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Adam Silver changes mind, Masai Ujiri to be fined $25,000 for saying ‘F— Brooklyn’

Apr 21, 2014, 9:58 PM EDT

UPDATE 9:58 pm: NBA Commissioner Adam Silver has had a change of heart and decided guys in positions of authority probably shouldn’t say things like that about a fellow NBA city — the league has fined Masai Ujiri $25,000 for getting caught up in the moment and saying “f—- Brooklyn” during a pep rally in Toronto before Game 1 of their series against Brooklyn.

My guess is Silver was afraid he’s set a precedent. If Ujiri can say that without repercussion, what will Phil Jackson say about Brooklyn next?

This was first reported by Jeff Zillgett of the USA Today.

—Kurt Helin

7:36 pm: Masai Ujiri said “F— Brooklyn” at a Raptors rally, delighting Toronto fans.

The NBA wasn’t quite as thrilled, but the league won’t discipline the Raptors general manager.

Mark Ganter of the Toronto Suns:

I have no problem with what Ujiri said. He was just having fun, drumming up interest in the Raptors-Nets first-round series.It’s probably not in the league’s best interest for a team employee to be swearing in public in front of families, though. There are enough people who take legitimate offense to that language. I’m not one of them, so I won’t get on my high horse, but I at least get it.I suspect Ujiri does now too, and the NBA did right by giving Ujiri only a warning.

  1. miamiheatles - Apr 21, 2014 at 7:48 PM

    Masai The Gawd.

  2. dacapt704 - Apr 21, 2014 at 8:03 PM

    Nor should he be…lighten up people! Its good old fashioned trash talk, no one was hurt by it.. move on

  3. elcapitanfiscal - Apr 21, 2014 at 8:10 PM

    Who cares, it’s Canada.

  4. inhokewetrust - Apr 21, 2014 at 9:17 PM

    Does it matter…if he’s fined MLSE pays his fine…big deal

  5. seattlesuperchronic - Apr 21, 2014 at 9:21 PM

    The Daily News cover was awesome. Don’t F___ with Brooklyn! Hilarious.

  6. antistratfordian - Apr 21, 2014 at 10:51 PM

    How could they not fine him? The league can’t allow their executives to use language like that.

  7. nokoolaidcowboy - Apr 22, 2014 at 6:50 AM

    I understand a fine because the NBA has it’s image to consider, but secretly this was a good move to fire up it’s fan base and make things a bit more interesting.

    Money well spent.

  8. canadatude - Apr 22, 2014 at 8:17 AM

    Silver needed the cash to help pay off the refs. Need to keep the NY market in the playoff hunt.

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