Jul 23, 2014, 5:09 PM EDT
Summer League in Las Vegas has grown from a small, semi-private event into an annual summit where the majority of the NBA’s power players descend for at least a portion of the 11 days of festivities.
The league has done a better job of making it a more fan-friendly event in recent years, too, as the latest numbers from the just-concluded version of this year’s showcase would seem to indicate.
Samsung NBA Summer League shattered all-time records for attendance, NBA TV viewership, digital consumption on NBA.com and NBA Mobile, and overall merchandise sales, according to an official release.
A record 513 media were credentialed throughout the event.
All-time Samsung NBA Summer League marks included:
71,942 total attendees — an increase of 16% from last year’s previous record — and a new all-time single-day mark of 8,013 attendees on Monday, July 14.
2014 was the most-watched Summer League ever on NBA TV, averaging 103,000 household impressions and 116,000 total viewers, increases of 40% and 28%, respectively, over last year.
NBA.com and NBA Mobile set new records, with visits up 80% and videos viewed up more than 70% from the previous season.
Summer League is great in terms of the access it provides fans to many of the top rookies recently selected in the draft, and for the high volume of games (usually eight per day in total played in two separate gyms, at least until tournament play begins) that can satiate the appetite of even the most ardent of basketball junkies.
It’s an event that’s likely only going to increase in popularity as time goes on.
Sep 5, 2015, 8:00 AM EDT
Is he the best European ever in the NBA?
Sep 4, 2015, 10:29 PM EDT
They sell shoes in Germany, too.
Sep 4, 2015, 8:59 PM EDT
He shows promise as a good NBA center.
Sep 4, 2015, 7:30 PM EDT
He’s coming off an ACL surgery and misses the start of the season.
Sep 4, 2015, 7:01 PM EDT
Quincy Pondexter could be out longer.
Sep 4, 2015, 6:00 PM EDT
The real banner goes up opening night.
Sep 4, 2015, 4:59 PM EDT
That locker room was a hot mess.
Sep 4, 2015, 4:15 PM EDT
Do they, though?
Sep 4, 2015, 3:21 PM EDT
…from his own company
Sep 4, 2015, 2:24 PM EDT
Given the strength of the Western Conference, they should be
Sep 4, 2015, 1:25 PM EDT
That’ll make owners more prone to locking out players
Sep 4, 2015, 12:23 PM EDT
Houston also reportedly adding Denzel Livingston, Remi Yusuf, Will Cummings
Sep 4, 2015, 11:30 AM EDT
Rocky plays the heel
Sep 4, 2015, 10:30 AM EDT
Durant played with New York coach Derek Fisher
Sep 4, 2015, 9:30 AM EDT
Will San Antonio extend it?
Sep 4, 2015, 8:32 AM EDT
He shot just 34 percent in Summer League.
Sep 4, 2015, 8:00 AM EDT
If he’s healthy and the vintage, athletic McGee Dallas could use him.
Sep 4, 2015, 12:33 AM EDT
Thomas is a former No. 4 overall pick.
Sep 3, 2015, 11:15 PM EDT
The street artist Madsteez painted the commissioned piece.
Sep 3, 2015, 10:30 PM EDT
Weber played four years in college.
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