Aug 11, 2014, 1:15 PM EDT
David Stern, NBA Commissioner emeritus, has always been good for some big picture views on things.
Stern was inducted into the Naismith Basketball Hall of Fame this week and with that did a Q&A with David Aldridge for NBA.com. A variety of topics came up but eventually Stern was asked about LeBron James‘ return to Cleveland and what he thought. And mostly his conversation turned to something that the NBA and its owners have really wanted for a long time — more off-season buzz.
“I told LeBron, I thought that regardless of how poorly executed The Decision was, I thought the world was being horribly unfair to him. He was entitled to make that decision and he was entitled to make the decision he made. If it makes him happy, then I’m happy. I think it’s great. The additional dividend being, apparently, he has been much appreciated by the fans of the world for his decision to return to Cleveland. And I think that’s wonderful. And I think that it demonstrates how embedded the NBA is into the psyche of not just America, but maybe even the world. That during the world Cup, the second-most talked about issue was where would LeBron go? There was a baseball season going on, but everyone wanted to talk about LeBron. I thought that was a very positive development. And it sort of demonstrated something we’ve said over the years, that the drama that’s on and off the court provides fodder for our fans to think about, talk about, and get involved in some discussions about.”
Here’s the secret — you care more about trades and free agency then you do actual games. This is no a PBT thing or even a basketball thing (it’s true of football, baseball, etc.) — pretty much every team/sport centered Web site does more traffic at the peak of its off-season free agency than it does during the season or even playoffs. Bottom line is the NBA Finals are a two-city thing, free agency is a 30-city thing. Every market is involved. Throw the possibility of a superstar like LeBron in the mix and the buzz becomes a roar.
One of the perks of the latest Collective Bargaining Agreement (at least as the owners see it) is shorter contract lengths. In part because their mistakes come off the books more quickly, but also because it increases player movement. Guys are on the market more often and even those who are not free agents have more tradable shorter contracts.
Stern is right. Every time ESPN cut away from World Cup coverage they cut to LeBron James or Carmelo Anthony talk. I did a twitter chat during the NBA Finals and questions ran 5-1 about Kevin Love and free agency over the Finals. The NBA was the hot topic of conversation right in the middle of the baseball season and All-Star Game.
I’m tempted to say that next summer can’t match this summer… but Love will be a free agent (likely to re-sign in Cleveland, but he could leave), LeBron could opt-out (again, not leaving) and there will certainly be other big names and drama. The NBA really has a very short off-season now.
David Stern was behind a lot of that.
Oct 20, 2014, 6:23 PM EDT
So does ‘Nique and Chris Webber.
Oct 20, 2014, 5:33 PM EDT
Well, there are worse things on television.
Oct 20, 2014, 4:52 PM EDT
Steve Koonin promoting Hawks’ season opener, which includes T.I. performances
Oct 20, 2014, 4:07 PM EDT
The real question is who will be the better team by late May.
Oct 20, 2014, 3:33 PM EDT
When Stephenson brought his game to Charlotte this season, he clearly brought the flopping with him.
Oct 20, 2014, 3:00 PM EDT
How will Indiana score?
Oct 20, 2014, 2:18 PM EDT
Anonymous executives, agents slam Kobe in ESPN article
Oct 20, 2014, 1:33 PM EDT
Detroit also cuts Brian Cook, Josh Bostic and Lorenzo Brown
Oct 20, 2014, 12:58 PM EDT
I’m unconvinced one had much to do with the other
Oct 20, 2014, 12:22 PM EDT
Door even more open for Ronnie Price and Wayne Ellington to make roster
Oct 20, 2014, 11:45 AM EDT
How did LeBron get Kevin Love, Shawn Marion, Mike Miller and James Jones to join the Cavaliers?
Oct 20, 2014, 11:00 AM EDT
Smart money should go on LeBron James, but there will be serious challengers.
Oct 20, 2014, 10:00 AM EDT
If they can stay a step ahead of father time the Spurs are the bar to clear to win an NBA title.
Oct 20, 2014, 9:32 AM EDT
Rockets lost a lot of their key role players
Oct 20, 2014, 9:09 AM EDT
To beat the shot clock!
Oct 20, 2014, 8:30 AM EDT
Wesley Johnson is at his best in transition.
Oct 20, 2014, 8:00 AM EDT
Anthony Bennett, Otto Porter, Alex Len, Nerlens Noel, Ben McLemore, Kentavious Caldwell-Pope, C.J. McCollum among those looking to bounce back after underwhelming rookie years
Oct 20, 2014, 12:26 AM EDT
Kobe Bryant reaches, Alec Burks teaches.
Oct 19, 2014, 11:37 PM EDT
Taj Gibson knows how to finish.
Oct 19, 2014, 10:00 PM EDT
Tom Thibodeau is not the yoga type.
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