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Stephen Curry will not stand for ‘slander’ of his Under Armour shoes

Sep 2, 2014, 12:39 PM EDT

Los Angeles Clippers v Golden State Warriors Getty Images

Kevin Durant was close to signing a lucrative shoe deal with Under Armour, before Nike came in at the eleventh hour and exercised its right to match, thereby retaining Durant’s services for the next 10 years.

That bit of news resulted in ESPN’s Bomani Jones making a joke at Under Armour’s expense, which didn’t sit well with the brand’s main signature basketball endorser, Stephen Curry.

Curry took to Twitter to fire back and defend his shoes, and though the tweets appear to have been deleted, the conversation was captured by Tim Ryan of



It’s an appropriate response from Curry, considering his status with the company (his Twitter avatar is him sitting atop the UA logo) and Jones’ standing as a popular ESPN personality with a fairly sizable audience.

Curry also probably, you know, actually likes his shoes, and plenty of basketball players tend to be particularly engaged when it comes to the details of their signature line of sneakers.

  1. csbanter - Sep 2, 2014 at 12:47 PM

    Curry should just have ignored Bomani Jones, instead by answering tweets he gets this guy some more trending cred.

    • avb300 - Sep 2, 2014 at 3:19 PM

      I give a lot of credit to Curry for choosing under armour. It’s so easy to pick nike or adidas. If UA ever makes it big in the bball shoe game, credit Curry.

      Having said that, I’ve never seen people wearing UA bball shoes. I’m just saying.

  2. sportsfan18 - Sep 2, 2014 at 1:43 PM


    Folks get to decide for themselves…

    Some like living in the city, some the country

    Some like rock n roll and other like country, rap, classical music

    Some like Ford, some like Chevy

    Some like Nike, some like Under Armour

    And Steph, I’m sure you like your shoes… you’re allowed to like your shoes just as others are allowed to NOT like your shoes…

    There are things you don’t like Steph and no one’s putting you down for it…

    For instance, I like your bank account but you don’t like mine…

  3. reesesteel23 - Sep 2, 2014 at 1:47 PM

    Nice response by Bomani. Not hating, keep cashing your checks, but my opinion still stands lol.

  4. greenwhodat26 - Sep 2, 2014 at 2:03 PM

    If he wouldn’t be so sensitive, it wouldn’t have mattered what Jones had to say. Athletes are like spoiled little 9 y/o girls now-a-days. Geez!

    • ProBasketballPundit - Sep 2, 2014 at 3:38 PM

      Or, you know, they’re people just like the rest of us.

      • masher1965 - Sep 2, 2014 at 5:53 PM

        Yes, all pro athletes are people, but some are extremely sensitive and sometimes seriously overreact . Curry overreacted

  5. scrot7 - Sep 2, 2014 at 2:04 PM

    Jones rocks Olajuwon Etonics

  6. 00maltliquor - Sep 2, 2014 at 2:11 PM

    Steph, Under Armor shoes ARE non-factors. They’re in the same company as those K-Mart Al Harrington shoes and those Shaq brand shoes you always found at Big 5.

    Come at me bro.

    • time4complaints - Sep 2, 2014 at 2:36 PM

      With all due respect, he won’t come at you because you’re a non-factor. He was only mad at Jones because Jones has the audience that comes with being on ESPN. Additionally, Under Armour is carried in FootLocker which was never the case for the Al Harrington kicks or Shaq brand sneakers. UA is second tier but it isn’t discount store merchandise.

      • 00maltliquor - Sep 3, 2014 at 11:00 PM

        Lol! Touche. You’re right, great comeback!

    • trevor123698 - Sep 2, 2014 at 10:44 PM

      you ever in your life played in them.

  7. sfm073 - Sep 2, 2014 at 2:29 PM

    Keep cashing the checks is exactly right. You’re getting paid way too much money just to wear shoes, so who cares if someone doesn’t like them.

  8. christdp443 - Sep 2, 2014 at 2:55 PM

    considering all the ankle injuries he struggled with prior to switching to UA, maybe he’s a little more sensitive to the criticism than he would be otherwise.

  9. loungefly74 - Sep 2, 2014 at 3:28 PM

    my kid likes her Under Armour shoes for gym class. thats it. thats all i have to say about UA shoes…

  10. redskinfansince82 - Sep 2, 2014 at 3:39 PM

    I live in Maryland where UM is based. Recently shopped in the Under Armour store Near Bay Bridge. I was very disappointed at the selection. They had no basketball shoes only funky running shoes. I promptly went back to the Nike Outlet and bought 3 pair of kicks. Must have been a ploy by KD and it was well played.

  11. yesser12 - Sep 2, 2014 at 3:57 PM

    Reebok> UA

    Sorry Curry but UA is a non factor in the shoe game.

