Jun 6, 2014, 5:00 PM EDT
Today, the sports drink deleted its tweets and apologized.
The company’s statement, via the Associated Press:
“Our apologies for our response to fans’ tweets during (Thursday) night’s Heat vs. Spurs game,” Gatorade said in a release. “We got caught up in the heat of the battle. As a longtime partner of the Miami Heat, we support the entire team.”
Caught up in the heat of the battle? I hope that pun was intended. I also imagine a giant bottle of orange Gatorade talking to a bewildered LeBron.
LeBron didn’t seem in the mood to accept the apology at his media availability Friday.
“I really don’t care what people say about me, I don’t care about that sports group, the drink group that I’m not even going to say their name,” LeBron said when asked about the Gatorade tweets. “I’m not going to give them a light in The Finals. This is about the Spurs and the Heat, and it’s not about everybody else, man, I don’t care.”
I don’t really care about the brand-management aspect of Gatorade also doing business with the Heat and NBA, two organizations of which LeBron is a member. That’s their decision whether selling out LeBron is good for the bottom line.
But I do appreciate this. Darren Rovell of ESPN:
the truth is James actually drinks Gatorade on the bench. He takes the label off and uses blank white towels that don’t have the Gatorade logo on them so as not to overtly endorse his competitor.
Mar 27, 2015, 11:44 PM EDT
LeBron refused to be dismissive of a seemingly harmless regular season loss.
Mar 27, 2015, 10:30 PM EDT
O’Neal made the remarks while being inducted into the Orlando Magic Hall of Fame.
Mar 27, 2015, 9:30 PM EDT
The injuries continue to pile up for the Rockets.
Mar 27, 2015, 8:30 PM EDT
The battle between Green and Doc Rivers continues in the funniest of ways.
Mar 27, 2015, 7:25 PM EDT
Blatt knows James is unlikely to get the league-wide award this season.
Mar 27, 2015, 6:12 PM EDT
The Thunder defense has become a mess, which is bad for the playoffs.
Mar 27, 2015, 5:18 PM EDT
What is in James Harden’s beard?
Mar 27, 2015, 4:32 PM EDT
He is likely a middle second round pick if he comes out.
Mar 27, 2015, 3:45 PM EDT
It’s pretty spot on. And cold-blooded.
Mar 27, 2015, 3:09 PM EDT
He should be back next season, the final one of this contract with Oklahoma City.
Mar 27, 2015, 2:16 PM EDT
Drake and Lou Williams are tight.
Mar 27, 2015, 1:32 PM EDT
Cousey said not Shaq, not Ewing, nobody reminded him of Russell like Whiteside.
Mar 27, 2015, 12:42 PM EDT
You do not see this every day.
Mar 27, 2015, 11:55 AM EDT
As everyone braces for 2016 spike, another big bump could follow
Mar 27, 2015, 10:55 AM EDT
LeBron James and a lot of stature are gone, but with the more-modest goal of just making the playoffs, Miami’s new point guard embracing the challenge
Mar 27, 2015, 10:19 AM EDT
Pelicans star missed eight free throws in setback to Houston
Mar 27, 2015, 9:44 AM EDT
Hornets’ playoff chances looking dim
Mar 27, 2015, 9:06 AM EDT
Bradley Beal questionable
Mar 27, 2015, 8:30 AM EDT
Cousins has gotten better, but he still has yet to hear a foul call he liked.
Mar 27, 2015, 8:00 AM EDT
He hit 12 straight shots at one point.
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