Jun 11, 2014, 4:02 PM EDT
Elementary-school students love Michael Jordan, but how do NBA superstars feel about him?
That might determine whether the Charlotte Hornets, the team Jordan owns, take the next step.
Charlotte made a surprising run to the playoffs this season, and the Hornets have a deep and relative young supporting cast around their All-NBA third-team center, Al Jefferson. But Jordan is aiming higher.
“I always thought it was a great destination. I think Big Al (Jefferson) proved you can come here and make a big difference,” Jordan said Monday. “Hopefully we can look at that and attract some other superstar.”
Other superstar? Hopefully, Jordan was referring to himself and not Jefferson. I’m a big fan of Jefferson and his mid-career development, but even the most liberal uses of the term wouldn’t include him.
Anyway, the Hornets will have a hard time luring a superstar for no other reason than than they haven’t shown they can support one. Since Charlotte re-entered the NBA as the Bobcats in 2004-05, only the Kings (edit: and Bucks) have had fewer All-Stars:
Gerald Wallace made the All-Star Game in 2010, but he’s not really a perception changer. I doubt some like, say, Carmelo Anthony would say, “Gerald Wallace really put Charlotte on the map. Now, that’s a destination.”
Jefferson might ultimately help the Hornets land a true star. He made the team better, and Charlotte has no chance of luring a superstar without already winning on the court.
But that still might not be enough.
Jordan is the ultimate draw. As the greatest player in NBA history, he immediately commands respect, even among this generation of players. His ties with Nike could also help make the necessary connections.
The Hornets face an uphill battle to land a superstar, and talking about getting one is easy – every team wants one – but if it’s a challenge Jordan is serious about pursuing, the mission starts with him.
Sep 22, 2014, 9:05 AM EDT
Price will provide point guard depth – at least through training camp
Sep 22, 2014, 8:00 AM EDT
“The truthful answer is I really don’t know.” —Danny Ainge on potentially trading Rajon Rondo
Sep 22, 2014, 12:21 AM EDT
Remember Sanders suffered a serious eye injury last season.
Sep 21, 2014, 11:00 PM EDT
Way more Andre Iguodala than you might expect.
Sep 21, 2014, 9:30 PM EDT
Turner’s stock has dropped significantly since being traded from the Sixers to the Pacers in the middle of last season.
NBA’s rookie transition program tries to educate, but some of the information is presented in poor taste
Sep 21, 2014, 8:00 PM EDT
You can see what they’re trying to do, but some of the things presented went a bit too far.
Sep 21, 2014, 6:30 PM EDT
Our first real look at the new uniforms and new court design.
Sep 21, 2014, 5:00 PM EDT
I’m pretty sure Popovich doesn’t want him taking one of these in a game.
Sep 21, 2014, 3:30 PM EDT
He’s going to fight for minutes at a crowded wing spot in Charlotte.
Sep 21, 2014, 2:00 PM EDT
Nobody expects much from the Timberwolves or Wiggins this season, outside of a few highlight dunks.
Sep 21, 2014, 12:30 PM EDT
A team is going to have to pay him at least $2 million a year to make it worth his while.
Sep 21, 2014, 11:00 AM EDT
Neither player made this summer’s final 12-man roster.
Sep 21, 2014, 9:30 AM EDT
Lakers president believes Bryant is ready after he missed all but six games last season due to injury.
Sep 21, 2014, 8:00 AM EDT
Sep 20, 2014, 11:00 PM EDT
Rubio may not like it, but Minnesota can retain his rights in restricted free agency next summer.
Sep 20, 2014, 9:30 PM EDT
Big man from Mexico preferred to remain in the NBA, but took the payday to return overseas.
Sep 20, 2014, 8:00 PM EDT
Watch it all the way through.
Sep 20, 2014, 6:30 PM EDT
With two years left in the NBA, Bryant has an eye on life after basketball.
Sep 20, 2014, 5:00 PM EDT
A previous report said Gibson was less than thrilled with remaining a reserve.
Sep 20, 2014, 3:30 PM EDT
Blatche can play, but the NBA offers simply weren’t there.
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