Mar 20, 2014, 10:59 AM EDT
It’s going to happen.
It’s not going to go from today’s jerseys to looking like a NASCAR driver. The word Celtics is not going to be replaced by “McDonald’s” like a European soccer team.
However, logos as some form of advertising will be coming to NBA jerseys eventually, likely within the next five years. Some owners have been pushing for it (*cough* Mark Cuban *cough*) and NBA commissioner Adam Silver threw out the five year figure while speaking at the IMG World Congress of Sports, as reported by Darren Rovell of ESPN.
“It just creates that much more of an opportunity for our marketing partners to get to get that much closer to our fans and to our players,” Silver said at the conference, put on by the Sports Business Daily/Journal. “It gives us an opportunity just to have deeper integration when it comes those forms of sponsorship.”
In 2011, it was Silver who said putting logos on jerseys would be worth about $100 million a year to the NBA. But Silver told ESPN.com last month that the discussion over the logo patches on jerseys had slowed in recent years because it was unclear how sponsors on jerseys would compromise advertising being sold by the league’s national television partners, Turner and ESPN.
In-game and in-show advertising is a growing norm because in our DVR/streaming world we fast forward through or walk out of the room during the commercials. So a Ford Fusion shows up in “New Girl” or in “The Amazing Race” so that the product placement is just part of the story.
NBA owners are in this for the money — did you see the last lockout? — and eventually they will do this as a way to raise revenue. It will be a golden arches of McDonald’s up on the shoulder (and if you wonder why the league pushes sleeved jerseys know that is more real estate to put relatively unobtrusive ads).
Go ahead and hate it if you want, but it’s coming not only to the NBA but to every major professional sport in the USA. It’s not a tide that can be stopped.
Apr 26, 2015, 2:37 AM EDT
Memphis’ offense was the best it has looked this series.
Apr 26, 2015, 1:24 AM EDT
There is no update on the severity of his injury yet.
Apr 26, 2015, 12:07 AM EDT
Jared Dudley’s pass was fantastic.
Apr 25, 2015, 10:50 PM EDT
Golden State wins Game 4, 109-98
Apr 25, 2015, 9:00 PM EDT
Milwaukee forced 26 Chicago turnovers, a season high.
Mark Cuban shouts at Adam Silver to complain about foul calls during Mavericks’ Game 3 loss to Rockets
Apr 25, 2015, 8:30 PM EDT
Silver was in attendance for Game 3 between the Mavericks and the Rockets.
Apr 25, 2015, 6:59 PM EDT
Nets now trail the Hawks 2-1 in the series.
Apr 25, 2015, 5:30 PM EDT
Apr 25, 2015, 4:00 PM EDT
Mavericks coach Rick Carlisle fined $25K for publicly criticizing officials after Game 3 loss to Rockets
Apr 25, 2015, 2:29 PM EDT
“The officials [have] got to get that stuff under control, because there’s too much physical stuff going on. Howard is throwing people all over the place,” Carlisle said.
Report: ‘No scenario’ where Kawhi Leonard will pursue offer sheets as a restricted free agent this summer
Apr 25, 2015, 2:00 PM EDT
Spurs and Leonard are a perfect match.
Mavericks coach Carlisle rips officials, claims ‘there’s too much physical stuff going on’ after Game 3 loss to Rockets
Apr 25, 2015, 12:30 PM EDT
Apr 25, 2015, 11:00 AM EDT
Pierce did the same thing to the Raptors a year ago when he was with the Nets.
Apr 25, 2015, 9:30 AM EDT
The Spurs are Kawhi Leonard’s team now.
Apr 25, 2015, 8:00 AM EDT
These feel like Stephen Curry’s playoffs.
Apr 25, 2015, 1:28 AM EDT
Leonard was fantastic at both ends of the court.
Apr 25, 2015, 12:18 AM EDT
The Wizards are moving on. That’s the Truth.
Apr 24, 2015, 10:30 PM EDT
Dwight Howard grabbed 26 rebounds, too.
Apr 24, 2015, 9:30 PM EDT
Portland, down 0-2 to Memphis, needs all the help it can get.
Apr 24, 2015, 8:30 PM EDT
NBA continues its technological push.
- Grizzlies start fast, hang on to beat Portland, take 3-0 series lead 0
- Bucks outwork Bulls, stay alive on Jerryd Bayless game-winner 6
- Nets use 18-0 second-half run to secure Game 3 victory over Hawks 5
- Mavericks coach Rick Carlisle fined $25K for publicly criticizing officials after Game 3 loss to Rockets 10
- PBT Extra: Stephen Curry starting to have his defining playoff moments 8
- Behind 32 points from Kawhi Leonard, Spurs rout Clippers to take 2-1 series lead 13
- The Truth (and Marcin Gortat) will set Washington free, up 3-0 on Toronto after win 8
- James Harden scores 42 points to lead Rockets to Game 3 win, 3-0 series lead over Mavericks 17