Skip to content

Donald Sterling slams Magic Johnson, tries to appologize in PR disaster of an interview

May 12, 2014, 9:36 PM EDT

Donald Sterling Donald Sterling

Donald Sterling sat down with Anderson Cooper on CNN to apologize and try to get in front of the public relations mess his ownership of the Los Angeles Clippers has become in the wake of a recording of him making racist statements was made public. Statements that forced the league to ban him for life and start efforts to force a sale of the team against his will.

It didn’t come off as he had planned.

While Sterling apologized for his racist remarks, calling them “foolish, stupid, uneducated words that I uttered” he at other points went off on rants that made him seem a combination of angry, out of touch and just sad sad. He broke down in tears at several other points. He seemed unaware of both himself, his words and his role in all of this.

One of those rants was about about Magic Johnson, a person largely beloved in Los Angeles for his play on the court and his business dealings off it.

“He acts so holy. He made love to every girl in every city in America and he had AIDS. And when he had those AIDS I went to my synagogue and prayed for him. I hope he could live and be well. I didn’t criticize him. I could have. Is he an example for children? Because he has money he is able to treat himself…. He is irrelevant in this thing….

“He’s got AIDS. Did he do any business? Did he help anybody in South LA?… What kind of a guy goes to every city and has sex with every girl and he catches it, HIV, is that somebody we want to respect and tell our kids about? I think he should be ashamed of himself. I think he should go into the background. What does he do for the black people? The Jewish people have a company, it’s for people who want to borrow money at no interest. We want to give them a fishing pole. We want to help people. You don’t have any money, we’ll loan it to you, without any interest. One day you’ll pay us back. I’m just telling you he does nothing, he’s all talk.”

Sterling said Magic called him up when the tape was first made public and told him to do nothing.

“I think he wanted me to just do nothing so he could buy the team. He thought maybe the whole thing would be resolved in two weeks. What has he done? Can you tell me? Big Magic Johnson, what has he done?

When you watched the interview, if felt pretty clear when Sterling was “on script” that he got from his public relations person/handler and when he went off it. There was a reason Sterling was long kept from media interviews around the Clippers, you could see it in this interview.

When on script he was apologetic to a fault.

“I’m not a racist. I made a terrible, terrible mistake and I’m here with you today to apologize and to ask for forgiveness for all the people that I’ve hurt. And I’ve hurt so many people, so many innocent people. And I’ve hurt myself. I spoke to a girl I was fond of and I don’t know why, when I listened to that tape, I don’t even know how I could say words like that. I’m not a racist. I love people. I always have. But those words came out of my mouth, I guess, and I’m so sorry, and I’m so apologetic.”

But when he was off script it was obvious, at times sounding whiny and at others like an old man filled with conspiracies.

He thinks the players still back him.

“The players don’t hate me. The sponsors don’t hate me. The fans don’t hate me. The media hates me, it’s all the media. I believe it 100 percent. People call me by the thousands and give me support. 

He would go on to say he doesn’t think the other owners want him out, that the players don’t hate him, that this is all media driven. Check out this exchange about the owners wanting him ousted and moving toward that end:

Sterling: “I’m not sure that’s what they want.”

Cooper: “That is what they want.”

Sterling: “Well that’s your opinion, and that’s what the media says. I’m a good owner and I have a good team, there are people that want to buy my team, because the media says that owners want me out doesn’t mean they want me out.”

For the record, all 29 other NBA owners publicly backed NBA Commissioner Adam Silver’s move to suspend Sterling for life from the league and to try to force a sale of the team.

I don’t know that this interview helped change any of those minds, and those are the ones that matter.

Latest Posts
  1. Best dunks from Team USA training camp (VIDEO)

    Aug 1, 2014, 8:44 AM EDT

    Stephen Curry Stephen Curry

    Kevin Durant has a couple nice ones.

