May 5, 2014, 12:57 PM EDT
LeBron James is the best basketball player on planet, the biggest and most recognizable name in the game right now. His face is everywhere as the league uses him to promote the playoffs, Nike uses him to help sell shoes, McDonald’s uses him to sell food a professional athlete shouldn’t eat, Beats uses him to sell headphones and on down the list. It’s not quite oversaturation, but as we move toward the Finals expect the LeBron screen time to ramp up.
Now LeBron is also an app.
You’ve probably seen the ads during the playoffs. LeBron has a partnership with Samsung and as part of that they created an app for him — only available on Samsung devices. It has, according to the press release, exclusive “photos and videos of his workouts, daily life as an athlete including his routine for getting ready for games, post-game remarks and more.” There are also sections on his style outside the playoffs, some LeBron history (his “journey”) and more.
Business wise, I get why this exists. In fact, I bet we start to see other elite athletes go this route, with varying degrees of success.
Personally, I’m not sure why anyone outside a hardcore Heat/LeBron fan would want it. And even then I don’t get it. If he were releasing interesting insights and comments through it that would be one thing, but you know that everything posted there will be scrubbed clean and polished up by a PR/marketing team before you ever see it.
It will have all the reality and truth of a Disney nature movie.
But LeBron is an app and you can download it… if you’re on his sponsor’s platform.
Jul 29, 2014, 3:24 PM EDT
Rose said he was disappointed but he understands ‘Melo’s decision.
Jul 29, 2014, 2:22 PM EDT
Want to see LeBron strip down to his underwear?
Jul 29, 2014, 1:44 PM EDT
Lakers guard confirms he’s planning on retirement
Jul 29, 2014, 1:11 PM EDT
Donald Sterling isn’t going away, but he’s pretty much done as the Clippers owner now.
Jul 29, 2014, 12:28 PM EDT
Yes, you read that headline correctly
Jul 29, 2014, 12:22 PM EDT
The question with Cousins is never talent, but his maturity seems to be there.
Jul 29, 2014, 11:44 AM EDT
Jason Kidd or Byron Scott could hire former Seattle SuperSonic
Jul 29, 2014, 11:11 AM EDT
Irving wouldn’t get full 30 percent of adjusted salary cap by triggering Derrick Rose rule
Jul 29, 2014, 10:33 AM EDT
Atlanta selected 7-foot-3 center No. 43 in 2014 NBA draft
Jul 29, 2014, 9:55 AM EDT
Previous report said Griffin fractured back during Clippers’ playoff run, which ended before backflip video was posted
Jul 29, 2014, 9:22 AM EDT
Thunder forward says he’s improving, but ‘it’s going to take time’
Jul 29, 2014, 8:45 AM EDT
Former 76ers and Nets general manager now Memphis’ executive vice president of player personnel
Jul 29, 2014, 8:00 AM EDT
Charles Barkley is a generous man.
Jul 29, 2014, 1:32 AM EDT
It wasn’t pretty getting there, but the union has a leader again.
Jul 29, 2014, 12:30 AM EDT
It’s been a good summer to be Kyrie Irving. Really good.
Jul 28, 2014, 11:44 PM EDT
Clippers big man reportedly suffered injury during playoffs
Jul 28, 2014, 10:51 PM EDT
That wasn’t so painful, was it?
Jul 28, 2014, 10:11 PM EDT
Pistons center denies Warriors forward at the rim with relatively late, but incredibly awesome, leap
Jul 28, 2014, 9:14 PM EDT
Tucker also re-signed with Suns for $16.5 million this offseason
Jul 28, 2014, 8:47 PM EDT
National Basketball Players Associate scheduled to vote on Billy Hunter’s replacement today
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- Lakers make it official — finally — and hire Byron Scott as head coach 13
- Derrick Rose: “I’ve become a smarter player, but I’m mad it took me seven years to learn it.” 27
- Shelly Sterling beats Donald Sterling in court, clears sale of Clippers to Steve Ballmer 67
- Report: Timberwolves have talked to Sixers about Thaddeus Young as Kevin Love replacement 26
- All eyes on Derrick Rose as USA Basketball mini-camp begins 23