Aug 21, 2014, 8:00 AM EDT
When Kevin Durant signed his first shoe contract with Nike, he actually took a reported $20 million less than adidas offered because Durant love Nike’s shoes and wanted to wear them, maybe someday have his own line.
It’s not that way with Jay-Z’s Roc Nation representing him.
Under Armour wants into the basketball shoe market badly and needs a big name endorser to lead the brand, and Durant could be that guy. They have made an over the top offer of at leaf $26.5 million a season — now Nike has to decide whether to match it, reports Darren Rovell of ESPN.
Kevin Durant’s representation Roc Nation Sports informed Nike on Wednesday that he has a deal on the table with Under Armour worth between $265 million and $285 million over 10 years, sources told ESPN.com…
Nike, which saw its signature business related to the Oklahoma City Thunder forward grow to roughly $175 million at retail last season, will have the right to match, which is a condition of Durant’s current contract with the brand. Durant can still choose Nike if it doesn’t match but can’t legally choose Under Armour if Nike does.
Under Armour threw other incentives at KD, according to the report from building a community center built named after his mother to some company stock. Nike reportedly offered just north of $20 million a year to Durant, now it has to decide whether or not to match Under Armour.
To me this is the bigger takeaway from this: How much influence Roc Nation seems to have here. Durant was seen as a loyal Nike guy and now he’s on the precipice of leaving the brand to jump to a company better known for football gear and compression pants. It would be a cold business move.
Come the summer of 2016, would Roc Nation and Under Armour (based out of Baltimore, near Washington D.C.) have a big influence on Durant on where he should sign next?
KD’s world is changing fast, and whatever happens between Nike and Under Arrmour we know this — Durant is going to get paid. A lot.
Aug 31, 2015, 8:31 PM EDT
We have some Riley Curry news. You know you want to click now.
Aug 31, 2015, 7:15 PM EDT
Charlie Westbrook reportedly signs with Bucks
Aug 31, 2015, 6:15 PM EDT
The Clippers add more depth. It’s been a good offseason for Doc Rivers.
Aug 31, 2015, 5:35 PM EDT
He is a very good pick-and-roll guard with great court vision.
Aug 31, 2015, 5:02 PM EDT
The Suns have no leverage now even if they wanted to move him, and apparently they don’t.
Aug 31, 2015, 4:25 PM EDT
You don’t even need to pump up his sneakers
Aug 31, 2015, 3:27 PM EDT
Cleveland can watch Pointer develop without having to pay him
Aug 31, 2015, 2:26 PM EDT
Mike Clarkson says son committed to Lakers
Aug 31, 2015, 1:33 PM EDT
Don’t expect him to make the regular-season roster this season
Aug 31, 2015, 12:43 PM EDT
Could Lakers wing play in the 2016 Olympics?
Report: Tristan Thompson won’t accept less than max from Cavaliers, his agent thinks Raptors will offer it next summer
Aug 31, 2015, 11:43 AM EDT
Thompson might leverage the max from Cleveland, but it probably shouldn’t be because of this Toronto threat
Aug 31, 2015, 10:26 AM EDT
By dropping an NBA draft pick, Canadians show how far they’ve come
Aug 31, 2015, 9:30 AM EDT
Utah now has 20 players
Aug 31, 2015, 8:30 AM EDT
This would have been fun to attend.
Aug 31, 2015, 8:00 AM EDT
He’s a long shot to make a roster.
Aug 30, 2015, 10:16 PM EDT
Al-Farouq Aminu is headed back to the Olympics.
Aug 30, 2015, 9:39 PM EDT
There is no signed deal yet.
Aug 30, 2015, 9:02 PM EDT
Shaq said Phil Jackson was fair with them.
Aug 30, 2015, 6:30 PM EDT
We’ll all look back at the McCallum trade and say “it’s the Spurs doing Spurs things again.”
Aug 30, 2015, 5:00 PM EDT
He will be missed.
- Report: Veteran forward Chuck Hayes agrees to deal with Clippers 3
- Report: Lakers to sign Brazilian, FC Barcelona point guard Marcelo Huertas to one-year deal 5
- Shaq to Kobe on podcast: “I just want people to know that I don’t hate you” 18
- D’Angelo Russell on Tracy McGrady tweet: “Some Lakers fans are spoiled” 27
- Anthony Davis “definitely” plans on shooting more threes this season 4
- Jim Buss defends Byron Scott as Lakers coach, “He has the Laker blood in him” 24
- Jim Buss open to the idea of Kobe Bryant playing beyond this season 32
- Derrick Rose on sexual assault suit: “I am confident I will be proven innocent” 4