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Kevin Durant confirms he is staying with Nike

Sep 1, 2014, 10:00 AM EST

Under Armour wants to break into the basketball shoe market but needs a serious name endorser and was reportedly willing to pay Kevin Durant at least $265 million over the next decade to be that guy.

But KD likes Nike (he signed for less with them years ago) and when the swoosh came in with a counter offer that reportedly could get up to $300 million and could contain a retirement package, he took it to stay home. He confirmed he is staying put with the tweet you see above.

The real winner here (well, besides KD who is about to get PAID)? Jay-Z’s Roc Nation Sports.

The new agency signed KD as its first big basketball client and with this they got him his first big endorsement deal — one where he stays with the company he wanted to be with all along but gets paid far more than they originally offered. They got KD what he wanted.

What does that mean heading into 2016 and Durant’s free agency? Nothing really. Durant is an obvious max player and a number of teams will be lined up to offer him that. It comes down to what Durant really wants, which very well could be to stay in Oklahoma City (they have the most money to offer and are contenders). Durant will have options, it’s Roc Nation’s job to lay them out for him.

But it’s KD’s call. So far he has gotten what he wants.

  1. chris3141084 - Sep 1, 2014 at 10:29 AM

    What does he mean humbled?? Accepting 300 million is humble?? Sign me up for bring humble. His persona really irks me sometimes.

    • therealhtj - Sep 1, 2014 at 11:19 AM

      I wonder if the underage, sweatshop workers who make those things get a pay bump too?

      • duhwighthoward - Sep 1, 2014 at 11:53 AM

        According to PBT readers, the sweatshop workers are fortunate to have those jobs. Unlike people in the ghettos of the USA where there is no opportunity.

        I of course, don’t support this position. Why haven’t the Clippers said anything about boycotting the Thunder games this season if they are indeed against the “plantation mentality”?

      • mikeymo74 - Sep 1, 2014 at 2:52 PM

        I’m sure Nike will graciously give the workers in Vietnam some extra dong, though maybe not the kind they want.

  2. tampajoey - Sep 1, 2014 at 10:33 AM

    Now wonder shoes are so overpriced. But at least Durant and Jay-Z got paid.

  3. robigd - Sep 1, 2014 at 10:36 AM

    Is this the going rate for a guy with no rings? This means Westbrook will take 19 more shots per game.

  4. gmsalpha - Sep 1, 2014 at 10:50 AM

    I have a feeling that with this deal, KD will be with the Washington professional basketball team soon enough. The East is easier, and more importantly, it’s his hometown team, which cannot be discounted. With the Nike money, he doesn’t need a 5 year max deal with the Thunder. 4 with the team in the nation’s capital should suffice. He wants to be happy, and Nike has essentially freed him from Oklahoma.

    • therealhtj - Sep 1, 2014 at 11:21 AM

      If everyone keeps moving east because it’s supposedly easier, it’ll keep getting tougher. With the power shifts that happened this offseason, it’s doubtful we’ll see anything close to a sub-.500 team fighting for a playoff spot.

    • raysfan1 - Sep 1, 2014 at 5:04 PM

      I’m sure he is happy both with his contract in OK and with his restaurant on OKC. He could decide to return to DC, but this deal is not some sort of signal that he is dissatisfied with the Thunder.

  5. ravenswhat - Sep 1, 2014 at 12:57 PM

    Nike will want him in a bigger market. It’s obvious Nike holds more weight than the Thunder as they pay him more. Easy as that.

    • mackcarrington - Sep 1, 2014 at 7:26 PM

      For an international company like Nike, having a player based in a small market doesn’t matter at all. I live in L.A. and I see plenty of Durant ads and commercials. A bigger market will only pay off for him on the local level.

  6. jcrileyesq - Sep 1, 2014 at 3:40 PM

    Sure don’t hear a lot of negative comments about Jay-Z ‘s Roc Nation anymore

  7. gpatrick15 - Sep 1, 2014 at 9:35 PM

    Just because LeBron “went home” doesn’t mean every star player will follow his lead.

  8. campcouch - Sep 1, 2014 at 10:15 PM

    I shake my fist at my short parents!

  9. fansrus - Sep 2, 2014 at 12:19 PM

    16 bucks to manufacture this “status symbol”. Where is the outrage? For shame.

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