Jul 5, 2014, 8:00 PM EDT
Just how badly did the owners smack down the players in the latest Collective Bargaining Agreement (CBA)? Take these now regular comments as examples:
“If Carmelo Anthony really cares about winning he will take less money.”
“LeBron James demanding the max shows he only cares about himself, not the Heat.”
In the last CBA negotiations the players went from receiving 57 percent of the league’s income down to 50 percent — that’s an estimated $350 million a year going from the players straight to the owners’ pockets. At the same time NBA owners are seeing the value of their franchises skyrocket ($2 billion for the Clippers from Steve Ballmer) and there is a new television deal coming in two years that is going to flood the owners with more cash.
Yet it is the players that are asked to sacrifice “if they care about winning.”
It was a complete and total rout by the owners two years ago at the negotiating table. The Christians had more success against the lions in the Colosseum.
As you can imagine, agents and representatives of the players’ union do not like this “take less” trend. A couple spoke to Sean Deveney of the Sporting News about it.
“Why is it that our best players should be getting less than they’re worth?” one union official told Sporting News. “We have a collective-bargaining agreement that already limits what star players can make, and limits the total amount teams can pay. We have a very tough luxury tax. And now you have teams publicly shaming their best players into a bigger cut?”
“It’s just ridiculous,” one agent told SN. “There is this whole brainwashing thing going on and teams are selling it to their fans that this player or that player should take less, that they would not take their money if they truly cared about winning. That’s BS. If you want to win, you’re the owner, go over the tax line.
“This is the CBA you wanted, this is what the owners wanted. Why does the money come out of the players’ pockets? The players just gave back a huge amount in the CBA. But, no, that’s the brainwashing — that the players are the bad guys if they try to get what the CBA says they should get.”
LeBron is getting criticism for exactly that stance — the Heat amnestied Mike Miller simply to save money last season (don’t let Pat Riley spin it another way, they could have done it this summer) and LeBron wants Micky Arison to spend. Part of what LeBron is doing now is making his point to Heat management. He wants to win and as his new contract, even at the max, is half (at most) of what he’d make on a true open market so he wants the owner to show he is committed to spending to win too. (And you think LeBron is going to get Robert Sarver to do that in Phoenix?)
The problem comes back to just how much the owners dominated the last CBA. As Mark Cuban has ranted more than once, being into the tax is more than just a money issue, the new CBA limits teams flexibility to make moves once their salary is up in the tax range — smaller mid-level exception, no sign-and-trades, and more. You can’t build a team the same way and GMs want that flexibility.
It’s not fair to the top players, but you had to know that many fans would side with management, because they pretty much always do. We don’t relate to what even an average NBA player makes, but we know we want our team to win. So the star player gets the pressure and too often to make that happen while the owner gets to skate.
Agents and union members may not like it, they can fight to change it, but it’s not going to change. They can tune it out as LeBron is doing, but the calls for players to take the hit aren’t going away.
Sep 16, 2014, 12:30 AM EDT
You won’t see this for the Americans’ gold medal
Sep 15, 2014, 11:40 PM EDT
Forward from St. John’s went undrafted
Sep 15, 2014, 10:40 PM EDT
New details about incident in which he allegedly punched ex-girlfriend in the face
Sep 15, 2014, 9:45 PM EDT
Amundson’s best days are behind him, but maybe he can find a niche in Cleveland
Sep 15, 2014, 8:48 PM EDT
Who else was Lionel Hollins going to start?
Sep 15, 2014, 7:55 PM EDT
Washington building up competition for open 15th spot
Sep 15, 2014, 6:59 PM EDT
Some team will pick him up. Eventually.
Sep 15, 2014, 5:59 PM EDT
KD is an Iverson fan.
Sep 15, 2014, 5:10 PM EDT
Silas appears to have real chance of making the team
Sep 15, 2014, 4:26 PM EDT
Derrick Rose stayed healthy but never shook the rust fully off his shot.
Sep 15, 2014, 3:35 PM EDT
Soccer already has the right model, it’s just going to be hard to get FIBA on board.
Sep 15, 2014, 2:50 PM EDT
D-League is ripe for expansion
Sep 15, 2014, 2:04 PM EDT
Harris unsure whether Orlando will let him hit restricted free agency
Sep 15, 2014, 1:25 PM EDT
Blake Griffin has done some brilliant marketing campaigns.
Sep 15, 2014, 12:48 PM EDT
Liz shot 49 percent on 3-points in World Cup
Sep 15, 2014, 12:08 PM EDT
Dolan said he’s let Phil Jackson run the team, and Jackson affirms Dolan has so far
Sep 15, 2014, 11:24 AM EDT
Duke coach benefits big time in recruiting from World Cup, Olympic coaching
Sep 15, 2014, 10:22 AM EDT
And so it begins.
Sep 15, 2014, 9:43 AM EDT
When do scouts cross a line?
Sep 15, 2014, 9:00 AM EDT
Chalmers thought Heat wouldn’t re-sign him after disastrous NBA Finals
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