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Adidas

  1. adidas announces signings of Joel Embiid and Marcus Smart

    Jul 16, 2014, 1:12 PM EST

    2014 NBA Draft

    adidas had previously signed Andrew Wiggins and Dante Exum.

  2. Joakim Noah officially signs with adidas

    Oct 8, 2013, 1:04 PM EST

    Joakim Noah

    Since he came into the league, Joakim Noah has stayed true to his French roots and worn Le Coq Sportif shoes, the company his tennis star father helped make famous back in the 1970s. No more — Noah is an adidas guy. This had been rumored for some time but he officially signed on the…

  3. Derrick Rose reminds us that ‘basketball is everything’ in latest adidas spot (VIDEO)

    Oct 1, 2013, 8:46 PM EST

    adidas/BRIAN KERSEY

    Derrick Rose has been consistent in his message throughout his video spots with adidas, and this latest clip is no exception. Rose reminds us that after family, basketball is everything to him, and all the things that come with it — the money, the fame, and the lifestyle — will never have anything to do…

  4. Derrick Rose breaks into tears while on stage at his new sneaker launch (VIDEO)

    Sep 13, 2012, 5:40 PM EST

    Google ChromeScreenSnapz010

    CHICAGO — Derrick Rose was in Chicago Thursday for a huge media event to launch his latest signature basketball shoe from adidas, the D Rose 3. The unveiling of the shoes, the new logo, and the apparel collection were supposed to be the centers of attention, but a raw and authentic display of emotion from…

  5. First Derrick Rose/adidas “the return” video released

    Aug 22, 2012, 9:15 AM EST

    Sacramento Kings v Chicago Bulls

    As we told you before, adidas is chronicling Derrick Rose‘s return from ACL surgery through a series of videos and interviews, and the first official one is out. Rose has said before that while he worked out and worked on his game, he had never really worked on his balance, his core, the things a…

  6. Nike designer mocks Derrick Rose’s injury, connects it to signing with Adidas, because people are terrible

    Apr 29, 2012, 11:28 AM EST

    Derrick Rose

    Update: The designer, who built LeBron’s shoes, I might add, has apologized on Twitter.   Wow!Twitterverse I do apologize.It was really just tongue n cheek! Never meant any harm or disrespect! — Jason Petrie (@sevenzro1) April 29, 2012 Saturday night after Derrick Rose tore his ACL and was rendered out for the season, a Nike designer…

  7. Ray Allen thinks guys should be paid to play in Olympics

    Apr 11, 2012, 11:23 AM EST

    Ray Allen Team USA.

    This summer, the best basketball players on the planet will put aside their team loyalties and put on their national team jerseys and play in the 2012 London Olympics. They do it for their country and for pride. It is one of the great international showcases of basketball. Ray Allen thinks guys should get paid…

  8. Rose on Howard: “Who wouldn’t want to play with him?”

    Jan 30, 2012, 9:54 PM EST

    Derrick Rose

    It’s official, we have a mutual admiration society. From the “what else was he going to say?” file, we have Derrick Rose returning the favor of Howard’s kind words and singing the praises of  Dwight Howard. And he got in a shoe plug, so well done. Here’s the quote via CSNChicago.com: “Me and Dwight definitely…

  9. Report: Rose on verge of $250 million deal with Adidas

    Dec 30, 2011, 9:55 PM EST

    Derrick Rose Playing Fans at 'Run with D Rose'

    Derrick Rose said at the press conference for his recent contract extension that he really doesn’t know how much money he makes. Let me help you out a bit Derrick — you are about to make mountains of cash. Adidas is about to give Rose a lifetime contract worth about $250 million, according to ESPN.…

  10. Is Adidas keeping Dwight Howard out of Chicago?

    Dec 26, 2011, 1:45 PM EST

    Miami Heat v Orlando Magic

    Bulls fans don’t get why Dwight Howard doesn’t have the Bulls on his list of teams where he will sign an extension. The Bulls are big market team, they are contenders with a good core of role players, and with Howard and Derrick Rose they would be in title contention for a decade. Plus Chicago…

  11. Video: Dwight Howard lives it up in new Adidas ad

    Nov 22, 2011, 10:00 PM EST

    Orlando Magic v Boston Celtics, Game 6

    Let’s be clear, the difference in your game is not the shoes you wear but how long you have spent in the gym perfecting the corner three and the midrange jumper and your rebounding technique. Athletic ability and work ethic matter most. That said, we kind of liked the new Adidas commercial. And there’s not…

  12. Nike, Adidas not feeling pinch from NBA lockout. Yet.

    Nov 21, 2011, 12:11 PM EST

    lebron-shoes2

    For Nike, maybe basketball never does stop. There has been no NBA for Nike to promote its basketball shoes (which account for 95 percent of the basketball shoe market, thank you Michael Jordan). The marketing has continued, but the biggest stage for Nike remains dark. But that hasn’t hurt sales much, reports the Oregonian (via SLAM).…

