Sep 1, 2014, 10:00 AM EDT
Under Armour wants to break into the basketball shoe market but needs a serious name endorser and was reportedly willing to pay Kevin Durant at least $265 million over the next decade to be that guy.
But KD likes Nike (he signed for less with them years ago) and when the swoosh came in with a counter offer that reportedly could get up to $300 million and could contain a retirement package, he took it to stay home. He confirmed he is staying put with the tweet you see above.
The real winner here (well, besides KD who is about to get PAID)? Jay-Z’s Roc Nation Sports.
The new agency signed KD as its first big basketball client and with this they got him his first big endorsement deal — one where he stays with the company he wanted to be with all along but gets paid far more than they originally offered. They got KD what he wanted.
What does that mean heading into 2016 and Durant’s free agency? Nothing really. Durant is an obvious max player and a number of teams will be lined up to offer him that. It comes down to what Durant really wants, which very well could be to stay in Oklahoma City (they have the most money to offer and are contenders). Durant will have options, it’s Roc Nation’s job to lay them out for him.
But it’s KD’s call. So far he has gotten what he wants.
Aug 1, 2015, 3:30 PM EDT
Paul is still in the running for a spot on the 2016 Olympic team.
Aug 1, 2015, 2:00 PM EDT
Will this lead to all 30 teams getting their own affiliates?
Hakeem Olajuwon and Dikembe Mutombo make surprise appearances for Team Africa in NBA exhibition game (VIDEO)
Aug 1, 2015, 12:30 PM EDT
Team Africa faced off against Team World in Johannesburg.
Aug 1, 2015, 11:00 AM EDT
Mbah a Moute signed a one-year deal with the Kings in July.
Aug 1, 2015, 9:30 AM EDT
Biyombo has worked with Hakeem Olajuwon this summer on post moves, other parts of his game.
Aug 1, 2015, 8:00 AM EDT
The Nets will be paying the price for their win-now era for a few years to come still.
Aug 1, 2015, 1:11 AM EDT
This is the right move, whether he decides to play in Rio or not.
Jul 31, 2015, 11:08 PM EDT
He looks like a guy who can live up to the No. 1 pick billing.
Jul 31, 2015, 10:26 PM EDT
Norris Cole is still looking for a bigger payday.
Jul 31, 2015, 9:31 PM EDT
Her credentials are unassailable.
Jul 31, 2015, 8:10 PM EDT
He is currently out on bond.
Jul 31, 2015, 7:15 PM EDT
Hill told the police he was “in a hurry.” I guess so.
Jul 31, 2015, 7:01 PM EDT
Neither guy is going to make a difference on the court for these teams. This was just moving some money around.
Jul 31, 2015, 5:46 PM EDT
Crabbe looked good in Las Vegas at Summer League.
Jul 31, 2015, 4:59 PM EDT
The Kings don’t really have the roster spot for him.
Jul 31, 2015, 4:11 PM EDT
Iowa Energy add Nicki Gross to coaching staff
Jul 31, 2015, 3:20 PM EDT
Will he accept the required tender?
Jul 31, 2015, 2:35 PM EDT
The Phil Jackson Effect
Jul 31, 2015, 1:58 PM EDT
Why does USA Basketball chairman make such a distinction?
Jul 31, 2015, 12:52 PM EDT
Johnson makes $24.9 million, but this is the last year of his contract.
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