May 12, 2014, 6:57 PM EDT
Adidas has bet big on Damian Lillard, bet that the dramatic game winner that sunk the Rockets was not the last big playoff shot we’ve seen from the second-year guard.
When it comes to the business of basketball and one man’s brand, no one has won in these playoffs quite like the Blazers’ second-year point guard whose Adidas deal is believed to be the third largest in the entire NBA. The contract — which his agent, Aaron Goodwin of Goodwin Sports Management, told USA TODAY Sports could be “well over $100 million” with very-reachable incentives and is expected to eventually include a signature shoe and apparel — was seen by some as a head-spinner when it was first revealed on April 14.
Adidas is counting on a lot more big shots.
That said, guards/wing players sell shoes (not big men, even Shaq never moved the product). Adidas has bet big on Derrick Rose and Lillard to help them cut into Nike’s overwhelming share of the market.
The key decision-making factors in a shoe contract, according to Norman, range from the player’s market to his character, personality and style as well as the position he plays. In Lillard’s case, he just so happens to be based in the city where both Adidas and their No. 1 rival, Nike, call home. And with Adidas’ top basketball athletes, the Chicago Bulls’ Derrick Rose (two season-ending knee injuries) and the Houston Rockets’ Dwight Howard (negative publicity relating to his Aug. 2012 exodus from Orlando), having fallen on such hard times in recent years, Adidas’ competitors in the industry understood that the time was right for them to take a calculated risk on Lillard.
Lillard is a good guy. He’s exciting to watch. Fans relate to the “little guy” playing amongst the trees of the NBA — and Lillard interacts with them often on social media.
If you’re going to gamble, this was about as good a gamble as adidas could take. There are no sure things (see Rose’s injuries) but just like you in Vegas, you make the best calculated risk you can then hope it pays off. Sometimes he does, sometimes he doesn’t.
For Lillard’s sake, I hope this gamble pays off.
Mar 27, 2015, 11:55 AM EDT
As everyone braces for 2016 spike, another big bump could follow
Mar 27, 2015, 10:55 AM EDT
LeBron James and a lot of stature are gone, but with the more-modest goal of just making the playoffs, Miami’s new point guard embracing the challenge
Mar 27, 2015, 10:19 AM EDT
Pelicans star missed eight free throws in setback to Houston
Mar 27, 2015, 9:44 AM EDT
Hornets’ playoff chances looking dim
Mar 27, 2015, 9:06 AM EDT
Bradley Beal questionable
Mar 27, 2015, 8:30 AM EDT
Cousins has gotten better, but he still has yet to hear a foul call he liked.
Mar 27, 2015, 8:00 AM EDT
He hit 12 straight shots at one point.
Mar 27, 2015, 1:08 AM EDT
Stoudemire can give a team 15 minutes a night off the bench of quality play.
Mar 27, 2015, 12:05 AM EDT
Dangerous play from Scola.
Mar 26, 2015, 11:00 PM EDT
A day later the league says Andrew Wiggins was fouled, but the officials let it go at the time.
Mar 26, 2015, 10:00 PM EDT
Clippers would need to ink Robinson for the rest of the season, but are waiting to see how quickly he can return after a recent knee injury.
Mar 26, 2015, 9:00 PM EDT
Speights said the Warriors knew the Wizards would quit after Golden State beat them recently, and Washington’s coach responds.
Mar 26, 2015, 8:00 PM EDT
Brooklyn is a half-game out of the eighth and final playoff spot in the East.
Mar 26, 2015, 7:00 PM EDT
Crawford has been dealing with a calf bruise.
Mar 26, 2015, 6:26 PM EDT
The NBA is the only major sports league featured.
Mar 26, 2015, 5:30 PM EDT
Mutombo had previously denied it.
Mar 26, 2015, 4:45 PM EDT
The Wizards have become stagnant in recent weeks.
Mar 26, 2015, 3:59 PM EDT
Woodson is an assistant with the Clippers now.
Mar 26, 2015, 3:15 PM EDT
Mar 26, 2015, 2:30 PM EDT
Timofey Mozgov in a backward jersey? Timofey Mozgov in a backward jersey
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- NBA Draft prospect matchups to watch in NCAA Tourament this weekend 2
- Report: LeBron James frustrated with Kevin Love for not fitting in 85
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- It’s official: Dwight Howard will return to Rockets’ lineup Wednesday 2
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- Derrick Rose expects to be cleared for contact soon, says he feels no pain in right knee 9