Skip to content

Report: Nike gets chance to match 10-year, $265 million offer to Kevin Durant from Under Armour

Aug 21, 2014, 8:00 AM EDT

Oklahoma City Thunder v Brooklyn Nets Getty Images

When Kevin Durant signed his first shoe contract with Nike, he actually took a reported $20 million less than adidas offered because Durant love Nike’s shoes and wanted to wear them, maybe someday have his own line.

It’s not that way with Jay-Z’s Roc Nation representing him.

Under Armour wants into the basketball shoe market badly and needs a big name endorser to lead the brand, and Durant could be that guy. They have made an over the top offer of at leaf $26.5 million a season — now Nike has to decide whether to match it, reports Darren Rovell of ESPN.

Kevin Durant’s representation Roc Nation Sports informed Nike on Wednesday that he has a deal on the table with Under Armour worth between $265 million and $285 million over 10 years, sources told ESPN.com…

Nike, which saw its signature business related to the Oklahoma City Thunder forward grow to roughly $175 million at retail last season, will have the right to match, which is a condition of Durant’s current contract with the brand. Durant can still choose Nike if it doesn’t match but can’t legally choose Under Armour if Nike does.

Under Armour threw other incentives at KD, according to the report from building a community center built named after his mother to some company stock. Nike reportedly offered just north of $20 million a year to Durant, now it has to decide whether or not to match Under Armour.

To me this is the bigger takeaway from this: How much influence Roc Nation seems to have here. Durant was seen as a loyal Nike guy and now he’s on the precipice of leaving the brand to jump to a company better known for football gear and compression pants. It would be a cold business move.

Come the summer of 2016, would Roc Nation and Under Armour (based out of Baltimore, near Washington D.C.) have a big influence on Durant on where he should sign next?

KD’s world is changing fast, and whatever happens between Nike and Under Arrmour we know this — Durant is going to get paid. A lot.

Latest Posts
  1. Fast Break notes: Baron Davis is honest about the draw of the NBA

    Aug 31, 2015, 8:31 PM EDT

    The 2015 ESPYS - Arrivals Getty Images

    We have some Riley Curry news. You know you want to click now.

  2. Report: Bucks get Westbrook (not that one)

    Aug 31, 2015, 7:15 PM EDT

    Miami Heat Scrimmage Getty Images

    Charlie Westbrook reportedly signs with Bucks

  3. Report: Veteran forward Chuck Hayes agrees to deal with Clippers

    Aug 31, 2015, 6:15 PM EDT

    Toronto Raptors v New York Knicks Getty Images

    The Clippers add more depth. It’s been a good offseason for Doc Rivers.

  4. Report: Suns have no intention to trade unhappy Markieff Morris

    Aug 31, 2015, 5:02 PM EDT

    Markieff Morris, Marcus Morris AP

    The Suns have no leverage now even if they wanted to move him, and apparently they don’t.

  5. Hassan Whiteside can touch the rim without jumping (photo)

    Aug 31, 2015, 4:25 PM EDT

    Charlotte Hornets v Miami Heat Getty Images

    You don’t even need to pump up his sneakers

  6. Report: Second-rounder Sir’Dominic Pointer won’t sign with Cavaliers

    Aug 31, 2015, 3:27 PM EDT

    Cleveland Cavaliers v Milwaukee Bucks Getty Images

    Cleveland can watch Pointer develop without having to pay him

  7. Report: Thunder sign Talib Zanna

    Aug 31, 2015, 1:33 PM EDT

    2015 NBA D League Showcase Getty Images

    Don’t expect him to make the regular-season roster this season

  8. Report: Nick Young actually inquired about playing for Australia

    Aug 31, 2015, 12:43 PM EDT

    Nick Young, Iggy Azalea AP

    Could Lakers wing play in the 2016 Olympics?

  9. Report: Tristan Thompson won’t accept less than max from Cavaliers, his agent thinks Raptors will offer it next summer

    Aug 31, 2015, 11:43 AM EDT

    Toronto Raptors v Cleveland Cavaliers Getty Images

    Thompson might leverage the max from Cleveland, but it probably shouldn’t be because of this Toronto threat

  10. Canada cuts Olivier Hanlan, finalizes roster FIBA Americas with nine NBA players

    Aug 31, 2015, 10:26 AM EDT

    Andrew Wiggins, Cory Joseph AP

    By dropping an NBA draft pick, Canadians show how far they’ve come

  11. Nigeria beats Angola to win AfroBasket, qualify for Rio Olympics

    Aug 30, 2015, 10:16 PM EDT

    Olympics Day 10 - Basketball Getty Images

    Al-Farouq Aminu is headed back to the Olympics.

  12. Sneaky good summer move: Spurs trade for Ray McCallum

    Aug 30, 2015, 6:30 PM EDT

    Sacramento Kings v Los Angeles Lakers Getty Images

    We’ll all look back at the McCallum trade and say “it’s the Spurs doing Spurs things again.”

Top 10 NBA Player Searches
  1. D. Rose (2784)
  2. K. Irving (2202)
  3. A. Davis (1826)
  4. L. James (1820)
  5. K. Bryant (1755)