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Raptors GM Masai Ujiri screams ‘F— Brooklyn’ to crowd at rally before Game 1 vs. Nets (VIDEO)

Apr 19, 2014, 2:39 PM EDT

Raptors GM Masai Ujiri went above and beyond to hype up the crowd assembled outside before Toronto’s first home playoff game since 2008.

But he may have let the excitement get the best of him.

Yep — a spirited “F— Brooklyn!” was how Ujiri ended his remarks, and predictably, the crowd went nuts.

Ujiri spoke with reporters and offered an apology at halftime, but honestly, it was refreshing to see such a raw show of emotion from a high-ranking team official like this.

It remains to be seen, however, if the league office will choose to view it the same way.

[via SB Nation]

  1. canadatude - Apr 19, 2014 at 3:00 PM

    Love that enthusiasm!

  2. pukpokito - Apr 19, 2014 at 3:14 PM

    Come on now.That is not meant to offend. No apologies needed.All this is just competition and great fun.

  3. ProBasketballPundit - Apr 19, 2014 at 3:23 PM

    He shouldn’t have apologized. Brooklyn tanked a game to get a matchup with Toronto. At halftime Masai should have come out, yelled “F*** Brooklyn!” again and dropped the mic.

  4. huey88 - Apr 19, 2014 at 3:33 PM

    And who took game 1? Let Masai do all the talking he wants..its real quiet in Toronto right now lol

    • adamsjohn714 - Apr 19, 2014 at 3:54 PM

      Masai is slightly less nearsighted than the average fan. He’s playing the long game. That’s why he’s not paying nearly 200 mil for a first round victory.

      • cmehustle - Apr 19, 2014 at 4:04 PM

        Lol Good reply doggy. Still tho a first round W is still a W no matter what the cost.

      • bkbell3 - Apr 19, 2014 at 6:42 PM

        Masia’s not paying a damn penny, the multi-BILLIONAIR is paying 200mil out of his pocket

      • adamsjohn714 - Apr 19, 2014 at 6:47 PM

        duh bk… everyone knows the BillionairE owner is paying the players. I assumed it was so painfully obvious that I didn’t feel the need to clarify. Prokhorov could’ve hired Masai, gotten home court in the first round, and spent considerably less money to be younger and set up with draft picks and favorable deals for years to come. If that extra $100 million or so buys that game 1 win, it ain’t worth it.

      • bkbell3 - Apr 22, 2014 at 2:02 AM

        adams, first masi hasn’t won anything on any level so i’m not really all that impressed with him so far. 2,Prok is prob. one of the smartest billionaires in the world and he new that opening a new arena and moving the team into ny to compete with the knicks he had to have a playoff team that could maybe contend to draw fans away from the knicks. Injuries derailed this team early but since jan. they are one of the top 2-4 teams in wins and they’re still missing their starting center.Also confused as to how hiring masi would have gotten them home court in the first round or the same for spending money on younger and cheaper players? If it’s not your money then your not the judge of whats worth it or not.

  5. canadatude - Apr 19, 2014 at 3:43 PM

    Huey, Dewey and Louie were the refs. Called NO fouls on Nets in 4th quarter, let Garnett camp in key and Pierce take about 10 steps.
    Adam Silver was in the house. If he turns a blind eye to the refs, then he should resign.

    • Kevin S. - Apr 19, 2014 at 3:45 PM


    • theromeo2k - Apr 19, 2014 at 4:20 PM

      *Pointing towards the screen* Look son, refereetards everywhere!

  6. Kevin S. - Apr 19, 2014 at 3:46 PM

    Masai Ujiri was saying “F**k Brooklyn!” after the game, too.

    • 00maltliquor - Apr 20, 2014 at 1:08 AM

      Yeah, but with a lot less umph and in a much more subdued tone. lol

  7. charlutes - Apr 19, 2014 at 3:57 PM

    Who cares, what are you 5 years old? He said the F word!

  8. cmehustle - Apr 19, 2014 at 4:05 PM

    I heard he said F$#% Denver too!

  9. lj312chicago - Apr 19, 2014 at 4:06 PM

    I don’t care if they lost that’s awesome

  10. nicofthenorthstar - Apr 19, 2014 at 4:30 PM

    “Huey, Dewey and Louie were the refs. Called NO fouls on Nets in 4th quarter, let Garnett camp in key and Pierce take about 10 steps.
    Adam Silver was in the house. If he turns a blind eye to the refs, then he should resign.”

    First time watching NBA playoffs? Silver couldn’t be happier.

  11. drewzducks - Apr 19, 2014 at 4:49 PM

    More like Toronto’s F@&$?d. At least this won’t be as catastrophic as last years’ Leafs’ choke job.

  12. ranfan12 - Apr 19, 2014 at 8:14 PM

    Taking the lil wayne approach I see

  13. savvybynature - Apr 19, 2014 at 9:52 PM

    So you found it refreshing to hear a high-ranking team official drop the F bomb?
    I found it to be childish, kind of disrespectful and completely unnecessary. Do Toronto fans really need these kinds of antics to get excited, isn’t hosting a playoff series enough? Not sure what was so refreshing about it, we all knew grown men cuss from time to time.

    • borderline1988 - Apr 20, 2014 at 12:44 AM

      “Do Toronto fans really need these kind of antics to get excited, isn’t hosting a playoff series enough?”

      There were 10,000 fans camped outside the Air Canada Centre watching the game on a makeshift screen.

      • savvybynature - Apr 20, 2014 at 1:00 AM

        Wasn’t meant to be an insult to Toronto fans, but rather to Masai.
        If fans are already pumped about the playoffs (and they are and should be!), who needs this guy hurling expletives at the opposing team and/or team’s city?
        It would be one thing if a player said something like this, but the guys that sit in luxury boxes during the games don’t have the right to talk that kind of smack imo. Respect the players, respect the game, and represent your team well. His job isn’t to be a cheerleader.e

  14. antistratfordian - Apr 20, 2014 at 6:45 AM


  15. goirishgo - Apr 20, 2014 at 12:39 PM


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