Jul 23, 2014, 5:09 PM EST
Summer League in Las Vegas has grown from a small, semi-private event into an annual summit where the majority of the NBA’s power players descend for at least a portion of the 11 days of festivities.
The league has done a better job of making it a more fan-friendly event in recent years, too, as the latest numbers from the just-concluded version of this year’s showcase would seem to indicate.
Samsung NBA Summer League shattered all-time records for attendance, NBA TV viewership, digital consumption on NBA.com and NBA Mobile, and overall merchandise sales, according to an official release.
A record 513 media were credentialed throughout the event.
All-time Samsung NBA Summer League marks included:
71,942 total attendees — an increase of 16% from last year’s previous record — and a new all-time single-day mark of 8,013 attendees on Monday, July 14.
2014 was the most-watched Summer League ever on NBA TV, averaging 103,000 household impressions and 116,000 total viewers, increases of 40% and 28%, respectively, over last year.
NBA.com and NBA Mobile set new records, with visits up 80% and videos viewed up more than 70% from the previous season.
Summer League is great in terms of the access it provides fans to many of the top rookies recently selected in the draft, and for the high volume of games (usually eight per day in total played in two separate gyms, at least until tournament play begins) that can satiate the appetite of even the most ardent of basketball junkies.
It’s an event that’s likely only going to increase in popularity as time goes on.
Mar 6, 2015, 3:10 AM EST
Westbrook is still a machine
Mar 6, 2015, 12:53 AM EST
This hurts the Blazers guard depth.
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James hints at retaliation.
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Pacers’ David West made the assertion after Denver fired head coach Brian Shaw.
Mar 5, 2015, 10:00 PM EST
Ibaka comes up with a massive rejection.
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Gasol is too skilled.
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We all saw it at the time, but the league confirmed the missed call the next day.
Mar 5, 2015, 7:00 PM EST
Hamilton was a piece in the Goran Dragic trade.
Mar 5, 2015, 6:15 PM EST
Dragic has praise for the Suns organization.
Mar 5, 2015, 5:30 PM EST
The NBA wants to raise it to 20.
Mar 5, 2015, 4:45 PM EST
Westbrook has had four consecutive triple-doubles.
Steve Kerr on MVP race: “If Daryl Morey wants to run his own one-man campaign for James Harden, he can do that”
Mar 5, 2015, 4:00 PM EST
Kerr hasn’t been publicly lobbying for Curry.
Mar 5, 2015, 3:11 PM EST
Recapping a month-long Nike Basketball training experience, which featured workouts run by Tim Grover, Jerry Powell and Idan Ravin — who have trained guys like Kobe Bryant, Kevin Durant and LeBron James. Also includes performance reviews of Nike’s latest basketball shoes.
Mar 5, 2015, 2:31 PM EST
Dispute reportedly over terms of second season
Mar 5, 2015, 1:36 PM EST
Sager will be on the sidelines for Thursday night’s Bulls-Thunder matchup.
Mar 5, 2015, 1:26 PM EST
Bulls guard pledges money to school
Mar 5, 2015, 12:53 PM EST
Warriors guard shows up Bucks
Mar 5, 2015, 12:11 PM EST
Nine players have ended a day leading the NBA in points per game this season
Mar 5, 2015, 11:41 AM EST
Suns wing might be NBA’s best dunker
Mar 5, 2015, 11:04 AM EST
Chris Paul frantically tries to get Jordan’s attention
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