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New @NBA basketballs are #tacky

Jul 31, 2014, 3:05 PM EDT


There are technical reasons for #s and @s in social media, but when those symbols begin unironically invading other methods of communication, it’s annoying.

@NBA can try to jam this down our throats, but it’s a turnoff #marketing #business #hashtag

NBA official release:

The NBA announced today that the @NBA handle will be added to the official Spalding game ball beginning with the 2014-15 NBA season. The NBA is the first professional sports league to include its social media handle on its official game ball.

The @NBA handle, which will appear directly under the “Official Game Ball” wording on the ball, represents the league’s global social media community of more than 660 million likes and followers combined – one of the largest social media communities in the world.

“The game is why we have 660 million followers, and our fans know @NBA is a must-follow for unprecedented access to our game, more insight into our teams, and unique behind-the-scenes content with our players throughout the entire year,” said NBA Senior Vice President of Digital Media, Melissa Rosenthal Brenner.  “The ball is the instantly recognizable symbol of our game, and now our fans have a place there too, where they belong.”

The official game ball is not changing and will be identical to last season with the exception of the @NBA addition.  Spalding has been the Official Game Ball of the NBA since 1983.

This is not like when the @NBA introduced #newballs a few years ago. Those, like the @FIBA balls, had a different feel. It’s in line with @AdamSilver adding his #signature, a purely #superficialchange that @nobody will notice in the long run.

If these #newballs accomplish anything, they’ll distract you from tackier changes that lie ahead.

  1. 00maltliquor - Jul 31, 2014 at 3:11 PM

    I didn’t think about it till now, but I need a new game ball. One with the Adam Silver signature. My David Stern ball is a throwback now.

    • 4thquartermagic - Jul 31, 2014 at 3:22 PM

      I here the Silver balls are easier to handle.

      Not as slimy as the Stern ball.

  2. buffalowned - Jul 31, 2014 at 3:22 PM


  3. antistratfordian - Jul 31, 2014 at 3:23 PM

    Nah, I like it.

  4. fanofthegame79 - Jul 31, 2014 at 3:34 PM

    At least it’s a small change. Nothing wrong with keeping ahead of the social media curve, especially with a small addition like @NBA.

  5. therealhtj - Jul 31, 2014 at 3:38 PM


  6. nicofthenorthstar - Jul 31, 2014 at 3:39 PM

    Classic NBA cheese. The cheesiness knows no bounds.

  7. tampajoey - Jul 31, 2014 at 3:45 PM

    @NBA #stupid

  8. puckets - Jul 31, 2014 at 3:46 PM

    This blog shows how out of touch you are. It’s such a insignificant change, nothing to be incensed over.

  9. elcaminobilly - Jul 31, 2014 at 3:49 PM

    It’s so small you won’t even be able to see it unless you are an NBA player handling it. Not worth complaining about.

    • mogogo1 - Jul 31, 2014 at 10:30 PM

      Exactly. Just like the patches for championships they’re going to put on a few jerseys but are so small nobody will actually be able to read them. They sure have plenty of time to devote to stuff that doesn’t matter.

      • turkbox420 - Aug 1, 2014 at 1:37 AM

        But everyone who buys the ball will see it.

  10. rajbais - Jul 31, 2014 at 3:53 PM

    It’s better than the Twitter handles underneath the name captions of TV hosts.

  11. phillycannon - Jul 31, 2014 at 3:53 PM

    A whole article about the NBA advertising, on their licensed basketballs. Really!!! Talk about all of the advertising on this site…and how this site crashes because of it.

  12. pilot2011 - Jul 31, 2014 at 4:18 PM

    sorry to upset any of yall, but any grown man that tweets needs to grow a pair.

  13. asimonetti88 - Jul 31, 2014 at 4:33 PM

    Well, it’s subtle. If they had plastered it with at symbols and hashtags, that would be a bit much, but this isn’t bad.

  14. nolahxc - Jul 31, 2014 at 4:50 PM

    This really isn’t a big deal.

    Hey did you hear that LeBron is a Cav now?

    • muhangis - Aug 1, 2014 at 1:38 AM

      Nahhh?? Whaat… Where was I at??? When did this happen? Last I heard he was with the Miami Heat.

    • muhangis - Aug 1, 2014 at 1:40 AM

      Party time ya’ll

  15. Mikeylito - Jul 31, 2014 at 7:11 PM

    I would think #ProBasketballTalk would be more concerned with #ads on @NBA uniforms than #TheAssociation putting its social mark on @Spalding #basketballs.

  16. mackcarrington - Jul 31, 2014 at 9:10 PM

    When I first read the headline I thought it meant that the new balls had better grip.

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