Jul 28, 2014, 1:42 PM EDT
LeBron James announced he would be wearing number 23 for the Cavaliers this season at a seemingly random time on a Sunday afternoon, but his decision set off an immediate frenzy of activity at a manufacturing plant tasked with cranking out as much merchandise as possible.
When the game’s best player and regular leader in jersey sales changes teams, the league’s outfitter needs to be ready. And it appears that they were, because as soon as LeBron posted his number of choice to social media, the machines at an adidas plant in Indianapolis — all of them — began to be prepped to go into heavy production.
Shortly after 1 p.m., James got the message out on social media (he also tweeted it) that he has chosen to wear No. 23 next season and, within minutes, Adidas officials confirmed they were setting up all 20 printing machines at the company’s Indianapolis licensing unit to crank out James replica jerseys and T-shirts bearing the player’s name and number. …
The presses in Indianapolis were running off James gear by 6 p.m. Normally, this time of year, the Indianapolis Adidas plant would be printing about six different runs, including general NBA merchandise, college football and Major League Soccer items. In addition to those things, local plant officials said items for two international soccer teams—Argentina and Germany—and World Cup soccer items had to be set aside to focus on James shirts and jerseys.
This week marked the first time the entire Indianapolis plant was dedicated to making items of a single player since Brett Favre joined the Minnesota Vikings in 2009.
The report also states that the product will begin shipping as early as Monday and Tuesday to more than 140 accounts, and that adidas has another eight presses in Iowa and five more in Cleveland working on this very same project.
Now that the number has become official and the manufacturing has kicked into high gear, it’s safe to say that fans should once again be able to purchase LeBron James jerseys sometime soon, after the initial allotment was all sold out.
And here, apparently, is a shot of the freshly-printed jerseys on the assembly line.
The LeBron jersey assembly line at Adidas facility in Indianapolis pic.twitter.com/QrpQ4k4pgu
— darren rovell (@darrenrovell) July 28, 2014
Bucks’ Zaza Pachulia ejected after two incidents with Bulls’ Nikola Mirotic, who left the game due to injury (VIDEO)
Apr 21, 2015, 9:10 AM EDT
Mirotic suffered a quad strain, a swollen knee and possibly a concussion.
Apr 21, 2015, 8:30 AM EDT
Klay Thompson was the catalyst for both big Golden State runs.
Apr 21, 2015, 8:00 AM EDT
It’s more around than over Pachulia, but it’s still impressive.
Apr 21, 2015, 1:37 AM EDT
Golden State wins Game 2, 97-87
Apr 21, 2015, 12:14 AM EDT
Pierce’s comments made him unpopular north of the border, but his play should bother the Raptors more.
Apr 20, 2015, 11:07 PM EDT
Jimmy Butler’s 31 points led the way.
Apr 20, 2015, 9:59 PM EDT
He was simply the most dominant player in Game 1 of the Mavericks vs. Rockets series.
Apr 20, 2015, 9:56 PM EDT
They did exactly that in Game 1.
Apr 20, 2015, 8:55 PM EDT
John Henson, O.J. Mayo, Jimmy Butler and Joakim Noah all got techs.
Apr 20, 2015, 8:50 PM EDT
I could try to use logic and suggest that discussing the complete legacy of Jordan with the incomplete legacy of James is a fool’s errand. But this is the Internet, logic is not always welcome.
Apr 20, 2015, 7:50 PM EDT
What you want to see as a Boston fan is Smart embrace the challenge.
Apr 20, 2015, 6:13 PM EDT
The Bulls should be in no rush to bring Hinrich back for this series.
Apr 20, 2015, 5:32 PM EDT
Also, Tyreke Evans is a game-time decision after his injury in the playoff opener.
Apr 20, 2015, 4:45 PM EDT
Rose was getting into the paint and making plays.
Apr 20, 2015, 4:06 PM EDT
The Clippers need a rebranding, but the leaked images are not winning over new fans.
Apr 20, 2015, 3:22 PM EDT
One of Ollie’s biggest fans? Kevin Durant
Monty Williams on Warriors home games: ‘I’m not so sure that the decibel level is legal there, and I’m serious’
Apr 20, 2015, 2:44 PM EDT
Is Pelicans coach actually serious?
Apr 20, 2015, 2:03 PM EDT
Whom else would Heat president mean?
Apr 20, 2015, 1:26 PM EDT
Smith committed four fouls in 19 minutes in Cavaliers-Celtics Game 1
Apr 20, 2015, 12:38 PM EDT
Full voting included
- With Anthony Davis and Pelicans drained, Warriors deliver down the stretch 6
- PBT Extra matchup to watch: Can Toronto keep Paul Pierce quiet on the court? 3
- Bulls overcome ugly start to take 2-0 series lead over Bucks 10
- PBT Extra matchup to watch: Dallas has to find a way to deal with Dwight Howard 3
- Man arrested after fight over who is better, Michael Jordan or LeBron James 32
- PBT Extra matchup to watch: Marcus Smart needs to take on Kyrie Irving challenge 2
- PBT Extra matchup to watch: Pelican guards need to stay with Curry, Thompson 1
- PBT Extra: Matchup to watch in Bulls vs. Bucks, Derrick Rose vs. Michael Carter-Williams 8