May 5, 2014, 12:57 PM EDT
LeBron James is the best basketball player on planet, the biggest and most recognizable name in the game right now. His face is everywhere as the league uses him to promote the playoffs, Nike uses him to help sell shoes, McDonald’s uses him to sell food a professional athlete shouldn’t eat, Beats uses him to sell headphones and on down the list. It’s not quite oversaturation, but as we move toward the Finals expect the LeBron screen time to ramp up.
Now LeBron is also an app.
You’ve probably seen the ads during the playoffs. LeBron has a partnership with Samsung and as part of that they created an app for him — only available on Samsung devices. It has, according to the press release, exclusive “photos and videos of his workouts, daily life as an athlete including his routine for getting ready for games, post-game remarks and more.” There are also sections on his style outside the playoffs, some LeBron history (his “journey”) and more.
Business wise, I get why this exists. In fact, I bet we start to see other elite athletes go this route, with varying degrees of success.
Personally, I’m not sure why anyone outside a hardcore Heat/LeBron fan would want it. And even then I don’t get it. If he were releasing interesting insights and comments through it that would be one thing, but you know that everything posted there will be scrubbed clean and polished up by a PR/marketing team before you ever see it.
It will have all the reality and truth of a Disney nature movie.
But LeBron is an app and you can download it… if you’re on his sponsor’s platform.
May 28, 2015, 12:39 AM EDT
The Warriors don’t care how it looked, they will take it.
Dwight Howard elbows Andre Iguodala but avoids flagrant foul and suspension – for now, at least (video)
May 27, 2015, 11:50 PM EDT
Rockets center elbowed Andre Iguodala high
May 27, 2015, 11:36 PM EDT
That sounds bad. Is that bad?
May 27, 2015, 11:15 PM EDT
“Hey!” -Kyrie Irving and Kevin Love, probably
May 27, 2015, 10:21 PM EDT
Will it stand?
May 27, 2015, 9:51 PM EDT
Who will it be (if anyone)?
May 27, 2015, 8:59 PM EDT
First Kobe, now Melo – Dudley goes scorched earth
May 27, 2015, 8:12 PM EDT
The Cavaliers are allowing 98.5 points per 100 possession in the playoffs, the best of the four teams to reach the conference Finals
May 27, 2015, 7:20 PM EDT
Will he become Anthony Davis’ next head coach?
Stephen Curry feels like there’s a bruise ‘all the way up and down’ his body, will likely wear arm sleeve in Game 5
May 27, 2015, 6:28 PM EDT
Warriors guard says he shot well with sleeve in shootaround
May 27, 2015, 5:35 PM EDT
If they want him gone, they just have to pull the trigger on the firing. Otherwise, bring him back.
May 27, 2015, 4:47 PM EDT
The Hawks had an exciting season, they filled an arena that in past years felt like a mausoleum, they played beautiful basketball for months at a time.
May 27, 2015, 3:59 PM EDT
May 27, 2015, 3:23 PM EDT
Free agents will still come to the Lakers, but their pool may be smaller than some other teams because of Kobe.
May 27, 2015, 2:30 PM EDT
There were plenty of rumors to the contrary.
May 27, 2015, 1:50 PM EDT
Suns don’t need any more young players.
May 27, 2015, 1:10 PM EDT
Plenty has changed since LeBron re-joined the Cavaliers last summer.
May 27, 2015, 12:30 PM EDT
Hawks, too, have some decisions to make this summer.
May 27, 2015, 11:50 AM EDT
The offers won’t be as strong as they were in December.
Lakers GM Mitch Kupchak: ‘Anywhere from 4-8 players could be in consideration’ for No. 2 pick in NBA Draft
May 27, 2015, 11:10 AM EDT
Eight seems like too many, but Kupchak has proven that he knows what he’s doing.
- Harden struggles, Warriors role players step up leading team to Finals for first time in 40 years 0
- Dwight Howard hit with suspension-triggering technical foul 5
- PBT Extra: Cavaliers’ improved defense helps them to Finals 7
- Reports: Bulls getting closer to firing Tom Thibodeau 22
- PBT Extra: Despite ending, Hawks had season worth celebrating 3
- Bucks’ Jared Dudley: “Most guys don’t want to play with Kobe” 63
- PBT Extra: Expect a healthy Stephen Curry for Game 5… sorry Houston 4
- Hawks’ excellent season shouldn’t be discredited because of playoff exit 24