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Which NBA teams are Googled the most? Lakers and Heat. Duh.

Apr 3, 2014, 11:59 AM EDT

Over at Nate Silver’s 538 blog — I’m no Paul Krugman, I love it — they went into Google trends and looked up which teams have been searched the most on the world’s largest search engine over the last decade.

The results? Pretty much what you’d expect.


This is not a surprise, maybe only how much the Lakers lead by. However, for most of the last decade the Lakers have been a powerhouse team. The 538 story notes if you just use this year’s data the down Lakers fall way behind the Heat.

The NBA remains a star driven league for most fans, especially the more casual ones. They want to see Kobe Bryant and LeBron James right now. It’s not shocking. If those stars are in a large market and the team does well, the popularity goes up exponentially. This all just really verifies what we already knew about the league.

Hat tip to Lang at’s All Ball blog, who I’m sure is Googled more than any other NBA journalist.

  1. cruzan80 - Apr 3, 2014 at 12:23 PM

    Then you got morons jumping on here crying about why there’s so many articles about the Lakers, Celtics & Knicks & not more about the Pacers, Spurs & Thunder.

    Welp…there’s your answer. More fans equal more readers. Doesn’t matter how good or how awful the teams are…ever.

    • beach305 - Apr 3, 2014 at 12:45 PM

      I like how people complain about all the Miami Heat articles on ESPN, yet when you hop over to the comments section, there is like 2000+ post and if you go to a thunder story there is less than 50.

    • asimonetti88 - Apr 3, 2014 at 2:26 PM

      I’ll be honest… I’m somewhat shocked the Cavs are higher than the Mavs and Thunder.

      • Professor Fate - Apr 3, 2014 at 6:55 PM

        Only because of all the “What team did LeBron James leave to go to Miami?” queries.

    • pharohislife - Apr 3, 2014 at 3:03 PM

      There’s actually not that many Celtics articles.

  2. apkyletexas - Apr 3, 2014 at 12:29 PM

    What can you say? Lot of unemployed Laker fans out there clicking sports pages on the internet instead of looking for a job.

    As you said – no really shocking.

    • asimonetti88 - Apr 3, 2014 at 2:25 PM

      Or people like you looking for Lakers stories so you can cry on them.

  3. apkyletexas - Apr 3, 2014 at 12:29 PM

    What can you say? Lot of unemployed Laker fans out there clicking sports pages on the internet instead of looking for a job.

    As you said – not really shocking.

  4. shuttaman1990 - Apr 3, 2014 at 12:43 PM

    Of course, the Lakers because the world loves us.
    For the heat, well you know it’s a bunch of bandwagonners that jumped on the big three train that search for him.

    Lakers all day.

  5. bucrightoff - Apr 3, 2014 at 12:45 PM

    The Lakers and Heat also happen to be the two biggest bandwagon based fan bases as well.

  6. stevonnesmith - Apr 3, 2014 at 1:07 PM

    Lakers? Pssh, as a Charlotte Hornet fan, they’re off the chart…literally! Seriously though, I’d be curious to know how many “Charlotte Hornet” searches were done over the last decade. Even without existing, I bet that would rank mid-pack; especially ahead of “Bobcats”…

    • adamsjohn714 - Apr 5, 2014 at 7:30 AM

      As a Charlotte Hornet fan, I’d say you’re a bit biased. I’d also guess that they’d be pretty far down in the pack.

  7. unxpexted1 - Apr 3, 2014 at 1:33 PM

    I thnk if you want to use the star power influence….Google is a worldwide search engine, and Kobe is arguably the biggest basketball icon in the view of the Chinese (outside of Yao). So if they are the one’s doing the searching, its no wonder the Lakers are towards the top.

  8. antistratfordian - Apr 3, 2014 at 2:27 PM

    That’s too bad for the Spurs.

  9. loyalraven - Apr 3, 2014 at 3:19 PM

    What’s google?

  10. azarkhan - Apr 3, 2014 at 5:38 PM

    They probably counted everyone who was googling Laker girls.

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