Skip to content

Kevin Durant confirms he is staying with Nike

Sep 1, 2014, 10:00 AM EDT

Under Armour wants to break into the basketball shoe market but needs a serious name endorser and was reportedly willing to pay Kevin Durant at least $265 million over the next decade to be that guy.

But KD likes Nike (he signed for less with them years ago) and when the swoosh came in with a counter offer that reportedly could get up to $300 million and could contain a retirement package, he took it to stay home. He confirmed he is staying put with the tweet you see above.

The real winner here (well, besides KD who is about to get PAID)? Jay-Z’s Roc Nation Sports.

The new agency signed KD as its first big basketball client and with this they got him his first big endorsement deal — one where he stays with the company he wanted to be with all along but gets paid far more than they originally offered. They got KD what he wanted.

What does that mean heading into 2016 and Durant’s free agency? Nothing really. Durant is an obvious max player and a number of teams will be lined up to offer him that. It comes down to what Durant really wants, which very well could be to stay in Oklahoma City (they have the most money to offer and are contenders). Durant will have options, it’s Roc Nation’s job to lay them out for him.

But it’s KD’s call. So far he has gotten what he wants.

Latest Posts
  1. Pelicans’ Tyreke Evans leaves Game 1 with knee injury, MRI Sunday

    Apr 19, 2015, 9:30 AM EDT

    New Orleans Pelicans v Golden State Warriors - Game One Getty Images

    He said after the game he felt a pop in his knee. That’s bad.

  2. James Harden and Dwight Howard show Mavericks what they’re missing in Rockets’ Game 1 win

    Apr 19, 2015, 12:45 AM EDT

    Dallas Mavericks v Houston Rockets - Game One Getty Images

    Houston outscores Dallas by 14 in 10 minutes with Howard and Harden, get outscored by four otherwise in 118-108 win

  3. Dwyane Wade says he won’t opt out of current deal to become a free agent this summer

    Apr 18, 2015, 11:30 PM EDT

    Dwyane Wade AP

    Wade has the ability to hit free agency, but is choosing to stay in Miami for at least one more season.

  4. Bradley Beal waves goodbye to Kyle Lowry after Lowry fouls out of Game 1 (VIDEO)

    Apr 18, 2015, 5:00 PM EDT

    Bradley Beal AP

    The basketball was ugly, but this still may be a very competitive series.

  5. Raptors GM Masai Ujiri on Wizards’ Paul Pierce: “We don’t give a sh-t about ‘It'”

    Apr 18, 2015, 1:18 PM EDT

    Masai Ujiri AP

    Ujiri cusses at a playoff pep rally for the second straight year.

  6. PBT First Round Playoff Previews: Los Angeles Clippers vs. San Antonio Spurs

    Apr 18, 2015, 9:30 AM EDT

    Los Angeles Clippers v San Antonio Spurs Getty Images

    How do you feel about a lot of hack-a-Jordan for six or seven games?

  7. Why the 2015 NBA playoffs feel wide open – but probably shouldn’t

    Apr 18, 2015, 8:00 AM EDT

    Golden State Warriors v San Antonio Spurs Getty Images

    With most 2014 conference-finalists eliminated, Warriors are clear favorite

  8. PBT Extra: Houston, Dallas simply do not like each other

    Apr 18, 2015, 12:30 AM EDT

    Dallas Mavericks v Houston Rockets Getty Images

    Their rivalry goes back until the Dwight Howard free agent recruitment. If not earlier.

Featured video

Can Boston put a scare in Cleveland?
Top 10 NBA Player Searches
  1. K. Durant (5552)
  2. C. Parsons (5453)
  3. D. Rose (5437)
  4. M. Conley (5057)
  5. P. George (5039)
  1. L. James (4985)
  2. S. Curry (4583)
  3. K. Bryant (4559)
  4. D. Howard (4487)
  5. R. Westbrook (4420)