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Kobe Bryant with brilliant World Cup/Panini ad (VIDEO)

Apr 25, 2014, 10:46 AM EDT

In case you forgot, Kobe Bryant spent a chunk of his formative years growing up in Italy while his father was a professional basketball player there (and Mike D’Antoni was the star of the league, but that’s another story).

With that Kobe grew up with a love of soccer that continues to this day. Like the rest of us fans of the beautiful game, we are pumped for the World Cup this summer in Brazil (a country that got a really easy draw for the tournament — next time you think things seem fixed in the NBA go watch FIFA for a while).

Kobe is partnered with Panini, which puts together a World Cup album that is a big success for the company. Kobe, a global sports figure, was the perfect guy to promote it.

This is just a cool ad.

  1. money2long - Apr 25, 2014 at 10:52 AM

    Kobe’s the man

  2. azarkhan - Apr 25, 2014 at 11:04 AM

    Soccer, the boring game.

    • norcalkingsfan - Apr 25, 2014 at 1:57 PM

      Seriously. Lots of flopping and minimal scoring.

  3. snoopy2014 - Apr 25, 2014 at 11:42 AM

    Great ad. Although I have to admit, I did laugh when the dramatic commercial ended with a grown man poring over a sticker collection.

    Can’t wait to see him back on the hardwood.

  4. ranfan12 - Apr 25, 2014 at 12:55 PM

    he’s come a long way since mcdonalds

  5. norcalkingsfan - Apr 25, 2014 at 1:58 PM

    Stickers? We’re talking about stickers? Stickers? Like glue…. on paper? Sick ad bro.

  6. skins26portis - Apr 26, 2014 at 2:03 AM

    Kobe working on his brand cause his days on the court are numbered. Kobe robed the Lakers for 24 million over 2 years , Lakers got took on that deal. Kobe distanced himself so fast from this years team you would have thought they had the plague. Cant wait to see the Lakers fail again this up coming season, it could not happen to a better fan base. Lakers will miss the playoffs again for the 2nd time in a row. Lakers fan will jump ship and get on the Clippers nuts. That’s what they do bandwagon Laker fans all about winning can’t handle losing.

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