Skip to content

New @NBA basketballs are #tacky

Jul 31, 2014, 3:05 PM EST

180475144

There are technical reasons for #s and @s in social media, but when those symbols begin unironically invading other methods of communication, it’s annoying.

@NBA can try to jam this down our throats, but it’s a turnoff #marketing #business #hashtag

NBA official release:

The NBA announced today that the @NBA handle will be added to the official Spalding game ball beginning with the 2014-15 NBA season. The NBA is the first professional sports league to include its social media handle on its official game ball.

The @NBA handle, which will appear directly under the “Official Game Ball” wording on the ball, represents the league’s global social media community of more than 660 million likes and followers combined – one of the largest social media communities in the world.

“The game is why we have 660 million followers, and our fans know @NBA is a must-follow for unprecedented access to our game, more insight into our teams, and unique behind-the-scenes content with our players throughout the entire year,” said NBA Senior Vice President of Digital Media, Melissa Rosenthal Brenner.  “The ball is the instantly recognizable symbol of our game, and now our fans have a place there too, where they belong.”

The official game ball is not changing and will be identical to last season with the exception of the @NBA addition.  Spalding has been the Official Game Ball of the NBA since 1983.

This is not like when the @NBA introduced #newballs a few years ago. Those, like the @FIBA balls, had a different feel. It’s in line with @AdamSilver adding his #signature, a purely #superficialchange that @nobody will notice in the long run.

If these #newballs accomplish anything, they’ll distract you from tackier changes that lie ahead.

Latest Posts
  1. Nuggets need to decide direction, then hire coach

    Mar 3, 2015, 5:08 PM EST

    Kenneth Faried, Brian Shaw AP

    What kind of team are they trying to build.

  2. Kyrie Irving a gametime decision for Cavaliers vs. Celtics

    Mar 3, 2015, 2:55 PM EST

    Cleveland Cavaliers v Los Angeles Clippers Getty Images

    Irving has missed two straight games with a shoulder strain.

  3. Pacers’ David West on Nuggets firing Brian Shaw: ‘That’s bullsh-t. No grownups on the roster.’

    Mar 3, 2015, 2:10 PM EST

    Indiana Pacers v New Orleans Pelicans Getty Images

    Shaw was an assistant coach in Indiana before landing the head coaching spot in Denver.

  4. Nuggets have fired head coach Brian Shaw

    Mar 3, 2015, 12:38 PM EST

    Brian Shaw AP

    Nuggets are 20-39 this season.

  5. Matt Barnes says if he was the one who kicked LeBron, league would have tried to put him in jail

    Mar 3, 2015, 12:30 PM EST

    Los Angeles Clippers v Houston Rockets Getty Images

    Barnes isn’t wrong that the punishment for him doing something like this would have been much more severe.

  6. J.J. Redick ejected for complaining to officials, says Flip Saunders told him to ‘shut the f— up’

    Mar 3, 2015, 11:50 AM EST

    J.J. Redick, Scott Twardoski J.J. Redick, Scott Twardoski

    Clippers have a reputation with the referees, which likely was why Redick was tossed for seemingly innocuous comments.

  7. Kevin Garnett gets into it with Austin Rivers, double technicals issued (VIDEO)

    Mar 3, 2015, 10:30 AM EST

    Kevin Garnett, Bennett Salvatore AP

    KG played for Doc Rivers on the Celtics’ 2008 title team, but wasn’t willing to take any grief from his son.

  8. This is one serious basketball brawl from Spanish league (VIDEO)

    Mar 3, 2015, 8:30 AM EST

    Anadolu Efes Istanbul v Laboral Kutxa Vitoria - Turkish Airlines Euroleague Top 16 Getty Images

    That had 10 times the punches of an NBA “fight.”

  9. Chris Paul, Ricky Rubio had fun point guard battle Monday (VIDEO)

    Mar 3, 2015, 8:00 AM EST

    Ricky Rubio, Chris Paul Ricky Rubio, Chris Paul

    Ricky Rubio got the triple-double, CP3 will take the win.

  10. Five Things We Learned in NBA Monday: Goran Dragic got his revenge in concentrated form

    Mar 3, 2015, 2:55 AM EST

    Goran Dragic Goran Dragic

    Goran Dragic would have sat out with back pain against anyone else, but he dropped 21 on the Suns.

  11. Zach LaVine was dunking all over the Clippers (VIDEO)

    Mar 3, 2015, 1:14 AM EST

    Los Angeles Clippers v Minnesota Timberwolves Getty Images

    Zach LaVine can get up. But you already knew that.

  12. Report: Blake Griffin “likely” to return sometime next week

    Mar 2, 2015, 11:15 PM EST

    Blake Griffin Blake Griffin

    Griffin has missed the Clippers’ last 10 games.

Featured video

Is Derrick Rose the next Penny Hardaway?
Top 10 NBA Player Searches
  1. D. Rose (8567)
  2. R. Westbrook (7849)
  3. K. Durant (7819)
  4. D. Howard (6914)
  5. A. Davis (6627)
  1. D. Cousins (6478)
  2. L. James (6362)
  3. P. George (6209)
  4. J. Harden (5943)
  5. B. Griffin (5735)