May 5, 2014, 12:57 PM EDT
LeBron James is the best basketball player on planet, the biggest and most recognizable name in the game right now. His face is everywhere as the league uses him to promote the playoffs, Nike uses him to help sell shoes, McDonald’s uses him to sell food a professional athlete shouldn’t eat, Beats uses him to sell headphones and on down the list. It’s not quite oversaturation, but as we move toward the Finals expect the LeBron screen time to ramp up.
Now LeBron is also an app.
You’ve probably seen the ads during the playoffs. LeBron has a partnership with Samsung and as part of that they created an app for him — only available on Samsung devices. It has, according to the press release, exclusive “photos and videos of his workouts, daily life as an athlete including his routine for getting ready for games, post-game remarks and more.” There are also sections on his style outside the playoffs, some LeBron history (his “journey”) and more.
Business wise, I get why this exists. In fact, I bet we start to see other elite athletes go this route, with varying degrees of success.
Personally, I’m not sure why anyone outside a hardcore Heat/LeBron fan would want it. And even then I don’t get it. If he were releasing interesting insights and comments through it that would be one thing, but you know that everything posted there will be scrubbed clean and polished up by a PR/marketing team before you ever see it.
It will have all the reality and truth of a Disney nature movie.
But LeBron is an app and you can download it… if you’re on his sponsor’s platform.
Aug 20, 2014, 8:44 PM EDT
Rose hasn’t practiced since playing 24 minutes in Saturday’s win over Brazil.
Aug 20, 2014, 7:15 PM EDT
Stephen Curry says yes, Kevin Durant says no.
Aug 20, 2014, 6:19 PM EDT
Nedovic had hoped to play for Serbia, but couldn’t get medical clearance.
Aug 20, 2014, 5:07 PM EDT
Video game Curry doesn’t come close to shooting as well as the real life version.
Aug 20, 2014, 4:12 PM EDT
If Bledsoe decides to play for the qualifying offer, he’ll almost certainly bolt as an unrestricted free agent next summer.
Aug 20, 2014, 2:59 PM EDT
Aug 20, 2014, 2:04 PM EDT
Strangest comparison ever. And pretty accurate.
Aug 20, 2014, 1:01 PM EDT
Photo is excellent.
Aug 20, 2014, 12:09 PM EDT
Miami could use the depth, but at this point the pickings are slim.
Aug 20, 2014, 11:17 AM EDT
Move would be purely financial for Philadelphia, but if Stoudemire is contributing at that time, Knicks may pass.
Aug 20, 2014, 10:35 AM EDT
He makes some points.
Aug 20, 2014, 9:56 AM EDT
It goes much deeper than that.
Aug 20, 2014, 9:16 AM EDT
You cannot push all the way back from knee surgery without having pain.
Kobe Bryant says he will not be same player as before, says he’s evolved into something equally good
Aug 20, 2014, 8:44 AM EDT
Kobe has plenty of doubters now to fuel him.
Aug 20, 2014, 8:00 AM EDT
Best NBA Jam duo on a current team? Give me Durant and Westbrook.
Aug 20, 2014, 12:01 AM EDT
Bryant appears on latest Sports Illustrated cover.
Aug 19, 2014, 10:29 PM EDT
Highlights only serve as a reminder of just how bad things were in Los Angeles.
Aug 19, 2014, 8:57 PM EDT
Derrick Rose, not so much.
Report: Agent for Greg Monroe pursued sign-and-trade deals with five teams, including Thunder and Blazers
Aug 19, 2014, 7:21 PM EDT
Monroe will sign qualifying off with Pistons if no deal is in place by Oct. 1.
- Should NBA coaches get NFL style challenge flags? 11
- Report: Suns discussing trade possibilities for Eric Bledsoe 17
- Report: Sixers may look to trade for Amar’e Stoudemire at this season’s deadline 29
- Kevin Durant reiterates that rest was his reason for withdrawing from Team USA 9
- Kobe Bryant says he will not be same player as before, says he’s evolved into something equally good 24
- Report: Agent for Greg Monroe pursued sign-and-trade deals with five teams, including Thunder and Blazers 25
- Derrick Rose sits out another Team USA practice, not likely to start Wednesday 23
- DeMarcus Cousins practices with team USA Tuesday, says he’s 50-50 for Wednesday game 2