Jul 31, 2014, 3:05 PM EDT
There are technical reasons for #s and @s in social media, but when those symbols begin unironically invading other methods of communication, it’s annoying.
@NBA can try to jam this down our throats, but it’s a turnoff #marketing #business #hashtag
NBA official release:
The NBA announced today that the @NBA handle will be added to the official Spalding game ball beginning with the 2014-15 NBA season. The NBA is the first professional sports league to include its social media handle on its official game ball.
The @NBA handle, which will appear directly under the “Official Game Ball” wording on the ball, represents the league’s global social media community of more than 660 million likes and followers combined – one of the largest social media communities in the world.
“The game is why we have 660 million followers, and our fans know @NBA is a must-follow for unprecedented access to our game, more insight into our teams, and unique behind-the-scenes content with our players throughout the entire year,” said NBA Senior Vice President of Digital Media, Melissa Rosenthal Brenner. “The ball is the instantly recognizable symbol of our game, and now our fans have a place there too, where they belong.”
The official game ball is not changing and will be identical to last season with the exception of the @NBA addition. Spalding has been the Official Game Ball of the NBA since 1983.
This is not like when the @NBA introduced #newballs a few years ago. Those, like the @FIBA balls, had a different feel. It’s in line with @AdamSilver adding his #signature, a purely #superficialchange that @nobody will notice in the long run.
If these #newballs accomplish anything, they’ll distract you from tackier changes that lie ahead.
Mar 30, 2015, 1:39 AM EDT
The Rockets are now the two seed in the West.
Mar 30, 2015, 12:01 AM EDT
Hennigan has done a solid job with the rebuild in his first three seasons.
Mar 29, 2015, 10:30 PM EDT
The Clippers beat the Celtics and had the best highlight of the game.
Mar 29, 2015, 9:01 PM EDT
All our thoughts are with him.
Mar 29, 2015, 8:00 PM EDT
Monty Williams is not amused.
Mar 29, 2015, 6:30 PM EDT
The Rockets won 99-91 in Washington.
Mar 29, 2015, 5:00 PM EDT
You needed this in your life.
Mar 29, 2015, 3:30 PM EDT
Obviously, the Spurs will match any offer he gets.
Mar 29, 2015, 2:00 PM EDT
This likely means the end of the Nate Robinson era.
Mar 29, 2015, 12:30 PM EDT
Most expect another lockout following the 2016-17 season.
Mar 29, 2015, 11:00 AM EDT
Great execution by the Blazers.
Mar 29, 2015, 9:30 AM EDT
Kanter found a way to motivate the Jazz in the dog days of the season, and the Thunder lost in part because of it.
Mar 29, 2015, 8:00 AM EDT
“You don’t have to be best friends to come out here and work together.”
Mar 29, 2015, 12:26 AM EDT
The Golden State Warriors are the team to beat out West.
Enes Kanter rips Jazz, calls his time there a ‘three-and-a-half-year frustration'; gets booed by fans
Mar 28, 2015, 11:00 PM EDT
Kanter was traded to the Thunder midseason.
Mar 28, 2015, 9:30 PM EDT
MJ’s still got it.
Lakers coach Byron Scott says opposing players have told him during games they’d ‘love to be in L.A. next year’
Mar 28, 2015, 8:00 PM EDT
Big, if true.
Mar 28, 2015, 6:30 PM EDT
Legislation was signed into law in Indiana last week, and has been criticized as one that could legalize discrimination.
Mar 28, 2015, 5:00 PM EDT
Hornets, still fighting for a playoff spot, catch a break.
Mar 28, 2015, 3:30 PM EDT
Van Gundy coached five seasons in Orlando, but was fired after the way the Dwight Howard debacle played out.
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