Aug 7, 2014, 5:59 PM EDT
I like it.
Paul George‘s story is one of a guy overlooked at every turn but came back every season better, a guy with a crazy worth ethic and determination. Just go read the great Lee Jenkins story about him, then tell me how you doubt he can come back from his horrific injury while playing with Team USA.
A little promotion along the way is not a bad thing.
But just a little. What I’m sure Nike learned from watching Derrick Rose and rival adidas on the comeback trail (or knew before Adidas started a series of videos and more) is that comebacks are unpredictable. They take time and and involve setbacks, sometimes big setbacks. You don’t want to set the expectations bar too high.
What Nike does here works. It’s just the right amount of comeback. Let’s hope it stays that way.
Sep 21, 2014, 11:00 AM EDT
Neither player made this summer’s final 12-man roster.
Sep 21, 2014, 9:30 AM EDT
Lakers president believes Bryant is ready after he missed all but six games last season due to injury.
Sep 21, 2014, 8:00 AM EDT
Sep 20, 2014, 11:00 PM EDT
Rubio may not like it, but Minnesota can retain his rights in restricted free agency next summer.
Sep 20, 2014, 9:30 PM EDT
Big man from Mexico preferred to remain in the NBA, but took the payday to return overseas.
Sep 20, 2014, 8:00 PM EDT
Watch it all the way through.
Sep 20, 2014, 6:30 PM EDT
With two years left in the NBA, Bryant has an eye on life after basketball.
Sep 20, 2014, 5:00 PM EDT
A previous report said Gibson was less than thrilled with remaining a reserve.
Sep 20, 2014, 3:30 PM EDT
Blatche can play, but the NBA offers simply weren’t there.
Sep 20, 2014, 2:00 PM EDT
10-story-high banner will return after a similar one was taken down when James left in 2010.
Sep 20, 2014, 12:28 PM EDT
Sessions could start at point guard for Sacramento.
Sep 20, 2014, 11:00 AM EDT
Unsurprisingly, Curry supports his backcourt mate 100 percent.
Sep 20, 2014, 9:30 AM EDT
He had toe surgery in mid-August.
Sep 20, 2014, 8:00 AM EDT
This is what you want out of these guys.
Tyson Chandler says negative comments questioning his impact on chemistry with Knicks were ‘the ultimate shock’
Sep 19, 2014, 11:00 PM EDT
Chandler, now with Dallas, fires back at the Knicks.
Sep 19, 2014, 9:45 PM EDT
Chapman played four years for the Suns, and is facing charges in Scottsdale, AZ.
Sep 19, 2014, 8:15 PM EDT
Must-read quote from Bogut on how he does NOT want to be perceived.
Sep 19, 2014, 5:59 PM EDT
This post is here to make life easier for you when you want to find these at the end of the season and point out how wrong we were.
UPDATED Report: Timberwolves make push for Eric Bledsoe, Suns not interested in sign-and-trade talks
Sep 19, 2014, 5:11 PM EDT
It has to be a sign and trade and Minnesota doesn’t have a lot of leverage here.
- Timberwolves ‘not necessarily in a rush’ to agree to contract extension with Ricky Rubio 8
- Andray Blatche signs deal to play in China next season 6
- Is Klay Thompson the best two-way shooting guard? Stephen Curry would ‘put him up against anybody.’ 17
- UPDATED Report: Timberwolves make push for Eric Bledsoe, Suns not interested in sign-and-trade talks 39
- LeBron James unveils latest signature shoe from Nike: The LEBRON 12 12
- ProBasketballTalk 2014-15 Preview: Toronto Raptors 10
- Dwyane Wade credits David Stern’s dress code for improving his style 18
- Kevin Durant has grown close with Karl Malone 15