Jul 31, 2014, 3:05 PM EST
There are technical reasons for #s and @s in social media, but when those symbols begin unironically invading other methods of communication, it’s annoying.
@NBA can try to jam this down our throats, but it’s a turnoff #marketing #business #hashtag
NBA official release:
The NBA announced today that the @NBA handle will be added to the official Spalding game ball beginning with the 2014-15 NBA season. The NBA is the first professional sports league to include its social media handle on its official game ball.
The @NBA handle, which will appear directly under the “Official Game Ball” wording on the ball, represents the league’s global social media community of more than 660 million likes and followers combined – one of the largest social media communities in the world.
“The game is why we have 660 million followers, and our fans know @NBA is a must-follow for unprecedented access to our game, more insight into our teams, and unique behind-the-scenes content with our players throughout the entire year,” said NBA Senior Vice President of Digital Media, Melissa Rosenthal Brenner. “The ball is the instantly recognizable symbol of our game, and now our fans have a place there too, where they belong.”
The official game ball is not changing and will be identical to last season with the exception of the @NBA addition. Spalding has been the Official Game Ball of the NBA since 1983.
This is not like when the @NBA introduced #newballs a few years ago. Those, like the @FIBA balls, had a different feel. It’s in line with @AdamSilver adding his #signature, a purely #superficialchange that @nobody will notice in the long run.
If these #newballs accomplish anything, they’ll distract you from tackier changes that lie ahead.
Mar 3, 2015, 5:08 PM EST
What kind of team are they trying to build.
Mar 3, 2015, 4:04 PM EST
The Kings retired his No. 21 jersey.
Mar 3, 2015, 2:55 PM EST
Irving has missed two straight games with a shoulder strain.
Mar 3, 2015, 2:10 PM EST
Shaw was an assistant coach in Indiana before landing the head coaching spot in Denver.
Mar 3, 2015, 1:25 PM EST
Good news for OKC.
Mar 3, 2015, 12:38 PM EST
Nuggets are 20-39 this season.
Mar 3, 2015, 12:30 PM EST
Barnes isn’t wrong that the punishment for him doing something like this would have been much more severe.
Mar 3, 2015, 11:50 AM EST
Clippers have a reputation with the referees, which likely was why Redick was tossed for seemingly innocuous comments.
Mar 3, 2015, 11:10 AM EST
Mar 3, 2015, 10:30 AM EST
KG played for Doc Rivers on the Celtics’ 2008 title team, but wasn’t willing to take any grief from his son.
Mar 3, 2015, 9:50 AM EST
Warriors had plenty of fans show up in Brooklyn.
Mar 3, 2015, 9:10 AM EST
Suns-Heat was all kinds of physical.
Mar 3, 2015, 8:30 AM EST
That had 10 times the punches of an NBA “fight.”
Mar 3, 2015, 8:00 AM EST
Ricky Rubio got the triple-double, CP3 will take the win.
Mar 3, 2015, 2:55 AM EST
Goran Dragic would have sat out with back pain against anyone else, but he dropped 21 on the Suns.
Mar 3, 2015, 1:14 AM EST
Zach LaVine can get up. But you already knew that.
Mar 3, 2015, 12:01 AM EST
The Warriors fell to 46-12.
Mar 2, 2015, 11:15 PM EST
Griffin has missed the Clippers’ last 10 games.
Mar 2, 2015, 10:30 PM EST
Whiteside grabbed Len by the legs.
Mar 2, 2015, 9:45 PM EST
Hamilton had no chance.
- Nuggets need to decide direction, then hire coach 0
- Report: Russell Westbrook ‘likely’ to return to Thunder lineup Wednesday, will wear protective mask 11
- Nuggets have fired head coach Brian Shaw 23
- Five Things We Learned in NBA Monday: Goran Dragic got his revenge in concentrated form 3
- League suspends James Harden one game for kick to LeBron James’ groin 23
- PBT’s weekly NBA Power Rankings: Hawks seem to be out of malaise. Maybe. 11
- Report: Jimmy Butler could miss three to four weeks with elbow injury 7
- Five Things We Learned in NBA Sunday: James Harden, LeBron James want your MVP vote 11