May 12, 2014, 6:57 PM EDT
Adidas has bet big on Damian Lillard, bet that the dramatic game winner that sunk the Rockets was not the last big playoff shot we’ve seen from the second-year guard.
When it comes to the business of basketball and one man’s brand, no one has won in these playoffs quite like the Blazers’ second-year point guard whose Adidas deal is believed to be the third largest in the entire NBA. The contract — which his agent, Aaron Goodwin of Goodwin Sports Management, told USA TODAY Sports could be “well over $100 million” with very-reachable incentives and is expected to eventually include a signature shoe and apparel — was seen by some as a head-spinner when it was first revealed on April 14.
Adidas is counting on a lot more big shots.
That said, guards/wing players sell shoes (not big men, even Shaq never moved the product). Adidas has bet big on Derrick Rose and Lillard to help them cut into Nike’s overwhelming share of the market.
The key decision-making factors in a shoe contract, according to Norman, range from the player’s market to his character, personality and style as well as the position he plays. In Lillard’s case, he just so happens to be based in the city where both Adidas and their No. 1 rival, Nike, call home. And with Adidas’ top basketball athletes, the Chicago Bulls’ Derrick Rose (two season-ending knee injuries) and the Houston Rockets’ Dwight Howard (negative publicity relating to his Aug. 2012 exodus from Orlando), having fallen on such hard times in recent years, Adidas’ competitors in the industry understood that the time was right for them to take a calculated risk on Lillard.
Lillard is a good guy. He’s exciting to watch. Fans relate to the “little guy” playing amongst the trees of the NBA — and Lillard interacts with them often on social media.
If you’re going to gamble, this was about as good a gamble as adidas could take. There are no sure things (see Rose’s injuries) but just like you in Vegas, you make the best calculated risk you can then hope it pays off. Sometimes he does, sometimes he doesn’t.
For Lillard’s sake, I hope this gamble pays off.
Aug 1, 2014, 1:35 AM EDT
“Nothing to see here. Move along.”
Aug 1, 2014, 12:05 AM EDT
Bosh was very close to leaving Miami in free agency,
Klay Thompson, Kyle Korver engage in three-point shooting contest at USA Basketball mini-camp (VIDEO)
Jul 31, 2014, 11:05 PM EDT
Klay Thompson and Kyle Korver engaged in a shooting contest at USA Basketball mini-camp in Vegas.
Jul 31, 2014, 10:05 PM EDT
Mason Plumlee and DeMarcus Cousins will be on opposing teams in Friday’s exhibition.
Derrick Rose was aggressive in pursuit of free agent Pau Gasol. Recruiting Carmelo Anthony? Not so much.
Jul 31, 2014, 9:04 PM EDT
Tensions reportedly exist between Rose and the Bulls front office.
Jul 31, 2014, 8:01 PM EDT
USA roster has more than enough talent, so it can afford to sacrifice some to get positive attitudes in place.
If traded before World Cup starts could Kevin Love still play for USA? Colangelo said it’s possible.
Jul 31, 2014, 6:51 PM EDT
Don’t bet on it happening. But it’s not impossible.
Jul 31, 2014, 5:59 PM EDT
It’s the memory of a lifetime… even if you get embarrassed.
Jul 31, 2014, 5:11 PM EDT
Mark Madsen and Paul Pressey also reportedly candidates for Byron Scott’s staff
Jul 31, 2014, 4:31 PM EDT
Watch this and remember why you love basketball.
Jul 31, 2014, 3:50 PM EDT
Wall raising expectations after Wizards met last season’s playoff goal
Jul 31, 2014, 3:05 PM EDT
Jul 31, 2014, 2:22 PM EDT
Does China really know what it’s getting here?
Jul 31, 2014, 1:51 PM EDT
As tight as he is with Kidd, do you really think Payton would choose Milwaukee over Los Angeles?
Jul 31, 2014, 1:10 PM EDT
Milwaukee, with Damien Inglis in limbo, now facing roster crunch
Jul 31, 2014, 12:33 PM EDT
Like most “feuds,” once two rational people sit down and talk for a minute, everything dissipates.
Jul 31, 2014, 11:55 AM EDT
That means he’s signing with the Wizards, right?
Jul 31, 2014, 11:20 AM EDT
Barring another move, Toronto down to one roster spot for Lucas Nogueira or DeAndre Daniels
Jul 31, 2014, 10:41 AM EDT
“We think he’s one of the top players in the league and we need for him to be that five that nobody has.” —Mike Krzyzewski on Anthony Davis
Jul 31, 2014, 10:00 AM EDT
Palmer to marry celebrity hair stylist Tanya Stine
- Bulls owner issues statement refuting rift between Bulls front office, Derrick Rose 0
- If traded before World Cup starts could Kevin Love still play for USA? Colangelo said it’s possible. 2
- Anthony Davis steps into spotlight, is Team USA’s lynchpin 17
- Referee Violet Palmer comes out publicly as gay 45
- Report: Cavaliers last team standing in Kevin Love trade talks 89
- Pat Riley says he didn’t think LeBron was leaving, Heat can turn around quickly 61
- Coach K on Rose: “Derrick’s played great, not good, and hasn’t held anything back” 30
- Report: Anthony Bennett pulled from pro-am by agent, possibly due to his inclusion in Kevin Love trade talks 43