Jun 6, 2014, 5:00 PM EDT
Today, the sports drink deleted its tweets and apologized.
The company’s statement, via the Associated Press:
“Our apologies for our response to fans’ tweets during (Thursday) night’s Heat vs. Spurs game,” Gatorade said in a release. “We got caught up in the heat of the battle. As a longtime partner of the Miami Heat, we support the entire team.”
Caught up in the heat of the battle? I hope that pun was intended. I also imagine a giant bottle of orange Gatorade talking to a bewildered LeBron.
LeBron didn’t seem in the mood to accept the apology at his media availability Friday.
“I really don’t care what people say about me, I don’t care about that sports group, the drink group that I’m not even going to say their name,” LeBron said when asked about the Gatorade tweets. “I’m not going to give them a light in The Finals. This is about the Spurs and the Heat, and it’s not about everybody else, man, I don’t care.”
I don’t really care about the brand-management aspect of Gatorade also doing business with the Heat and NBA, two organizations of which LeBron is a member. That’s their decision whether selling out LeBron is good for the bottom line.
But I do appreciate this. Darren Rovell of ESPN:
the truth is James actually drinks Gatorade on the bench. He takes the label off and uses blank white towels that don’t have the Gatorade logo on them so as not to overtly endorse his competitor.
Apr 28, 2015, 10:30 AM EDT
Apr 28, 2015, 9:50 AM EDT
Kidd jumped up and down to make sure to get the timeout he wanted.
Apr 28, 2015, 9:10 AM EDT
The Lillard we remembered from last year’s playoffs was back.
Apr 28, 2015, 8:30 AM EDT
Can Austin Rivers have another strong game?
Apr 28, 2015, 8:00 AM EDT
Houston needs to make adjustments to the new Dallas starting lineup.
Apr 28, 2015, 2:13 AM EDT
Without Mike Conley to check him Damian Lillard ran free.
Apr 28, 2015, 1:14 AM EDT
D-Will tied his career playoff high with this.
Apr 27, 2015, 11:23 PM EDT
Michael Carter-Williams and Khris Middleton combined for 43 points.
Apr 27, 2015, 9:56 PM EDT
Series is now tied at 2-2.
Apr 27, 2015, 9:01 PM EDT
Washington’s averaged defender distance to the Toronto shooter was 3.55 feet, the closest defense any team played in the first round of the playoffs.
Apr 27, 2015, 7:58 PM EDT
The doctor will decide if microfracture is needed while doing a scope.
Apr 27, 2015, 7:17 PM EDT
The Cavs will be without two starters for the first two games of next round.
Apr 27, 2015, 6:59 PM EDT
Davis was +35 when playing while Green sat, -55 while Green was on the court at the same time.
Apr 27, 2015, 6:22 PM EDT
He would have been key against the Bulls to help space the floor.
Apr 27, 2015, 5:45 PM EDT
Olynyk finds common ground with Clevelanders
Apr 27, 2015, 4:59 PM EDT
Stats show Boston defended LeBron well, he just hit the shots anyway.
Apr 27, 2015, 4:15 PM EDT
I say Smith should get at least three games.
Apr 27, 2015, 3:44 PM EDT
They need the swelling to go down to get a sense of his return,
Apr 27, 2015, 3:07 PM EDT
Preview socks for the Cavaliers, Heat, Spurs and Warriors
Apr 27, 2015, 2:29 PM EDT
Cavaliers gave him a chance to wait by sweeping Celtics
- PBT Extra: Who wins Game 5 between Spurs, Clippers? Flip a coin. 1
- PBT Extra: Rockets must adjust to new Mavericks starting lineup in Game 5 3
- Portland comes from 10 down in fourth quarter to win 99-92, stay alive in series 5
- Bucks stay alive behind big backcourt performance to force Game 6 vs. Bulls 20
- Incredible 35-point performance from Deron Williams leads Nets to overtime Game 4 win over Hawks 11
- PBT Extra with NBASavant.com: Wizard’s defense peaking at right time 2
- Report: Chandler Parsons to have knee surgery, could require microfracture surgery 7
- Cavaliers’ J.R. Smith gets two-game suspension for shot to Jae Crowder’s head 42