Aug 21, 2014, 8:00 AM EST
When Kevin Durant signed his first shoe contract with Nike, he actually took a reported $20 million less than adidas offered because Durant love Nike’s shoes and wanted to wear them, maybe someday have his own line.
It’s not that way with Jay-Z’s Roc Nation representing him.
Under Armour wants into the basketball shoe market badly and needs a big name endorser to lead the brand, and Durant could be that guy. They have made an over the top offer of at leaf $26.5 million a season — now Nike has to decide whether to match it, reports Darren Rovell of ESPN.
Kevin Durant’s representation Roc Nation Sports informed Nike on Wednesday that he has a deal on the table with Under Armour worth between $265 million and $285 million over 10 years, sources told ESPN.com…
Nike, which saw its signature business related to the Oklahoma City Thunder forward grow to roughly $175 million at retail last season, will have the right to match, which is a condition of Durant’s current contract with the brand. Durant can still choose Nike if it doesn’t match but can’t legally choose Under Armour if Nike does.
Under Armour threw other incentives at KD, according to the report from building a community center built named after his mother to some company stock. Nike reportedly offered just north of $20 million a year to Durant, now it has to decide whether or not to match Under Armour.
To me this is the bigger takeaway from this: How much influence Roc Nation seems to have here. Durant was seen as a loyal Nike guy and now he’s on the precipice of leaving the brand to jump to a company better known for football gear and compression pants. It would be a cold business move.
Come the summer of 2016, would Roc Nation and Under Armour (based out of Baltimore, near Washington D.C.) have a big influence on Durant on where he should sign next?
KD’s world is changing fast, and whatever happens between Nike and Under Arrmour we know this — Durant is going to get paid. A lot.
Dec 26, 2014, 6:00 PM EST
The no-trade worked out quite well for Toronto.
Dec 26, 2014, 4:29 PM EST
At 25 points a game it would still take Kobe 182 games to catch Malone. That’s not likely.
Dec 26, 2014, 3:00 PM EST
Knicks fans are going to need to be patient, something New Yorkers have long been know for. *cough*
Dec 26, 2014, 1:30 PM EST
Tarik Black will land on another NBA roster.
Dec 26, 2014, 12:05 PM EST
We told you the suspension was coming, and the fine was justified.
Dec 26, 2014, 11:00 AM EST
Inside the NBA is the best.
Dec 26, 2014, 9:30 AM EST
Dec 26, 2014, 8:00 AM EST
Well, you don’t see that every day. Fortunately.
Dec 26, 2014, 2:56 AM EST
The flagrant fouls and ejections we’ve come to expect from these teams were non-existent, as L.A. came away with a “signature win” over the league-leading Warriors.
Dec 25, 2014, 11:48 PM EST
The Bulls blew out the Lakers on Christmas.
Dec 25, 2014, 11:31 PM EST
Wade was brilliant… for a half, anyway. But that was enough.
Dec 25, 2014, 10:16 PM EST
Dec 25, 2014, 9:24 PM EST
Bryant misses his second straight game simply due to a need for rest.
Dec 25, 2014, 6:46 PM EST
With Kevin Durant out, Westbrook puts Oklahoma City on his back, elevates Steven Adams and helps produce 114-106 victory
Dec 25, 2014, 6:10 PM EST
Scott Brooks: Kevin Durant ‘could not go if he wanted to go’
Dec 25, 2014, 4:15 PM EST
Washington was never threatened after the first quarter.
Dec 25, 2014, 2:46 PM EST
A multiple game suspension is following.
Dec 25, 2014, 2:00 PM EST
Well, it’s a pretty easy goal to reach.
Dec 25, 2014, 12:30 PM EST
Kevin Durant would not start as of right now, but expect that to change once he starts playing again.
Dec 25, 2014, 11:00 AM EST
Howard and Smith were AAU teammates.
- Carmelo Anthony on the Knicks: “The fans are dying, we’re dying” 6
- Rockets officially sign Josh Smith, who will play Friday night; waive Tarik Black 5
- Clippers win ‘nice, boring’ Christmas Day battle with Warriors 1
- Miami fans give LeBron warm welcome, Heat team not so much in upset win 23
- Russell Westbrook inspires Thunder to skid-stopping win over Spurs 8
- LeBron James, Stephen Curry leading in early All-Star voting returns 30
- PBT Christmas Day preview: Late game between Clippers and Warriors will see league’s best rivalry renewed 1
- PBT Extra: Top 5 NBA stories of 2014 0