May 5, 2014, 12:57 PM EST
LeBron James is the best basketball player on planet, the biggest and most recognizable name in the game right now. His face is everywhere as the league uses him to promote the playoffs, Nike uses him to help sell shoes, McDonald’s uses him to sell food a professional athlete shouldn’t eat, Beats uses him to sell headphones and on down the list. It’s not quite oversaturation, but as we move toward the Finals expect the LeBron screen time to ramp up.
Now LeBron is also an app.
You’ve probably seen the ads during the playoffs. LeBron has a partnership with Samsung and as part of that they created an app for him — only available on Samsung devices. It has, according to the press release, exclusive “photos and videos of his workouts, daily life as an athlete including his routine for getting ready for games, post-game remarks and more.” There are also sections on his style outside the playoffs, some LeBron history (his “journey”) and more.
Business wise, I get why this exists. In fact, I bet we start to see other elite athletes go this route, with varying degrees of success.
Personally, I’m not sure why anyone outside a hardcore Heat/LeBron fan would want it. And even then I don’t get it. If he were releasing interesting insights and comments through it that would be one thing, but you know that everything posted there will be scrubbed clean and polished up by a PR/marketing team before you ever see it.
It will have all the reality and truth of a Disney nature movie.
But LeBron is an app and you can download it… if you’re on his sponsor’s platform.
Nov 27, 2014, 1:37 AM EST
LeBron James and the Cavaliers were good, Chase Budinger had the flub.
Nov 27, 2014, 12:28 AM EST
Ish Smith will stay on the roster.
Nov 27, 2014, 12:01 AM EST
If the Cavs can defend like that on a regular basis they will be far more dangerous.
Nov 26, 2014, 10:45 PM EST
Bulls, Pacers, Bucks, Pistons to Western Conference
Nov 26, 2014, 9:15 PM EST
He also talks Milwaukee, doing away with conferences.
Nov 26, 2014, 8:15 PM EST
With Popovich out, Ettore Messina takes over Spurs
Nov 26, 2014, 8:00 PM EST
Maverick shows off long arms
Nov 26, 2014, 7:00 PM EST
Harden shifts defensive-woes attention onto Knicks forward
Nov 26, 2014, 6:00 PM EST
Haywoode Workman should have let it fly
Nov 26, 2014, 4:59 PM EST
You have to like that he wants to step up, but based on history, a lot of top point guards in the league just started drooling.
Nov 26, 2014, 3:55 PM EST
Don’t forget to be thankful for the Raptors, too.
Nov 26, 2014, 3:02 PM EST
Nov 26, 2014, 2:02 PM EST
Suns have three capable guards, and Thomas is the one coming off the bench.
Nov 26, 2014, 1:15 PM EST
Anthony was in severe pain after suffering back spasms on Monday against the Rockets.
Nov 26, 2014, 12:30 PM EST
Chandler didn’t fit the triangle but Rick Carlisle knew how to use him properly.
Nov 26, 2014, 11:45 AM EST
West has been out since the preseason with an ankle injury.
Nov 26, 2014, 11:05 AM EST
Clark had his best NBA season with L.A. back in 2013.
Nov 26, 2014, 10:30 AM EST
Detroit has a fundamentally flawed roster.
Tom Thibodeau says Derrick Rose ‘didn’t re-injure himself’ after playing just 10 minutes in loss to Nuggets
Nov 26, 2014, 9:50 AM EST
Team originally said Rose left with hamstring tightness.
Nov 26, 2014, 9:10 AM EST
Lawson puts his elite ball handling on display.
- PBT’s Wednesday NBA Winners/Losers: Ettore Messina making history for Spurs 0
- LeBron James, Cavaliers have kind of game they need to replicate blowing out Wizards 2
- Gregg Popovich to miss game following ‘minor medical procedure’ 7
- PBT Extra: Anthony Davis’s MVP-level play, the Spurs and things to be thankful for 7
- Report: Knicks worried Carmelo Anthony’s back issue may be season-long concern 10
- Report: Lakers working on a one-year deal with Earl Clark 13
- Tom Thibodeau says Derrick Rose ‘didn’t re-injure himself’ after playing just 10 minutes in loss to Nuggets 20
- Lakers granted $4.85 million disabled-player exception for Steve Nash injury 13