Skip to content

Report: Kevin Durant could earn $30 million annually in endorsement deal

Aug 5, 2014, 10:50 PM EDT

2013 NBA All-Star Game 2013 NBA All-Star Game

Kevin Durant is a very likable basketball player and very likable person.

That combination has him on the verge of a huge payday.

Frank Isola of the New York Daily News:

According to a person familiar with negotiations, Durant, whose seven-year, $60 million deal with Nike is expiring, could earn as much as $30 million annually if he signs with Under Armour Inc., whose headquarters are in Durant’s home state of Maryland.

Nike and Adidas are also in talks with Durant

Even if the salary cap rises to $80 million in 2016 – the highest projection I’ve seen – and Durant re-signs on a max five-year contract with max raises, he STILL wouldn’t make $30 million in the final year of the deal.

This is a ton of money for even an NBA superstar.

If Durant can leverage Nike or Adidas into a higher offer, all the better. But Under Armour has set a heck of a starting point.

The big question: What would this contract mean for Durant’s 2016 free agency?

Would Under Armour ties lead him near the company’s base and to the Wizards? Would his exact salary be tied to playing in a certain market? Would the security of a massive shoe contract convince him to give his NBA team a discount?

Durant will have a couple years to work through the implications on his free agency. First, he must decide which company will pay him a ton of money to sponsor him.

Latest Posts
  1. 67RIEFNS: Nerlens Noel’s long-awaited debut

    Oct 23, 2014, 9:40 AM EDT

    Philadelphia 76ers vs Brooklyn Nets Philadelphia 76ers vs Brooklyn Nets

    No. 6 pick in 2013 NBA draft readying to play for 76ers

  2. 67RIEFNS No. 28: Erik Spoelstra proving his chops

    Oct 23, 2014, 8:00 AM EDT

    Erik Spoelstra Erik Spoelstra

    Heat coach attempting to win first playoff series without LeBron James

  3. 67RIEFNS No. 27: Chandler Parsons in the spotlight

    Oct 22, 2014, 9:20 PM EDT

    Preseason - Dallas Mavericks v Cleveland Cavaliers Getty Images

    Rockets downgraded Parsons, but he’ll have a chance to reach new heights with Mavericks

  4. Phil Jackson breaks down the Knicks roster. He’s high on Shumpert, says Carmelo must move ball

    Oct 22, 2014, 6:21 PM EDT

    Toronto Raptors v New York Knicks Toronto Raptors v New York Knicks

    Phil Jackson has spoken to the media more than the previous three GMs ever did, I think.

  5. Commissioner Adam Silver talked television money, what it could mean for potential 2017 lockout

    Oct 22, 2014, 5:16 PM EDT

    Adam Silver Adam Silver

    “ We still have roughly a third of our teams that are not profitable under the current system, despite revenue sharing.” —Adam Silver

  6. Other highlights from NBA’s GM survey: Some thought Chicago had better summer than Cleveland

    Oct 22, 2014, 4:30 PM EDT

    Cleveland Cavaliers Media Day Getty Images

    Oddest vote of the survey — 10.7 percent of GMs thought Chicago had a better offseason than Cleveland.

  7. Jeff Van Gundy: Confusing a system (like the Triangle Offense) with reason for success is ‘a huge mistake’

    Oct 22, 2014, 3:42 PM EDT

    Los Angeles Lakers head coach Phil Jackson answers questions at a post-game news conference following Game 4 of their NBA Western Conference semi-final basketball playoff against the Dallas Mavericks in Dallas Reuters

    Van Gundy says players are responsible for wins and losses, not systems — like the one Phil Jackson is bringing to the Knicks this season.

  8. Five top candidates for NBA Rookie of the Year

    Oct 22, 2014, 2:58 PM EDT

    Milwaukee Bucks v New York Knicks Milwaukee Bucks v New York Knicks

    This could be the year a big man breaks the string of guards winning the award.

  9. Paul Pierce on players switching teams in free agency: ‘It’s a great thing for our league’

    Oct 22, 2014, 2:13 PM EDT

    Paul Pierce AP

    Pierce played 15 years for the Celtics, but is now with his second new team in as many seasons with the Wizards.

  10. Celtics trying to trade Will Bynum, who they recently acquired from Pistons

    Oct 22, 2014, 1:29 PM EDT

    Miami Heat v Detroit Pistons Getty Images

    Boston is hoping to get an asset in return for Bynum instead of simply waiving him.

  11. NBA GMs surveyed predict LeBron will win MVP, Spurs will repeat as champions

    Oct 22, 2014, 12:04 PM EDT

    2014 NBA Finals - Game Five Getty Images

    There are plenty more interesting tidbits in the league’s annual survey.

Featured video

Lakers, Celtics among lottery bound teams
Top 10 NBA Player Searches
  1. K. Bryant (4552)
  2. B. Lopez (4206)
  3. D. Rose (3940)
  4. J. Lin (3878)
  5. E. Payton (3871)