Aug 13, 2014, 8:45 AM EDT
While Donald Sterling is making his last gasps at keeping ahold of the Los Angeles Clippers (moves that will fail), new owner Steve Ballmer is moving the franchise out of the shadows and into the sunshine.
Tuesday he started that process when he sent out this letter to the Clipper fan base via email.
To the Clippers Family –
You may now have heard that this morning I officially became the owner of your Los Angeles Clippers. So as my first official communication, let me say thank you for continuing to support the Clipper organization. We are now looking forward to an exciting new season and I can’t wait to experience the opening tip off with you.
Today marks the beginning of a new era in the life of our franchise. It also is the culmination of a dream that I have harbored for many years. To Coach Rivers, to our fantastic players, and most importantly to you, the dedicated fans that make this all possible, I pledge this: I will be hard core in my commitment to give the team the support it needs to be its best on and off the court. And I will do whatever is necessary to provide you, your family and friends with the best game-night experience in the NBA.
The Clippers franchise is a true public trust, and my goal is that the Clippers will play an ever-increasing role in the life of our community. We will achieve this goal the same way we will succeed on the court: By waking up every day and figuring out how we can be better – how we can do more – how we can ensure that the Clippers organization is not only winning on the court but also making a real difference in the community.
That is the challenge I set not only for myself but the entire Clippers organization.
Please join me for our Fan Festival, on Monday, August 18th at the STAPLES Center at 12:30 p.m. to celebrate what promises to be a bright future!
Steve A. Ballmer
At Microsoft, Ballmer was the guy who brought the energy. He has real star power and charisma. He is the kind of guy who can push and motivate the Clippers organization driving it forward, the opposite of the way Donald Sterling sucked energy from it. Ballmer may or may not turn out to be a great NBA owner, but I guarantee he will be an improvement over the last one.
In terms of the market, the Clippers are never going to be replace Lakers in Los Angeles, that brand is an indelible part of the city. But there is market share to be seized — with casual fans, with newcomers to the area, with fans who just want to be entertained and see elite basketball. The Clippers are contenders and will be the better team on the court going deeper in the playoffs for at least a few years. Ballmer doesn’t need to reach the hard-core Lakers fans — Los Angeles is a huge city. There is room to make inroads. Ballmer is just the guy who can lead that.
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