Skip to content

Report: Nike nearing deal to keep Kevin Durant for next 10 years

Aug 31, 2014, 12:30 PM EDT

BASKET-TPE-US-NBA Getty Images

Kevin Durant was coming to the end of his endorsement deal with Nike, and had a huge offer on the table from Under Armour that reportedly would have paid him up to $30 million annually for up to 10 years.

But Durant was a restricted free agent of sorts, in that Nike had the right to match any offer the reigning MVP might have received from another company, and it appears as though they’ll exercise it in order to retain one of the game’s three biggest stars.

From Darren Rovell and Marc Stein of ESPN.com:

With Durant on the verge of a move to Under Armour, sources told ESPN on Sunday that Nike has exercised its right to match any rival shoe company’s offer to the Oklahoma City Thunder star.

Nike has countered Under Armour’s offer of between $265 million and $285 million and believes it will keep Kevin Durant for the next 10 years, sources told ESPN. Nike, whose seven-year deal that guaranteed Durant $60 million is expiring, made an initial offer of about $20 million a year that was far from what Durant was looking for. Under Armour’s huge play for Durant had many believing that Nike would even let him go at that price. …

While the exact Nike offer for Durant isn’t known, sources told ESPN that Durant should make more — in base and royalties — than the Thunder will pay him over the next two seasons ($41.2 million).

Some analysts believe Durant wasn’t a money-maker for Nike, and that Under Armour would have been taking a sizable loss in this deal, as well. For them, it was about getting into the basketball business in a big way, by marketing its brand globally around one of the game’s biggest stars.

Nike is well-equipped to monetize Durant, however, whose sneakers have become increasingly popular with younger folks, and continue to be released in a staggering number of colorways. There’s no shortage of cash where Nike is concerned, and the company has evidently decided that having a star of Durant’s stature in place for years to come was something they wanted, at any price.

  1. yesser12 - Aug 31, 2014 at 12:35 PM

    I don’t see him leaving Nike but if he went to UA he would be the face.

    Either way he is getting a huge payday off the court. Not bad for a guy on a small market team as the media likes to point out.

  2. 00maltliquor - Aug 31, 2014 at 12:50 PM

    Thank God. Ain’t nobody wanna rock Under Armor shoes.

    • dziner305 - Aug 31, 2014 at 4:08 PM

      @00maltliquor…That’s not true. As soon as he would have bolted to Under Armor, you and some of you would have been the first ones to join him (in terms of: rocking those shoes). Just like a bunch of you jumping ship to Cleveland , nowadays!

      • 00maltliquor - Aug 31, 2014 at 11:15 PM

        Surely you’re not referring to me when you say “you”.

    • mackcarrington - Aug 31, 2014 at 5:04 PM

      I’m glad I’m an adult and don’t buy shoes just because some superstar ball player gets paid to wear them. I buy shoes that are comfortable to my feet and fit my budget. I don’t look at who’s endorsing them.

      • jimeejohnson - Aug 31, 2014 at 6:57 PM

        Ecco.

      • 00maltliquor - Aug 31, 2014 at 11:17 PM

        You part of the New Balance croud? With the velcro straps.

      • mackcarrington - Sep 1, 2014 at 7:36 PM

        So what if I was?
        I’m just glad I’m an independent thinker who isn’t led around by the nose like sheep by marketers and advertisers.
        Now run along and get your Kevin Durant shoes and matching backpack before school starts.

  3. sportsfan18 - Aug 31, 2014 at 1:10 PM

    Let’s just say $275 million for 10 yrs.

    Current on court salary to date is $69.5 million. 2 yrs left at a total of $39.1 million that will bring his earnings to $108.6 million.

    Then, he’ll sign a max deal for possibly silly money with the cap about to really go up per reports. His current deal expires in 2 yrs which is when the cap is supposed to go up. He’ll make over $19 million this season and over $20 million next season.

