May 5, 2014, 12:57 PM EDT
LeBron James is the best basketball player on planet, the biggest and most recognizable name in the game right now. His face is everywhere as the league uses him to promote the playoffs, Nike uses him to help sell shoes, McDonald’s uses him to sell food a professional athlete shouldn’t eat, Beats uses him to sell headphones and on down the list. It’s not quite oversaturation, but as we move toward the Finals expect the LeBron screen time to ramp up.
Now LeBron is also an app.
You’ve probably seen the ads during the playoffs. LeBron has a partnership with Samsung and as part of that they created an app for him — only available on Samsung devices. It has, according to the press release, exclusive “photos and videos of his workouts, daily life as an athlete including his routine for getting ready for games, post-game remarks and more.” There are also sections on his style outside the playoffs, some LeBron history (his “journey”) and more.
Business wise, I get why this exists. In fact, I bet we start to see other elite athletes go this route, with varying degrees of success.
Personally, I’m not sure why anyone outside a hardcore Heat/LeBron fan would want it. And even then I don’t get it. If he were releasing interesting insights and comments through it that would be one thing, but you know that everything posted there will be scrubbed clean and polished up by a PR/marketing team before you ever see it.
It will have all the reality and truth of a Disney nature movie.
But LeBron is an app and you can download it… if you’re on his sponsor’s platform.
Oct 24, 2014, 8:20 PM EDT
Bucks point guard Nate Wolters makes heads-up play
Oct 24, 2014, 7:31 PM EDT
Can’t say I ever pictured that.
Oct 24, 2014, 6:40 PM EDT
This is a minor trade, even in Sam Hinkie’s world.
Oct 24, 2014, 5:31 PM EDT
Clippers owner affirms reputation
Byron Scott says Lakers may need to trade for point guard. For now, Ronnie Price starts, Jeremy Lin off bench.
Oct 24, 2014, 4:41 PM EDT
Expect the Lakers to try and trade for a point guard… no, not Rajon Rondo.
Oct 24, 2014, 3:50 PM EDT
Nash was everything we want as a fan in an NBA player.
Report: Tobias Harris won’t sign contract extension, would get Nike bonus by playing in New York, Chicago or Los Angeles
Oct 24, 2014, 3:20 PM EDT
Could forward leave the Magic in 2016?
Oct 24, 2014, 2:50 PM EDT
The NBA is full of talent, personality and suspense. During the offseason, It’s easy to forget how wonderful the league can be. So, I’ve assembled 67 Reasons I’m Excited For Next Season (67RIEFNS). They’ll be presented in no particular order. JaVale McGee played just five games last year after injuring his leg. How did we…
Oct 24, 2014, 2:18 PM EDT
Varejao the better choice, but Cleveland should be careful here
Oct 24, 2014, 1:44 PM EDT
Phil Jackson says the triangle is not rocket science.
Oct 24, 2014, 1:07 PM EDT
Pacers center filling huge role after last season’s great start, big collapse
Oct 24, 2014, 12:33 PM EDT
Childress, who played for Pelicans last season, now playing (dirty) in Australia
Oct 24, 2014, 11:55 AM EDT
Are Heat stars too old to succeed without LeBron James?
Oct 24, 2014, 11:15 AM EDT
Paul Pierce, Otto Porter or Martell Webster – all intriguing for different reasons – could become Washington’s starting small forward
Oct 24, 2014, 10:45 AM EDT
Magic guard to have surgery Saturday
Oct 24, 2014, 10:00 AM EDT
All hail the Brow.
Oct 24, 2014, 9:30 AM EDT
Van Gundy downplayed the offense’s impact on a team’s success, and Jackson co-signs.
Oct 24, 2014, 9:00 AM EDT
Four teams and the obvious choice of Cleveland.
Lance Stephenson says Pacers setting deadline to re-sign forced him to look elsewhere in free agency
Oct 24, 2014, 8:30 AM EDT
It’s possible Indiana did this on purpose.
Oct 24, 2014, 8:00 AM EDT
Filmed in his hometown of Akron, Ohio, “Becoming” includes rarely seen footage from LeBron James’ earliest days in sports.
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