Aug 11, 2014, 1:15 PM EDT
David Stern, NBA Commissioner emeritus, has always been good for some big picture views on things.
Stern was inducted into the Naismith Basketball Hall of Fame this week and with that did a Q&A with David Aldridge for NBA.com. A variety of topics came up but eventually Stern was asked about LeBron James‘ return to Cleveland and what he thought. And mostly his conversation turned to something that the NBA and its owners have really wanted for a long time — more off-season buzz.
“I told LeBron, I thought that regardless of how poorly executed The Decision was, I thought the world was being horribly unfair to him. He was entitled to make that decision and he was entitled to make the decision he made. If it makes him happy, then I’m happy. I think it’s great. The additional dividend being, apparently, he has been much appreciated by the fans of the world for his decision to return to Cleveland. And I think that’s wonderful. And I think that it demonstrates how embedded the NBA is into the psyche of not just America, but maybe even the world. That during the world Cup, the second-most talked about issue was where would LeBron go? There was a baseball season going on, but everyone wanted to talk about LeBron. I thought that was a very positive development. And it sort of demonstrated something we’ve said over the years, that the drama that’s on and off the court provides fodder for our fans to think about, talk about, and get involved in some discussions about.”
Here’s the secret — you care more about trades and free agency then you do actual games. This is no a PBT thing or even a basketball thing (it’s true of football, baseball, etc.) — pretty much every team/sport centered Web site does more traffic at the peak of its off-season free agency than it does during the season or even playoffs. Bottom line is the NBA Finals are a two-city thing, free agency is a 30-city thing. Every market is involved. Throw the possibility of a superstar like LeBron in the mix and the buzz becomes a roar.
One of the perks of the latest Collective Bargaining Agreement (at least as the owners see it) is shorter contract lengths. In part because their mistakes come off the books more quickly, but also because it increases player movement. Guys are on the market more often and even those who are not free agents have more tradable shorter contracts.
Stern is right. Every time ESPN cut away from World Cup coverage they cut to LeBron James or Carmelo Anthony talk. I did a twitter chat during the NBA Finals and questions ran 5-1 about Kevin Love and free agency over the Finals. The NBA was the hot topic of conversation right in the middle of the baseball season and All-Star Game.
I’m tempted to say that next summer can’t match this summer… but Love will be a free agent (likely to re-sign in Cleveland, but he could leave), LeBron could opt-out (again, not leaving) and there will certainly be other big names and drama. The NBA really has a very short off-season now.
David Stern was behind a lot of that.
Aug 5, 2015, 1:24 AM EDT
At least it’s Tupac, it could have been worse.
Aug 4, 2015, 11:59 PM EDT
Nike’s KD8 Suit goes on sale August 14.
Aug 4, 2015, 11:00 PM EDT
Aldridge has too many pairs to fill his closet as it is.
Aug 4, 2015, 9:56 PM EDT
Exum suffered the injury in an exhibition game in Slovenia.
Aug 4, 2015, 9:00 PM EDT
Bradley Beal also headed to Las Vegas
Aug 4, 2015, 8:01 PM EDT
That would derail a lot of the Jazz’s positive momentum
Aug 4, 2015, 7:02 PM EDT
Aug 4, 2015, 6:02 PM EDT
Everything good now between the Kings franchise player and coach?
Aug 4, 2015, 5:13 PM EDT
This is the real deal
Aug 4, 2015, 4:18 PM EDT
Exum was playing for Australia against Slovenia
Aug 4, 2015, 3:33 PM EDT
Will former Iowa State star make Orlando’s team?
Aug 4, 2015, 2:44 PM EDT
If you don’t get it, ask someone younger
Aug 4, 2015, 1:45 PM EDT
Kobe doesn’t know how he’ll feel next summer. You can’t blame him for that.
Aug 4, 2015, 1:10 PM EDT
No. No they will not.
Aug 4, 2015, 12:30 PM EDT
The Serbian national team is expected to protest it.
Aug 4, 2015, 11:57 AM EDT
He will battle Kyle O’Quinn to backup Robin Lopez.
Aug 4, 2015, 10:45 AM EDT
Lawson and Brewer put up impressive offensive numbers together in Denver.
Aug 4, 2015, 10:05 AM EDT
I’m no fashion critic, but they’re not bad.
Aug 4, 2015, 9:14 AM EDT
Somehow I bet he still cashes his paychecks rather than actually playing for free.
Aug 4, 2015, 8:34 AM EDT
Even if he could sign an extension, he wouldn’t.
- Report: Dante Exum diagnosed with torn ACL 7
- Kobe Bryant, can this Laker team make the playoffs? “Of course it can. Absolutely.” 23
- Report: Knicks reach deal with backup center Kevin Seraphin 7
- Raptors officially unveil new uniforms, yes there is a Drake-inspired one 24
- Ray Allen: “I won’t officially retire” 12
- Report: Adidas makes $200 million offer to James Harden 23
- Jahlil Okafor: “Rookie of the Year is one of the goals I set for myself” 16
- Report: Derrick Rose undecided about attending Team USA minicamp 9