Jul 31, 2014, 3:05 PM EDT
There are technical reasons for #s and @s in social media, but when those symbols begin unironically invading other methods of communication, it’s annoying.
@NBA can try to jam this down our throats, but it’s a turnoff #marketing #business #hashtag
NBA official release:
The NBA announced today that the @NBA handle will be added to the official Spalding game ball beginning with the 2014-15 NBA season. The NBA is the first professional sports league to include its social media handle on its official game ball.
The @NBA handle, which will appear directly under the “Official Game Ball” wording on the ball, represents the league’s global social media community of more than 660 million likes and followers combined – one of the largest social media communities in the world.
“The game is why we have 660 million followers, and our fans know @NBA is a must-follow for unprecedented access to our game, more insight into our teams, and unique behind-the-scenes content with our players throughout the entire year,” said NBA Senior Vice President of Digital Media, Melissa Rosenthal Brenner. “The ball is the instantly recognizable symbol of our game, and now our fans have a place there too, where they belong.”
The official game ball is not changing and will be identical to last season with the exception of the @NBA addition. Spalding has been the Official Game Ball of the NBA since 1983.
This is not like when the @NBA introduced #newballs a few years ago. Those, like the @FIBA balls, had a different feel. It’s in line with @AdamSilver adding his #signature, a purely #superficialchange that @nobody will notice in the long run.
If these #newballs accomplish anything, they’ll distract you from tackier changes that lie ahead.
Nov 1, 2014, 8:00 AM EDT
Nov 1, 2014, 12:31 AM EDT
Oct 31, 2014, 11:23 PM EDT
It wasn’t perfect, but the Cavaliers will take the hard-fought victory after the opening night embarrassment.
Oct 31, 2014, 10:13 PM EDT
An exercise in futility for Waiters.
Oct 31, 2014, 9:05 PM EDT
Fair for both sides.
Oct 31, 2014, 7:23 PM EDT
Some Halloween fun in Phoenix.
Oct 31, 2014, 6:03 PM EDT
Varejao is one of LeBron James’ favorite teammates
Oct 31, 2014, 5:48 PM EDT
Butler’s agent claims the Bulls wanted him to take a hometown discount.
Oct 31, 2014, 5:22 PM EDT
Thompson’s max deal was inevitable.
Oct 31, 2014, 5:00 PM EDT
It’s as great as you’d expect.
Oct 31, 2014, 4:15 PM EDT
Lopez has no timetable for a return.
Oct 31, 2014, 3:30 PM EDT
Knight will be a restricted free agent this summer.
Oct 31, 2014, 2:33 PM EDT
LeBron’s agent also represents Jackson
Oct 31, 2014, 1:37 PM EDT
Oklahoma City has completely relied on its two – now injured – stars
Oct 31, 2014, 12:50 PM EDT
Are they certain this time?
Oct 31, 2014, 12:06 PM EDT
Utah betting big, too big, on Burks continuing to improve
Oct 31, 2014, 11:10 AM EDT
Clippers owner continues to go crazy while watching games
Oct 31, 2014, 10:30 AM EDT
Dirk, Monta and Chandler are the new Run DMC
Oct 31, 2014, 9:53 AM EDT
New coach didn’t give reserves enough playing time in Cleveland’s opener
Oct 31, 2014, 9:00 AM EDT
Somehow, this seems to make sense for both sides
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