Jul 5, 2014, 8:00 PM EST
Just how badly did the owners smack down the players in the latest Collective Bargaining Agreement (CBA)? Take these now regular comments as examples:
“If Carmelo Anthony really cares about winning he will take less money.”
“LeBron James demanding the max shows he only cares about himself, not the Heat.”
In the last CBA negotiations the players went from receiving 57 percent of the league’s income down to 50 percent — that’s an estimated $350 million a year going from the players straight to the owners’ pockets. At the same time NBA owners are seeing the value of their franchises skyrocket ($2 billion for the Clippers from Steve Ballmer) and there is a new television deal coming in two years that is going to flood the owners with more cash.
Yet it is the players that are asked to sacrifice “if they care about winning.”
It was a complete and total rout by the owners two years ago at the negotiating table. The Christians had more success against the lions in the Colosseum.
As you can imagine, agents and representatives of the players’ union do not like this “take less” trend. A couple spoke to Sean Deveney of the Sporting News about it.
“Why is it that our best players should be getting less than they’re worth?” one union official told Sporting News. “We have a collective-bargaining agreement that already limits what star players can make, and limits the total amount teams can pay. We have a very tough luxury tax. And now you have teams publicly shaming their best players into a bigger cut?”
“It’s just ridiculous,” one agent told SN. “There is this whole brainwashing thing going on and teams are selling it to their fans that this player or that player should take less, that they would not take their money if they truly cared about winning. That’s BS. If you want to win, you’re the owner, go over the tax line.
“This is the CBA you wanted, this is what the owners wanted. Why does the money come out of the players’ pockets? The players just gave back a huge amount in the CBA. But, no, that’s the brainwashing — that the players are the bad guys if they try to get what the CBA says they should get.”
LeBron is getting criticism for exactly that stance — the Heat amnestied Mike Miller simply to save money last season (don’t let Pat Riley spin it another way, they could have done it this summer) and LeBron wants Micky Arison to spend. Part of what LeBron is doing now is making his point to Heat management. He wants to win and as his new contract, even at the max, is half (at most) of what he’d make on a true open market so he wants the owner to show he is committed to spending to win too. (And you think LeBron is going to get Robert Sarver to do that in Phoenix?)
The problem comes back to just how much the owners dominated the last CBA. As Mark Cuban has ranted more than once, being into the tax is more than just a money issue, the new CBA limits teams flexibility to make moves once their salary is up in the tax range — smaller mid-level exception, no sign-and-trades, and more. You can’t build a team the same way and GMs want that flexibility.
It’s not fair to the top players, but you had to know that many fans would side with management, because they pretty much always do. We don’t relate to what even an average NBA player makes, but we know we want our team to win. So the star player gets the pressure and too often to make that happen while the owner gets to skate.
Agents and union members may not like it, they can fight to change it, but it’s not going to change. They can tune it out as LeBron is doing, but the calls for players to take the hit aren’t going away.
Mar 6, 2015, 6:30 PM EST
Indeed it is.
Mar 6, 2015, 5:39 PM EST
He was even hitting his free throws.
Mar 6, 2015, 4:50 PM EST
It’s starting to feel like the playoffs are coming, play is getting chippy.
Mar 6, 2015, 4:02 PM EST
It was worth a shot.
Mar 6, 2015, 3:12 PM EST
It would be a long road back for White, but there is a road.
Mar 6, 2015, 2:37 PM EST
Raptors need their All-Star point guard to get on track
Mar 6, 2015, 1:38 PM EST
Pacers great tells fantastic tale of trash-talking gone awry
Mar 6, 2015, 12:54 PM EST
Do the Lakers have a chance?
Blindfolded attempt in Philippines Basketball Association dunk contest goes very, very poorly (video)
Mar 6, 2015, 12:16 PM EST
Mar 6, 2015, 11:39 AM EST
Orlando should do better
Mar 6, 2015, 10:34 AM EST
Portland can overcome loss of shooting guard, but it won’t be easy
Mar 6, 2015, 9:43 AM EST
It was a big win, but still
Mar 6, 2015, 9:07 AM EST
Former Celtics star continues what he began Wilkins’ rookie year
Mar 6, 2015, 8:30 AM EST
He said his Achilles has been bothering him.
Mar 6, 2015, 8:00 AM EST
The form wasn’t pretty but the result was.
Mar 6, 2015, 3:10 AM EST
Westbrook is still a machine
Mar 6, 2015, 12:53 AM EST
This hurts the Blazers guard depth.
LeBron James after receiving two flagrant fouls in his last three games: ‘Maybe I got to protect myself a little bit more’
Mar 6, 2015, 12:00 AM EST
James hints at retaliation.
Mar 5, 2015, 11:00 PM EST
Pacers’ David West made the assertion after Denver fired head coach Brian Shaw.
Mar 5, 2015, 10:00 PM EST
Ibaka comes up with a massive rejection.
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