Aug 7, 2014, 5:59 PM EST
I like it.
Paul George‘s story is one of a guy overlooked at every turn but came back every season better, a guy with a crazy worth ethic and determination. Just go read the great Lee Jenkins story about him, then tell me how you doubt he can come back from his horrific injury while playing with Team USA.
A little promotion along the way is not a bad thing.
But just a little. What I’m sure Nike learned from watching Derrick Rose and rival adidas on the comeback trail (or knew before Adidas started a series of videos and more) is that comebacks are unpredictable. They take time and and involve setbacks, sometimes big setbacks. You don’t want to set the expectations bar too high.
What Nike does here works. It’s just the right amount of comeback. Let’s hope it stays that way.
Mar 2, 2015, 2:50 AM EST
We have video evidence Brandon Bass can dunk.
Mar 2, 2015, 1:17 AM EST
Contenders will be lined up to sign him.
Mar 1, 2015, 10:36 PM EST
They played like MVP candidates.
Mar 1, 2015, 8:59 PM EST
Harden got a technical foul for this.
Mar 1, 2015, 7:30 PM EST
As in six weeks left in the season.
Mar 1, 2015, 6:00 PM EST
Jordan shot 12 free throws against the Bulls.
Mar 1, 2015, 4:30 PM EST
The deadline for McGee to be waived in order to be eligible to join another team for the playoffs is midnight Sunday.
Mar 1, 2015, 3:31 PM EST
Another hit to Chicago’s roster.
Mar 1, 2015, 2:30 PM EST
Silver talked about the league one day sharing injury data at the MIT Sloan Sports Analytics Conference.
Mar 1, 2015, 1:00 PM EST
Mar 1, 2015, 11:30 AM EST
A look at upcoming retro releases of the Jordan VIII, Jordan 1, Jordan XIV Low, and the Jordan VII.
Mar 1, 2015, 10:00 AM EST
Odd timing, only because fans in Phoenix have historically shown up for games against San Antonio and Los Angeles.
Mar 1, 2015, 8:33 AM EST
Beasley throws one down in his second game back with the Heat.
Mar 1, 2015, 12:22 AM EST
He will be missed.
Feb 28, 2015, 11:00 PM EST
Warriors general manager supports idea
Feb 28, 2015, 9:30 PM EST
Howard has missed the last 14 games.
Feb 28, 2015, 8:04 PM EST
He will sit out Sunday vs. Boston.
Feb 28, 2015, 6:30 PM EST
Tom Thibodeau says Rose’s rehab plan is already mapped out.
Feb 28, 2015, 4:47 PM EST
Westbrook suffered the injury last night against the Blazers.
Feb 28, 2015, 4:00 PM EST
Rockets general manager says he recommended trading ‘everything’ for Harden in 2012
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