Jul 23, 2014, 5:09 PM EST
Summer League in Las Vegas has grown from a small, semi-private event into an annual summit where the majority of the NBA’s power players descend for at least a portion of the 11 days of festivities.
The league has done a better job of making it a more fan-friendly event in recent years, too, as the latest numbers from the just-concluded version of this year’s showcase would seem to indicate.
Samsung NBA Summer League shattered all-time records for attendance, NBA TV viewership, digital consumption on NBA.com and NBA Mobile, and overall merchandise sales, according to an official release.
A record 513 media were credentialed throughout the event.
All-time Samsung NBA Summer League marks included:
71,942 total attendees — an increase of 16% from last year’s previous record — and a new all-time single-day mark of 8,013 attendees on Monday, July 14.
2014 was the most-watched Summer League ever on NBA TV, averaging 103,000 household impressions and 116,000 total viewers, increases of 40% and 28%, respectively, over last year.
NBA.com and NBA Mobile set new records, with visits up 80% and videos viewed up more than 70% from the previous season.
Summer League is great in terms of the access it provides fans to many of the top rookies recently selected in the draft, and for the high volume of games (usually eight per day in total played in two separate gyms, at least until tournament play begins) that can satiate the appetite of even the most ardent of basketball junkies.
It’s an event that’s likely only going to increase in popularity as time goes on.
Dec 25, 2014, 11:48 PM EST
The Bulls blew out the Lakers on Christmas.
Dec 25, 2014, 11:31 PM EST
Wade was brilliant… for a half, anyway. But that was enough.
Dec 25, 2014, 10:16 PM EST
Dec 25, 2014, 9:24 PM EST
Bryant misses his second straight game simply due to a need for rest.
Dec 25, 2014, 6:46 PM EST
With Kevin Durant out, Westbrook puts Oklahoma City on his back, elevates Steven Adams and helps produce 114-106 victory
Dec 25, 2014, 6:10 PM EST
Scott Brooks: Kevin Durant ‘could not go if he wanted to go’
Dec 25, 2014, 4:15 PM EST
Washington was never threatened after the first quarter.
Dec 25, 2014, 2:46 PM EST
A multiple game suspension is following.
Dec 25, 2014, 2:00 PM EST
Well, it’s a pretty easy goal to reach.
Dec 25, 2014, 12:30 PM EST
Kevin Durant would not start as of right now, but expect that to change once he starts playing again.
Dec 25, 2014, 11:00 AM EST
Howard and Smith were AAU teammates.
PBT Christmas Day preview: Late game between Clippers and Warriors will see league’s best rivalry renewed
Dec 25, 2014, 9:30 AM EST
These teams do not like each other.
Dec 25, 2014, 8:00 AM EST
And at No. 1… come on, isn’t it pretty obvious?
Dec 25, 2014, 2:13 AM EST
This will be his fourth game missed with a sprained ankle, they are 1-2 without him the last three.
Dec 24, 2014, 11:00 PM EST
The Wizards are an underrated team in the East. The Knicks… not so much.
Dec 24, 2014, 9:30 PM EST
Previewing the Bulls vs. Lakers matchup at the United Center.
Dec 24, 2014, 9:00 PM EST
Colorways inspired by shoes Michael Jordan wore during his best Christmas Day performance.
Spurs and Thunder, who’ve been best in the West lately, both fighting for position entering Christmas matchup
Dec 24, 2014, 7:00 PM EST
Injuries to Kevin Durant, Russell Westbrook and Kawhi Leonard have put both teams behind the eight ball
Dec 24, 2014, 6:06 PM EST
An additional confirmation that no Deron Williams deal gets done on Sacramento’s side unless they can also get the talented young big man as part of the package.
Dec 24, 2014, 5:30 PM EST
Young says Lakers played liked ‘Django Unchained’ without Kobe Bryant
- Miami fans give LeBron warm welcome, Heat team not so much in upset win 1
- Russell Westbrook inspires Thunder to skid-stopping win over Spurs 7
- LeBron James, Stephen Curry leading in early All-Star voting returns 16
- PBT Extra: Top 5 NBA stories of 2014 0
- Five things to watch as NBA takes over Christmas Day 16
- Cavaliers center Anderson Varejao tears Achilles, done for season 30
- Miami Heat fans were hurt when LeBron left, they may let him hear it. Somewhat. 24