Sep 1, 2014, 10:00 AM EDT
Under Armour wants to break into the basketball shoe market but needs a serious name endorser and was reportedly willing to pay Kevin Durant at least $265 million over the next decade to be that guy.
But KD likes Nike (he signed for less with them years ago) and when the swoosh came in with a counter offer that reportedly could get up to $300 million and could contain a retirement package, he took it to stay home. He confirmed he is staying put with the tweet you see above.
The real winner here (well, besides KD who is about to get PAID)? Jay-Z’s Roc Nation Sports.
The new agency signed KD as its first big basketball client and with this they got him his first big endorsement deal — one where he stays with the company he wanted to be with all along but gets paid far more than they originally offered. They got KD what he wanted.
What does that mean heading into 2016 and Durant’s free agency? Nothing really. Durant is an obvious max player and a number of teams will be lined up to offer him that. It comes down to what Durant really wants, which very well could be to stay in Oklahoma City (they have the most money to offer and are contenders). Durant will have options, it’s Roc Nation’s job to lay them out for him.
But it’s KD’s call. So far he has gotten what he wants.
Sep 19, 2014, 4:00 PM EDT
“It was more just becoming a better all-around player, trying to take the next step and become a leader on this team and will my team to win.” —Jeff Green
Sep 19, 2014, 3:28 PM EDT
And you wonder why Phil Jackson is worth $12 million a year to the Knicks organization.
Sep 19, 2014, 2:50 PM EDT
Budenholzer got thrust into a position with the power a lot of coaches covet.
Sep 19, 2014, 2:07 PM EDT
Sep 19, 2014, 1:30 PM EDT
Best. Name. Ever.
Sep 19, 2014, 12:47 PM EDT
Heat point guard one-ups Andre Drummond with trick shot
Sep 19, 2014, 12:44 PM EDT
Will he make Cleveland’s regular-season roster?
Sep 19, 2014, 12:05 PM EDT
Full recap from the launch event at Nike World Headquarters in Portland, Oregon, including technical information, details on colorways, and confirmed release dates.
Sep 19, 2014, 11:32 AM EDT
Elbow injury would have kept him out of camp.
Sep 19, 2014, 10:30 AM EDT
Kyle Lowry and Co. return for another run
Sep 19, 2014, 9:30 AM EDT
Former Kings draft pick joins three other players competing to make Memphis’ roster
Sep 19, 2014, 9:00 AM EDT
Raduljica, after solid rookie year, leaves NBA sooner than he’d hoped.
Sep 19, 2014, 8:30 AM EDT
Alfonso Ribeiro can still do that dance.
Sep 19, 2014, 8:00 AM EDT
“Then it became a competition amongst guys and now you really got into it more and you started to really understand the clothes you put on your body.” —Dwyane Wade
Sep 19, 2014, 12:01 AM EDT
Saunders wants the rookie to earn it.
Sep 18, 2014, 10:46 PM EDT
Pietrus sat out all of last season.
Sep 18, 2014, 9:31 PM EDT
Looks like Bucks head coach Jason Kidd is serious about making Antetokounmpo into a point guard.
Sep 18, 2014, 8:16 PM EDT
This will take some getting used to.
Sep 18, 2014, 7:10 PM EDT
Sep 18, 2014, 6:30 PM EDT
Isn’t Harden the beard guru?
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