Jul 31, 2014, 3:05 PM EST
There are technical reasons for #s and @s in social media, but when those symbols begin unironically invading other methods of communication, it’s annoying.
@NBA can try to jam this down our throats, but it’s a turnoff #marketing #business #hashtag
NBA official release:
The NBA announced today that the @NBA handle will be added to the official Spalding game ball beginning with the 2014-15 NBA season. The NBA is the first professional sports league to include its social media handle on its official game ball.
The @NBA handle, which will appear directly under the “Official Game Ball” wording on the ball, represents the league’s global social media community of more than 660 million likes and followers combined – one of the largest social media communities in the world.
“The game is why we have 660 million followers, and our fans know @NBA is a must-follow for unprecedented access to our game, more insight into our teams, and unique behind-the-scenes content with our players throughout the entire year,” said NBA Senior Vice President of Digital Media, Melissa Rosenthal Brenner. “The ball is the instantly recognizable symbol of our game, and now our fans have a place there too, where they belong.”
The official game ball is not changing and will be identical to last season with the exception of the @NBA addition. Spalding has been the Official Game Ball of the NBA since 1983.
This is not like when the @NBA introduced #newballs a few years ago. Those, like the @FIBA balls, had a different feel. It’s in line with @AdamSilver adding his #signature, a purely #superficialchange that @nobody will notice in the long run.
If these #newballs accomplish anything, they’ll distract you from tackier changes that lie ahead.
Jan 24, 2015, 11:00 PM EST
Brad Stevens reportedly likes Prince, so a buyout may not be in the cards.
Derek Fisher didn’t realize motivating his players would be such a big part of being an NBA head coach
Jan 24, 2015, 9:30 PM EST
Fisher played 18 years, and claims that his motivation always came from within.
After being fined for obscene gesture, Dwyane Wade asks NBA to improve on ways it protects players from fans
Jan 24, 2015, 8:00 PM EST
Wade was fined for flipping off some fans who he believed crossed the line.
Jan 24, 2015, 6:30 PM EST
“He had his chance to reach out,” Waiters said.
Jan 24, 2015, 5:00 PM EST
Howard left the game after just eight minutes and did not return.
Jan 24, 2015, 3:17 PM EST
Aldridge has a tear in his left thumb, and was originally set to be sidelined 6-8 weeks.
Jan 24, 2015, 2:00 PM EST
Drama in Dallas?
Jan 24, 2015, 12:30 PM EST
The inside access here makes this a must-watch.
Jan 24, 2015, 11:00 AM EST
Before recent trades, players believed the team would go no further than the second round of the playoffs.
Jan 24, 2015, 9:30 AM EST
Green was completely amazed, just like the rest of us.
Jan 24, 2015, 8:00 AM EST
That is as good a step-back jumper as you will see.
Jan 24, 2015, 2:00 AM EST
There are $25 million Kobe will be back next season.
Jan 24, 2015, 1:45 AM EST
Somebody is making their All-Star case.
Jan 24, 2015, 12:16 AM EST
Lakers star could also above and beyond and chase Michael Jordan’s comeback
Mark Cuban says fan voting system for All-Stars is ‘broken,’ small number of total votes shows ‘nobody cares’
Jan 23, 2015, 11:30 PM EST
Cuban want to eliminate fans voting for the All-Star starters.
Jan 23, 2015, 10:15 PM EST
It’s a good thing, because he received fewer votes than Marcin Gortat.
Jan 23, 2015, 9:15 PM EST
Maybe, but the field is simply too crowded in the West for Ellis to have a reasonable shot.
Jan 23, 2015, 8:15 PM EST
I’m no expert in copyright law, but this strikes me as the kind of lawsuit that gets settled out of court.
Jan 23, 2015, 7:15 PM EST
So he plans to play for the Knicks until 2050?
Jan 23, 2015, 6:15 PM EST
Shumpert was acquired as part of the deal that sent Dion Waiters to OKC.
- LaMarcus Aldridge decides to delay surgery, will return for Blazers Saturday vs. Wizards 7
- WATCH: Kobe Bryant’s doctor explains diagnosis to him following exam of injured shoulder 9
- Report: Cavaliers players say they ‘had lost faith’ due to lack of depth and roster construction 44
- Kobe Bryant will be back next season, he can’t resist the challenge 20
- Klay Thompson sets NBA record with 37 point quarter (VIDEO) 36
- If injury is serious, it would go against history for Kobe to be productive again 15
- Sixers’ leading scorer Tony Wroten suffers partially torn ACL, likely done for season 12
- Report: Lakers expect Kobe Bryant to miss rest of season 19