Aug 11, 2014, 1:15 PM EST
David Stern, NBA Commissioner emeritus, has always been good for some big picture views on things.
Stern was inducted into the Naismith Basketball Hall of Fame this week and with that did a Q&A with David Aldridge for NBA.com. A variety of topics came up but eventually Stern was asked about LeBron James‘ return to Cleveland and what he thought. And mostly his conversation turned to something that the NBA and its owners have really wanted for a long time — more off-season buzz.
“I told LeBron, I thought that regardless of how poorly executed The Decision was, I thought the world was being horribly unfair to him. He was entitled to make that decision and he was entitled to make the decision he made. If it makes him happy, then I’m happy. I think it’s great. The additional dividend being, apparently, he has been much appreciated by the fans of the world for his decision to return to Cleveland. And I think that’s wonderful. And I think that it demonstrates how embedded the NBA is into the psyche of not just America, but maybe even the world. That during the world Cup, the second-most talked about issue was where would LeBron go? There was a baseball season going on, but everyone wanted to talk about LeBron. I thought that was a very positive development. And it sort of demonstrated something we’ve said over the years, that the drama that’s on and off the court provides fodder for our fans to think about, talk about, and get involved in some discussions about.”
Here’s the secret — you care more about trades and free agency then you do actual games. This is no a PBT thing or even a basketball thing (it’s true of football, baseball, etc.) — pretty much every team/sport centered Web site does more traffic at the peak of its off-season free agency than it does during the season or even playoffs. Bottom line is the NBA Finals are a two-city thing, free agency is a 30-city thing. Every market is involved. Throw the possibility of a superstar like LeBron in the mix and the buzz becomes a roar.
One of the perks of the latest Collective Bargaining Agreement (at least as the owners see it) is shorter contract lengths. In part because their mistakes come off the books more quickly, but also because it increases player movement. Guys are on the market more often and even those who are not free agents have more tradable shorter contracts.
Stern is right. Every time ESPN cut away from World Cup coverage they cut to LeBron James or Carmelo Anthony talk. I did a twitter chat during the NBA Finals and questions ran 5-1 about Kevin Love and free agency over the Finals. The NBA was the hot topic of conversation right in the middle of the baseball season and All-Star Game.
I’m tempted to say that next summer can’t match this summer… but Love will be a free agent (likely to re-sign in Cleveland, but he could leave), LeBron could opt-out (again, not leaving) and there will certainly be other big names and drama. The NBA really has a very short off-season now.
David Stern was behind a lot of that.
Mar 4, 2015, 11:15 PM EST
Marc Gasol is a beast.
Mar 4, 2015, 10:38 PM EST
Who was that masked man?
Mar 4, 2015, 9:58 PM EST
Why didn’t Utah have Rudy Gobert protecting rim?
Mar 4, 2015, 9:35 PM EST
What penalty should Frazier receive?
Mar 4, 2015, 8:44 PM EST
Pacers are ganging up on Denver players
Mar 4, 2015, 7:53 PM EST
Sorry, Mark Cuban
Mar 4, 2015, 7:09 PM EST
He missed five games with a strained shoulder.
Mar 4, 2015, 6:14 PM EST
Don’t be shocked if the final price tag is close to $1 billion. Yes, for the Hawks.
Mar 4, 2015, 5:15 PM EST
Except you don’t really want a strong point guard in Phil Jackson’s triangle.
Mar 4, 2015, 4:30 PM EST
Some guys turn things around, bu Hairston has a lot of work to do.
Mar 4, 2015, 3:45 PM EST
Singing is awful, but the dancing is fantastic.
Mar 4, 2015, 2:58 PM EST
Allen isn’t officially retiring just yet, says he’ll reassess things in advance of next season.
Mar 4, 2015, 2:15 PM EST
Davis has missed the last six games with a shoulder injury.
Mar 4, 2015, 1:28 PM EST
He should put up numbers against the Sixers. Then again he puts up numbers on everyone.
Joakim Noah says non-violence video he put out helped him maintain composure after flagrant foul from Wizards’ Nene
Mar 4, 2015, 12:45 PM EST
Nene whacked Noah in the face, but Noah didn’t respond.
Mar 4, 2015, 12:00 PM EST
Chemistry issues in Memphis?
Mar 4, 2015, 11:20 AM EST
League is releasing officiating reports for all calls made in a close game’s final two minutes, and the results are fascinating.
Mar 4, 2015, 10:40 AM EST
Nifty but necessary move by LeBron to earn the easy two points.
Mar 4, 2015, 10:00 AM EST
Suns in another unnecessary disagreement with a former player.
Mar 4, 2015, 9:20 AM EST
Knicks starting five combined for just 24 points, and New York trailed by as many as 44 before this one was finished.
- George Karl: Knicks could use a strong point guard next to Carmelo Anthony 7
- Ray Allen announces he will not play this season 13
- Pelicans’ Anthony Davis a gametime decision Wednesday vs. Pistons 1
- Derek Fisher questions ‘character and integrity’ of players after Knicks lose to Kings by 38 points 29
- Five Things We Learned in NBA Tuesday: The Hawks clinched playoff spot in front of Josh Smith 6
- Nuggets need to decide direction, then hire coach 18
- Report: Russell Westbrook ‘likely’ to return to Thunder lineup Wednesday, will wear protective mask 13
- Nuggets have fired head coach Brian Shaw 30