Jun 6, 2014, 5:00 PM EDT
Today, the sports drink deleted its tweets and apologized.
The company’s statement, via the Associated Press:
“Our apologies for our response to fans’ tweets during (Thursday) night’s Heat vs. Spurs game,” Gatorade said in a release. “We got caught up in the heat of the battle. As a longtime partner of the Miami Heat, we support the entire team.”
Caught up in the heat of the battle? I hope that pun was intended. I also imagine a giant bottle of orange Gatorade talking to a bewildered LeBron.
LeBron didn’t seem in the mood to accept the apology at his media availability Friday.
“I really don’t care what people say about me, I don’t care about that sports group, the drink group that I’m not even going to say their name,” LeBron said when asked about the Gatorade tweets. “I’m not going to give them a light in The Finals. This is about the Spurs and the Heat, and it’s not about everybody else, man, I don’t care.”
I don’t really care about the brand-management aspect of Gatorade also doing business with the Heat and NBA, two organizations of which LeBron is a member. That’s their decision whether selling out LeBron is good for the bottom line.
But I do appreciate this. Darren Rovell of ESPN:
the truth is James actually drinks Gatorade on the bench. He takes the label off and uses blank white towels that don’t have the Gatorade logo on them so as not to overtly endorse his competitor.
Sep 17, 2014, 1:19 PM EDT
This is all we want to see out of the Timberwolves anyway.
Sep 17, 2014, 1:00 PM EDT
No. Just… no.
Sep 17, 2014, 12:25 PM EDT
Cousins has won over Team USA’s brain trust.
Sep 17, 2014, 11:44 AM EDT
There’s a lot of room for improvement, let’s just say.
Sep 17, 2014, 11:05 AM EDT
Kyrie is going to have to adjust to a different role on the Cavs, but if he does watch out.
Sep 17, 2014, 10:00 AM EDT
Rajon Rondo looms over everything – on and off the court
Sep 17, 2014, 9:31 AM EDT
This is long overdue.
Sep 17, 2014, 9:01 AM EDT
He may not start but he will get plenty of run this season.
Sep 17, 2014, 8:30 AM EDT
Dominique Wilkins is one, but you know the hedge fund guys are in, too.
Dwight Howard’s drivers’ license in Florida suspended, he racked up 10 red light violations in Orlando
Sep 17, 2014, 8:00 AM EDT
He has 10 citations for running red lights. Impressive, I don’t care how many sports cars you own.
Sep 17, 2014, 12:14 AM EDT
Well, it’s better than his golf swing.
Sep 16, 2014, 10:45 PM EDT
There haven’t been many better.
Sep 16, 2014, 8:33 PM EDT
Germany qualifying for the Olympics, even with Nowitzki, is an uphill battle.
Sep 16, 2014, 7:23 PM EDT
It seems fitting.
Sep 16, 2014, 5:59 PM EDT
Guaranteed Duncan likes this better than another trip to the All-Star Game.
Sep 16, 2014, 5:20 PM EDT
Half his salary the first year is guaranteed, a sign he is expected to make the final roster.
Sep 16, 2014, 4:40 PM EDT
We’re sorry to do this to you.
Sep 16, 2014, 4:19 PM EDT
The guaranteed deal is huge but the Wolves are deep at the three. He’ll struggle to get minutes.
Sep 16, 2014, 3:17 PM EDT
Orlando also announces signing of Peyton Siva
- LeBron James on Kyrie Irving: “I believe Kyrie can be the best point guard in the league.” 5
- ProBasketballTalk 2014-15 Preview: Boston Celtics 2
- Dwight Howard’s drivers’ license in Florida suspended, he racked up 10 red light violations in Orlando 10
- Tim Duncan to appear in “The Punisher” comic book 6
- ProBasketballTalk 2014-15 Preview: New York Knicks 10
- Klay Thompson’s agent: Thompson better two-way shooting guard than Kobe Bryant 50
- Report: Greg Oden’s drinking an issue during season, alleged domestic assault 30
- Kevin Durant calls Allen Iverson “pound for pound” best ever 29