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branding

  1. Universities to wear LeBron James gear under sponsorship deal: Miami, UK… and Ohio State

    Jul 9, 2011, 1:00 PM EDT

    Dallas Mavericks v Miami Heat - Game Six

    This should go over well. LeBron James, in his continuing quest to become the most powerful brand in sports, has struck a deal for his Nike brand to sponsor three universities. Players at the University of Miami (the U) will wear the brand, which makes sense, given not only they share of the city with…

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