May 5, 2014, 12:57 PM EDT
LeBron James is the best basketball player on planet, the biggest and most recognizable name in the game right now. His face is everywhere as the league uses him to promote the playoffs, Nike uses him to help sell shoes, McDonald’s uses him to sell food a professional athlete shouldn’t eat, Beats uses him to sell headphones and on down the list. It’s not quite oversaturation, but as we move toward the Finals expect the LeBron screen time to ramp up.
Now LeBron is also an app.
You’ve probably seen the ads during the playoffs. LeBron has a partnership with Samsung and as part of that they created an app for him — only available on Samsung devices. It has, according to the press release, exclusive “photos and videos of his workouts, daily life as an athlete including his routine for getting ready for games, post-game remarks and more.” There are also sections on his style outside the playoffs, some LeBron history (his “journey”) and more.
Business wise, I get why this exists. In fact, I bet we start to see other elite athletes go this route, with varying degrees of success.
Personally, I’m not sure why anyone outside a hardcore Heat/LeBron fan would want it. And even then I don’t get it. If he were releasing interesting insights and comments through it that would be one thing, but you know that everything posted there will be scrubbed clean and polished up by a PR/marketing team before you ever see it.
It will have all the reality and truth of a Disney nature movie.
But LeBron is an app and you can download it… if you’re on his sponsor’s platform.
Oct 1, 2014, 12:06 AM EDT
New floor should be in place for the start of the 2014-15 season.
Sep 30, 2014, 10:51 PM EDT
Professional sports franchises are businesses above all else, and typically would rather avoid politics.
Sep 30, 2014, 9:44 PM EDT
Sep 30, 2014, 8:15 PM EDT
Everyone wants to derail the 76ers’ plan
Sep 30, 2014, 7:20 PM EDT
I don’t know whether this helps Kentucky’s players. It opens Calipari’s options, though.
Sep 30, 2014, 6:28 PM EDT
Now we know what show promos TNT is going to beat us over the head with during the next playoffs.
Sep 30, 2014, 5:44 PM EDT
Expectations are reduced, but Miami still has the chance to be pretty a pretty good team — even without LeBron James.
Sep 30, 2014, 4:59 PM EDT
Sep 30, 2014, 4:20 PM EDT
John Wall fires back: ‘They haven’t seen a playoff game yet. When they make one they can start talking.’
Sep 30, 2014, 3:40 PM EDT
Thunder center has a new, um intense, loook
Sep 30, 2014, 2:59 PM EDT
Mike Miller being amnestied may have been the first domino to fall in LeBron bolting.
Sep 30, 2014, 2:20 PM EDT
Sep 30, 2014, 1:40 PM EDT
Is Melo even a superstar?
Sep 30, 2014, 12:59 PM EDT
LeBron could miss Cavaliers’ practice tonight
Sep 30, 2014, 12:57 PM EDT
The NBA is just more fun with Swaggy P in it.
Sep 30, 2014, 12:26 PM EDT
It does — at least Kobe’s
Sep 30, 2014, 11:40 AM EDT
Manning leads by detailed preparation and then an ability to read a defense, a good example for any point guard.
Sep 30, 2014, 11:00 AM EDT
GM Ainge hints he’d offer the max to Rondo next summer.
Sep 30, 2014, 9:30 AM EDT
We could see a lot more of this during the season.
- ProBasketballTalk 2014-15 Preview: Miami Heat 5
- Mike Miller points to him being amnestied as start of LeBron James leaving Miami 11
- Kobe Bryant thinks he could physically play beyond contract extension 14
- Trey Burke, in wake of nude-photo scandal: ‘My judgments will be much better’ 11
- Report: Kevin Durant says he wants to play in 2016 Olympics (his free agent summer) 5
- Morris twins sign four-year extensions with Suns 11
- ProBasketballTalk 2014-15 Preview: Washington Wizards 3
- Rockets’ Daryl Morey fires back at Mark Cuban: If you care about chemistry, why break up a title team? 36