Aug 21, 2014, 8:00 AM EDT
When Kevin Durant signed his first shoe contract with Nike, he actually took a reported $20 million less than adidas offered because Durant love Nike’s shoes and wanted to wear them, maybe someday have his own line.
It’s not that way with Jay-Z’s Roc Nation representing him.
Under Armour wants into the basketball shoe market badly and needs a big name endorser to lead the brand, and Durant could be that guy. They have made an over the top offer of at leaf $26.5 million a season — now Nike has to decide whether to match it, reports Darren Rovell of ESPN.
Kevin Durant’s representation Roc Nation Sports informed Nike on Wednesday that he has a deal on the table with Under Armour worth between $265 million and $285 million over 10 years, sources told ESPN.com…
Nike, which saw its signature business related to the Oklahoma City Thunder forward grow to roughly $175 million at retail last season, will have the right to match, which is a condition of Durant’s current contract with the brand. Durant can still choose Nike if it doesn’t match but can’t legally choose Under Armour if Nike does.
Under Armour threw other incentives at KD, according to the report from building a community center built named after his mother to some company stock. Nike reportedly offered just north of $20 million a year to Durant, now it has to decide whether or not to match Under Armour.
To me this is the bigger takeaway from this: How much influence Roc Nation seems to have here. Durant was seen as a loyal Nike guy and now he’s on the precipice of leaving the brand to jump to a company better known for football gear and compression pants. It would be a cold business move.
Come the summer of 2016, would Roc Nation and Under Armour (based out of Baltimore, near Washington D.C.) have a big influence on Durant on where he should sign next?
KD’s world is changing fast, and whatever happens between Nike and Under Arrmour we know this — Durant is going to get paid. A lot.
Apr 18, 2015, 12:30 AM EDT
Their rivalry goes back until the Dwight Howard free agent recruitment. If not earlier.
Apr 17, 2015, 11:30 PM EDT
The winner in 7 games will be …
Apr 17, 2015, 10:30 PM EDT
Cuban also says of Houston: “that’s not a very good team over there.”
Apr 17, 2015, 9:30 PM EDT
Can Brooklyn win a game?
Sounds like Pacers president Larry Bird, head coach Frank Vogel don’t want Roy Hibbert back next year
Apr 17, 2015, 8:30 PM EDT
Hibbert has a player option for $15.5 million next season.
Apr 17, 2015, 7:30 PM EDT
Three PBT writers pick the Warrior to beat the Cavaliers in the Finals.
Apr 17, 2015, 6:45 PM EDT
Wesley Matthews. Arron Afflalo. Nicolas Batum. C.J. McCollum. Chris Kaman. Mike Conley. Tony Allen. All injured.
Apr 17, 2015, 6:00 PM EDT
Projection: 2016-17: $89 million; 2017-18: $108 million.
Apr 17, 2015, 5:15 PM EDT
I just think Doc Rivers the GM has tied the hands of Doc Rivers the coach too much — the Spurs versatility and depth gives Gregg Popovich more options.
Apr 17, 2015, 4:38 PM EDT
He is expected to make a full recovery.
Apr 17, 2015, 3:59 PM EDT
It’s great to see Anthony Davis on the playoff stage for the first time. Even if it doesn’t last long.
Apr 17, 2015, 3:15 PM EDT
Jazz, Bulls, Spurs, Celtics lose
Apr 17, 2015, 2:33 PM EDT
Cavaliers in 5
Apr 17, 2015, 1:48 PM EDT
Warriors in 6
Apr 17, 2015, 1:11 PM EDT
Four of five first-team spots are unanimous
Apr 17, 2015, 12:28 PM EDT
Portland’s health and Memphis’ size are a bad match.
Apr 17, 2015, 11:53 AM EDT
Wizards guard played for Donovan in college
Apr 17, 2015, 11:11 AM EDT
That may be true, but he’s still likely to stick in Portland
Apr 17, 2015, 10:35 AM EDT
The 3-1 edge goes to…
Apr 17, 2015, 9:50 AM EDT
The Bucks’ elite defense will have its work cut out for it with the Bulls’ much-improved offense.
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- PBT staff playoff predictions: Lots of Golden State love from us 1
- PBT Extra: Injuries make Grizzlies, Trail Blazers series hard to predict 3
- PBT Extra: Will Spurs depth, versatility prove too much for Clippers? 13
- PBT Extra: Anthony Davis, Pelicans made playoffs. Will they get a fifth game vs. Warriors? 6
- Rumor: LaMarcus Aldridge more likely to leave Trail Blazers in free agency than people realize 24
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