Jul 31, 2014, 3:05 PM EDT
There are technical reasons for #s and @s in social media, but when those symbols begin unironically invading other methods of communication, it’s annoying.
@NBA can try to jam this down our throats, but it’s a turnoff #marketing #business #hashtag
NBA official release:
The NBA announced today that the @NBA handle will be added to the official Spalding game ball beginning with the 2014-15 NBA season. The NBA is the first professional sports league to include its social media handle on its official game ball.
The @NBA handle, which will appear directly under the “Official Game Ball” wording on the ball, represents the league’s global social media community of more than 660 million likes and followers combined – one of the largest social media communities in the world.
“The game is why we have 660 million followers, and our fans know @NBA is a must-follow for unprecedented access to our game, more insight into our teams, and unique behind-the-scenes content with our players throughout the entire year,” said NBA Senior Vice President of Digital Media, Melissa Rosenthal Brenner. “The ball is the instantly recognizable symbol of our game, and now our fans have a place there too, where they belong.”
The official game ball is not changing and will be identical to last season with the exception of the @NBA addition. Spalding has been the Official Game Ball of the NBA since 1983.
This is not like when the @NBA introduced #newballs a few years ago. Those, like the @FIBA balls, had a different feel. It’s in line with @AdamSilver adding his #signature, a purely #superficialchange that @nobody will notice in the long run.
If these #newballs accomplish anything, they’ll distract you from tackier changes that lie ahead.
Sep 20, 2014, 6:30 PM EDT
With two years left in the NBA, Bryant has an eye on life after basketball.
Sep 20, 2014, 5:00 PM EDT
A previous report said Gibson was less than thrilled with remaining a reserve.
Sep 20, 2014, 3:30 PM EDT
Blatche can play, but the NBA offers simply weren’t there.
Sep 20, 2014, 2:00 PM EDT
10-story-high banner will return after a similar one was taken down when James left in 2010.
Sep 20, 2014, 12:28 PM EDT
Sessions could start at point guard for Sacramento.
Sep 20, 2014, 11:00 AM EDT
Unsurprisingly, Curry supports his backcourt mate 100 percent.
Sep 20, 2014, 9:30 AM EDT
He had toe surgery in mid-August.
Sep 20, 2014, 8:00 AM EDT
This is what you want out of these guys.
Tyson Chandler says negative comments questioning his impact on chemistry with Knicks were ‘the ultimate shock’
Sep 19, 2014, 11:00 PM EDT
Chandler, now with Dallas, fires back at the Knicks.
Sep 19, 2014, 9:45 PM EDT
Chapman played four years for the Suns, and is facing charges in Scottsdale, AZ.
Sep 19, 2014, 8:15 PM EDT
Must-read quote from Bogut on how he does NOT want to be perceived.
Sep 19, 2014, 5:59 PM EDT
This post is here to make life easier for you when you want to find these at the end of the season and point out how wrong we were.
UPDATED Report: Timberwolves make push for Eric Bledsoe, Suns not interested in sign-and-trade talks
Sep 19, 2014, 5:11 PM EDT
It has to be a sign and trade and Minnesota doesn’t have a lot of leverage here.
Sep 19, 2014, 4:00 PM EDT
“It was more just becoming a better all-around player, trying to take the next step and become a leader on this team and will my team to win.” —Jeff Green
Sep 19, 2014, 3:28 PM EDT
And you wonder why Phil Jackson is worth $12 million a year to the Knicks organization.
Sep 19, 2014, 2:50 PM EDT
Budenholzer got thrust into a position with the power a lot of coaches covet.
Sep 19, 2014, 2:07 PM EDT
Sep 19, 2014, 1:30 PM EDT
Best. Name. Ever.
Sep 19, 2014, 12:47 PM EDT
Heat point guard one-ups Andre Drummond with trick shot
- Andray Blatche signs deal to play in China next season 1
- UPDATED Report: Timberwolves make push for Eric Bledsoe, Suns not interested in sign-and-trade talks 36
- LeBron James unveils latest signature shoe from Nike: The LEBRON 12 12
- ProBasketballTalk 2014-15 Preview: Toronto Raptors 10
- Dwyane Wade credits David Stern’s dress code for improving his style 18
- Kevin Durant has grown close with Karl Malone 15
- ProBasketballTalk 2014-15 Preview: Philadelphia 76ers 5
- Steve Kerr said Danny Ferry made mistake but is a “man of high character” 38