  12. jammer73 - Sep 2, 2014 at 5:09 PM

    UA’S are on par with the lame Starbury’s.

  13. tomtravis76 - Sep 2, 2014 at 5:46 PM

    Under armour is doing just fine, Kevin Plank probably sleeps well at night. They are making big waves in pro football and baseball. They are dominating the niche sport of lacrosse. They are slowly getting into hockey. And they are becoming a go to product for hunters with their all weather gear. They are doing a real good job at strategically scooping up select college program in the very large conferences to outfitting smaller schools. Their grassroots basketball strategy at the HS level is getting kids wearing the shoes and gear. Not getting Durant actually worked out for them, it sent the message out letting everyone know they are ready to get serious about basketball gear, and it did cost them 300 million for one player.

  14. thebridgelogo - Sep 2, 2014 at 6:31 PM

    Under Armour is an up and coming sports company that is becoming very relevant in sport apparel. The mere fact that they can offer an athlete the amount the proposed to Kevin Durant speaks to their “Factorism” . UA is coming and that’s why NIKE match UAs’ offer.

  15. campcouch - Sep 2, 2014 at 7:06 PM

    It’s nice that Curry didn’t follow the sheep and chose his own path. Sneaker wars are dumb, but hey, if you’re a paid endorser and you seem to be happy with the product, why not defend your brand. Jones always says something to tick someone off but uses his comical pseudo-Mafioso Don persona as a cover like it’s just jokes. I’m just getting old I guess. Paying bills and working has cut into my need for the newest Nikes, now it’s just some comfortable work boots, some dress shoes and some old adidas for running and pick up games.

  16. 550i - Sep 2, 2014 at 7:12 PM

    This guy is a spoil brat, he should win something first, like a playoff series. Nobody cares that he is sticking up for UA. Until he wins a championship, he needs to shut up.

  17. fansrus - Sep 2, 2014 at 7:15 PM

    Overpriced crap

  18. sumkat - Sep 2, 2014 at 7:24 PM

    Who is Bomani Jones?

    • 22yearsagotoday - Sep 2, 2014 at 7:32 PM

      Bomani Jones is a Co-host of the daily sports talk show Highly Questionable with Dan Le Batard on ESPN2.

      • 22yearsagotoday - Sep 2, 2014 at 7:34 PM

        Almost as informational as a sportsfan18 post except for one thing: it’s not!

  19. Lujah - Sep 2, 2014 at 7:45 PM

    “The conversation was captured” LOL. Silly sad stalkers.

  20. campcouch - Sep 2, 2014 at 8:44 PM

    Pretty sure Bomani Jones won’t get any interviews with Curry anytime soon. The ESPN ego machine rolls on, with “reporters” not realizing the people they personally slight in public are the same ones that get them stories and paid.

  21. glink182 - Sep 2, 2014 at 8:51 PM

    Not sure where the “better cash those checks” comment is coming from. UnderArmour had $2.3 billion in revenues for fiscal-year 2013, with net income of $165 million. Not exactly a cash-poor operation. Not exactly Nike, either, but they also employee several thousand fewer 10 year old Chinese laborers.

  22. hurley711 - Sep 2, 2014 at 10:23 PM

    I never even sniffed at UA only because when the first rd of shoes came out they got horrible reviews on comfort from several different sites. Nike and Jordans have never failed me in the comfort dept so why switch? UA is just late to the game at this point.

  23. udub - Sep 2, 2014 at 11:17 PM

    How do you now Curry actually likes his shoes or is just getting paid to like them?

    • jazynaz - Sep 6, 2014 at 2:25 AM

      because they’re specially made for him, to protect his bum ankle(s). i’m pretty sure he’s real happy with his shoes, since he hasn’t rolled an ankle since he’s worn them. go Curry! go Warriors!

  24. lmarks77 - Sep 3, 2014 at 11:13 AM

    If you guys don’t think the amount of money thrown at KD is obscene than you are all stupid and part of the problem. Nike and Apple are the most expensive products in their respective fields. They do NOT support America or Americans by outsourcing the majority of their jobs to increase their profit. Yet you fools are drooling over sneakers. Not one brand will make you play like any NBA player. You pay your hard earned money for overpriced shiny things because you are followers and nothing more. At least Curry supports his country where Nike and Apple do not. Instead of pointing your tiny fingers at everything being the cause of American Greed you should look at where you spend your money. In the long run it is you who pays the outrageous sport salaries and endorsements. With all the hunger, pain and misery in this country, caused mainly by greedy corporations it is astounding that someone could feel good about themselves signing a 300 million endorsement contract. It gives Nike an opening to raise their prices once again while their quality lessens. That amount of money can pay for 1,000 full time jobs for at least 10 years and one man gets to keep it all.
    And yu guys are kissing the collective butts of Nike and KD. You should be ashamed.

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