Jun 6, 2014, 5:00 PM EDT
Today, the sports drink deleted its tweets and apologized.
The company’s statement, via the Associated Press:
“Our apologies for our response to fans’ tweets during (Thursday) night’s Heat vs. Spurs game,” Gatorade said in a release. “We got caught up in the heat of the battle. As a longtime partner of the Miami Heat, we support the entire team.”
Caught up in the heat of the battle? I hope that pun was intended. I also imagine a giant bottle of orange Gatorade talking to a bewildered LeBron.
LeBron didn’t seem in the mood to accept the apology at his media availability Friday.
“I really don’t care what people say about me, I don’t care about that sports group, the drink group that I’m not even going to say their name,” LeBron said when asked about the Gatorade tweets. “I’m not going to give them a light in The Finals. This is about the Spurs and the Heat, and it’s not about everybody else, man, I don’t care.”
I don’t really care about the brand-management aspect of Gatorade also doing business with the Heat and NBA, two organizations of which LeBron is a member. That’s their decision whether selling out LeBron is good for the bottom line.
But I do appreciate this. Darren Rovell of ESPN:
the truth is James actually drinks Gatorade on the bench. He takes the label off and uses blank white towels that don’t have the Gatorade logo on them so as not to overtly endorse his competitor.
Jul 28, 2015, 10:11 PM EDT
Hint, hint, hint
Jul 28, 2015, 9:16 PM EDT
Dallas also reportedly talking to Salah Mejri
Jul 28, 2015, 8:19 PM EDT
Thunder power forward was scheduled to play in African exhibition game
Jul 28, 2015, 7:24 PM EDT
Miami cleared roster room for second-round pick
Jul 28, 2015, 6:30 PM EDT
I can tell you where Batum will land next summer — whichever team offers him the most money.
Jul 28, 2015, 5:46 PM EDT
He’ll be back this fall.
Jul 28, 2015, 5:05 PM EDT
The Lakers and Knicks don’t make a ton of sense for him.
Jul 28, 2015, 4:15 PM EDT
He’s been sober four years, which is most important.
Jul 28, 2015, 3:29 PM EDT
With more number retirements in Boston on the way in a few years.
Jul 28, 2015, 2:46 PM EDT
Did Michael Jordan hijack the draft process in Charlotte again?
Jul 28, 2015, 1:54 PM EDT
Walker is expected to sign the bill to allocate funds for a new arena.
Jul 28, 2015, 1:43 PM EDT
Batum will be a free agent next summer.
Jul 28, 2015, 1:32 PM EDT
The Nets added solid role players in addition to re-signing Brook Lopez and Thaddeus Young.
Jul 28, 2015, 1:20 PM EDT
Udoh played five seasons with the Warriors, Bucks and Clippers.
Jul 28, 2015, 12:59 PM EDT
Barnes hasn’t forgotten Ibaka’s altercations with Blake Griffin.
Jul 28, 2015, 12:54 PM EDT
Garnett came out to Summer League practices to work with Towns.
Jul 28, 2015, 8:30 AM EDT
The man made some plays.
Jul 28, 2015, 8:00 AM EDT
Mason Plumlee with a money gun shooting $100s.
Jul 28, 2015, 12:40 AM EDT
Ennis will get the chance to prove his case in training camp.
Jul 27, 2015, 11:00 PM EDT
Larry Brown said the condition had Popovich thinking about retirement.
- Report: Michael Jordan shot down Boston draft-day effort to get Charlotte No. 9 pick 22
- Wisconsin State Assembly passes Bucks arena deal, clearing the way for Gov. Walker to sign 24
- Phil Jackson says Knicks wanted Goran Dragic at trade deadline. Because he’s such a triangle fit? 16
- Report: Cavaliers sign Matthew Dellavedova 10
- Heat trade Zoran Dragic, second-rounder to Celtics 11
- Report: Cavaliers trade Brendan Haywood, Mike Miller, two second-round picks to Portland 17
- Blake Griffin, Stephen Curry among latest big names headed to Team USA mini-camp 8
- Kyrie Irving off crutches, cleared by doctors to start working out 8