Jun 6, 2014, 5:00 PM EDT
Today, the sports drink deleted its tweets and apologized.
The company’s statement, via the Associated Press:
“Our apologies for our response to fans’ tweets during (Thursday) night’s Heat vs. Spurs game,” Gatorade said in a release. “We got caught up in the heat of the battle. As a longtime partner of the Miami Heat, we support the entire team.”
Caught up in the heat of the battle? I hope that pun was intended. I also imagine a giant bottle of orange Gatorade talking to a bewildered LeBron.
LeBron didn’t seem in the mood to accept the apology at his media availability Friday.
“I really don’t care what people say about me, I don’t care about that sports group, the drink group that I’m not even going to say their name,” LeBron said when asked about the Gatorade tweets. “I’m not going to give them a light in The Finals. This is about the Spurs and the Heat, and it’s not about everybody else, man, I don’t care.”
I don’t really care about the brand-management aspect of Gatorade also doing business with the Heat and NBA, two organizations of which LeBron is a member. That’s their decision whether selling out LeBron is good for the bottom line.
But I do appreciate this. Darren Rovell of ESPN:
the truth is James actually drinks Gatorade on the bench. He takes the label off and uses blank white towels that don’t have the Gatorade logo on them so as not to overtly endorse his competitor.
Jul 26, 2014, 4:00 PM EDT
Being inserted into the starting lineup might have something to do with it.
Jul 26, 2014, 2:30 PM EDT
Kevin Durant is the perfect international power forward anyway.
Jul 26, 2014, 1:00 PM EDT
Looks like tons of fun.
Jul 26, 2014, 11:30 AM EDT
The way the Kings handled this lets them keep Quincy Acy.
Jul 26, 2014, 10:14 AM EDT
With trade talks ongoing, Love can’t afford to risk injury.
Jul 26, 2014, 9:30 AM EDT
Making sure Kobe Bryant is happy in his final two seasons in Los Angeles seems to be at the top of the list.
Jul 26, 2014, 8:00 AM EDT
Harden seems to backtrack a bit on comments Chandler Parsons took offense to.
Jul 26, 2014, 12:01 AM EDT
Players asked Adam Silver for for an extended break when he first took office. He seems to be listening.
Jul 25, 2014, 10:46 PM EDT
Anthony reportedly strongly considered the Lakers too, but he says that wasn’t really the case.
Jul 25, 2014, 9:45 PM EDT
The union for the players continues to struggle to get some competent leadership in place.
Jul 25, 2014, 8:45 PM EDT
Come on, son.
Jul 25, 2014, 7:45 PM EDT
Joakim Noah continues to be brutally honest when speaking about his team’s competition.
Jul 25, 2014, 6:46 PM EDT
The Andrew Wiggins spin and dunk is a thing of beauty.
Jul 25, 2014, 5:59 PM EDT
Casspi ends up back with the Kings on a minimum salary deal.
Jul 25, 2014, 5:14 PM EDT
He is a solid backup to have while Dennis Schroder develops.
Jul 25, 2014, 4:30 PM EDT
Magic rookie shows off handles
Jul 25, 2014, 3:44 PM EDT
Will Cherry was fun to watch at Las Vegas Summer League.
Jul 25, 2014, 3:05 PM EDT
George Karl is a better coach than Byron Scott
Jul 25, 2014, 2:22 PM EDT
Finally. Job has been vacant since April 30.
Jul 25, 2014, 1:44 PM EDT
Knicks’ record last season: 37-45
Melo’s contract value: $124,064,681
- Kevin Love leaving Team USA not helpful, certainly not devastating either 9
- Kevin Love pulling out of USA Basketball due to lingering likelihood of trade from Timberwolves 14
- Why are the Lakers hiring Byron Scott as head coach? 18
- Report: NBA considering week-long break for All-Star Game next year 6
- Report: Knicks made (ridiculous) offer to trade for Kevin Love 48
- Report: Lakers finally offer coaching position to Byron Scott, deal expected soon 26
- Report: Cavaliers leading Kevin Love-trade sweepstakes 41