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Nike creates Paul George comeback ad

Aug 7, 2014, 5:59 PM EDT

I like it.

Paul George‘s story is one of a guy overlooked at every turn but came back every season better, a guy with a crazy worth ethic and determination. Just go read the great Lee Jenkins story about him, then tell me how you doubt he can come back from his horrific injury while playing with Team USA.

A little promotion along the way is not a bad thing.

But just a little. What I’m sure Nike learned from watching Derrick Rose and rival adidas on the comeback trail (or knew before Adidas started a series of videos and more) is that comebacks are unpredictable. They take time and and involve setbacks, sometimes big setbacks. You don’t want to set the expectations bar too high.

What Nike does here works. It’s just the right amount of comeback. Let’s hope it stays that way.

  1. sportsfan18 - Aug 7, 2014 at 6:05 PM

    The question is…

    WHAT is he going to be coming back to?

    The Pacers could turn into a wasteland by the time George is back.

    • norcalkingsfan - Aug 7, 2014 at 6:21 PM

      So? Start the rebuild. Put on a Rocky training montage, get your @$$ in the gym, and get your team whip backed into shape.

      Adversity can influence humans in amazing ways. Hopefully PG comes back stronger than ever; not likely, but he is still young.

    • thundercocck - Aug 7, 2014 at 8:58 PM

      Not really. Pacers are pretty much guaranteed a lottery pick.

  2. money2long - Aug 7, 2014 at 6:17 PM

    nice of nike to capture george’s good side. you know, the side that looks like he has a nike swoosh shaved on his head.

  3. antistratfordian - Aug 7, 2014 at 6:34 PM

    No reason PG can’t come back and still be sharp. He didn’t tear anything, right? Just some broken bones.

  4. lazegowizfan95 - Aug 7, 2014 at 7:42 PM

    The Pacers should tank for Mudiay lol the only guys on there rosters that are true starters are West and even though he didn’t play like it Hibbert. Maybe this happened so they could rebuild.

  5. chiadam - Aug 7, 2014 at 9:21 PM

    Without the setbacks, the comeback wouldn’t even exist. Stupid Nike.

    • sportsfan18 - Aug 7, 2014 at 9:35 PM

      stupid is paying hundreds of dollars for some shoes that cost a few dollars to be made by kids in China

      • davidly - Aug 8, 2014 at 3:00 PM

        I intimated the same thing the other day and got, like, a godzillion thumbs downses. Certainly is a conundrum being a basketball enthusiast, I must say. And a George fan at that. Yeah, the shoes are a problem.

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