Jul 28, 2014, 1:42 PM EDT
LeBron James announced he would be wearing number 23 for the Cavaliers this season at a seemingly random time on a Sunday afternoon, but his decision set off an immediate frenzy of activity at a manufacturing plant tasked with cranking out as much merchandise as possible.
When the game’s best player and regular leader in jersey sales changes teams, the league’s outfitter needs to be ready. And it appears that they were, because as soon as LeBron posted his number of choice to social media, the machines at an adidas plant in Indianapolis — all of them — began to be prepped to go into heavy production.
Shortly after 1 p.m., James got the message out on social media (he also tweeted it) that he has chosen to wear No. 23 next season and, within minutes, Adidas officials confirmed they were setting up all 20 printing machines at the company’s Indianapolis licensing unit to crank out James replica jerseys and T-shirts bearing the player’s name and number. …
The presses in Indianapolis were running off James gear by 6 p.m. Normally, this time of year, the Indianapolis Adidas plant would be printing about six different runs, including general NBA merchandise, college football and Major League Soccer items. In addition to those things, local plant officials said items for two international soccer teams—Argentina and Germany—and World Cup soccer items had to be set aside to focus on James shirts and jerseys.
This week marked the first time the entire Indianapolis plant was dedicated to making items of a single player since Brett Favre joined the Minnesota Vikings in 2009.
The report also states that the product will begin shipping as early as Monday and Tuesday to more than 140 accounts, and that adidas has another eight presses in Iowa and five more in Cleveland working on this very same project.
Now that the number has become official and the manufacturing has kicked into high gear, it’s safe to say that fans should once again be able to purchase LeBron James jerseys sometime soon, after the initial allotment was all sold out.
And here, apparently, is a shot of the freshly-printed jerseys on the assembly line.
The LeBron jersey assembly line at Adidas facility in Indianapolis pic.twitter.com/QrpQ4k4pgu
— darren rovell (@darrenrovell) July 28, 2014
Aug 31, 2015, 6:15 PM EDT
The Clippers add more depth. It’s been a good offseason for Doc Rivers.
Aug 31, 2015, 5:35 PM EDT
He is a very good pick-and-roll guard with great court vision.
Aug 31, 2015, 5:02 PM EDT
The Suns have no leverage now even if they wanted to move him, and apparently they don’t.
Aug 31, 2015, 4:25 PM EDT
You don’t even need to pump up his sneakers
Aug 31, 2015, 3:27 PM EDT
Cleveland can watch Pointer develop without having to pay him
Aug 31, 2015, 2:26 PM EDT
Mike Clarkson says son committed to Lakers
Aug 31, 2015, 1:33 PM EDT
Don’t expect him to make the regular-season roster this season
Aug 31, 2015, 12:43 PM EDT
Could Lakers wing play in the 2016 Olympics?
Report: Tristan Thompson won’t accept less than max from Cavaliers, his agent thinks Raptors will offer it next summer
Aug 31, 2015, 11:43 AM EDT
Thompson might leverage the max from Cleveland, but it probably shouldn’t be because of this Toronto threat
Aug 31, 2015, 10:26 AM EDT
By dropping an NBA draft pick, Canadians show how far they’ve come
Aug 31, 2015, 9:30 AM EDT
Utah now has 20 players
Aug 31, 2015, 8:30 AM EDT
This would have been fun to attend.
Aug 31, 2015, 8:00 AM EDT
He’s a long shot to make a roster.
Aug 30, 2015, 10:16 PM EDT
Al-Farouq Aminu is headed back to the Olympics.
Aug 30, 2015, 9:39 PM EDT
There is no signed deal yet.
Aug 30, 2015, 9:02 PM EDT
Shaq said Phil Jackson was fair with them.
Aug 30, 2015, 6:30 PM EDT
We’ll all look back at the McCallum trade and say “it’s the Spurs doing Spurs things again.”
Aug 30, 2015, 5:00 PM EDT
He will be missed.
Aug 30, 2015, 3:30 PM EDT
Can Johnson take on the backup point guard role if Chalmers was moved?
Aug 30, 2015, 2:00 PM EDT
“You’re talking about being a fiscally responsible person, I am. That’s precisely why I did this.” —Scott Walker
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