May 5, 2014, 12:57 PM EDT
LeBron James is the best basketball player on planet, the biggest and most recognizable name in the game right now. His face is everywhere as the league uses him to promote the playoffs, Nike uses him to help sell shoes, McDonald’s uses him to sell food a professional athlete shouldn’t eat, Beats uses him to sell headphones and on down the list. It’s not quite oversaturation, but as we move toward the Finals expect the LeBron screen time to ramp up.
Now LeBron is also an app.
You’ve probably seen the ads during the playoffs. LeBron has a partnership with Samsung and as part of that they created an app for him — only available on Samsung devices. It has, according to the press release, exclusive “photos and videos of his workouts, daily life as an athlete including his routine for getting ready for games, post-game remarks and more.” There are also sections on his style outside the playoffs, some LeBron history (his “journey”) and more.
Business wise, I get why this exists. In fact, I bet we start to see other elite athletes go this route, with varying degrees of success.
Personally, I’m not sure why anyone outside a hardcore Heat/LeBron fan would want it. And even then I don’t get it. If he were releasing interesting insights and comments through it that would be one thing, but you know that everything posted there will be scrubbed clean and polished up by a PR/marketing team before you ever see it.
It will have all the reality and truth of a Disney nature movie.
But LeBron is an app and you can download it… if you’re on his sponsor’s platform.
Mar 28, 2015, 8:30 AM EDT
Highlight-reel play came near the end of a loss to the Nets.
Mar 27, 2015, 11:44 PM EDT
LeBron refused to be dismissive of a seemingly harmless regular season loss.
Mar 27, 2015, 10:30 PM EDT
O’Neal made the remarks while being inducted into the Orlando Magic Hall of Fame.
Mar 27, 2015, 9:30 PM EDT
The injuries continue to pile up for the Rockets.
Mar 27, 2015, 8:30 PM EDT
The battle between Green and Doc Rivers continues in the funniest of ways.
Mar 27, 2015, 7:25 PM EDT
Blatt knows James is unlikely to get the league-wide award this season.
Mar 27, 2015, 6:12 PM EDT
The Thunder defense has become a mess, which is bad for the playoffs.
Mar 27, 2015, 5:18 PM EDT
What is in James Harden’s beard?
Mar 27, 2015, 4:32 PM EDT
He is likely a middle second round pick if he comes out.
Mar 27, 2015, 3:45 PM EDT
It’s pretty spot on. And cold-blooded.
Mar 27, 2015, 3:09 PM EDT
He should be back next season, the final one of this contract with Oklahoma City.
Mar 27, 2015, 2:16 PM EDT
Drake and Lou Williams are tight.
Mar 27, 2015, 1:32 PM EDT
Cousey said not Shaq, not Ewing, nobody reminded him of Russell like Whiteside.
Mar 27, 2015, 12:42 PM EDT
You do not see this every day.
Mar 27, 2015, 11:55 AM EDT
As everyone braces for 2016 spike, another big bump could follow
Mar 27, 2015, 10:55 AM EDT
LeBron James and a lot of stature are gone, but with the more-modest goal of just making the playoffs, Miami’s new point guard embracing the challenge
Mar 27, 2015, 10:19 AM EDT
Pelicans star missed eight free throws in setback to Houston
Mar 27, 2015, 9:44 AM EDT
Hornets’ playoff chances looking dim
Mar 27, 2015, 9:06 AM EDT
Bradley Beal questionable
Mar 27, 2015, 8:30 AM EDT
Cousins has gotten better, but he still has yet to hear a foul call he liked.
- Cavaliers coach David Blatt: ‘LeBron James is our MVP’ 20
- No Durant, what does that mean for Thunder in these playoffs? Trouble. 15
- Kevin Durant to have third foot surgery; is done for season, playoffs 38
- Goran Dragic leading feisty Heat’s playoff push 26
- NBA Draft prospect matchups to watch in NCAA Tourament this weekend 2
- Report: LeBron James frustrated with Kevin Love for not fitting in 85
- Five Things We Learned in NBA Wednesday: Kevin Love seems to be fitting in just fine suddenly 4
- It’s official: Dwight Howard will return to Rockets’ lineup Wednesday 2