Aug 11, 2014, 1:15 PM EDT
David Stern, NBA Commissioner emeritus, has always been good for some big picture views on things.
Stern was inducted into the Naismith Basketball Hall of Fame this week and with that did a Q&A with David Aldridge for NBA.com. A variety of topics came up but eventually Stern was asked about LeBron James‘ return to Cleveland and what he thought. And mostly his conversation turned to something that the NBA and its owners have really wanted for a long time — more off-season buzz.
“I told LeBron, I thought that regardless of how poorly executed The Decision was, I thought the world was being horribly unfair to him. He was entitled to make that decision and he was entitled to make the decision he made. If it makes him happy, then I’m happy. I think it’s great. The additional dividend being, apparently, he has been much appreciated by the fans of the world for his decision to return to Cleveland. And I think that’s wonderful. And I think that it demonstrates how embedded the NBA is into the psyche of not just America, but maybe even the world. That during the world Cup, the second-most talked about issue was where would LeBron go? There was a baseball season going on, but everyone wanted to talk about LeBron. I thought that was a very positive development. And it sort of demonstrated something we’ve said over the years, that the drama that’s on and off the court provides fodder for our fans to think about, talk about, and get involved in some discussions about.”
Here’s the secret — you care more about trades and free agency then you do actual games. This is no a PBT thing or even a basketball thing (it’s true of football, baseball, etc.) — pretty much every team/sport centered Web site does more traffic at the peak of its off-season free agency than it does during the season or even playoffs. Bottom line is the NBA Finals are a two-city thing, free agency is a 30-city thing. Every market is involved. Throw the possibility of a superstar like LeBron in the mix and the buzz becomes a roar.
One of the perks of the latest Collective Bargaining Agreement (at least as the owners see it) is shorter contract lengths. In part because their mistakes come off the books more quickly, but also because it increases player movement. Guys are on the market more often and even those who are not free agents have more tradable shorter contracts.
Stern is right. Every time ESPN cut away from World Cup coverage they cut to LeBron James or Carmelo Anthony talk. I did a twitter chat during the NBA Finals and questions ran 5-1 about Kevin Love and free agency over the Finals. The NBA was the hot topic of conversation right in the middle of the baseball season and All-Star Game.
I’m tempted to say that next summer can’t match this summer… but Love will be a free agent (likely to re-sign in Cleveland, but he could leave), LeBron could opt-out (again, not leaving) and there will certainly be other big names and drama. The NBA really has a very short off-season now.
David Stern was behind a lot of that.
Nov 1, 2014, 9:30 AM EDT
X-rays were negative, but Rose missed all of the 4th quarter and overtime with the injury.
Nov 1, 2014, 8:00 AM EDT
Nov 1, 2014, 12:31 AM EDT
Oct 31, 2014, 11:23 PM EDT
It wasn’t perfect, but the Cavaliers will take the hard-fought victory after the opening night embarrassment.
Oct 31, 2014, 10:13 PM EDT
An exercise in futility for Waiters.
Oct 31, 2014, 9:05 PM EDT
Fair for both sides.
Oct 31, 2014, 7:23 PM EDT
Some Halloween fun in Phoenix.
Oct 31, 2014, 6:03 PM EDT
Varejao is one of LeBron James’ favorite teammates
Oct 31, 2014, 5:48 PM EDT
Butler’s agent claims the Bulls wanted him to take a hometown discount.
Oct 31, 2014, 5:22 PM EDT
Thompson’s max deal was inevitable.
Oct 31, 2014, 5:00 PM EDT
It’s as great as you’d expect.
Oct 31, 2014, 4:15 PM EDT
Lopez has no timetable for a return.
Oct 31, 2014, 3:30 PM EDT
Knight will be a restricted free agent this summer.
Oct 31, 2014, 2:33 PM EDT
LeBron’s agent also represents Jackson
Oct 31, 2014, 1:37 PM EDT
Oklahoma City has completely relied on its two – now injured – stars
Oct 31, 2014, 12:50 PM EDT
Are they certain this time?
Oct 31, 2014, 12:06 PM EDT
Utah betting big, too big, on Burks continuing to improve
Oct 31, 2014, 11:10 AM EDT
Clippers owner continues to go crazy while watching games
Oct 31, 2014, 10:30 AM EDT
Dirk, Monta and Chandler are the new Run DMC
Oct 31, 2014, 9:53 AM EDT
New coach didn’t give reserves enough playing time in Cleveland’s opener
- LeBron scores 36, Cavaliers bounce back to get overtime win over Bulls 14
- Ricky Rubio agrees to 4-year, $55 million contract extension with Timberwolves 12
- Report: Warriors agree to four-year, $70 million extension with Klay Thompson 14
- Can Thunder, without Kevin Durant and Russell Westbrook, overcome their first identity crisis? 13
- Jazz guard Alec Burks signs contract extension worth $42 million-$45 million 13
- Thursday night NBA Winners/Losers: The injury gods show Thunder no mercy 12
- No Durant, Westbrook goes down, Thunder still make it interesting but fall to Clippers 2
- Thunder’s Russell Westbrook fractures hand, likely out 4-6 weeks 10