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Report: Nike gets chance to match 10-year, $265 million offer to Kevin Durant from Under Armour

Aug 21, 2014, 8:00 AM EDT

Oklahoma City Thunder v Brooklyn Nets Getty Images

When Kevin Durant signed his first shoe contract with Nike, he actually took a reported $20 million less than adidas offered because Durant love Nike’s shoes and wanted to wear them, maybe someday have his own line.

It’s not that way with Jay-Z’s Roc Nation representing him.

Under Armour wants into the basketball shoe market badly and needs a big name endorser to lead the brand, and Durant could be that guy. They have made an over the top offer of at leaf $26.5 million a season — now Nike has to decide whether to match it, reports Darren Rovell of ESPN.

Kevin Durant’s representation Roc Nation Sports informed Nike on Wednesday that he has a deal on the table with Under Armour worth between $265 million and $285 million over 10 years, sources told…

Nike, which saw its signature business related to the Oklahoma City Thunder forward grow to roughly $175 million at retail last season, will have the right to match, which is a condition of Durant’s current contract with the brand. Durant can still choose Nike if it doesn’t match but can’t legally choose Under Armour if Nike does.

Under Armour threw other incentives at KD, according to the report from building a community center built named after his mother to some company stock. Nike reportedly offered just north of $20 million a year to Durant, now it has to decide whether or not to match Under Armour.

To me this is the bigger takeaway from this: How much influence Roc Nation seems to have here. Durant was seen as a loyal Nike guy and now he’s on the precipice of leaving the brand to jump to a company better known for football gear and compression pants. It would be a cold business move.

Come the summer of 2016, would Roc Nation and Under Armour (based out of Baltimore, near Washington D.C.) have a big influence on Durant on where he should sign next?

KD’s world is changing fast, and whatever happens between Nike and Under Arrmour we know this — Durant is going to get paid. A lot.

  1. bucrightoff - Aug 21, 2014 at 8:39 AM

    Nike is still gonna sell shoes with or without Durant. I’m not sure adding Durant changes the fact Under Armour doesn’t make very good shoes compared to Nike or even adidas, so how much will he help them sell shoes? Good for Durant though, rich, rich man either way.

    • liamj55 - Aug 21, 2014 at 8:45 AM

      Are you sure they don’t make very good shoes? I see that since Steph Curry started wearing them he isn’t having those same ankle issues.

    • asimonetti88 - Aug 21, 2014 at 10:44 AM

      UnderArmour’s issue is perception. They’re new in the market so people aren’t sure what to think of them compared to stalwarts like Nike, adidas and even Reebok. What they need is a game changer that can help change consumer’s perception and get them to look at and try out UnderArmour’s products… a guy like… Kevin Durant.

    • avb300 - Aug 21, 2014 at 5:01 PM

      True..the money from Under Armour is great but KD can’t change the brand himself. I’m not sure about the quality of the shoes but I can’t see him leaving Nike, unless they decide not to match.

      Check out this post on rim protectors:

  2. chucknorrissinspiration - Aug 21, 2014 at 9:02 AM

    It probably also helps that the creators of under armor and Kevin Durrant are from the same neighborhood(my neighborhood). And he’s giving them the home team benefit of the doubt. I’m not even in the media industry and that seems like an obvious partnership to me.

  3. Jackofallsports - Aug 21, 2014 at 9:17 AM

    Just proof read it once….that’s all I ask

    • harshedmellow - Aug 21, 2014 at 9:47 AM

      At leaf he’d catch the obvious typos, then. Something to built on.

  4. nfl4days - Aug 21, 2014 at 9:43 AM

    Either way, KD wins.

    • antistratfordian - Aug 21, 2014 at 12:14 PM

      Except for the part where he starts reppin’ a crappy shoe brand. I’ll believe that he’s going to leave Nike when I see it.

  5. teabone413 - Aug 21, 2014 at 9:53 AM

    to go to UA is not a cold move. it’s like a promotion. you take it if it fits. no harm no foul b/c it’s the name of the game.

  6. montrealknowledge - Aug 21, 2014 at 9:57 AM

    I am not going to buy UA shoes either way… Ever.

  7. jedicurt - Aug 21, 2014 at 10:22 AM

    Man, i can’t wait for this guy to leave his small market team and be able to get big endorsement deals… after all that is why ESPN keeps saying he will leave

    • therealhtj - Aug 21, 2014 at 11:01 AM

      I can’t wait for him to leave his small market team because no matter how much he makes in endorsements, his current ownership won’t spend the money it takes to keep a contender together.

      • bougin89 - Aug 21, 2014 at 4:46 PM

        Yeah, because that’s a small market vs. large market issue compared to owner vs. owner issue…

        Houston – Parsons

        Miami – wouldn’t spend around the big three and even amnestied Mike Miller to the disappointment of James.

        Owners don’t want to pay into the luxury regardless of whether they are in a small market or large market. The only gigantic exception is Brooklyn.

  8. paleihe - Aug 21, 2014 at 11:12 AM

    What’d be the point of being “loyal” to Nike?

    Shouldn’t they be “loyal” to him, and match the same offer, including company stock, center named after his mom, and 26 mil a year?

    • antistratfordian - Aug 21, 2014 at 12:18 PM

      That’s not how loyalty works in sports. Apparently it’s just a one way street flowing outward from the players.

  9. fansrus - Aug 21, 2014 at 4:37 PM

    Add this to the already over-priced shoe and see how many kids fight or kill to get a pair because maybe they can’t afford what they want. When does this end?

  10. peralez2383 - Aug 22, 2014 at 3:52 AM

    Adidas has better shoes than both

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