts-183295055-1283888589

    There has never been an NBA player born in India — which puts it behind even Egypt. But India is the second most populous nation on the face of the earth and if David Stern is serious about globalization of the game — and he is — then India has to be targeted. And it…

  2. NBA eyes the Indian market, delegates Pau Gasol as a league ambassador

    Aug 19, 2010, 1:06 PM EDT

    As basketball becomes more and more of an international game, the NBA continues to look for opportunities to expand its base. Exhibition games have been played in several other countries (Mexico, the U.K., China), broadcasts are translated and sent out all over the world, and the NBA hosts all kinds of events across almost every…

  3. Bollywood basketball in the rain — all we need is Dwight Howard

    Aug 5, 2010, 10:30 PM EDT

    Hey, are you like, checkin’ me out? Dwight Howard is headed to India to promote the NBA in a country where basketball is the sport you play as a child, until you grow up and play cricket like real men. Unless it is a sexy basketball scene in the rain, then Bollywood is good with…

  4. NBA sending Dwight Howard to India to make basketball the next cricket

    Aug 4, 2010, 2:19 PM EDT

    China is the world’s most populous country, and the NBA has made very public efforts to woo that country. Including the Rockets and Nets going to play a couple preseason games this October. India is the second most populous country on the planet, but the NBA has largely ignored them. Until now. The league announced…

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