Jul 23, 2014, 5:09 PM EDT
Summer League in Las Vegas has grown from a small, semi-private event into an annual summit where the majority of the NBA’s power players descend for at least a portion of the 11 days of festivities.
The league has done a better job of making it a more fan-friendly event in recent years, too, as the latest numbers from the just-concluded version of this year’s showcase would seem to indicate.
Samsung NBA Summer League shattered all-time records for attendance, NBA TV viewership, digital consumption on NBA.com and NBA Mobile, and overall merchandise sales, according to an official release.
A record 513 media were credentialed throughout the event.
All-time Samsung NBA Summer League marks included:
71,942 total attendees — an increase of 16% from last year’s previous record — and a new all-time single-day mark of 8,013 attendees on Monday, July 14.
2014 was the most-watched Summer League ever on NBA TV, averaging 103,000 household impressions and 116,000 total viewers, increases of 40% and 28%, respectively, over last year.
NBA.com and NBA Mobile set new records, with visits up 80% and videos viewed up more than 70% from the previous season.
Summer League is great in terms of the access it provides fans to many of the top rookies recently selected in the draft, and for the high volume of games (usually eight per day in total played in two separate gyms, at least until tournament play begins) that can satiate the appetite of even the most ardent of basketball junkies.
It’s an event that’s likely only going to increase in popularity as time goes on.
May 22, 2015, 1:28 PM EDT
Which probably means it’s his last in the NBA
Chandler Parsons won’t say whether his surgery was microfracture, might not be ready for training camp
May 22, 2015, 12:50 PM EDT
Tea leaves reading negative for Mavericks
May 22, 2015, 12:13 PM EDT
LeBron James poised for a big game
Report: Lakers not locked into drafting Karl-Anthony Towns or Jahlil Okafor, could pick a guard at No. 2
May 22, 2015, 11:38 AM EDT
That’d be D’Angelo Russell or Emmanuel Mudiay
May 22, 2015, 11:02 AM EDT
Consider it Riley’s revenge
May 22, 2015, 10:25 AM EDT
Is his injury more serious than previously thought?
May 22, 2015, 9:48 AM EDT
May 22, 2015, 9:10 AM EDT
Cavaliers will keep leaning on injured point guard – at least to some degree – anyway
May 22, 2015, 8:31 AM EDT
Barnes all but begged for the chance for a couple years.
May 22, 2015, 8:00 AM EDT
Stephen Curry and James Harden have been putting on a show for a couple games now.
May 22, 2015, 2:17 AM EDT
James Harden has been nothing short of brilliant for two games.
May 22, 2015, 12:06 AM EDT
Harden scores 38 points, just misses triple-double
May 21, 2015, 11:30 PM EDT
Donaghy was sent to prison for betting on NBA games while he was employed as a league official.
May 21, 2015, 10:30 PM EDT
Golden State was rolling early in Game 2.
May 21, 2015, 9:30 PM EDT
The seven-footer may be a top-five selection.
May 21, 2015, 8:30 PM EDT
Thomas is now running New York’s WNBA team, but many feel it’s just a matter of time before he’s back in some capacity with the Knicks.
LeBron James after tweaking his ankle by stepping on cameraman: ‘His foot was out further than it should be’
May 21, 2015, 7:30 PM EDT
Tough to tell, but either way, too many people are too close to the action.
May 21, 2015, 6:30 PM EDT
This is now a team without its two best wing defenders.
May 21, 2015, 5:47 PM EDT
The front office reacted like fans.
May 21, 2015, 4:59 PM EDT
If the NBA gave points for degree of difficulty, how much more valuable would he be?
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