Mar 20, 2014, 10:59 AM EDT
It’s going to happen.
It’s not going to go from today’s jerseys to looking like a NASCAR driver. The word Celtics is not going to be replaced by “McDonald’s” like a European soccer team.
However, logos as some form of advertising will be coming to NBA jerseys eventually, likely within the next five years. Some owners have been pushing for it (*cough* Mark Cuban *cough*) and NBA commissioner Adam Silver threw out the five year figure while speaking at the IMG World Congress of Sports, as reported by Darren Rovell of ESPN.
“It just creates that much more of an opportunity for our marketing partners to get to get that much closer to our fans and to our players,” Silver said at the conference, put on by the Sports Business Daily/Journal. “It gives us an opportunity just to have deeper integration when it comes those forms of sponsorship.”
In 2011, it was Silver who said putting logos on jerseys would be worth about $100 million a year to the NBA. But Silver told ESPN.com last month that the discussion over the logo patches on jerseys had slowed in recent years because it was unclear how sponsors on jerseys would compromise advertising being sold by the league’s national television partners, Turner and ESPN.
In-game and in-show advertising is a growing norm because in our DVR/streaming world we fast forward through or walk out of the room during the commercials. So a Ford Fusion shows up in “New Girl” or in “The Amazing Race” so that the product placement is just part of the story.
NBA owners are in this for the money — did you see the last lockout? — and eventually they will do this as a way to raise revenue. It will be a golden arches of McDonald’s up on the shoulder (and if you wonder why the league pushes sleeved jerseys know that is more real estate to put relatively unobtrusive ads).
Go ahead and hate it if you want, but it’s coming not only to the NBA but to every major professional sport in the USA. It’s not a tide that can be stopped.
Sep 17, 2014, 4:12 PM EDT
Five games is the standard marijuana suspension, and you have to test positive three separate times to earn it.
Sep 17, 2014, 3:26 PM EDT
Jennings only shot 52 percent around the rim last year, maybe the muscle helps. Maybe.
Sep 17, 2014, 2:55 PM EDT
Chris Bosh is taller than Ellen DeGeneres, which leads to much humor. I guess.
Sep 17, 2014, 1:59 PM EDT
His veteran, playoff-tested presence will be big on this team.
Sep 17, 2014, 1:19 PM EDT
This is all we want to see out of the Timberwolves anyway.
Sep 17, 2014, 1:00 PM EDT
No. Just… no.
Sep 17, 2014, 12:25 PM EDT
Cousins has won over Team USA’s brain trust.
Sep 17, 2014, 11:44 AM EDT
There’s a lot of room for improvement, let’s just say.
Sep 17, 2014, 11:05 AM EDT
Kyrie is going to have to adjust to a different role on the Cavs, but if he does watch out.
Sep 17, 2014, 10:00 AM EDT
Rajon Rondo looms over everything – on and off the court
Sep 17, 2014, 9:31 AM EDT
This is long overdue.
Sep 17, 2014, 9:01 AM EDT
He may not start but he will get plenty of run this season.
Sep 17, 2014, 8:30 AM EDT
Dominique Wilkins is one, but you know the hedge fund guys are in, too.
Dwight Howard’s driver’s license in Florida suspended, he racked up 10 red light violations in Orlando
Sep 17, 2014, 8:00 AM EDT
He has 10 citations for running red lights. Impressive, I don’t care how many sports cars you own.
Sep 17, 2014, 12:14 AM EDT
Well, it’s better than his golf swing.
Sep 16, 2014, 10:45 PM EDT
There haven’t been many better.
Sep 16, 2014, 8:33 PM EDT
Germany qualifying for the Olympics, even with Nowitzki, is an uphill battle.
Sep 16, 2014, 7:23 PM EDT
It seems fitting.
Sep 16, 2014, 5:59 PM EDT
Guaranteed Duncan likes this better than another trip to the All-Star Game.
- LeBron James on Kyrie Irving: “I believe Kyrie can be the best point guard in the league.” 8
- ProBasketballTalk 2014-15 Preview: Boston Celtics 2
- Dwight Howard’s driver’s license in Florida suspended, he racked up 10 red light violations in Orlando 11
- Tim Duncan to appear in “The Punisher” comic book 6
- ProBasketballTalk 2014-15 Preview: New York Knicks 10
- Klay Thompson’s agent: Thompson better two-way shooting guard than Kobe Bryant 50
- Report: Greg Oden’s drinking an issue during season, alleged domestic assault 30
- Kevin Durant calls Allen Iverson “pound for pound” best ever 29