Skip to content

Report: Damian Lillard’s new adidas contract in excess of $100 million

May 12, 2014, 6:57 PM EDT

Houston Rockets v Portland Trailblazers - Game Six Getty Images

Adidas has bet big on Damian Lillard, bet that the dramatic game winner that sunk the Rockets was not the last big playoff shot we’ve seen from the second-year guard.

How big? Sam Amick of the USA Today has some numbers.

When it comes to the business of basketball and one man’s brand, no one has won in these playoffs quite like the Blazers’ second-year point guard whose Adidas deal is believed to be the third largest in the entire NBA. The contract — which his agent, Aaron Goodwin of Goodwin Sports Management, told USA TODAY Sports could be “well over $100 million” with very-reachable incentives and is expected to eventually include a signature shoe and apparel — was seen by some as a head-spinner when it was first revealed on April 14.

Adidas is counting on a lot more big shots.

That said, guards/wing players sell shoes (not big men, even Shaq never moved the product). Adidas has bet big on Derrick Rose and Lillard to help them cut into Nike’s overwhelming share of the market.

Why Lillard?

The key decision-making factors in a shoe contract, according to Norman, range from the player’s market to his character, personality and style as well as the position he plays. In Lillard’s case, he just so happens to be based in the city where both Adidas and their No. 1 rival, Nike, call home. And with Adidas’ top basketball athletes, the Chicago Bulls’ Derrick Rose (two season-ending knee injuries) and the Houston Rockets’ Dwight Howard (negative publicity relating to his Aug. 2012 exodus from Orlando), having fallen on such hard times in recent years, Adidas’ competitors in the industry understood that the time was right for them to take a calculated risk on Lillard.

Lillard is a good guy. He’s exciting to watch. Fans relate to the “little guy” playing amongst the trees of the NBA — and Lillard interacts with them often on social media.

If you’re going to gamble, this was about as good a gamble as adidas could take. There are no sure things (see Rose’s injuries) but just like you in Vegas, you make the best calculated risk you can then hope it pays off. Sometimes he does, sometimes he doesn’t.

For Lillard’s sake, I hope this gamble pays off.

Latest Posts
  1. Report: Salary cap could rise to $105 million in 2017-18

    Mar 27, 2015, 11:55 AM EDT

    AP Money Found AP

    As everyone braces for 2016 spike, another big bump could follow

  2. Goran Dragic leading feisty Heat’s playoff push

    Mar 27, 2015, 10:55 AM EDT

    Goran Dragic, Josh Tiven Goran Dragic, Josh Tiven

    LeBron James and a lot of stature are gone, but with the more-modest goal of just making the playoffs, Miami’s new point guard embracing the challenge

  3. Anthony Davis made 100 free throws in arena after Rockets loss

    Mar 27, 2015, 10:19 AM EDT

    Houston Rockets v New Orleans Pelicans Getty Images

    Pelicans star missed eight free throws in setback to Houston

  4. DeMarcus Cousins has response for fan who tells him to stop complaining about calls

    Mar 27, 2015, 8:30 AM EDT

    Houston at Sacramento Getty Images

    Cousins has gotten better, but he still has yet to hear a foul call he liked.

  5. Amar’e Stoudemire on retiring: “There’s a lot of high-level basketball left in me”

    Mar 27, 2015, 1:08 AM EDT

    Orlando Magic v Dallas Mavericks Getty Images

    Stoudemire can give a team 15 minutes a night off the bench of quality play.

  6. NBA admits incorrect no-call by referees on final play of Lakers’ overtime win over Timberwolves

    Mar 26, 2015, 11:00 PM EDT

    Los Angeles Lakers v Minnesota Timberwolves Los Angeles Lakers v Minnesota Timberwolves

    A day later the league says Andrew Wiggins was fouled, but the officials let it go at the time.

  7. Clippers holding off on re-signing Nate Robinson after second 10-day contract expires

    Mar 26, 2015, 10:00 PM EDT

    Charlotte Hornets v Los Angeles Clippers Charlotte Hornets v Los Angeles Clippers

    Clippers would need to ink Robinson for the rest of the season, but are waiting to see how quickly he can return after a recent knee injury.

  8. Wizards coach Randy Wittman: ‘I don’t give a crap what Marreese Speights thinks’

    Mar 26, 2015, 9:00 PM EDT

    Randy Wittman AP

    Speights said the Warriors knew the Wizards would quit after Golden State beat them recently, and Washington’s coach responds.

  9. Nets say Thaddeus Young has a left knee strain, out Friday vs. Cavaliers

    Mar 26, 2015, 8:00 PM EDT

    Milwaukee Bucks v Brooklyn Nets Getty Images

    Brooklyn is a half-game out of the eighth and final playoff spot in the East.

  10. Timofey Mozgov’s local commercial is an absolute gem (video)

    Mar 26, 2015, 2:30 PM EDT

    Indiana Pacers v Cleveland Cavaliers Indiana Pacers v Cleveland Cavaliers

    Timofey Mozgov in a backward jersey? Timofey Mozgov in a backward jersey

Featured video

Where does Steve Nash rank all-time?
Top 10 NBA Player Searches
  1. K. Durant (6225)
  2. K. Lowry (5797)
  3. R. Rubio (5763)
  4. L. Aldridge (5625)
  5. P. George (5417)
  1. G. Monroe (5356)
  2. D. Rose (5208)
  3. B. Knight (5170)
  4. D. Howard (5101)
  5. N. Batum (5009)