  13. It’s gotta be the shoes! NBA lockout hurts shoe companies, too

    Oct 31, 2011, 12:02 PM EST

    FW11_Rose2_PRFW_Hero_BLK_BLK

    Adidas has Derrick Rose as a matador. Nike is spotlighting that “basketball never sleeps.” They are both still marketing like there is no tomorrow. But while basketball may never sleep, the NBA is taking a nap right now. And that lockout could hurt major NBA shoe companies to the tune of $500 million if the…

  14. Adidas could see $50 million loss from NBA lockout

    Oct 17, 2011, 2:17 PM EST

    Derrick Rose Playing Fans at 'Run with D Rose'

    Adidas has a foothold in the NBA marketing game. Saturday there were people lined up around the block in Chicago to see Derrick Rose and buy his new adiZero Rose2 shoes. They also make the official NBA jerseys. Which you are not buying right now because of the lockout. Experts explain to Reuters that the…

  15. Video: Behind the scenes at Derrick Rose matador commercial

    Oct 6, 2011, 4:24 PM EST

    Chicago Bulls v Atlanta Hawks - Game Six

    Thursday Adidas released some behind the scenes footage from Derrick Rose‘s new “matador” commercial for his adiZero Rose 2 — which coincidentally went on sale on Thursday. Okay, not so coincidentally. We showed you the original ad (which is pretty sweet and filmed in Madrid) so we thought “why not roll the behind the scenes…

  16. Josh Smith’s new Adidas spot is sweet, comes with poetry

    Oct 4, 2011, 1:44 PM EST

    Josh Smith

    Josh Smith of the Atlanta Hawks is in a sweet new Adidas commercial for the adiZero Ghost. Josh Smith in an ad I like is in and of itself is a bit of a surprise, but there you go. What really makes this work Shihan, a National Poetry Slam Champion, knocking out the rhymes. Hat…

  17. Merchandise sales yet another part of the damage expected from the lockout

    Oct 2, 2011, 9:00 AM EST

    lebron-shoes2

    You’ve heard of the butterfly effect. The NBA lockout, despite all the talk that “no one cares/ is noticing” is going to be more like the gigantic asteroid effect, from an economic standpoint, in a lot of areas. There are cities that depend on the revenue created by game nights for bars, restaurants, shopping. There…

  18. Dwight Howard planking with 100 Chinese people

    Sep 2, 2011, 2:47 PM EST

    howard-plank1

    Planking is dead. Your grandma knows what planking is, heck, she probably has done it with her friends in the mall. It just takes her a lot longer to get back up. But it’s not done for Dwight Howard and his friends in China. Below is a photo courtesy the twitter account of CNBC business…

  19. Video: Adidas new Derrick Rose MVP ad

    May 4, 2011, 8:59 AM EST

    Miami Heat v Chicago Bulls

    Well, you knew it wouldn’t take long for Adidas to jump on marketing Derrick Rose as MVP. And here it is, the first ad, featuring Rose’s quote from the beginning of the season wondering why he couldn’t have an MVP season, that he set that out as a goal for himself. It seemed to be…

  20. PBT Tuesday one liners

    Apr 12, 2011, 11:10 AM EST

    lebron-shoes2

    An idea emailed to me by reader Vincent that is an interesting longshot: This summer LeBron can opt out of or renegotiate his Nike shoe deal, according to reports. Recently one of Nike’s star shoe designers publicly ripped LeBron and his entourage for their lack of focus (and having too many voices in the process)…

  21. Derrick Rose, Messi, Katy Perry selling you some shoes

    Mar 17, 2011, 5:51 PM EST

    Derrick Rose 3

    Adidas has a new ad campaing, “all in.” We bring it to you to see Derrick Rose (and Katy Perry, and Beckham, and Messi, and Notre Dame football, and…). Interesting to see that Adidas realized where Rose is headed in terms of stardom. Plus, we just think it’s got a good look. The commercial. The…

  22. Manhattan NBA store leaving Fifth Avenue, Adidas to run new location

    Nov 9, 2010, 1:08 PM EST

    NBAstore

    The NBA’s flagship store is leaving its prime New York City location just after the start of next year. The NBA Store has been on Fifth Avenue in Manhattan — right in the heart of the city’s prime shopping district, where the store was as much an ad for the league as anything else —…

  23. Dwight Howard, Slim Chin and a cheetah

    Oct 28, 2010, 12:58 PM EST

    You’re going to see this one a lot tonight — the new Dwight Howard/Slim Chin Adidas commercial. Like you haven’t seen enough of them the last few nights, but we thought we’d give you a preview. You can thank us later.

  24. Toronto faces basketball shoe shortage (sort of). Blame NAFTA.

    Oct 12, 2010, 1:35 PM EST

    barbosa_shoes

    We’re just going to assume you haven’t watched any Toronto Raptor preseason games on League Pass yet. You probably have, it is appointment television and all, but for the purposes of this post we’ll assume that you have the games on the DVR but haven’t watched them yet. Then you wouldn’t have noticed Toronto’s Leandro…

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