Jun 6, 2014, 5:00 PM EST
Today, the sports drink deleted its tweets and apologized.
The company’s statement, via the Associated Press:
“Our apologies for our response to fans’ tweets during (Thursday) night’s Heat vs. Spurs game,” Gatorade said in a release. “We got caught up in the heat of the battle. As a longtime partner of the Miami Heat, we support the entire team.”
Caught up in the heat of the battle? I hope that pun was intended. I also imagine a giant bottle of orange Gatorade talking to a bewildered LeBron.
LeBron didn’t seem in the mood to accept the apology at his media availability Friday.
“I really don’t care what people say about me, I don’t care about that sports group, the drink group that I’m not even going to say their name,” LeBron said when asked about the Gatorade tweets. “I’m not going to give them a light in The Finals. This is about the Spurs and the Heat, and it’s not about everybody else, man, I don’t care.”
I don’t really care about the brand-management aspect of Gatorade also doing business with the Heat and NBA, two organizations of which LeBron is a member. That’s their decision whether selling out LeBron is good for the bottom line.
But I do appreciate this. Darren Rovell of ESPN:
the truth is James actually drinks Gatorade on the bench. He takes the label off and uses blank white towels that don’t have the Gatorade logo on them so as not to overtly endorse his competitor.
Dec 24, 2014, 9:30 PM EST
Previewing the Bulls vs. Lakers matchup at the United Center.
Dec 24, 2014, 9:00 PM EST
Colorways inspired by shoes Michael Jordan wore during his best Christmas Day performance.
Spurs and Thunder, who’ve been best in the West lately, both fighting for position entering Christmas matchup
Dec 24, 2014, 7:00 PM EST
Injuries to Kevin Durant, Russell Westbrook and Kawhi Leonard have put both teams behind the eight ball
Dec 24, 2014, 6:06 PM EST
An additional confirmation that no Deron Williams deal gets done on Sacramento’s side unless they can also get the talented young big man as part of the package.
Dec 24, 2014, 5:30 PM EST
Young says Lakers played liked ‘Django Unchained’ without Kobe Bryant
Dec 24, 2014, 4:00 PM EST
Boston has Brandan Wright, large trade exception
Dec 24, 2014, 3:00 PM EST
The NBA has given us some good presents to open for Christmas.
Dec 24, 2014, 2:15 PM EST
McHale earned this.
Dec 24, 2014, 1:24 PM EST
This is a low risk pickup by the Rockets at a good price.
Dec 24, 2014, 12:58 PM EST
A minor move, but one that should benefit both teams.
Dec 24, 2014, 12:36 PM EST
Expect more Tristan Thompson in the short term, a trade for Cleveland to land a big in the longer term.
Dec 24, 2014, 11:45 AM EST
Miami fans will boo a little, but this isn’t Cleveland.
Dec 24, 2014, 11:00 AM EST
Lakers can use Steve Nash’s disabled-player exception to sign free agents
Dec 24, 2014, 10:00 AM EST
Orlando’s fourth-year players have All-Star cases. Yes, really.
Kendall Marshall turns back to play, runs like an airplane to celebrate… Jared Dudley’s missed 3-pointer (video)
Dec 24, 2014, 9:45 AM EST
Bucks don’t come back, fall to Hornets
Dec 24, 2014, 9:00 AM EST
Wizards center gets big slam, but Bulls win
How much did Damian Lillard’s game tying shot Tuesday look like series winner vs. Rockets? A lot. (VIDEO)
Dec 24, 2014, 8:30 AM EST
Same play, same spot, same result.
Dec 24, 2014, 8:00 AM EST
Lakers star says he trusts Lakers management
Dec 24, 2014, 2:15 AM EST
The Lakers pick up a win without Kobe Bryant around.
Dec 24, 2014, 1:25 AM EST
Just Vlade being Vlade.
- Five things to watch as NBA takes over Christmas Day 12
- Cavaliers center Anderson Varejao tears Achilles, done for season 28
- Miami Heat fans were hurt when LeBron left, they may let him hear it. Somewhat. 21
- Nikola Vucevic and Tobias Harris coming into their own for Magic 6
- PBT Tuesday Night Winners/Losers: Sixers, Lakers show the last will be first (for a night) 13
- Anderson Varejao leaves Cavaliers game with foot injury not to return, MRI Wednesday 5
- Report: Rockets ‘very confident’ they’ll land Josh Smith 19
- Report: Sixers want Andrei Kirilenko to report to team, prepare to play 16