Jul 31, 2014, 3:05 PM EDT
There are technical reasons for #s and @s in social media, but when those symbols begin unironically invading other methods of communication, it’s annoying.
@NBA can try to jam this down our throats, but it’s a turnoff #marketing #business #hashtag
NBA official release:
The NBA announced today that the @NBA handle will be added to the official Spalding game ball beginning with the 2014-15 NBA season. The NBA is the first professional sports league to include its social media handle on its official game ball.
The @NBA handle, which will appear directly under the “Official Game Ball” wording on the ball, represents the league’s global social media community of more than 660 million likes and followers combined – one of the largest social media communities in the world.
“The game is why we have 660 million followers, and our fans know @NBA is a must-follow for unprecedented access to our game, more insight into our teams, and unique behind-the-scenes content with our players throughout the entire year,” said NBA Senior Vice President of Digital Media, Melissa Rosenthal Brenner. “The ball is the instantly recognizable symbol of our game, and now our fans have a place there too, where they belong.”
The official game ball is not changing and will be identical to last season with the exception of the @NBA addition. Spalding has been the Official Game Ball of the NBA since 1983.
This is not like when the @NBA introduced #newballs a few years ago. Those, like the @FIBA balls, had a different feel. It’s in line with @AdamSilver adding his #signature, a purely #superficialchange that @nobody will notice in the long run.
If these #newballs accomplish anything, they’ll distract you from tackier changes that lie ahead.
Apr 21, 2015, 1:37 AM EDT
Golden State wins Game 2, 97-87
Apr 21, 2015, 12:14 AM EDT
Pierce’s comments made him unpopular north of the border, but his play should bother the Raptors more.
Apr 20, 2015, 11:07 PM EDT
Jimmy Butler’s 31 points led the way.
Apr 20, 2015, 9:59 PM EDT
He was simply the most dominant player in Game 1 of the Mavericks vs. Rockets series.
Apr 20, 2015, 9:56 PM EDT
They did exactly that in Game 1.
Apr 20, 2015, 8:55 PM EDT
John Henson, O.J. Mayo, Jimmy Butler and Joakim Noah all got techs.
Apr 20, 2015, 8:50 PM EDT
I could try to use logic and suggest that discussing the complete legacy of Jordan with the incomplete legacy of James is a fool’s errand. But this is the Internet, logic is not always welcome.
Apr 20, 2015, 7:50 PM EDT
What you want to see as a Boston fan is Smart embrace the challenge.
Apr 20, 2015, 6:13 PM EDT
The Bulls should be in no rush to bring Hinrich back for this series.
Apr 20, 2015, 5:32 PM EDT
Also, Tyreke Evans is a game-time decision after his injury in the playoff opener.
Apr 20, 2015, 4:45 PM EDT
Rose was getting into the paint and making plays.
Apr 20, 2015, 4:06 PM EDT
The Clippers need a rebranding, but the leaked images are not winning over new fans.
Apr 20, 2015, 3:22 PM EDT
One of Ollie’s biggest fans? Kevin Durant
Monty Williams on Warriors home games: ‘I’m not so sure that the decibel level is legal there, and I’m serious’
Apr 20, 2015, 2:44 PM EDT
Is Pelicans coach actually serious?
Apr 20, 2015, 2:03 PM EDT
Whom else would Heat president mean?
Apr 20, 2015, 1:26 PM EDT
Smith committed four fouls in 19 minutes in Cavaliers-Celtics Game 1
Apr 20, 2015, 12:38 PM EDT
Full voting included
Apr 20, 2015, 11:57 AM EDT
And he’s not the only Portland player worried about Aldridge leaving
Apr 20, 2015, 11:20 AM EDT
Clippers tougher than Spurs in Game 1
Apr 20, 2015, 10:37 AM EDT
Admittedly, this was not the finest batch of questions in his postgame press conference
- With Anthony Davis and Pelicans drained, Warriors deliver down the stretch 0
- PBT Extra matchup to watch: Can Toronto keep Paul Pierce quiet on the court? 3
- Bulls overcome ugly start to take 2-0 series lead over Bucks 8
- PBT Extra matchup to watch: Dallas has to find a way to deal with Dwight Howard 3
- Man arrested after fight over who is better, Michael Jordan or LeBron James 24
- PBT Extra matchup to watch: Marcus Smart needs to take on Kyrie Irving challenge 2
- PBT Extra matchup to watch: Pelican guards need to stay with Curry, Thompson 1
- PBT Extra: Matchup to watch in Bulls vs. Bucks, Derrick Rose vs. Michael Carter-Williams 6