May 12, 2014, 6:57 PM EDT
Adidas has bet big on Damian Lillard, bet that the dramatic game winner that sunk the Rockets was not the last big playoff shot we’ve seen from the second-year guard.
When it comes to the business of basketball and one man’s brand, no one has won in these playoffs quite like the Blazers’ second-year point guard whose Adidas deal is believed to be the third largest in the entire NBA. The contract — which his agent, Aaron Goodwin of Goodwin Sports Management, told USA TODAY Sports could be “well over $100 million” with very-reachable incentives and is expected to eventually include a signature shoe and apparel — was seen by some as a head-spinner when it was first revealed on April 14.
Adidas is counting on a lot more big shots.
That said, guards/wing players sell shoes (not big men, even Shaq never moved the product). Adidas has bet big on Derrick Rose and Lillard to help them cut into Nike’s overwhelming share of the market.
The key decision-making factors in a shoe contract, according to Norman, range from the player’s market to his character, personality and style as well as the position he plays. In Lillard’s case, he just so happens to be based in the city where both Adidas and their No. 1 rival, Nike, call home. And with Adidas’ top basketball athletes, the Chicago Bulls’ Derrick Rose (two season-ending knee injuries) and the Houston Rockets’ Dwight Howard (negative publicity relating to his Aug. 2012 exodus from Orlando), having fallen on such hard times in recent years, Adidas’ competitors in the industry understood that the time was right for them to take a calculated risk on Lillard.
Lillard is a good guy. He’s exciting to watch. Fans relate to the “little guy” playing amongst the trees of the NBA — and Lillard interacts with them often on social media.
If you’re going to gamble, this was about as good a gamble as adidas could take. There are no sure things (see Rose’s injuries) but just like you in Vegas, you make the best calculated risk you can then hope it pays off. Sometimes he does, sometimes he doesn’t.
For Lillard’s sake, I hope this gamble pays off.
Jul 29, 2015, 2:03 PM EDT
Cavaliers star has avoided making a public decision
Jul 29, 2015, 1:04 PM EDT
If Brazil qualifies through FIBA Americas Championship, that could close door for another North/South American team from qualifying
Jul 29, 2015, 12:00 PM EDT
Lakers were in a bad place when Jackson first stepped away
Jul 29, 2015, 11:11 AM EDT
Brooklyn owner praises Adam Silver for filling in
Jul 29, 2015, 10:13 AM EDT
Cavaliers star also addresses his favorites – including place to play, rapper, and teammates
Jul 29, 2015, 9:26 AM EDT
He’ll likely compete with Aaron Harrison to make regular-season roster
Jul 29, 2015, 8:31 AM EDT
Cleveland’s Tristan Thompson and J.R. Smith head the list.
Jul 29, 2015, 8:00 AM EDT
Bounce passes are less effective in baseball.
Jul 29, 2015, 12:05 AM EDT
Cuban said presidential candidate is ‘probably the best thing to happen to politics in a long, long time’
Jul 28, 2015, 11:09 PM EDT
Could former summer-league standout fill Golden State’s need for an off-the-bench shooter?
Jul 28, 2015, 10:11 PM EDT
Hint, hint, hint
Jul 28, 2015, 9:16 PM EDT
Dallas also reportedly talking to Salah Mejri
Jul 28, 2015, 8:19 PM EDT
Thunder power forward was scheduled to play in African exhibition game
Jul 28, 2015, 7:24 PM EDT
Miami cleared roster room for second-round pick
Jul 28, 2015, 6:30 PM EDT
I can tell you where Batum will land next summer — whichever team offers him the most money.
Jul 28, 2015, 5:46 PM EDT
He’ll be back this fall.
Jul 28, 2015, 5:05 PM EDT
The Lakers and Knicks don’t make a ton of sense for him.
Jul 28, 2015, 4:15 PM EDT
He’s been sober four years, which is most important.
Jul 28, 2015, 3:29 PM EDT
With more number retirements in Boston on the way in a few years.
Jul 28, 2015, 2:46 PM EDT
Did Michael Jordan hijack the draft process in Charlotte again?
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