May 12, 2014, 6:57 PM EDT
Adidas has bet big on Damian Lillard, bet that the dramatic game winner that sunk the Rockets was not the last big playoff shot we’ve seen from the second-year guard.
When it comes to the business of basketball and one man’s brand, no one has won in these playoffs quite like the Blazers’ second-year point guard whose Adidas deal is believed to be the third largest in the entire NBA. The contract — which his agent, Aaron Goodwin of Goodwin Sports Management, told USA TODAY Sports could be “well over $100 million” with very-reachable incentives and is expected to eventually include a signature shoe and apparel — was seen by some as a head-spinner when it was first revealed on April 14.
Adidas is counting on a lot more big shots.
That said, guards/wing players sell shoes (not big men, even Shaq never moved the product). Adidas has bet big on Derrick Rose and Lillard to help them cut into Nike’s overwhelming share of the market.
The key decision-making factors in a shoe contract, according to Norman, range from the player’s market to his character, personality and style as well as the position he plays. In Lillard’s case, he just so happens to be based in the city where both Adidas and their No. 1 rival, Nike, call home. And with Adidas’ top basketball athletes, the Chicago Bulls’ Derrick Rose (two season-ending knee injuries) and the Houston Rockets’ Dwight Howard (negative publicity relating to his Aug. 2012 exodus from Orlando), having fallen on such hard times in recent years, Adidas’ competitors in the industry understood that the time was right for them to take a calculated risk on Lillard.
Lillard is a good guy. He’s exciting to watch. Fans relate to the “little guy” playing amongst the trees of the NBA — and Lillard interacts with them often on social media.
If you’re going to gamble, this was about as good a gamble as adidas could take. There are no sure things (see Rose’s injuries) but just like you in Vegas, you make the best calculated risk you can then hope it pays off. Sometimes he does, sometimes he doesn’t.
For Lillard’s sake, I hope this gamble pays off.
Oct 22, 2014, 7:20 PM EDT
Stephen Curry takes advantage
Oct 22, 2014, 6:21 PM EDT
Phil Jackson has spoken to the media more than the previous three GMs ever did, I think.
Oct 22, 2014, 5:16 PM EDT
“ We still have roughly a third of our teams that are not profitable under the current system, despite revenue sharing.” —Adam Silver
Oct 22, 2014, 4:30 PM EDT
Oddest vote of the survey — 10.7 percent of GMs thought Chicago had a better offseason than Cleveland.
Jeff Van Gundy: Confusing a system (like the Triangle Offense) with reason for success is ‘a huge mistake’
Oct 22, 2014, 3:42 PM EDT
Van Gundy says players are responsible for wins and losses, not systems — like the one Phil Jackson is bringing to the Knicks this season.
Oct 22, 2014, 2:58 PM EDT
This could be the year a big man breaks the string of guards winning the award.
Oct 22, 2014, 2:13 PM EDT
Pierce played 15 years for the Celtics, but is now with his second new team in as many seasons with the Wizards.
Oct 22, 2014, 1:29 PM EDT
Boston is hoping to get an asset in return for Bynum instead of simply waiving him.
Oct 22, 2014, 12:48 PM EDT
Oct 22, 2014, 12:04 PM EDT
There are plenty more interesting tidbits in the league’s annual survey.
Oct 22, 2014, 11:23 AM EDT
It may come up again, but for one more season at least Philadelphia’s uber-tanking system will pay dividends.
Oct 22, 2014, 10:45 AM EDT
In addition to losing its two best playmakers in the offseason. Indiana has struggled with injuries.
Oct 22, 2014, 10:00 AM EDT
This is a team where winning 50 games and exiting in the first round would feel like a big disappointment.
Oct 22, 2014, 9:30 AM EDT
Inadvertent collision resulted in Kaman needing stitches in the back of his head.
Oct 22, 2014, 9:00 AM EDT
Raptors point guards clicked when playing together
Oct 22, 2014, 8:30 AM EDT
Mayweather thought it was funny.
Oct 22, 2014, 8:00 AM EDT
“Understand that it’s a cycle and things are never as good or as bad as they seem in the moment.” —Kobe Bryant
Oct 22, 2014, 12:10 AM EDT
Combining the NBA and 90210? Brilliant.
Oct 21, 2014, 10:45 PM EDT
It’s better to be lucky than good.
Oct 21, 2014, 9:30 PM EDT
A hit job on Kobe Bryant by a major media outlet is drawing plenty of criticism.
- Five top candidates for NBA Rookie of the Year 14
- NBA GMs surveyed predict LeBron will win MVP, Spurs will repeat as champions 22
- Owners vote down NBA Draft lottery reform, system to stay same for this season 38
- ProBasketballTalk 2014-15 preview: Houston Rockets 22
- Kobe Bryant responds to ESPN article with basically a shrug (VIDEO) 18
- Paul George refutes report he didn’t want to play with Kobe Bryant: ‘Media reaching again’ 22
- PBT Extra preview: Lakers, Celtics big name teams headed to lottery 12
- Could lottery reform be bad for small market teams? Sam Presti argues yes. 23