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Bobcats use “Big Al’s Paint” to promote Al Jefferson for All-NBA Teams

Apr 3, 2014, 7:56 PM EDT

Bobcats Al Jefferson paint

If you’re the Miami Heat, you don’t really need to promote LeBron James for the All-NBA teams. Same with Kevin Durant in Oklahoma City.

But much like the “for your consideration” campaigns studios undertake to get their movies an Oscar nomination (or an actual Oscar), near the end of the season teams will run campaigns to promote their star player that they believe should make the cut.

The Bobcats are doing that with Al Jefferson — and it’s pretty clever.

Check out kit the Bobcats are sending to media members voting on the All-NBA Teams — the Big Al’s Paint starter kits. (The Bobcats posted all this on twitter.) It’s a great tie-in with the post game of Al Jefferson, who is averaging 21.6 points a game, has taken 59.6 percent of his shots in the paint and shot 59.2 percent on those shots.

There’s the paint can with Jefferson’s face on the lid, a paint brush, and the paint swatches are a nice touch.

And there is a matching Web site.

Good work, Bobcats PR. Jefferson missed out on the All-Star Game and was probably the biggest snub out of the East. After a 20 and 10 year leading the Bobcats to the playoffs, he deserves legit consideration for the All-NBA Teams.

  1. JMClarkent - Apr 3, 2014 at 8:04 PM

    Unfortunately it only works on one end of the floor…

    • ProBasketballPundit - Apr 3, 2014 at 10:09 PM

      Bobcats defense is 6th in the league in efficiency. In the past I’d agree with you but Clifford has him playing hard all game.

    • whoisrdymlz - Apr 4, 2014 at 6:53 AM

      Understandable misconception since you’d have to live in NC to have seen Al play a lot this season. He is among the best in the league in defensive efficiency this year.

  2. pharohislife - Apr 3, 2014 at 8:21 PM

    Well there’s 3 All NBA Teams, he definitely deserves to be on one of them. If Roy Hibbert makes it over him it will be a travesty. Hibbert really shouldn’t be on any of the three teams but I’m afraid he likely will.

    • casualcommenter - Apr 3, 2014 at 9:17 PM

      My guess is that Joaqim Noah will be one of the All-NBA centers, perhaps even a First Team All-NBA, and Dwight Howard will be another one.

      Candidates for the third spot are Tim Duncan (he made All-NBA last year as a center but his numbers dropped this year), Al Jefferson, Roy Hibbert, and Demarcus Cousins.

      • 00maltliquor - Apr 3, 2014 at 10:12 PM

        Sadly, Big Al will not make it. It will be Dwight Howard, Noah and Hibbert. In that order. Hibbert does deserve to make the All-Hype 1st team though.

        BTW, the popular belief is that there are hardly any good NBA centers in the league, I say the league is chalk full of them. 2/3rds of the NBA has solid to decent C’s. There’s a ton of them.

      • fanofthegame79 - Apr 4, 2014 at 12:01 AM

        I agree with your first point about the 3 that will make the All-NBA teams as well as the All-Hype team for Hibbert (unless he played like he does against the Heat every time the play…).

        But I don’t think there are 20 solid to decent centers in the NBA today.

      • fanofthegame79 - Apr 4, 2014 at 12:09 AM

        Come to think of it, malt, I don’t think there are 20 “true” centers in the NBA today…. There are a lot of teams that are using true power forwards as centers.

  3. jadaruler - Apr 4, 2014 at 12:08 AM

    Give me Noah for 1st team, Howard 2nd and Big Al for 3rd.

  4. dacapt704 - Apr 4, 2014 at 8:33 AM

    As well he should….we love going to watch Big Al put in work at the “Cable Box” in Charlotte. He brings his lunch pail and hard hat everyday and you never hear him complain! Great guy in the community, humble and easy going…..shame he gets no pub but most ppl dont enjoy post play (sadly)

    Charlotte appreciates ya Big Al!

    • davidtmp - Apr 4, 2014 at 2:08 PM

      Big Al has me tuning in to watch this season….I’ve said for a couple years the Bobcats need a center that the other team has to double down on to be effective. He has been much more than I ever expected, and the team is entertaining as hell to watch.

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