May 12, 2014, 6:57 PM EDT
Adidas has bet big on Damian Lillard, bet that the dramatic game winner that sunk the Rockets was not the last big playoff shot we’ve seen from the second-year guard.
When it comes to the business of basketball and one man’s brand, no one has won in these playoffs quite like the Blazers’ second-year point guard whose Adidas deal is believed to be the third largest in the entire NBA. The contract — which his agent, Aaron Goodwin of Goodwin Sports Management, told USA TODAY Sports could be “well over $100 million” with very-reachable incentives and is expected to eventually include a signature shoe and apparel — was seen by some as a head-spinner when it was first revealed on April 14.
Adidas is counting on a lot more big shots.
That said, guards/wing players sell shoes (not big men, even Shaq never moved the product). Adidas has bet big on Derrick Rose and Lillard to help them cut into Nike’s overwhelming share of the market.
The key decision-making factors in a shoe contract, according to Norman, range from the player’s market to his character, personality and style as well as the position he plays. In Lillard’s case, he just so happens to be based in the city where both Adidas and their No. 1 rival, Nike, call home. And with Adidas’ top basketball athletes, the Chicago Bulls’ Derrick Rose (two season-ending knee injuries) and the Houston Rockets’ Dwight Howard (negative publicity relating to his Aug. 2012 exodus from Orlando), having fallen on such hard times in recent years, Adidas’ competitors in the industry understood that the time was right for them to take a calculated risk on Lillard.
Lillard is a good guy. He’s exciting to watch. Fans relate to the “little guy” playing amongst the trees of the NBA — and Lillard interacts with them often on social media.
If you’re going to gamble, this was about as good a gamble as adidas could take. There are no sure things (see Rose’s injuries) but just like you in Vegas, you make the best calculated risk you can then hope it pays off. Sometimes he does, sometimes he doesn’t.
For Lillard’s sake, I hope this gamble pays off.
Jul 5, 2015, 9:30 AM EDT
L.A. is all kinds of desperate now that DeAndre Jordan has bolted for the Mavericks.
Jul 5, 2015, 8:00 AM EDT
How will Blazers fans react when Aldridge returns?
Jul 5, 2015, 3:12 AM EDT
Quality pickup by the Kings.
Jul 5, 2015, 12:14 AM EDT
Phil Jackson gets a gold star for this move.
Jul 4, 2015, 11:00 PM EDT
McRae was the 58th overall pick in the 2014 draft, and is a member of Philadelphia’s Summer League squad.
Jul 4, 2015, 9:30 PM EDT
Nice addition by Orlando.
Jul 4, 2015, 8:00 PM EDT
He would have to take a paycut, but Dallas needs help at the point.
Jul 4, 2015, 6:30 PM EDT
The Spurs are going to just keep going on, being the San Antonio Spurs
Jul 4, 2015, 5:01 PM EDT
Jul 4, 2015, 3:30 PM EDT
Bargain for Toronto — as long as the Raptors aren’t expecting any offense.
Jul 4, 2015, 2:00 PM EDT
The LaMarcus Aldridge Effect
Jul 4, 2015, 12:21 PM EDT
Biggest name left in free agency will make San Antonio a powerhouse.
Jul 4, 2015, 11:00 AM EDT
Cuban believes Jordan can average 20 points, 20 rebounds per game.
Jul 4, 2015, 9:30 AM EDT
Fits with West’s desire to play for a contender, but he’d have to take very little money to sign there.
Jul 4, 2015, 8:00 AM EDT
The Clippers went small the final five minutes of Game 7 against the Spurs, and it worked.
Jul 4, 2015, 12:33 AM EDT
At this price, it’s a fair pickup for New Yor, giving hem another role player.
Jul 3, 2015, 11:03 PM EDT
Hopefully Scott Skiles will play Harris this time.
Jul 3, 2015, 10:30 PM EDT
Curry is just that good.
Jul 3, 2015, 9:00 PM EDT
A big reason Jordan left L.A. to sign with the Mavericks.
Jul 3, 2015, 7:37 PM EDT
Beverley’s defense provides a perfect complement to James Harden.
- Spurs reset franchise for post Tim Duncan life in one impressive week 15
- Report: Lakers ‘actively discussing’ trade for Roy Hibbert with Pacers 40
- LaMarcus Aldridge has chosen to sign with Spurs 85
- Who should Clippers get to replace DeAndre Jordan? How about Blake Griffin. 42
- Report: Tobias Harris reaches four-year, $64 million extension to stay with Orlando 25
- Report: Rajon Rondo agrees to one-year, $9.5 million deal with Sacramento Kings 48
- Report: DeAndre Jordan agrees to four-year, $80 million deal to join Dallas Mavericks 58
- Report: Kings signing Marco Belinelli to three-year, $19 million contract 19