Aug 21, 2014, 8:00 AM EST
When Kevin Durant signed his first shoe contract with Nike, he actually took a reported $20 million less than adidas offered because Durant love Nike’s shoes and wanted to wear them, maybe someday have his own line.
It’s not that way with Jay-Z’s Roc Nation representing him.
Under Armour wants into the basketball shoe market badly and needs a big name endorser to lead the brand, and Durant could be that guy. They have made an over the top offer of at leaf $26.5 million a season — now Nike has to decide whether to match it, reports Darren Rovell of ESPN.
Kevin Durant’s representation Roc Nation Sports informed Nike on Wednesday that he has a deal on the table with Under Armour worth between $265 million and $285 million over 10 years, sources told ESPN.com…
Nike, which saw its signature business related to the Oklahoma City Thunder forward grow to roughly $175 million at retail last season, will have the right to match, which is a condition of Durant’s current contract with the brand. Durant can still choose Nike if it doesn’t match but can’t legally choose Under Armour if Nike does.
Under Armour threw other incentives at KD, according to the report from building a community center built named after his mother to some company stock. Nike reportedly offered just north of $20 million a year to Durant, now it has to decide whether or not to match Under Armour.
To me this is the bigger takeaway from this: How much influence Roc Nation seems to have here. Durant was seen as a loyal Nike guy and now he’s on the precipice of leaving the brand to jump to a company better known for football gear and compression pants. It would be a cold business move.
Come the summer of 2016, would Roc Nation and Under Armour (based out of Baltimore, near Washington D.C.) have a big influence on Durant on where he should sign next?
KD’s world is changing fast, and whatever happens between Nike and Under Arrmour we know this — Durant is going to get paid. A lot.
Feb 28, 2015, 8:00 AM EST
Westbrook is averaging a triple-double over his last five games.
Feb 28, 2015, 1:02 AM EST
To quote Bob Uecker, “juuuuust a bit outside.”
Feb 27, 2015, 11:00 PM EST
There is about as much chance of me getting a date with Emily Ratajkowski this weekend as there is of this actually happening.
Shane Battier on Carmelo Anthony: ‘Last two years I guarded him, he did exactly what the scouting report said he would’
Feb 27, 2015, 10:00 PM EST
Maybe, but Melo still dropped 50 on Battier’s Heat in 2013.
Feb 27, 2015, 9:00 PM EST
NBA teams are considering the question
Daryl Morey believes two bad shots are better than one good shot (always), but data wasn’t significant enough for Jeff Van Gundy to change
Feb 27, 2015, 7:59 PM EST
An interesting anecdote from Morey (speaking at the MIT Sloan Sports Analytics Conference) about how the data showed an advantage, but not one big enough for his coach to change.
Feb 27, 2015, 6:59 PM EST
Instead of 30-year plan, assistant Celtics general manager unveils five-year and 10-year plans
Feb 27, 2015, 6:07 PM EST
Kevin Love, it’s your show.
Feb 27, 2015, 5:30 PM EST
There are financial obstacles in the way of dropping 22 games from the schedule, but Battier makes a somewhat compelling case.
Feb 27, 2015, 4:56 PM EST
He’s day to day. (Insert your Keith Olberman joke here.)
Feb 27, 2015, 4:30 PM EST
It’s not going to change most fans’ minds, but it’s a good first step.
Feb 27, 2015, 3:45 PM EST
Don’t be surprised if another bidder comes in over the top.
Feb 27, 2015, 3:15 PM EST
Don’t expect him to return, but if he does Cleveland appears off the list.
Feb 27, 2015, 2:45 PM EST
Turns out Common was a Bulls ball boy back in the early Jordan era in Chicago, so he and Michael Jordan had some laughs together.
Jeff Van Gundy to Daryl Morey when he flinched at using analytics to make a decision: ‘Either you believe in this sh-t or you don’t’
Feb 27, 2015, 2:14 PM EST
The data said that Dikembe Mutombo was better than Yao Ming, but Morey wasn’t ready to make that call.
Feb 27, 2015, 1:30 PM EST
A team’s best players hold each other accountable, according to the former NBA player.
Feb 27, 2015, 12:48 PM EST
Phil Jackson can’t just quietly sneak into a building and watch a prospect, so a reporter asked him a question. Jackson answered and will pay for that.
Feb 27, 2015, 11:58 AM EST
This makes the Bulls a lot more dangerous come the playoffs.
Feb 27, 2015, 11:28 AM EST
The Cavaliers’ rim protection has been infinitely better since the arrival of Timofey Mozgov, but he wasn’t stopping Draymond Green on this one.
Feb 27, 2015, 10:44 AM EST
DeMar DeRozan says he’s right next to Lowry on this.
- Russell Westbrook posts third straight triple-double, Thunder lose anyway 0
- Shane Battier: ‘I think a 60-game season would be perfect’ 12
- Kyrie Irving has strained left shoulder, out Friday vs. Pacers 0
- Derrick Rose expected to return in 4-6 weeks. In time for playoffs. 20
- Five Things We Learned in NBA Thursday: The Cavaliers we expected have arrived 17
- Report: George Karl controls Kings’ personnel, wants Ty Lawson, willing to move DeMarcus Cousins 29
- Paul George returns to practice with Pacers, could play in couple weeks 8
- Report: LeBron James wonders why he doesn’t get more MVP consideration 41