Jun 6, 2014, 5:00 PM EDT
Today, the sports drink deleted its tweets and apologized.
The company’s statement, via the Associated Press:
“Our apologies for our response to fans’ tweets during (Thursday) night’s Heat vs. Spurs game,” Gatorade said in a release. “We got caught up in the heat of the battle. As a longtime partner of the Miami Heat, we support the entire team.”
Caught up in the heat of the battle? I hope that pun was intended. I also imagine a giant bottle of orange Gatorade talking to a bewildered LeBron.
LeBron didn’t seem in the mood to accept the apology at his media availability Friday.
“I really don’t care what people say about me, I don’t care about that sports group, the drink group that I’m not even going to say their name,” LeBron said when asked about the Gatorade tweets. “I’m not going to give them a light in The Finals. This is about the Spurs and the Heat, and it’s not about everybody else, man, I don’t care.”
I don’t really care about the brand-management aspect of Gatorade also doing business with the Heat and NBA, two organizations of which LeBron is a member. That’s their decision whether selling out LeBron is good for the bottom line.
But I do appreciate this. Darren Rovell of ESPN:
the truth is James actually drinks Gatorade on the bench. He takes the label off and uses blank white towels that don’t have the Gatorade logo on them so as not to overtly endorse his competitor.
Oct 21, 2014, 1:35 PM EDT
Iman Shumpert is wearing a hat with a clock on it. That is all.
Oct 21, 2014, 12:59 PM EDT
Center played just five games last season
Oct 21, 2014, 12:22 PM EDT
Chicago point guard still clearly has respect of teammates
Oct 21, 2014, 11:45 AM EDT
New Orleans adds its missing link in Omer Asik
Oct 21, 2014, 11:14 AM EDT
Expect him to be out until mid- to late December.
Oct 21, 2014, 10:15 AM EDT
They’re not as good as Mark Cuban thinks they are, but they are improved.
Oct 21, 2014, 9:44 AM EDT
Projecting Cleveland’s win total based on its minute distribution against the Bulls
Oct 21, 2014, 9:16 AM EDT
Celtics waived Lucas during offseason that saw him traded twice
Oct 21, 2014, 8:36 AM EDT
Celtics point guard, coach Brad Stevens leave open possibility of Rondo not missing any games after breaking hand
Oct 21, 2014, 8:00 AM EDT
He had 30 points on 18 shots.
Oct 21, 2014, 12:05 AM EDT
Clippers point guard on his own level in post-Magic Johnson NBA
Oct 20, 2014, 11:05 PM EDT
Carter still has some bounce.
Oct 20, 2014, 10:15 PM EDT
Rondo praises head coach Brad Stevens’ success on the college level.
Oct 20, 2014, 9:30 PM EDT
He still has an antitrust suit pending against the NBA.
Oct 20, 2014, 8:45 PM EDT
It’s only preseason, but the 2011 league MVP looks like his old self.
Oct 20, 2014, 8:00 PM EDT
The proposed changes would give the four worst teams the same odds of winning the No. 1 pick in the draft.
Oct 20, 2014, 6:59 PM EDT
He’s moving well considered what happened to his leg just back in July.
Oct 20, 2014, 6:23 PM EDT
So does ‘Nique and Chris Webber.
Oct 20, 2014, 5:33 PM EDT
Well, there are worse things on television.
Oct 20, 2014, 4:52 PM EDT
Steve Koonin promoting Hawks’ season opener, which includes T.I. performances
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