    I’m guessing ya’ll as I don’t know how much the cap will go up. Let’s give KD 4 yrs at $25 million per yr for another $100 million.

    Pause, time to total things. $208 plus million on court earnings through his age 31 season and $275 million with Nike (no, not all collected by then, but ya’ll get it).

    Oh, his current Nike deal just ended and that, with other endorsements so far is tens of millions of more dollars to this point in his young life. I’m not sure and don’t want to look it up but his old Nike deal was for $60 million plus whatever else he made with other products. Let’s say $90 million total.

    $275 million
    $208 million
    $90 million

    That’s $573 million dollars ya’ll… uh, that’s OVER a half a BILLION dollars ya’ll…

    Without injury, KD will earn MORE after turning 31 on the court and KD will earn MORE on other endorsement deals besides Nike.

    Dude will FLY by $600 million in career earnings related to playing basketball…

    At least by all accounts KD is a nice guy, gives back and isn’t in the press for the wrong reasons…

    • sire2334 - Aug 31, 2014 at 1:29 PM

      Whether or not this is accurate, it’s pretty close. And that’s freakin’ amazing.

    • 00maltliquor - Aug 31, 2014 at 1:32 PM

      So much for that small market theory, huh fellas.

  4. 00maltliquor - Aug 31, 2014 at 1:34 PM

    Hey KD, let me hold something.

  5. vikesdynasty - Aug 31, 2014 at 3:38 PM

    I’ve always said a market is what you make it and what the media makes it. Miami wasn’t a hopping destination before Wade was there. Are NY and Chi lovely climates to live in? Not really. Outside of LA there isn’t really a big market that has weather, glamour, etc. Guys rag on MN but it’s almost the same climate as Chicago and NY. Look at Cleveland now, OKC. A market is what you make it, you put a good product on the floor and you’ll recruit better players and have more TV time. End of story.

    • innovativethinking87 - Aug 31, 2014 at 6:07 PM

      I wish the players thought like that

    • jimeejohnson - Aug 31, 2014 at 6:59 PM

      “…it’s (Minnesota) almost the same climate as Chicago and NY”

      If you believe that, I’ve got a bridge to sell you! Ever hear of the Atlantic Ocean? Gulf Stream? Long GuyLand???

    • jimeejohnson - Aug 31, 2014 at 7:01 PM

      Reread your comment. I agree with your point about markets being what they make themselves. The weather thing is another story.

  6. phreakin - Aug 31, 2014 at 5:04 PM

    My 16 yo son wanted KD7’s for his basketball shoe this year as opposed to the LeBron’s he worse last year. So I don’t think Nike has to worry as i’ve seen other’s on my kid’s team making the switch too. I know it’s a weird thing to judge the future of KD and Nike’s relationship, but KD’s shoes seems to be getting better year after year.

  7. fansrus - Aug 31, 2014 at 9:48 PM

    Why are you even reporting this as sports talk. If you’re an adult and you care about this, you really need to get a life. Sixteen bucks at most, it costs to manufacture a pair of these. Time for kids to kill kids to get the latest hype.

  8. tc10461 - Sep 1, 2014 at 12:21 AM

    dude got wicked game and is good money running the floor and the rest that follows early in a young career.even sprint got him on

  9. daveshingle - Sep 1, 2014 at 1:35 AM

    This shoe stuff is so stupid. Don’t get it at all. I wear the New Balance with the velcro!

  10. fansrus - Sep 1, 2014 at 2:36 AM

    No not “you”, the in general you.

  11. peralez2383 - Sep 2, 2014 at 5:03 AM

    K-Dbag should have went to UA, give Nike some competition

Leave Comment

You must be logged in to leave a comment. Not a member? Register now!

Featured video

What are impacts of NBA's new TV deal?
Top 10 NBA Player Searches
  1. B. Beal (3569)
  2. L. James (3445)
  3. D. Rose (3427)
  4. J. Lin (3312)
  5. N. Noel (3207)