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Concept 1

  1. NBA bans, helps sales of shoe that may (or may not) help you jump higher

    Oct 19, 2010, 1:05 PM EDT

    Image (1) apl_shoe_1_200.jpg for post 4087

    David Stern is a marketing wizard, and he just came up with the slogan that will sell a lot of Athletic Propulsion Labs’ Concept 1 shoe: Banned by the NBA. The league met last month with executives from then this week sent notice to APL saying this, according to Business Wire (via Yahoo): “Under league…

  2. Would you pay $300 for shoes if you could jump higher?

    Sep 8, 2010, 5:45 PM EDT

    Seriously, $300 for a pair of basketball shoes? That is the new high end of the market, set by Athletic Propulsion Labs for their new Concept 1 shoe. Why would you do that could basically buy two pairs of new Jordan Six Rings for the same price? Because these shoes will help you jump higher.…

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