Apr 5, 2014, 9:30 PM EST
It’s not uncommon for teams to put together promotional campaigns hyping up their best players to media members for regular season awards.
It is a little odd, however, for one team to be asking that two of their players receive votes for the very same one.
For Howard, the team kept it simple by sticking to the Superman theme, complete with Clark Kent-style briefcase and glasses, along with the red cape featuring Howard’s logo.
Rockets putting on a full-court press for Dwight Howard’s MVP campaign – pic.twitter.com/RheiFp0omE
— Darnell Mayberry (@DarnellMayberry) April 3, 2014
As for Harden’s candidacy, the beard was an equally-easy target, so a grooming kit seemed like a fitting choice.
Neither Howard nor Harden has any real shot at the award, of course, considering that Kevin Durant is expected by most to already have it locked up, with LeBron James unquestionably being the one who will garner the most second-place votes.
It’s due diligence by the Rockets more than anything else, making sure their players know they’re appreciated enough internally to warrant the promotional effort.
- Kobe Bryant: “We’re not a 3-11 team. We’re not.” 3
- Tom Thibodeau is getting tired of answering Derrick Rose questions 14
- Veteran NBA coach: ‘I think (Cavaliers head coach David Blatt) is struggling a bit’ 27
- PBT’s Monday night NBA Winners/Losers: That looks more like the Cavaliers we expected 12
- Carmelo Anthony exits Knicks-Rockets game with apparent back injury 9
- Russell Westbrook and Kevin Durant progressing in rehab, Westbrook could play Friday 6
- Lakers forward Xavier Henry ruptured Achilles in practice, out for season 23
- PBT Extra: Our Thanksgiving week turkeys, starting with the 76ers 2