May 12, 2014, 6:57 PM EDT
Adidas has bet big on Damian Lillard, bet that the dramatic game winner that sunk the Rockets was not the last big playoff shot we’ve seen from the second-year guard.
When it comes to the business of basketball and one man’s brand, no one has won in these playoffs quite like the Blazers’ second-year point guard whose Adidas deal is believed to be the third largest in the entire NBA. The contract — which his agent, Aaron Goodwin of Goodwin Sports Management, told USA TODAY Sports could be “well over $100 million” with very-reachable incentives and is expected to eventually include a signature shoe and apparel — was seen by some as a head-spinner when it was first revealed on April 14.
Adidas is counting on a lot more big shots.
That said, guards/wing players sell shoes (not big men, even Shaq never moved the product). Adidas has bet big on Derrick Rose and Lillard to help them cut into Nike’s overwhelming share of the market.
The key decision-making factors in a shoe contract, according to Norman, range from the player’s market to his character, personality and style as well as the position he plays. In Lillard’s case, he just so happens to be based in the city where both Adidas and their No. 1 rival, Nike, call home. And with Adidas’ top basketball athletes, the Chicago Bulls’ Derrick Rose (two season-ending knee injuries) and the Houston Rockets’ Dwight Howard (negative publicity relating to his Aug. 2012 exodus from Orlando), having fallen on such hard times in recent years, Adidas’ competitors in the industry understood that the time was right for them to take a calculated risk on Lillard.
Lillard is a good guy. He’s exciting to watch. Fans relate to the “little guy” playing amongst the trees of the NBA — and Lillard interacts with them often on social media.
If you’re going to gamble, this was about as good a gamble as adidas could take. There are no sure things (see Rose’s injuries) but just like you in Vegas, you make the best calculated risk you can then hope it pays off. Sometimes he does, sometimes he doesn’t.
For Lillard’s sake, I hope this gamble pays off.
Jul 26, 2014, 12:01 AM EDT
Players asked Adam Silver for for an extended break when he first took office. He seems to be listening.
Jul 25, 2014, 10:46 PM EDT
Anthony reportedly strongly considered the Lakers too, but he says that wasn’t really the case.
Jul 25, 2014, 9:45 PM EDT
The union for the players continues to struggle to get some competent leadership in place.
Jul 25, 2014, 8:45 PM EDT
Come on, son.
Jul 25, 2014, 7:45 PM EDT
Joakim Noah continues to be brutally honest when speaking about his team’s competition.
Jul 25, 2014, 6:46 PM EDT
The Andrew Wiggins spin and dunk is a thing of beauty.
Jul 25, 2014, 5:59 PM EDT
Casspi ends up back with the Kings on a minimum salary deal.
Jul 25, 2014, 5:14 PM EDT
He is a solid backup to have while Dennis Schroder develops.
Jul 25, 2014, 4:30 PM EDT
Magic rookie shows off handles
Jul 25, 2014, 3:44 PM EDT
Will Cherry was fun to watch at Las Vegas Summer League.
Jul 25, 2014, 3:05 PM EDT
George Karl is a better coach than Byron Scott
Jul 25, 2014, 2:22 PM EDT
Finally. Job has been vacant since April 30.
Jul 25, 2014, 1:44 PM EDT
Knicks’ record last season: 37-45
Melo’s contract value: $124,064,681
Jul 25, 2014, 1:11 PM EDT
Bulls also must make room for Nikola Mirotic in frontcourt
Jul 25, 2014, 12:30 PM EDT
Dirk Nowitzki presents a big strike zone.
Jul 25, 2014, 11:51 AM EDT
Former Bull and Piston sat out last season
Jul 25, 2014, 11:11 AM EDT
New TV deal expected to drastically increase revenue
Jul 25, 2014, 10:33 AM EDT
Not a Cleveland Cavaliers beat reporter. A LeBron James beat reporter.
Jul 25, 2014, 9:55 AM EDT
Rookie big man has been mentioned in Kevin Love trade rumors
Jul 25, 2014, 9:22 AM EDT
Timberwolves reportedly come to their senses, prefer Andrew Wiggins to Klay Thompson
- Report: NBA considering week-long break for All-Star Game next year 0
- Report: Knicks made (ridiculous) offer to trade for Kevin Love 31
- Report: Lakers finally offer coaching position to Byron Scott, deal expected soon 24
- Report: Cavaliers leading Kevin Love-trade sweepstakes 41
- Chris Paul on boycott if Sterling is still owner: “That’s something me and Doc are both talking about” 31
- Players union approves of Thunder’s Josh Huestis arrangement 16
- Cavaliers officially sign Andrew Wiggins, putting 30-day hold on him being traded 58
- Lakers deny rumor they are waiting around for Doc Rivers to be coach 61