Mar 20, 2014, 10:59 AM EDT
It’s going to happen.
It’s not going to go from today’s jerseys to looking like a NASCAR driver. The word Celtics is not going to be replaced by “McDonald’s” like a European soccer team.
However, logos as some form of advertising will be coming to NBA jerseys eventually, likely within the next five years. Some owners have been pushing for it (*cough* Mark Cuban *cough*) and NBA commissioner Adam Silver threw out the five year figure while speaking at the IMG World Congress of Sports, as reported by Darren Rovell of ESPN.
“It just creates that much more of an opportunity for our marketing partners to get to get that much closer to our fans and to our players,” Silver said at the conference, put on by the Sports Business Daily/Journal. “It gives us an opportunity just to have deeper integration when it comes those forms of sponsorship.”
In 2011, it was Silver who said putting logos on jerseys would be worth about $100 million a year to the NBA. But Silver told ESPN.com last month that the discussion over the logo patches on jerseys had slowed in recent years because it was unclear how sponsors on jerseys would compromise advertising being sold by the league’s national television partners, Turner and ESPN.
In-game and in-show advertising is a growing norm because in our DVR/streaming world we fast forward through or walk out of the room during the commercials. So a Ford Fusion shows up in “New Girl” or in “The Amazing Race” so that the product placement is just part of the story.
NBA owners are in this for the money — did you see the last lockout? — and eventually they will do this as a way to raise revenue. It will be a golden arches of McDonald’s up on the shoulder (and if you wonder why the league pushes sleeved jerseys know that is more real estate to put relatively unobtrusive ads).
Go ahead and hate it if you want, but it’s coming not only to the NBA but to every major professional sport in the USA. It’s not a tide that can be stopped.
Aug 4, 2015, 1:05 AM EDT
Thinking long-term is the smart approach, the only one the Mavericks should consider
Aug 3, 2015, 11:17 PM EDT
Kobe Bryant is Beatles during the British Invasion level popular in China.
Aug 3, 2015, 9:59 PM EDT
Brooklyn could have easily kept Clark through training camp
Aug 3, 2015, 9:03 PM EDT
Pacers star maintains status as lock for 2016 Olympic roster – if he wants to play
Aug 3, 2015, 8:16 PM EDT
Trayce Thompson gives Thompson family yet another professional athlete
Aug 3, 2015, 7:25 PM EDT
That’ll keep him a viable candidate for 2016 Olympic roster
Aug 3, 2015, 6:33 PM EDT
…with one exception
Aug 3, 2015, 5:36 PM EDT
Dallas loading up on players. What will roster look like in November?
Aug 3, 2015, 3:58 PM EDT
Will new Sacramento assistant coach improve Cousins’ relationship with George Karl?
Aug 3, 2015, 3:04 PM EDT
Does Melo fit in New York?
Aug 3, 2015, 2:08 PM EDT
NBA teams played 70 four-in-fives last season
Aug 3, 2015, 12:50 PM EDT
“I didn’t miss it. I realized how much time I missed not being home with my kids.” —Ray Allen on last season
Aug 3, 2015, 11:44 AM EDT
Nike may well match.
Aug 3, 2015, 11:10 AM EDT
Denver has until Oct. 4 to make a decision.
Aug 3, 2015, 9:55 AM EDT
The Kings were never a likely landing spot.
Aug 3, 2015, 9:15 AM EDT
We bring you this, because it’s August.
Aug 3, 2015, 8:30 AM EDT
What will J.P. Tokoto, future Philadelphia second-rounders think of McRae’s contract?
Aug 3, 2015, 8:00 AM EDT
The Timberwolves roster doesn’t have a lot of quality three point shooters on it.
Aug 3, 2015, 12:01 AM EDT
Orlando keeps backup center on minimum contract
Aug 2, 2015, 10:30 PM EDT
I think the movie is coming, people.
- Ray Allen: “I won’t officially retire” 11
- Report: Adidas makes $200 million offer to James Harden 22
- Jahlil Okafor: “Rookie of the Year is one of the goals I set for myself” 16
- Report: Derrick Rose undecided about attending Team USA minicamp 9
- Report: Pacers planning to purchase D-League’s Fort Wayne Mad Ants 4
- Report: Hawks’ Mike Scott told police after arrest all drugs in car were his 17
- NBA lands in Africa trying to put down roots, which is all about youth programs, infrastructure 1
- Report: Kings expected to hire Nancy Lieberman as assistant coach 9