Jul 31, 2014, 3:05 PM EDT
There are technical reasons for #s and @s in social media, but when those symbols begin unironically invading other methods of communication, it’s annoying.
@NBA can try to jam this down our throats, but it’s a turnoff #marketing #business #hashtag
NBA official release:
The NBA announced today that the @NBA handle will be added to the official Spalding game ball beginning with the 2014-15 NBA season. The NBA is the first professional sports league to include its social media handle on its official game ball.
The @NBA handle, which will appear directly under the “Official Game Ball” wording on the ball, represents the league’s global social media community of more than 660 million likes and followers combined – one of the largest social media communities in the world.
“The game is why we have 660 million followers, and our fans know @NBA is a must-follow for unprecedented access to our game, more insight into our teams, and unique behind-the-scenes content with our players throughout the entire year,” said NBA Senior Vice President of Digital Media, Melissa Rosenthal Brenner. “The ball is the instantly recognizable symbol of our game, and now our fans have a place there too, where they belong.”
The official game ball is not changing and will be identical to last season with the exception of the @NBA addition. Spalding has been the Official Game Ball of the NBA since 1983.
This is not like when the @NBA introduced #newballs a few years ago. Those, like the @FIBA balls, had a different feel. It’s in line with @AdamSilver adding his #signature, a purely #superficialchange that @nobody will notice in the long run.
If these #newballs accomplish anything, they’ll distract you from tackier changes that lie ahead.
Jul 3, 2015, 12:07 PM EDT
Third year is reportedly a team option
Jul 3, 2015, 11:08 AM EDT
I doubt Sacramento is celebrating quite yet
Jul 3, 2015, 10:31 AM EDT
Brooklyn making most of a self-inflicted bad situation
Jul 3, 2015, 9:50 AM EDT
If LaMarcus Aldridge signs elsewhere, San Antonio makes a lot of sense
Jul 3, 2015, 9:14 AM EDT
So Knicks are probably getting Robin Lopez
Jul 3, 2015, 8:30 AM EDT
In this market even if these deals are misses, they are correctable ones.
Jul 3, 2015, 8:00 AM EDT
I don’t think the Lakers are all that serious here.
Jul 3, 2015, 2:19 AM EDT
Sacramento had made a big push but again missed out on their target.
Jul 2, 2015, 11:31 PM EDT
Martin had hoped to return full-time last season, but the opportunity never materialized.
Jul 2, 2015, 10:34 PM EDT
Sacramento needs to overpay much more than that to lure free agents.
Jul 2, 2015, 9:22 PM EDT
Lopez is solid, and New York and L.A. need talent after striking out with the big names thus far.
Report: Damian Lillard planning L.A. visit to try to convince LaMarcus Aldridge to re-sign with Blazers
Jul 2, 2015, 8:21 PM EDT
Interesting wrinkle to the Aldridge free agency saga.
Jul 2, 2015, 7:07 PM EDT
The Wizards will only give up a future second-rounder.
Jul 2, 2015, 6:55 PM EDT
Butler just signed a five-year deal to stay in Chicago.
Jul 2, 2015, 6:30 PM EDT
Toronto makes the list with DeMarre Carroll.
Jul 2, 2015, 6:08 PM EDT
Report: Mavericks and Pacers will discuss Monta Ellis/Roy Hibbert sign-and-trade if Mavs don’t get DeAndre Jordan
Jul 2, 2015, 5:24 PM EDT
The Pacers have been shopping Hibbert for a while.
Jul 2, 2015, 4:38 PM EDT
Aldridge doesn’t want to play center.
Jul 2, 2015, 4:37 PM EDT
It would take an unlikely sign-and-trade to make it happen.
Jul 2, 2015, 4:26 PM EDT
They want to “get it right.”
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- PBT Extra: Five best free agent signings in the first days of free agency 9
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- PBT Podcast: Talking best signings of free agency so far 0
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- Report: Greg Monroe signing a maximum contract with Bucks 56
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