Skip to content

Adam Silver: Ads on jerseys likely within five years

Mar 20, 2014, 10:59 AM EDT

WNBA Sue Bird Ad jersey

It’s going to happen.

It’s not going to go from today’s jerseys to looking like a NASCAR driver. The word Celtics is not going to be replaced by “McDonald’s” like a European soccer team.

However, logos as some form of advertising will be coming to NBA jerseys eventually, likely within the next five years. Some owners have been pushing for it (*cough* Mark Cuban *cough*) and NBA commissioner Adam Silver threw out the five year figure while speaking at the IMG World Congress of Sports, as reported by Darren Rovell of ESPN.

“It just creates that much more of an opportunity for our marketing partners to get to get that much closer to our fans and to our players,” Silver said at the conference, put on by the Sports Business Daily/Journal. “It gives us an opportunity just to have deeper integration when it comes those forms of sponsorship.”

In 2011, it was Silver who said putting logos on jerseys would be worth about $100 million a year to the NBA. But Silver told ESPN.com last month that the discussion over the logo patches on jerseys had slowed in recent years because it was unclear how sponsors on jerseys would compromise advertising being sold by the league’s national television partners, Turner and ESPN.

In-game and in-show advertising is a growing norm because in our DVR/streaming world we fast forward through or walk out of the room during the commercials. So a Ford Fusion shows up in “New Girl” or in “The Amazing Race” so that the product placement is just part of the story.

NBA owners are in this for the money — did you see the last lockout? — and eventually they will do this as a way to raise revenue. It will be a golden arches of McDonald’s up on the shoulder (and if you wonder why the league pushes sleeved jerseys know that is more real estate to put relatively unobtrusive ads).

Go ahead and hate it if you want, but it’s coming not only to the NBA but to every major professional sport in the USA. It’s not a tide that can be stopped.

Latest Posts
  1. Report: Georgia State’s R.J. Hunter declaring for NBA draft

    Mar 30, 2015, 9:45 AM EDT

    R.J. Hunter R.J. Hunter

    Hunter hit biggest shot of NCAA tournament, backed it up with strong junior season

  2. Report: Kings advisor Chris Mullin expected to become St. John’s coach

    Mar 30, 2015, 9:08 AM EDT

    New York Knicks v Sacramento Kings Getty Images

    Mullin has played prominent role in Vivek Ranadivé’s organization

  3. Breaking down Western Conference playoff chase with two weeks left in season

    Mar 30, 2015, 8:30 AM EDT

    Detroit Pistons v Golden State Warriors Detroit Pistons v Golden State Warriors

    The first and eight seeds are fairly set, after that the West is a jumbled mess.

  4. Breaking down Eastern Conference playoff chase with two weeks left in season

    Mar 30, 2015, 8:00 AM EDT

    Cleveland Cavaliers v Atlanta Hawks Getty Images

    The race for the eighth seed could go down to the final night.

  5. Report: Magic plan to give GM Rob Hennigan a contract extension

    Mar 30, 2015, 12:01 AM EDT

    Orlando Magic fire head coach Jacque Vaughn Orlando Magic fire head coach Jacque Vaughn

    Hennigan has done a solid job with the rebuild in his first three seasons.

  6. DeAndre Jordan with a ridiculous alley-oop finish, even for him (VIDEO)

    Mar 29, 2015, 10:30 PM EDT

    DeAndre Jordan, Evan Turner DeAndre Jordan, Evan Turner

    The Clippers beat the Celtics and had the best highlight of the game.

  7. Enes Kanter soaks up Jazz fans’ boos, but Thunder lose

    Mar 29, 2015, 9:30 AM EDT

    Oklahoma City Thunder v Utah Jazz Oklahoma City Thunder v Utah Jazz

    Kanter found a way to motivate the Jazz in the dog days of the season, and the Thunder lost in part because of it.

  8. Kendrick Perkins says you’re blowing the LeBron James/Kevin Love thing way out of proportion

    Mar 29, 2015, 8:00 AM EDT

    Cleveland Cavaliers v Atlanta Hawks Getty Images

    “You don’t have to be best friends to come out here and work together.”

  9. Golden State picks up 60th win, clinches top seed in the West

    Mar 29, 2015, 12:26 AM EDT

    Steve Kerr, Stephen Curry AP

    The Golden State Warriors are the team to beat out West.

Featured video

Where does Steve Nash rank all-time?
Top 10 NBA Player Searches
  1. K. Durant (5892)
  2. K. Lowry (5562)
  3. K. Martin (5467)
  4. H. Whiteside (5462)
  5. G. Monroe (5308)
  1. B. Knight (5011)
  2. D. Rose (5009)
  3. L. Aldridge (4993)
  4. R. Rubio (4986)
  5. D. Wade (4895)