Apr 5, 2014, 9:30 PM EDT
It’s not uncommon for teams to put together promotional campaigns hyping up their best players to media members for regular season awards.
It is a little odd, however, for one team to be asking that two of their players receive votes for the very same one.
For Howard, the team kept it simple by sticking to the Superman theme, complete with Clark Kent-style briefcase and glasses, along with the red cape featuring Howard’s logo.
Rockets putting on a full-court press for Dwight Howard’s MVP campaign – pic.twitter.com/RheiFp0omE
— Darnell Mayberry (@DarnellMayberry) April 3, 2014
As for Harden’s candidacy, the beard was an equally-easy target, so a grooming kit seemed like a fitting choice.
Neither Howard nor Harden has any real shot at the award, of course, considering that Kevin Durant is expected by most to already have it locked up, with LeBron James unquestionably being the one who will garner the most second-place votes.
It’s due diligence by the Rockets more than anything else, making sure their players know they’re appreciated enough internally to warrant the promotional effort.
- Andray Blatche signs deal to play in China next season 4
- UPDATED Report: Timberwolves make push for Eric Bledsoe, Suns not interested in sign-and-trade talks 38
- LeBron James unveils latest signature shoe from Nike: The LEBRON 12 12
- ProBasketballTalk 2014-15 Preview: Toronto Raptors 10
- Dwyane Wade credits David Stern’s dress code for improving his style 18
- Kevin Durant has grown close with Karl Malone 15
- ProBasketballTalk 2014-15 Preview: Philadelphia 76ers 5
- Steve Kerr said Danny Ferry made mistake but is a “man of high character” 38