  2. Vin Baker auctioning off his 2000 Gold Medal from Sydney Olympics

    Aug 1, 2014, 8:00 AM EDT

    Vin Baker of the USA Getty Images

    Bidding starts at $35,000. Which we all have just lying around.

  3. Chris Bosh says he was ‘close’ to leaving the Heat in free agency

    Aug 1, 2014, 12:05 AM EDT

    Chris Bosh AP

    Bosh was very close to leaving Miami in free agency,

  4. Klay Thompson, Kyle Korver engage in three-point shooting contest at USA Basketball mini-camp (VIDEO)

    Jul 31, 2014, 11:05 PM EDT

    Los Angeles Lakers v Golden State Warriors Getty Images

    Klay Thompson and Kyle Korver engaged in a shooting contest at USA Basketball mini-camp in Vegas.

  5. Rosters announced for USA Basketball Showcase Friday night in Las Vegas

    Jul 31, 2014, 10:05 PM EDT

    2014 USA Basketball Men's National Team Practice Getty Images

    Mason Plumlee and DeMarcus Cousins will be on opposing teams in Friday’s exhibition.

  6. Report: Mason Plumlee likely to make Team USA roster over DeMarcus Cousins

    Jul 31, 2014, 8:01 PM EDT

    Phoenix Suns v Sacramento Kings Getty Images

    USA roster has more than enough talent, so it can afford to sacrifice some to get positive attitudes in place.

  7. Kobe Bryant destroys some young fans in China in one-on-one (VIDEO)

    Jul 31, 2014, 5:59 PM EDT

    Kobe Bryant Kobe Bryant

    It’s the memory of a lifetime… even if you get embarrassed.

  8. Report: Lakers contact Robert Horry about becoming assistant coach

    Jul 31, 2014, 5:11 PM EDT

    Horry puts shot up Getty Images

    Mark Madsen and Paul Pressey also reportedly candidates for Byron Scott’s staff

  9. John Wall’s goal for Wizards next season: ‘The Finals’

    Jul 31, 2014, 3:50 PM EDT

    Miami Heat v Washington Wizards Getty Images

    Wall raising expectations after Wizards met last season’s playoff goal

  10. Gary Payton on becoming an assistant coach: “I’m getting interested now”

    Jul 31, 2014, 1:51 PM EDT

    Basketball Hall of Fame Enshrinement Ceremony - Press Conference Basketball Hall of Fame Enshrinement Ceremony - Press Conference

    As tight as he is with Kidd, do you really think Payton would choose Milwaukee over Los Angeles?

  11. Bucks sign Jerryd Bayless, Johnny O’Bryant

    Jul 31, 2014, 1:10 PM EDT

    Jerryd Bayless Jerryd Bayless

    Milwaukee, with Damien Inglis in limbo, now facing roster crunch

  12. Chandler Parsons, James Harden patch things up

    Jul 31, 2014, 12:33 PM EDT

    Chandler Parsons, James Harden Chandler Parsons, James Harden

    Like most “feuds,” once two rational people sit down and talk for a minute, everything dissipates.

  13. Kevin Durant says he’s deleting Twitter from his phone

    Jul 31, 2014, 11:55 AM EDT

    Kevin Durant Kevin Durant

    That means he’s signing with the Wizards, right?

  14. Report: Will Cherry to sign with Raptors

    Jul 31, 2014, 11:20 AM EDT

    Montana v Syracuse Getty Images

    Barring another move, Toronto down to one roster spot for Lucas Nogueira or DeAndre Daniels

Featured video

Why can't Lakers have a player-coach?
Top 10 NBA Player Searches
  1. L. James (4112)
  2. K. Love (4068)
  3. D. Rose (3832)
  4. K. Bryant (2679)
  5. R. Allen (2347)
  1. C. Anthony (2206)
  2. K. Durant (2172)
  3. B. Griffin (2029)
  4. E. Bledsoe (2011)
  5. D. Wade (1893)