Jul 5, 2014, 8:00 PM EDT
Just how badly did the owners smack down the players in the latest Collective Bargaining Agreement (CBA)? Take these now regular comments as examples:
“If Carmelo Anthony really cares about winning he will take less money.”
“LeBron James demanding the max shows he only cares about himself, not the Heat.”
In the last CBA negotiations the players went from receiving 57 percent of the league’s income down to 50 percent — that’s an estimated $350 million a year going from the players straight to the owners’ pockets. At the same time NBA owners are seeing the value of their franchises skyrocket ($2 billion for the Clippers from Steve Ballmer) and there is a new television deal coming in two years that is going to flood the owners with more cash.
Yet it is the players that are asked to sacrifice “if they care about winning.”
It was a complete and total rout by the owners two years ago at the negotiating table. The Christians had more success against the lions in the Colosseum.
As you can imagine, agents and representatives of the players’ union do not like this “take less” trend. A couple spoke to Sean Deveney of the Sporting News about it.
“Why is it that our best players should be getting less than they’re worth?” one union official told Sporting News. “We have a collective-bargaining agreement that already limits what star players can make, and limits the total amount teams can pay. We have a very tough luxury tax. And now you have teams publicly shaming their best players into a bigger cut?”
“It’s just ridiculous,” one agent told SN. “There is this whole brainwashing thing going on and teams are selling it to their fans that this player or that player should take less, that they would not take their money if they truly cared about winning. That’s BS. If you want to win, you’re the owner, go over the tax line.
“This is the CBA you wanted, this is what the owners wanted. Why does the money come out of the players’ pockets? The players just gave back a huge amount in the CBA. But, no, that’s the brainwashing — that the players are the bad guys if they try to get what the CBA says they should get.”
LeBron is getting criticism for exactly that stance — the Heat amnestied Mike Miller simply to save money last season (don’t let Pat Riley spin it another way, they could have done it this summer) and LeBron wants Micky Arison to spend. Part of what LeBron is doing now is making his point to Heat management. He wants to win and as his new contract, even at the max, is half (at most) of what he’d make on a true open market so he wants the owner to show he is committed to spending to win too. (And you think LeBron is going to get Robert Sarver to do that in Phoenix?)
The problem comes back to just how much the owners dominated the last CBA. As Mark Cuban has ranted more than once, being into the tax is more than just a money issue, the new CBA limits teams flexibility to make moves once their salary is up in the tax range — smaller mid-level exception, no sign-and-trades, and more. You can’t build a team the same way and GMs want that flexibility.
It’s not fair to the top players, but you had to know that many fans would side with management, because they pretty much always do. We don’t relate to what even an average NBA player makes, but we know we want our team to win. So the star player gets the pressure and too often to make that happen while the owner gets to skate.
Agents and union members may not like it, they can fight to change it, but it’s not going to change. They can tune it out as LeBron is doing, but the calls for players to take the hit aren’t going away.
Jul 31, 2014, 3:05 PM EDT
Jul 31, 2014, 2:22 PM EDT
Does China really know what it’s getting here?
Jul 31, 2014, 1:51 PM EDT
As tight as he is with Kidd, do you really think Payton would choose Milwaukee over Los Angeles?
Jul 31, 2014, 1:10 PM EDT
Milwaukee, with Damien Inglis in limbo, now facing roster crunch
Jul 31, 2014, 12:33 PM EDT
Like most “feuds,” once two rational people sit down and talk for a minute, everything dissipates.
Jul 31, 2014, 11:55 AM EDT
That means he’s signing with the Wizards, right?
Jul 31, 2014, 11:20 AM EDT
Barring another move, Toronto down to one roster spot for Lucas Nogueira or DeAndre Daniels
Jul 31, 2014, 10:41 AM EDT
“We think he’s one of the top players in the league and we need for him to be that five that nobody has.” —Mike Krzyzewski on Anthony Davis
Jul 31, 2014, 10:00 AM EDT
Palmer to marry celebrity hair stylist Tanya Stine
Jul 31, 2014, 9:22 AM EDT
Former Oregon State standout impresses with shot-blocking ability
Jul 31, 2014, 8:44 AM EDT
Jeremy Lin in a full-blown dance number. You know you want to see that.
Jul 31, 2014, 8:00 AM EDT
Hawks forward, now trying out for Team USA World Cup team, has come a long way
Jul 31, 2014, 12:04 AM EDT
A LeBron James-Kevin Love combo seems increasingly inevitable
Jul 30, 2014, 10:30 PM EDT
“His unique skill set makes him one of the best players in the game today.” —Pat Riley on Chris Bosh, who still is overpaid.
Jul 30, 2014, 8:59 PM EDT
Pat Riley got beat in free agency, and he doesn’t take losing well.
Jul 30, 2014, 8:00 PM EDT
Scott, not Mike Brown, would have followed Phil Jackson
Jul 30, 2014, 6:59 PM EDT
“He’s playing out of his mind. He’s being Derrick Rose.” —Anthony Davis on Rose.
Jul 30, 2014, 6:05 PM EDT
NBA reportedly wanted Bavetta to retire four years ago
Jul 30, 2014, 5:17 PM EDT
The elicits a shrug of the shoulders. Not much else.
Jul 30, 2014, 4:29 PM EDT
Thunder star texted Davis after winning the award last season: ‘You on your way to get it’
- Anthony Davis steps into spotlight, is Team USA’s lynchpin 14
- Referee Violet Palmer comes out publicly as gay 30
- Report: Cavaliers last team standing in Kevin Love trade talks 85
- Pat Riley says he didn’t think LeBron was leaving, Heat can turn around quickly 54
- Coach K on Rose: “Derrick’s played great, not good, and hasn’t held anything back” 30
- Report: Anthony Bennett pulled from pro-am by agent, possibly due to his inclusion in Kevin Love trade talks 43
- Report: Sixers fighting against immediate changes to NBA Draft Lottery system 59
- Team USA going small ball, but how many bigs do they keep on the bench? 4