Jul 31, 2014, 3:05 PM EDT
There are technical reasons for #s and @s in social media, but when those symbols begin unironically invading other methods of communication, it’s annoying.
@NBA can try to jam this down our throats, but it’s a turnoff #marketing #business #hashtag
NBA official release:
The NBA announced today that the @NBA handle will be added to the official Spalding game ball beginning with the 2014-15 NBA season. The NBA is the first professional sports league to include its social media handle on its official game ball.
The @NBA handle, which will appear directly under the “Official Game Ball” wording on the ball, represents the league’s global social media community of more than 660 million likes and followers combined – one of the largest social media communities in the world.
“The game is why we have 660 million followers, and our fans know @NBA is a must-follow for unprecedented access to our game, more insight into our teams, and unique behind-the-scenes content with our players throughout the entire year,” said NBA Senior Vice President of Digital Media, Melissa Rosenthal Brenner. “The ball is the instantly recognizable symbol of our game, and now our fans have a place there too, where they belong.”
The official game ball is not changing and will be identical to last season with the exception of the @NBA addition. Spalding has been the Official Game Ball of the NBA since 1983.
This is not like when the @NBA introduced #newballs a few years ago. Those, like the @FIBA balls, had a different feel. It’s in line with @AdamSilver adding his #signature, a purely #superficialchange that @nobody will notice in the long run.
If these #newballs accomplish anything, they’ll distract you from tackier changes that lie ahead.
May 25, 2015, 2:00 PM EDT
Expect a resilient Rockets team on Monday night.
May 25, 2015, 12:30 PM EDT
Cavaliers center shakes it off
May 25, 2015, 11:00 AM EDT
It probably won’t happen, but…
May 25, 2015, 9:30 AM EDT
Cavaliers guard disagrees
May 25, 2015, 8:00 AM EDT
LeBron finished with 37 points, 18 rebounds and 13 assists .
May 25, 2015, 12:30 AM EDT
The Hawks’ night goes from bad to worse.
LeBron James posts triple-double, Al Horford ejected as Cavaliers take 3-0 series lead with OT Game 3 win over Hawks
May 25, 2015, 12:09 AM EDT
The Cavs are one win away from the Finals.
May 24, 2015, 11:00 PM EDT
He’s not wrong.
May 24, 2015, 9:46 PM EDT
A trend is becoming clear: Do not mess with Dellavedova.
May 24, 2015, 9:30 PM EDT
The question really is now much do you value the three?
May 24, 2015, 8:05 PM EDT
Matthew Dellavedova will start for the Cavaliers.
May 24, 2015, 6:30 PM EDT
The Lakers will be picking second in next month’s draft.
Report: Heat still considered the frontrunners to re-sign Goran Dragic, but he wants them to play faster
May 24, 2015, 5:00 PM EDT
Dragic can become a free agent this summer.
May 24, 2015, 3:30 PM EDT
The rapper wants Harden to apologize for stealing his dance.
May 24, 2015, 2:00 PM EDT
Korver suffered an ankle injury in Game 2.
May 24, 2015, 12:30 PM EDT
Cleveland has put in a bid for the 2018 event.
May 24, 2015, 11:00 AM EDT
Curry not only dropped 40, but he was talking back to the fans in Houston.
May 24, 2015, 9:30 AM EDT
Depending on what happens with the first two picks, Philadelphia could fill both requirements.
May 24, 2015, 8:00 AM EDT
If one play can sum up a game, this was it.
May 24, 2015, 12:57 AM EDT
There’s seemingly no solving Golden State’s dominant defense
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- LeBron James posts triple-double, Al Horford ejected as Cavaliers take 3-0 series lead with OT Game 3 win over Hawks 25
- Kyrie Irving out for Game 3 for Cavaliers with knee tendonitis 3
- Lil B says James Harden is officially under the Based God’s curse 30
- Warriors don’t live by 3, die by 3. They live by defense, live by defense 9
- Stephen Curry drops 40, Warriors rout Rockets by 35 to take 3-0 series lead 27
- Hawks Kyle Korver out for remainder of playoffs with high ankle sprain 17
- Report: Scott Skiles in lead to become next Orlando coach 17