Jul 5, 2014, 8:00 PM EDT
Just how badly did the owners smack down the players in the latest Collective Bargaining Agreement (CBA)? Take these now regular comments as examples:
“If Carmelo Anthony really cares about winning he will take less money.”
“LeBron James demanding the max shows he only cares about himself, not the Heat.”
In the last CBA negotiations the players went from receiving 57 percent of the league’s income down to 50 percent — that’s an estimated $350 million a year going from the players straight to the owners’ pockets. At the same time NBA owners are seeing the value of their franchises skyrocket ($2 billion for the Clippers from Steve Ballmer) and there is a new television deal coming in two years that is going to flood the owners with more cash.
Yet it is the players that are asked to sacrifice “if they care about winning.”
It was a complete and total rout by the owners two years ago at the negotiating table. The Christians had more success against the lions in the Colosseum.
As you can imagine, agents and representatives of the players’ union do not like this “take less” trend. A couple spoke to Sean Deveney of the Sporting News about it.
“Why is it that our best players should be getting less than they’re worth?” one union official told Sporting News. “We have a collective-bargaining agreement that already limits what star players can make, and limits the total amount teams can pay. We have a very tough luxury tax. And now you have teams publicly shaming their best players into a bigger cut?”
“It’s just ridiculous,” one agent told SN. “There is this whole brainwashing thing going on and teams are selling it to their fans that this player or that player should take less, that they would not take their money if they truly cared about winning. That’s BS. If you want to win, you’re the owner, go over the tax line.
“This is the CBA you wanted, this is what the owners wanted. Why does the money come out of the players’ pockets? The players just gave back a huge amount in the CBA. But, no, that’s the brainwashing — that the players are the bad guys if they try to get what the CBA says they should get.”
LeBron is getting criticism for exactly that stance — the Heat amnestied Mike Miller simply to save money last season (don’t let Pat Riley spin it another way, they could have done it this summer) and LeBron wants Micky Arison to spend. Part of what LeBron is doing now is making his point to Heat management. He wants to win and as his new contract, even at the max, is half (at most) of what he’d make on a true open market so he wants the owner to show he is committed to spending to win too. (And you think LeBron is going to get Robert Sarver to do that in Phoenix?)
The problem comes back to just how much the owners dominated the last CBA. As Mark Cuban has ranted more than once, being into the tax is more than just a money issue, the new CBA limits teams flexibility to make moves once their salary is up in the tax range — smaller mid-level exception, no sign-and-trades, and more. You can’t build a team the same way and GMs want that flexibility.
It’s not fair to the top players, but you had to know that many fans would side with management, because they pretty much always do. We don’t relate to what even an average NBA player makes, but we know we want our team to win. So the star player gets the pressure and too often to make that happen while the owner gets to skate.
Agents and union members may not like it, they can fight to change it, but it’s not going to change. They can tune it out as LeBron is doing, but the calls for players to take the hit aren’t going away.
Sep 1, 2014, 6:00 PM EDT
Former Wizard provides depth at small forward following Paul George’s injury
Sep 1, 2014, 4:30 PM EDT
“If you were at our practices and our training camp, anybody that was there, they would see why I made the team.” —Mason Plumlee
Sep 1, 2014, 3:00 PM EDT
Elephant dunks a basketball.
Sep 1, 2014, 1:31 PM EDT
This makes more sense, but he could get moved near the deadline.
Sep 1, 2014, 11:59 AM EDT
This would be a solid pickup for the bench, especially at the league minimum.
Sep 1, 2014, 11:00 AM EDT
Ron Rothstein and Bob McAdoo lose bench spots, could stay with Miami
Sep 1, 2014, 10:00 AM EDT
This is a win for Jay-Z’s Roc Nation.
Sep 1, 2014, 9:00 AM EDT
Harden’s reputation on the defensive end of the floor continues to grow.
Sep 1, 2014, 8:00 AM EDT
Whether he asked out or not doesn’t really change his situation much.
Sep 1, 2014, 12:30 AM EDT
Blatche being Blatche.
Aug 31, 2014, 11:00 PM EDT
Turkoglu didn’t do much in L.A. last year, but Chris Paul recently touted the importance of consistency in the Clippers’ chances for success next season.
Aug 31, 2014, 9:30 PM EDT
France picked up a nice win over Argentina.
Aug 31, 2014, 7:59 PM EDT
James Harden makes the PUJIT work for him.
Aug 31, 2014, 6:29 PM EDT
The energy of Kenneth Faried helped Team USA pull away in the second half.
Aug 31, 2014, 5:31 PM EDT
Terry was never going to be a fit in Sacramento, but could be a nice veteran addition for a Rockets team that plans on contending next season.
Aug 31, 2014, 5:00 PM EDT
Franklin only played one NBA season, but this will open up a roster spot in Memphis.
Aug 31, 2014, 3:30 PM EDT
In some ways, this new beginning in Minnesota is more interesting than if the team had simply proceeded with the status quo.
Aug 31, 2014, 2:00 PM EDT
There’s a big difference between the rebuilding that’s taking place in Minnesota and what’s going on with the Sixers.
Aug 31, 2014, 12:30 PM EDT
Under Armour made a huge offer, but Nike has exercised its right to match.
Aug 31, 2014, 11:00 AM EDT
Rondo is in the same situation Kevin Love was in with Timberwolves, before he was traded to Cavaliers.
- Report: Rajon Rondo wants to start season with Celtics, see how things unfold 7
- Rajon Rondo’s agent denies they asked Celtics for a trade 13
- Team USA trails at the half, then pulls away for 98-77 win over Turkey at FIBA World Cup 19
- Report: Nike nearing deal to keep Kevin Durant for next 10 years 20
- Report: Rajon Rondo has told Celtics ‘he wants out’ 68
- World Cup Day 1 roundup: Brazil with big win, Andray Blatche puts on a show 5
- USA cruises past Finland in World Cup opener, 114-55 18
- James Harden on Kobe Bryant return: “He’s 20-year-old Kobe” 34