Aug 11, 2014, 1:15 PM EST
David Stern, NBA Commissioner emeritus, has always been good for some big picture views on things.
Stern was inducted into the Naismith Basketball Hall of Fame this week and with that did a Q&A with David Aldridge for NBA.com. A variety of topics came up but eventually Stern was asked about LeBron James‘ return to Cleveland and what he thought. And mostly his conversation turned to something that the NBA and its owners have really wanted for a long time — more off-season buzz.
“I told LeBron, I thought that regardless of how poorly executed The Decision was, I thought the world was being horribly unfair to him. He was entitled to make that decision and he was entitled to make the decision he made. If it makes him happy, then I’m happy. I think it’s great. The additional dividend being, apparently, he has been much appreciated by the fans of the world for his decision to return to Cleveland. And I think that’s wonderful. And I think that it demonstrates how embedded the NBA is into the psyche of not just America, but maybe even the world. That during the world Cup, the second-most talked about issue was where would LeBron go? There was a baseball season going on, but everyone wanted to talk about LeBron. I thought that was a very positive development. And it sort of demonstrated something we’ve said over the years, that the drama that’s on and off the court provides fodder for our fans to think about, talk about, and get involved in some discussions about.”
Here’s the secret — you care more about trades and free agency then you do actual games. This is no a PBT thing or even a basketball thing (it’s true of football, baseball, etc.) — pretty much every team/sport centered Web site does more traffic at the peak of its off-season free agency than it does during the season or even playoffs. Bottom line is the NBA Finals are a two-city thing, free agency is a 30-city thing. Every market is involved. Throw the possibility of a superstar like LeBron in the mix and the buzz becomes a roar.
One of the perks of the latest Collective Bargaining Agreement (at least as the owners see it) is shorter contract lengths. In part because their mistakes come off the books more quickly, but also because it increases player movement. Guys are on the market more often and even those who are not free agents have more tradable shorter contracts.
Stern is right. Every time ESPN cut away from World Cup coverage they cut to LeBron James or Carmelo Anthony talk. I did a twitter chat during the NBA Finals and questions ran 5-1 about Kevin Love and free agency over the Finals. The NBA was the hot topic of conversation right in the middle of the baseball season and All-Star Game.
I’m tempted to say that next summer can’t match this summer… but Love will be a free agent (likely to re-sign in Cleveland, but he could leave), LeBron could opt-out (again, not leaving) and there will certainly be other big names and drama. The NBA really has a very short off-season now.
David Stern was behind a lot of that.
Dec 19, 2014, 12:28 PM EST
Mark Cuban is too smart to pull the trigger on this kind of deal unless he has word he can keep his man.
Dec 19, 2014, 11:51 AM EST
Heat and Nets among teams that showed interest
Dec 19, 2014, 11:15 AM EST
Mavericks owner, one of many celebrities singing off Stephen Colbert, had his priorities in line
Dec 19, 2014, 10:15 AM EST
The Bulls are better off with their depth and flexibility.
Dec 19, 2014, 9:44 AM EST
Greek Freak makes diving steal again Kings
Dec 19, 2014, 9:08 AM EST
Warriors forward blows dunk, does everything else right in win over Thunder
Dec 19, 2014, 8:30 AM EST
Chris Kringle channels his inner-Allen Iverson
Dec 19, 2014, 8:00 AM EST
He will get another shot at being a head coach in the NBA. He deserves it.
Dec 19, 2014, 1:01 AM EST
Rondo moves the Mavs into contender status in the West. Problem is that is a crowded field.
Dec 19, 2014, 12:46 AM EST
The team officially described the sprain as “mild.”
Dec 19, 2014, 12:02 AM EST
Makes the haul even less impressive for Boston.
Dec 18, 2014, 11:00 PM EST
Phil responds to an article ripping the Knicks for making the deal.
Dec 18, 2014, 10:00 PM EST
Bryant’s contract runs through 2016.
Dec 18, 2014, 9:15 PM EST
Dec 18, 2014, 8:15 PM EST
The Rookie of the Year race is pretty dull now, frankly.
Dec 18, 2014, 7:35 PM EST
Anthony has been advised that sitting out would be smart.
Dec 18, 2014, 6:55 PM EST
The foul was upgraded to a Flagrant 2.
Dec 18, 2014, 6:03 PM EST
The Mavs send three players and two picks to Boston.
Dec 18, 2014, 5:30 PM EST
They don’t want to give up picks.
Dec 18, 2014, 4:45 PM EST
Spurs star made same clutch shot a decade ago against Lakers
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- Report: Celtics ‘pretty pleased’ with return they got in trade for Rajon Rondo 31
- PBT Extra: Jabari Parker’s injury, what does it mean for Bucks, Rookie of Year race? 4
- Reports: Celtics agree to trade Rajon Rondo to Dallas Mavericks 37
- Andrew Bogut undergoes PRP therapy on knee, out indefinitely 9
- Report: Mavericks trading for Rajon Rondo could happen ‘sooner rather than later’ 10
- Carmelo Anthony introduces his latest signature shoe, the Jordan Melo M11 10