Aug 7, 2014, 5:59 PM EST
I like it.
Paul George‘s story is one of a guy overlooked at every turn but came back every season better, a guy with a crazy worth ethic and determination. Just go read the great Lee Jenkins story about him, then tell me how you doubt he can come back from his horrific injury while playing with Team USA.
A little promotion along the way is not a bad thing.
But just a little. What I’m sure Nike learned from watching Derrick Rose and rival adidas on the comeback trail (or knew before Adidas started a series of videos and more) is that comebacks are unpredictable. They take time and and involve setbacks, sometimes big setbacks. You don’t want to set the expectations bar too high.
What Nike does here works. It’s just the right amount of comeback. Let’s hope it stays that way.
Jan 30, 2015, 5:59 PM EST
All of those teams could use point guard depth.
Jan 30, 2015, 5:16 PM EST
Thank the new television contract.
Jan 30, 2015, 4:29 PM EST
“So if you see me diving on the floor and people say ‘what is he doing?’ I can’t help but be the player that I am.” —Jimmy Butler on playing in the All-Star Game
Jan 30, 2015, 3:29 PM EST
He should be. He was robbed.
Jan 30, 2015, 2:51 PM EST
I’ll take Stephen Curry
Jan 30, 2015, 2:09 PM EST
NBA Commissioner has delivered on All-Star Break. Back-to-backs next?
Jan 30, 2015, 1:34 PM EST
Who wil start for Kobe?
Jan 30, 2015, 12:49 PM EST
Will center stick with Mavericks this time?
Jan 30, 2015, 12:11 PM EST
Sliding into your DMs like…
Jan 30, 2015, 11:33 AM EST
Kings center waits five years, burns Clay Travis for tweet
Jan 30, 2015, 10:54 AM EST
Vaughn’s firing seems imminent
Jan 30, 2015, 10:13 AM EST
Who are the aWWWWWWWWWWWWWWWWWks?
Jan 30, 2015, 9:34 AM EST
Did anyone think he would get injured and say, “nah, I don’t want to fight through this” and walk away?
Jan 30, 2015, 8:58 AM EST
The Bulls have a great passing front line.
Jan 30, 2015, 8:37 AM EST
Already facing scrutiny, Vaughn oversaw 15-point loss to Bucks last night
Jan 30, 2015, 3:22 AM EST
The bad Bulls showed up in Los Angeles on Thursday.
Jan 30, 2015, 2:48 AM EST
“I really appreciate him coming, I didn’t expect it at all.” —Pau Gasol
Jan 30, 2015, 12:22 AM EST
He’s warming up for All-Star weekend.
Jan 29, 2015, 11:30 PM EST
It didn’t look good.
Jan 29, 2015, 10:45 PM EST
Management is displeased with their underperformance.
- Jimmy Butler even plans to play defense in the All-Star Game 2
- Damian Lillard “disappointed,” “disrespected” not to make All-Star team 38
- DeMarcus Cousins replaces Kobe Bryant in All-Star game 10
- Tyson Chandler, better than ever, thinking legacy 6
- Report: Magic close to firing Jacque Vaughn 14
- Three Things We Learned in NBA Thursday: The All-Star Rosters need to be expanded 28
- One day after having surgery, Kobe Bryant came to see Pau Gasol 7
- Report: Dwight Howard could miss “extended time” with knee injury 5