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Damian Lillard reaches new shoe deal with adidas, reportedly one of largest ever

Apr 14, 2014, 3:57 PM EDT

DamianLillardDC Getty Images

Guards sell shoes. It’s great if you have the best big men of the era wearing your shoes, but guards are the guys that move the product.

With that in mind, as had been expected to happen Damian Lillard has reached a massive new shoe deal with adidas, an extension of his existing deal, the company announced Monday.

“adidas has been great to me over my first two seasons,” Lillard said in a released statement. “I’ve had the opportunity to wear a lot of great product, help design special versions of shoes, be a part of TV commercials and travel the world with the brand. I’m excited for what the future holds for me and adidas.”

Lillard was the NBA Rookie of the Year last year and this season made the All-Star Team averaging 20.8 points and 5.6 rebounds a game, helping lead the Trail Blazers to the playoffs.

The contract is the third biggest shoe deal out there, reports Chris Haynes of (although figures on shoe contract size are not public, so take it with a grain of salt).

The deal, according to another source, is an eight-year contract that has the potential to stretch out to 10 years if he reaches certain incentive clauses. We’ve confirmed Lillard’s new contract is slightly less than that of Derrick Rose….

Due to Lillard reaching certain performance incentive clauses in his adidas rookie shoe deal, he was able to opt out at the end of the season to pursue a long-term, prosperous contract with adidas, Nike or other major competitors. Instead of waiting, Lillard’s representatives gave adidas an exclusive 30-day window to renegotiate before checking out other offers. That 30 days was up on April. 1.

Adidas might be overpaying a little, but that was the price they had to keep him. Adidas also has Rose, Dwight Howard, Joakim Noah, Jeremy Lin, John Wall and others.

  1. antistratfordian - Apr 14, 2014 at 4:18 PM

    Lillard will sell maybe 5 million dollars worth of shoes a year? Not worth a 100m investment.

    • chicagosports2014 - Apr 14, 2014 at 4:35 PM

      Think I seen Portland play twice this season, Adidas than fuwked up bad on this one

      • basketballhooper1 - Apr 14, 2014 at 5:23 PM

        I think it had more to do with them needing another superstar just for the image of Adidas basketball. D-Rose has been out for far too long and Dwight needs some time to rebuild his public image…

  2. ProBasketballPundit - Apr 14, 2014 at 4:22 PM

    Maybe the fancy new kicks will play defense for him.

    • eugenesaxe1 - Apr 14, 2014 at 4:47 PM

      Nice one.

  3. doctordunkenstein - Apr 14, 2014 at 4:47 PM


  4. jcrileyesq - Apr 14, 2014 at 5:28 PM

    no way his deal is more than lebron, kobe, d.rose, kd.. so somebody is lying

    • casualcommenter - Apr 14, 2014 at 8:19 PM

      The article says, “We’ve confirmed Lillard’s new contract is slightly less than that of Derrick Rose….”

      So yeah, his deal is not worth more than Derrick Rose’s deal.
      Also, Kevin Durant’s shoe deal isn’t as lucrative as you’d think. Durant got signed by Nike in 2007, which was before he became a true Superstar, and that kept his asking price down.

      • casualcommenter - Apr 14, 2014 at 8:21 PM

        My guess is that Lillard’s deal is ranked just behind Rose and LeBron, and slightly ahead of Kobe, and significantly ahead of Durant (who I’m sure will be getting a MUCH bigger shoe deal when his current one expires).

        Durant is far more famous and popular today than he was in 2007, and there’s a good chance he’s winning an MVP award this year.

  5. raidordie - Apr 14, 2014 at 6:34 PM

    If it ain’t nike, it ain’t ish

  6. chicagosports2014 - Apr 14, 2014 at 9:05 PM

    I still don’t see nobody going to get them new LILLARD’S when they come out

    • football58 - Apr 15, 2014 at 12:33 AM

      Yeah I agree here, I don’t know why anyone will go get Lillarsd’s shoes. He is not really a global star who everyone recognizes to be worth a huge shoe contract, neither is Derrick Rose for that matter.

      • sonnysuave - Apr 15, 2014 at 2:03 AM

        Uh FOOTBALL58… you must not follow BASKETBALL that much, lol! DRose had the TOP nba selling jersey 2yrs ago. Last year, had the 3RD top selling jersey (behind Bron & Kobe). This year so far… he’s 2ND on the list. He’s the only other League MVP besides Bron in the past 5 years. Even tho the dood’s been injured for the longest… it’s UNDENIABLE that he’s a GLOBAL STAR!

      • football58 - Apr 15, 2014 at 11:13 AM

        If you ask the average joe on the street who might or might not watch basketball, they know who Jordan, Kobe, and LeBron are. People who don’t follow basketball know those guys. People who don’t follow basketball get a deer in the headlights look if you ask them who Derrick Rose is. Go to a different country and ask someone if they know Derrick Rose or Damian Lillard. Do your jersey selling statistics differentiate between what is sold domestically versus internationally. Do a little more research and maybe your point will have a little more validity.

  7. edbrowndesign - Apr 15, 2014 at 12:13 AM

    All it takes is one SOMEBODY to wear them and the masses will follow, Id put my money on the on gambler with the chips opposed to the ones without.

  8. jasonpdx1000 - Apr 15, 2014 at 1:07 AM

    I guess Adidas didn’t want him to leave for cross-town rival Nike. At least he stayed with a Portland company in Adidas North America, but Nike would’ve worked, too.

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