Jul 31, 2014, 3:05 PM EDT
There are technical reasons for #s and @s in social media, but when those symbols begin unironically invading other methods of communication, it’s annoying.
@NBA can try to jam this down our throats, but it’s a turnoff #marketing #business #hashtag
NBA official release:
The NBA announced today that the @NBA handle will be added to the official Spalding game ball beginning with the 2014-15 NBA season. The NBA is the first professional sports league to include its social media handle on its official game ball.
The @NBA handle, which will appear directly under the “Official Game Ball” wording on the ball, represents the league’s global social media community of more than 660 million likes and followers combined – one of the largest social media communities in the world.
“The game is why we have 660 million followers, and our fans know @NBA is a must-follow for unprecedented access to our game, more insight into our teams, and unique behind-the-scenes content with our players throughout the entire year,” said NBA Senior Vice President of Digital Media, Melissa Rosenthal Brenner. “The ball is the instantly recognizable symbol of our game, and now our fans have a place there too, where they belong.”
The official game ball is not changing and will be identical to last season with the exception of the @NBA addition. Spalding has been the Official Game Ball of the NBA since 1983.
This is not like when the @NBA introduced #newballs a few years ago. Those, like the @FIBA balls, had a different feel. It’s in line with @AdamSilver adding his #signature, a purely #superficialchange that @nobody will notice in the long run.
If these #newballs accomplish anything, they’ll distract you from tackier changes that lie ahead.
Sep 4, 2015, 3:21 PM EDT
…from his own company
Sep 4, 2015, 2:24 PM EDT
Given the strength of the Western Conference, they should be
Sep 4, 2015, 1:25 PM EDT
That’ll make owners more prone to locking out players
Sep 4, 2015, 12:23 PM EDT
Houston also reportedly adding Denzel Livingston, Remi Yusuf, Will Cummings
Sep 4, 2015, 11:30 AM EDT
Rocky plays the heel
Sep 4, 2015, 10:30 AM EDT
Durant played with New York coach Derek Fisher
Sep 4, 2015, 9:30 AM EDT
Will San Antonio extend it?
Sep 4, 2015, 8:32 AM EDT
He shot just 34 percent in Summer League.
Sep 4, 2015, 8:00 AM EDT
If he’s healthy and the vintage, athletic McGee Dallas could use him.
Sep 4, 2015, 12:33 AM EDT
Thomas is a former No. 4 overall pick.
Sep 3, 2015, 11:15 PM EDT
The street artist Madsteez painted the commissioned piece.
Sep 3, 2015, 10:30 PM EDT
Weber played four years in college.
Sep 3, 2015, 9:41 PM EDT
Someone should tell him that isn’t up to him.
Sep 3, 2015, 9:00 PM EDT
Whiteside’s deadline wasn’t until December 1.
Sep 3, 2015, 8:04 PM EDT
Someone is going to jail for a while.
Sep 3, 2015, 7:43 PM EDT
The Wizards are wise to wait on offering a max.
Sep 3, 2015, 7:04 PM EDT
He tore the ACL last month playing for Australia.
Sep 3, 2015, 5:09 PM EDT
The trade speculation around him is not based in reality.
Sep 3, 2015, 4:14 PM EDT
Moreland was reportedly considering Pistons and Lakers
Sep 3, 2015, 3:21 PM EDT
Weird or nah?
- Report: Kevin Durant considering Knicks, being recruited by Carmelo Anthony 32
- Markieff Morris: “My future will not be in Phoenix” 32
- Shaq tells Suzy Shuster he, Kobe Bryant could have tied Jordan’s six titles 33
- Dwight Howard tried to take loaded gun through airport security, will not face charges 52
- Will Miami make a run at Kevin Durant? 17
- Report: Veteran forward Chuck Hayes agrees to deal with Clippers 7
- Report: Lakers to sign Brazilian, FC Barcelona point guard Marcelo Huertas to one-year deal 10
- Shaq to Kobe on podcast: “I just want people to know that I don’t hate you” 18