Skip to content

LeBron James? There’s now an app for that.

May 5, 2014, 12:57 PM EDT

LeBron James LeBron James

LeBron James is the best basketball player on planet, the biggest and most recognizable name in the game right now. His face is everywhere as the league uses him to promote the playoffs, Nike uses him to help sell shoes, McDonald’s uses him to sell food a professional athlete shouldn’t eat, Beats uses him to sell headphones and on down the list. It’s not quite oversaturation, but as we move toward the Finals expect the LeBron screen time to ramp up.

Now LeBron is also an app.

You’ve probably seen the ads during the playoffs. LeBron has a partnership with Samsung and as part of that they created an app for him — only available on Samsung devices. It has, according to the press release, exclusive “photos and videos of his workouts, daily life as an athlete including his routine for getting ready for games, post-game remarks and more.” There are also sections on his style outside the playoffs, some LeBron history (his “journey”) and more.

Business wise, I get why this exists. In fact, I bet we start to see other elite athletes go this route, with varying degrees of success.

Personally, I’m not sure why anyone outside a hardcore Heat/LeBron fan would want it. And even then I don’t get it. If he were releasing interesting insights and comments through it that would be one thing, but you know that everything posted there will be scrubbed clean and polished up by a PR/marketing team before you ever see it.

It will have all the reality and truth of a Disney nature movie.

But LeBron is an app and you can download it… if you’re on his sponsor’s platform.

Latest Posts
  1. Derrick Rose told Carmelo Anthony that if he came to Chicago “the game would be easy”

    Jul 29, 2014, 3:24 PM EDT

    2014 USA Basketball Men's National Team Practice Getty Images

    Rose said he was disappointed but he understands ‘Melo’s decision.

  2. LeBron James strips on stage, throws clothes into crowd (video)

    Jul 29, 2014, 2:22 PM EDT

    LeBron James LeBron James

    Want to see LeBron strip down to his underwear?

  3. Steve Nash: ‘I think this is my last season’

    Jul 29, 2014, 1:44 PM EDT

    Steve Nash, Meta World Peace Steve Nash, Meta World Peace

    Lakers guard confirms he’s planning on retirement

  4. PBT Extra: Is this the end of Donald Sterling as NBA owner?

    Jul 29, 2014, 1:11 PM EDT

    Donald Sterling, V. Stiviano Donald Sterling, V. Stiviano

    Donald Sterling isn’t going away, but he’s pretty much done as the Clippers owner now.

  5. Grizzlies name general manager Chris Wallace general manager

    Jul 29, 2014, 12:28 PM EDT

    Yes, you read that headline correctly

  6. Is DeMarcus Cousins the big man Team USA can lean on?

    Jul 29, 2014, 12:22 PM EDT

    DeMarcus Cousins AP

    The question with Cousins is never talent, but his maturity seems to be there.

  7. Report: Gary Payton assistant-coaching candidate with Lakers, Bucks

    Jul 29, 2014, 11:44 AM EDT

    Gary Payton #20 Gary Payton #20

    Jason Kidd or Byron Scott could hire former Seattle SuperSonic

  8. Kyrie Irving’s contract actually falls short of max

    Jul 29, 2014, 11:11 AM EDT

    Kyrie Irving Kyrie Irving

    Irving wouldn’t get full 30 percent of adjusted salary cap by triggering Derrick Rose rule

  9. Report: Hawks draft pick ‘very likely’ to play in Spain next season

    Jul 29, 2014, 10:33 AM EDT

    Walter Travares, Walter Travares,

    Atlanta selected 7-foot-3 center No. 43 in 2014 NBA draft

  10. Blake Griffin backflips into sea before withdrawing from Team USA with reported back injury (video)

    Jul 29, 2014, 9:55 AM EDT

    Oklahoma City Thunder v Los Angeles Clippers - Game Six Getty Images

    Previous report said Griffin fractured back during Clippers’ playoff run, which ended before backflip video was posted

  11. Serge Ibaka still not 100 percent after unexpected playoff comeback

    Jul 29, 2014, 9:22 AM EDT

    San Antonio Spurs v Oklahoma City Thunder - Game Three Getty Images

    Thunder forward says he’s improving, but ‘it’s going to take time’

  12. Report: Grizzlies hire Ed Stefanski for front office

    Jul 29, 2014, 8:45 AM EDT

    Evan Turner Press Conference Evan Turner Press Conference

    Former 76ers and Nets general manager now Memphis’ executive vice president of player personnel

  13. NBA Players union elects first female executive director in Michele Roberts

    Jul 29, 2014, 1:32 AM EDT

    Derek Fisher

    It wasn’t pretty getting there, but the union has a leader again.

  14. Kyrie Irving’s world looks pretty good right now

    Jul 29, 2014, 12:30 AM EDT

    2014 USA Basketball Men's National Team Practice Getty Images

    It’s been a good summer to be Kyrie Irving. Really good.

  15. Andre Drummond denies Draymond Green at Team USA practice (video)

    Jul 28, 2014, 10:11 PM EDT

    Andre Drummond, Jonas Jerebko, Draymond Green Andre Drummond, Jonas Jerebko, Draymond Green

    Pistons center denies Warriors forward at the rim with relatively late, but incredibly awesome, leap

  16. Report: P.J. Tucker arrested for DUI, registers .222 blood-alcohol content

    Jul 28, 2014, 9:14 PM EDT

    Memphis Grizzlies v Phoenix Suns Getty Images

    Tucker also re-signed with Suns for $16.5 million this offseason

  17. Report: As NBPA focuses on after-party, agents want union vote delayed

    Jul 28, 2014, 8:47 PM EDT

    Los Angeles Clippers v Atlanta Hawks Los Angeles Clippers v Atlanta Hawks

    National Basketball Players Associate scheduled to vote on Billy Hunter’s replacement today

Featured video

Why can't Lakers have a player-coach?
Top 10 NBA Player Searches
  1. T. Warren (4740)
  2. L. James (4438)
  3. K. Love (4103)
  4. J. Nelson (3569)
  5. R. Allen (3457)
  1. D. Rose (3279)
  2. C. Anthony (2979)
  3. K. Bryant (2887)
  4. A. Wiggins (2312)
  5. A. Aminu (2204)