May 5, 2014, 12:57 PM EDT
LeBron James is the best basketball player on planet, the biggest and most recognizable name in the game right now. His face is everywhere as the league uses him to promote the playoffs, Nike uses him to help sell shoes, McDonald’s uses him to sell food a professional athlete shouldn’t eat, Beats uses him to sell headphones and on down the list. It’s not quite oversaturation, but as we move toward the Finals expect the LeBron screen time to ramp up.
Now LeBron is also an app.
You’ve probably seen the ads during the playoffs. LeBron has a partnership with Samsung and as part of that they created an app for him — only available on Samsung devices. It has, according to the press release, exclusive “photos and videos of his workouts, daily life as an athlete including his routine for getting ready for games, post-game remarks and more.” There are also sections on his style outside the playoffs, some LeBron history (his “journey”) and more.
Business wise, I get why this exists. In fact, I bet we start to see other elite athletes go this route, with varying degrees of success.
Personally, I’m not sure why anyone outside a hardcore Heat/LeBron fan would want it. And even then I don’t get it. If he were releasing interesting insights and comments through it that would be one thing, but you know that everything posted there will be scrubbed clean and polished up by a PR/marketing team before you ever see it.
It will have all the reality and truth of a Disney nature movie.
But LeBron is an app and you can download it… if you’re on his sponsor’s platform.
Sep 17, 2014, 11:05 AM EDT
Kyrie is going to have to adjust to a different role on the Cavs, but if he does watch out.
Sep 17, 2014, 10:00 AM EDT
Rajon Rondo looms over everything – on and off the court
Sep 17, 2014, 9:31 AM EDT
This is long overdue.
Sep 17, 2014, 9:01 AM EDT
He may not start but he will get plenty of run this season.
Sep 17, 2014, 8:30 AM EDT
Dominique Wilkins is one, but you know the hedge fund guys are in, too.
Dwight Howard’s drivers’ license in Florida suspended, he racked up 10 red light violations in Orlando
Sep 17, 2014, 8:00 AM EDT
He has 10 citations for running red lights. Impressive, I don’t care how many sports cars you own.
Sep 17, 2014, 12:14 AM EDT
Well, it’s better than his golf swing.
Sep 16, 2014, 10:45 PM EDT
There haven’t been many better.
Sep 16, 2014, 8:33 PM EDT
Germany qualifying for the Olympics, even with Nowitzki, is an uphill battle.
Sep 16, 2014, 7:23 PM EDT
It seems fitting.
Sep 16, 2014, 5:59 PM EDT
Guaranteed Duncan likes this better than another trip to the All-Star Game.
Sep 16, 2014, 5:20 PM EDT
Half his salary the first year is guaranteed, a sign he is expected to make the final roster.
Sep 16, 2014, 4:40 PM EDT
We’re sorry to do this to you.
Sep 16, 2014, 4:19 PM EDT
The guaranteed deal is huge but the Wolves are deep at the three. He’ll struggle to get minutes.
Sep 16, 2014, 3:17 PM EDT
Orlando also announces signing of Peyton Siva
Sep 16, 2014, 2:33 PM EDT
Stojakovic’s 3-point bombing made Sacramento better for quite some time
Sep 16, 2014, 1:50 PM EDT
Kirilenko played by far career-low 19 minutes per game last season
Sep 16, 2014, 1:11 PM EDT
Will the Suns take advantage?
Sep 16, 2014, 12:33 PM EDT
Mavericks star could help Germany qualify for 2016 Olympics
- LeBron James on Kyrie Irving: “I believe Kyrie can be the best point guard in the league.” 0
- ProBasketballTalk 2014-15 Preview: Boston Celtics 0
- Dwight Howard’s drivers’ license in Florida suspended, he racked up 10 red light violations in Orlando 7
- Tim Duncan to appear in “The Punisher” comic book 6
- ProBasketballTalk 2014-15 Preview: New York Knicks 10
- Klay Thompson’s agent: Thompson better two-way shooting guard than Kobe Bryant 48
- Report: Greg Oden’s drinking an issue during season, alleged domestic assault 29
- Kevin Durant calls Allen Iverson “pound for pound” best ever 29