Jun 19, 2014, 9:31 PM EDT
When the Charlotte Hornets revealed their new uniforms on Thursday, there was one specific detail missing from the front of those purple, white and teal jerseys that looked so spectacular.
The NBA logo, normally emblazoned on the front, appeared to have gone missing.
Apparently this wasn’t an accident, however, as all 30 teams will be following suit with their jerseys for the 2014-15 season.
From Paul Lukas of ESPN.com:
When the Charlotte Hornets unveiled their new uniforms on Thursday morning, many fans noticed a small but telling detail: The NBA’s ubiquitous red, white, and blue logo was missing from familiar position on the upper-chest area of the new jerseys.
Instead, it appeared on the back, above the player names.
Now all NBA teams will be wearing the logo on the back for the 2014-15 season, the league confirmed to ESPN.com. A league official called it a “stylistic move” but declined to comment further.
Decisions like these aren’t made without reason, and style alone isn’t enough to justify this new policy.
This is likely paving the way for ads to appear on the front of the jerseys, which is something that Adam Silver hasn’t at all shied away from since taking the reigns as commissioner. The logo would be a competing visual element, and relocating it to the back of the jersey would also help in creating additional real estate where ads could eventually be placed.
Aug 2, 2015, 3:30 PM EDT
The game in Africa felt like an exhibition.
Aug 2, 2015, 2:00 PM EDT
It’s a standard rookie contract for a first-round pick.
Aug 2, 2015, 12:30 PM EDT
He will be one of the favorites to win ROY.
Aug 2, 2015, 11:00 AM EDT
He was a star with the Buffalo Braves (the franchise that is now the L.A. Clippers).
Aug 2, 2015, 9:30 AM EDT
“Dude, what are you talking about? You’re only a year older than me!” — Giannis Antetokounmpo on Anthony Davis calling him “kid.”
Aug 2, 2015, 8:00 AM EDT
Okafor is getting acquainted with his young fans in Philadelphia.
Aug 2, 2015, 12:30 AM EDT
Davis is in talks to re-sign with the Clippers.
Aug 1, 2015, 11:00 PM EDT
Hamilton played 14 games with the Clippers last season.
Aug 1, 2015, 9:30 PM EDT
Rose played in the 2010 and 2014 FIBA World Championships.
Aug 1, 2015, 8:00 PM EDT
That would be good news for the Spurs and bad news for the rest of the Western Conference.
Aug 1, 2015, 6:30 PM EDT
Noah spent most of last season limited by knee surgery.
Aug 1, 2015, 5:00 PM EDT
His $4.7 million salary for next season is unguaranteed.
Aug 1, 2015, 3:30 PM EDT
Paul is still in the running for a spot on the 2016 Olympic team.
Aug 1, 2015, 2:00 PM EDT
Will this lead to all 30 teams getting their own affiliates?
Hakeem Olajuwon and Dikembe Mutombo make surprise appearances for Team Africa in NBA exhibition game (VIDEO)
Aug 1, 2015, 12:30 PM EDT
Team Africa faced off against Team World in Johannesburg.
Aug 1, 2015, 11:00 AM EDT
Mbah a Moute signed a one-year deal with the Kings in July.
Aug 1, 2015, 9:30 AM EDT
Biyombo has worked with Hakeem Olajuwon this summer on post moves, other parts of his game.
Aug 1, 2015, 8:00 AM EDT
The Nets will be paying the price for their win-now era for a few years to come still.
Aug 1, 2015, 1:11 AM EDT
This is the right move, whether he decides to play in Rio or not.
Jul 31, 2015, 11:08 PM EDT
He looks like a guy who can live up to the No. 1 pick billing.
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