Aug 21, 2014, 8:00 AM EDT
When Kevin Durant signed his first shoe contract with Nike, he actually took a reported $20 million less than adidas offered because Durant love Nike’s shoes and wanted to wear them, maybe someday have his own line.
It’s not that way with Jay-Z’s Roc Nation representing him.
Under Armour wants into the basketball shoe market badly and needs a big name endorser to lead the brand, and Durant could be that guy. They have made an over the top offer of at leaf $26.5 million a season — now Nike has to decide whether to match it, reports Darren Rovell of ESPN.
Kevin Durant’s representation Roc Nation Sports informed Nike on Wednesday that he has a deal on the table with Under Armour worth between $265 million and $285 million over 10 years, sources told ESPN.com…
Nike, which saw its signature business related to the Oklahoma City Thunder forward grow to roughly $175 million at retail last season, will have the right to match, which is a condition of Durant’s current contract with the brand. Durant can still choose Nike if it doesn’t match but can’t legally choose Under Armour if Nike does.
Under Armour threw other incentives at KD, according to the report from building a community center built named after his mother to some company stock. Nike reportedly offered just north of $20 million a year to Durant, now it has to decide whether or not to match Under Armour.
To me this is the bigger takeaway from this: How much influence Roc Nation seems to have here. Durant was seen as a loyal Nike guy and now he’s on the precipice of leaving the brand to jump to a company better known for football gear and compression pants. It would be a cold business move.
Come the summer of 2016, would Roc Nation and Under Armour (based out of Baltimore, near Washington D.C.) have a big influence on Durant on where he should sign next?
KD’s world is changing fast, and whatever happens between Nike and Under Arrmour we know this — Durant is going to get paid. A lot.
Sep 15, 2014, 11:40 PM EDT
Forward from St. John’s went undrafted
Sep 15, 2014, 10:40 PM EDT
New details about incident in which he allegedly punched ex-girlfriend in the face
Sep 15, 2014, 9:45 PM EDT
Amundson’s best days are behind him, but maybe he can find a niche in Cleveland
Sep 15, 2014, 8:48 PM EDT
Who else was Lionel Hollins going to start?
Sep 15, 2014, 7:55 PM EDT
Washington building up competition for open 15th spot
Sep 15, 2014, 6:59 PM EDT
Some team will pick him up. Eventually.
Sep 15, 2014, 5:59 PM EDT
KD is an Iverson fan.
Sep 15, 2014, 5:10 PM EDT
Silas appears to have real chance of making the team
Sep 15, 2014, 4:26 PM EDT
Derrick Rose stayed healthy but never shook the rust fully off his shot.
Sep 15, 2014, 3:35 PM EDT
Soccer already has the right model, it’s just going to be hard to get FIBA on board.
Sep 15, 2014, 2:50 PM EDT
D-League is ripe for expansion
Sep 15, 2014, 2:04 PM EDT
Harris unsure whether Orlando will let him hit restricted free agency
Sep 15, 2014, 1:25 PM EDT
Blake Griffin has done some brilliant marketing campaigns.
Sep 15, 2014, 12:48 PM EDT
Liz shot 49 percent on 3-points in World Cup
Sep 15, 2014, 12:08 PM EDT
Dolan said he’s let Phil Jackson run the team, and Jackson affirms Dolan has so far
Sep 15, 2014, 11:24 AM EDT
Duke coach benefits big time in recruiting from World Cup, Olympic coaching
Sep 15, 2014, 10:22 AM EDT
And so it begins.
Sep 15, 2014, 9:43 AM EDT
When do scouts cross a line?
Sep 15, 2014, 9:00 AM EDT
Chalmers thought Heat wouldn’t re-sign him after disastrous NBA Finals
Sep 15, 2014, 8:30 AM EDT
It’s close… well, not the shaves but the quality of beard.
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