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Watch Live: Kevin Durant, Nike Basketball launch his latest signature shoe, the KD7

Jun 25, 2014, 11:30 AM EDT

Nike Basketball and Kevin Durant are launching his latest signature shoe on Wednesday, and you can see it all unfold live right here.

From the official release:

Nike Basketball will proudly unveil Kevin Durant’s new signature shoe, the KD7, in a live online broadcast event Wednesday, June 25, at 12 noon ET. Broadcast legend Ahmad Rashad will host Durant and Nike designer Leo Chang for the live debut, which will include a few surprises.

The KD7 is designed to the specifications of the reigning Most Valuable Player and one of basketball’s most dynamic stars. The KD7 combines leading performance innovation with a few hidden cues, and a vivid narrative across multiple colorways that will all be unveiled during the event.

We’ve already gotten a peek at the first colorway of these, a USA-themed version that could drop as early as Thursday. Check out the event as it happens to see what else Durant and the folks at Nike have in store.

  1. money2long - Jun 25, 2014 at 11:51 AM

    I think KDs(sneakers) are getting more popular than lebron’s.
    If not already.

    • antistratfordian - Jun 25, 2014 at 11:42 PM

      I don’t know, but they’re definitely safer (and cheaper) for the average person. LeBrons are more of a shoe for sneakerheads, collectors and people with style, or if you’re none of those things and just have a lot of money to blow on $275 kicks.

  2. soflasfinest - Jun 25, 2014 at 1:44 PM

    These and the last kds are fugly. Too low.

  3. kb2408 - Jun 25, 2014 at 2:12 PM

    Maybe these cats are focusing too much on their signature shoes and not enough on winning a title! KD is rapidly entering the discussion of greatest to have not won a title. Yes, he’s only 25 or 26 but the time to win is NOW!

    • antistratfordian - Jun 25, 2014 at 11:37 PM

      Way too early for that talk.

  4. azarkhan - Jun 25, 2014 at 2:34 PM

    Watch Live: Kevin Durant, Nike Basketball launch his latest signature shoe, the KD7

    LOL! You’re kidding, right?

  5. xLith - Jun 25, 2014 at 9:35 PM

    No thanks. I’d rather watch my backlogged DVR versus a “shoe launch”.

  6. antistratfordian - Jun 25, 2014 at 11:34 PM

    Eh. Not into KD’s tennis shoe style which is very Kobe like. They look a lot like Roger Federer’s shoes. Or almost like a cross trainer.

    • dondada10 - Jun 26, 2014 at 12:07 AM

      Never understood the lowtop either. Then again, a lot of guys get taped before games.

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