Skip to content

New @NBA basketballs are #tacky

Jul 31, 2014, 3:05 PM EDT

180475144

There are technical reasons for #s and @s in social media, but when those symbols begin unironically invading other methods of communication, it’s annoying.

@NBA can try to jam this down our throats, but it’s a turnoff #marketing #business #hashtag

NBA official release:

The NBA announced today that the @NBA handle will be added to the official Spalding game ball beginning with the 2014-15 NBA season. The NBA is the first professional sports league to include its social media handle on its official game ball.

The @NBA handle, which will appear directly under the “Official Game Ball” wording on the ball, represents the league’s global social media community of more than 660 million likes and followers combined – one of the largest social media communities in the world.

“The game is why we have 660 million followers, and our fans know @NBA is a must-follow for unprecedented access to our game, more insight into our teams, and unique behind-the-scenes content with our players throughout the entire year,” said NBA Senior Vice President of Digital Media, Melissa Rosenthal Brenner.  “The ball is the instantly recognizable symbol of our game, and now our fans have a place there too, where they belong.”

The official game ball is not changing and will be identical to last season with the exception of the @NBA addition.  Spalding has been the Official Game Ball of the NBA since 1983.

This is not like when the @NBA introduced #newballs a few years ago. Those, like the @FIBA balls, had a different feel. It’s in line with @AdamSilver adding his #signature, a purely #superficialchange that @nobody will notice in the long run.

If these #newballs accomplish anything, they’ll distract you from tackier changes that lie ahead.

Latest Posts
  1. Kobe Bryant may join ownership group attempting to purchase Italian soccer team

    Sep 20, 2014, 6:30 PM EDT

    Kobe Bryant Kobe Bryant

    With two years left in the NBA, Bryant has an eye on life after basketball.

  2. Taj Gibson says he’s fine coming off the bench for Bulls: ‘Please miss me with the drama’

    Sep 20, 2014, 5:00 PM EDT

    Taj Gibson Taj Gibson

    A previous report said Gibson was less than thrilled with remaining a reserve.

  3. Andray Blatche signs deal to play in China next season

    Sep 20, 2014, 3:30 PM EDT

    Cleveland Cavaliers v Brooklyn Nets Getty Images

    Blatche can play, but the NBA offers simply weren’t there.

  4. Giant LeBron James banner approved to hang in downtown Cleveland once again

    Sep 20, 2014, 2:00 PM EDT

    lebron-banner

    10-story-high banner will return after a similar one was taken down when James left in 2010.

  5. Report: Ramon Sessions signs 2-year deal with Kings

    Sep 20, 2014, 12:28 PM EDT

    Ramon Sessions AP

    Sessions could start at point guard for Sacramento.

  6. Report: Former NBA player Rex Chapman arrested for stealing product from Apple store

    Sep 19, 2014, 9:45 PM EDT

    Rex Chapman, Ashley Judd Rex Chapman, Ashley Judd

    Chapman played four years for the Suns, and is facing charges in Scottsdale, AZ.

  7. Andrew Bogut is feeling healthy, takes charges on D at Warriors scrimmage

    Sep 19, 2014, 8:15 PM EDT

    Andrew Bogut AP

    Must-read quote from Bogut on how he does NOT want to be perceived.

  8. All PBT’s NBA team previews in one convenient spot

    Sep 19, 2014, 5:59 PM EDT

    San Antonio Spurs v Miami Heat - Game 7 Getty Images

    This post is here to make life easier for you when you want to find these at the end of the season and point out how wrong we were.

  9. UPDATED Report: Timberwolves make push for Eric Bledsoe, Suns not interested in sign-and-trade talks

    Sep 19, 2014, 5:11 PM EDT

    New York Knicks v Phoenix Suns Getty Images

    It has to be a sign and trade and Minnesota doesn’t have a lot of leverage here.

  10. Jeff Green says he wants to be leader on Celtics this season

    Sep 19, 2014, 4:00 PM EDT

    Jeff Green AP

    “It was more just becoming a better all-around player, trying to take the next step and become a leader on this team and will my team to win.” —Jeff Green

  11. James Dolan enlists Carmelo Anthony, Amare Stoudemire to break world kazoo record

    Sep 19, 2014, 3:28 PM EDT

    dolan stoudemire anthony kazoo

    And you wonder why Phil Jackson is worth $12 million a year to the Knicks organization.

  12. Hawks’ Budenholzer adjusting to coach/GM role, had mentor for many years in Popovich

    Sep 19, 2014, 2:50 PM EDT

    Mike Budenholzer

    Budenholzer got thrust into a position with the power a lot of coaches covet.

Featured video

What players stood out at World Cup?
Top 10 NBA Player Searches
  1. D. Rose (2691)
  2. L. James (2658)
  3. R. Rondo (2602)
  4. K. Bryant (2376)
  5. K. Irving (2283)
  1. E. Bledsoe (2195)
  2. R. Allen (1837)
  3. J. Valanciunas (1688)
  4. D. Favors (1678)
  5. K. Durant (1652)