May 12, 2014, 6:57 PM EST
Adidas has bet big on Damian Lillard, bet that the dramatic game winner that sunk the Rockets was not the last big playoff shot we’ve seen from the second-year guard.
When it comes to the business of basketball and one man’s brand, no one has won in these playoffs quite like the Blazers’ second-year point guard whose Adidas deal is believed to be the third largest in the entire NBA. The contract — which his agent, Aaron Goodwin of Goodwin Sports Management, told USA TODAY Sports could be “well over $100 million” with very-reachable incentives and is expected to eventually include a signature shoe and apparel — was seen by some as a head-spinner when it was first revealed on April 14.
Adidas is counting on a lot more big shots.
That said, guards/wing players sell shoes (not big men, even Shaq never moved the product). Adidas has bet big on Derrick Rose and Lillard to help them cut into Nike’s overwhelming share of the market.
The key decision-making factors in a shoe contract, according to Norman, range from the player’s market to his character, personality and style as well as the position he plays. In Lillard’s case, he just so happens to be based in the city where both Adidas and their No. 1 rival, Nike, call home. And with Adidas’ top basketball athletes, the Chicago Bulls’ Derrick Rose (two season-ending knee injuries) and the Houston Rockets’ Dwight Howard (negative publicity relating to his Aug. 2012 exodus from Orlando), having fallen on such hard times in recent years, Adidas’ competitors in the industry understood that the time was right for them to take a calculated risk on Lillard.
Lillard is a good guy. He’s exciting to watch. Fans relate to the “little guy” playing amongst the trees of the NBA — and Lillard interacts with them often on social media.
If you’re going to gamble, this was about as good a gamble as adidas could take. There are no sure things (see Rose’s injuries) but just like you in Vegas, you make the best calculated risk you can then hope it pays off. Sometimes he does, sometimes he doesn’t.
For Lillard’s sake, I hope this gamble pays off.
Mar 6, 2015, 10:34 AM EST
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Mar 6, 2015, 9:43 AM EST
It was a big win, but still
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Former Celtics star continues what he began Wilkins’ rookie year
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The form wasn’t pretty but the result was.
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Westbrook is still a machine
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This hurts the Blazers guard depth.
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James hints at retaliation.
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Pacers’ David West made the assertion after Denver fired head coach Brian Shaw.
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Gasol is too skilled.
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We all saw it at the time, but the league confirmed the missed call the next day.
Mar 5, 2015, 7:00 PM EST
Hamilton was a piece in the Goran Dragic trade.
Mar 5, 2015, 6:15 PM EST
Dragic has praise for the Suns organization.
Mar 5, 2015, 5:30 PM EST
The NBA wants to raise it to 20.
Mar 5, 2015, 4:45 PM EST
Westbrook has had four consecutive triple-doubles.
Steve Kerr on MVP race: “If Daryl Morey wants to run his own one-man campaign for James Harden, he can do that”
Mar 5, 2015, 4:00 PM EST
Kerr hasn’t been publicly lobbying for Curry.
Mar 5, 2015, 3:11 PM EST
Recapping a month-long Nike Basketball training experience, which featured workouts run by Tim Grover, Jerry Powell and Idan Ravin — who have trained guys like Kobe Bryant, Kevin Durant and LeBron James. Also includes performance reviews of Nike’s latest basketball shoes.
Mar 5, 2015, 2:31 PM EST
Dispute reportedly over terms of second season
Mar 5, 2015, 1:36 PM EST
Sager will be on the sidelines for Thursday night’s Bulls-Thunder matchup.
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