Mar 20, 2014, 10:59 AM EST
It’s going to happen.
It’s not going to go from today’s jerseys to looking like a NASCAR driver. The word Celtics is not going to be replaced by “McDonald’s” like a European soccer team.
However, logos as some form of advertising will be coming to NBA jerseys eventually, likely within the next five years. Some owners have been pushing for it (*cough* Mark Cuban *cough*) and NBA commissioner Adam Silver threw out the five year figure while speaking at the IMG World Congress of Sports, as reported by Darren Rovell of ESPN.
“It just creates that much more of an opportunity for our marketing partners to get to get that much closer to our fans and to our players,” Silver said at the conference, put on by the Sports Business Daily/Journal. “It gives us an opportunity just to have deeper integration when it comes those forms of sponsorship.”
In 2011, it was Silver who said putting logos on jerseys would be worth about $100 million a year to the NBA. But Silver told ESPN.com last month that the discussion over the logo patches on jerseys had slowed in recent years because it was unclear how sponsors on jerseys would compromise advertising being sold by the league’s national television partners, Turner and ESPN.
In-game and in-show advertising is a growing norm because in our DVR/streaming world we fast forward through or walk out of the room during the commercials. So a Ford Fusion shows up in “New Girl” or in “The Amazing Race” so that the product placement is just part of the story.
NBA owners are in this for the money — did you see the last lockout? — and eventually they will do this as a way to raise revenue. It will be a golden arches of McDonald’s up on the shoulder (and if you wonder why the league pushes sleeved jerseys know that is more real estate to put relatively unobtrusive ads).
Go ahead and hate it if you want, but it’s coming not only to the NBA but to every major professional sport in the USA. It’s not a tide that can be stopped.
Mar 3, 2015, 10:30 AM EST
KG played for Doc Rivers on the Celtics’ 2008 title team, but wasn’t willing to take any grief from his son.
Mar 3, 2015, 9:50 AM EST
Warriors had plenty of fans show up in Brooklyn.
Mar 3, 2015, 9:10 AM EST
Suns-Heat was all kinds of physical.
Mar 3, 2015, 8:30 AM EST
That had 10 times the punches of an NBA “fight.”
Mar 3, 2015, 8:00 AM EST
Ricky Rubio got the triple-double, CP3 will take the win.
Mar 3, 2015, 2:55 AM EST
Goran Dragic would have sat out with back pain against anyone else, but he dropped 21 on the Suns.
Mar 3, 2015, 1:14 AM EST
Zach LaVine can get up. But you already knew that.
Mar 3, 2015, 12:01 AM EST
The Warriors fell to 46-12.
Mar 2, 2015, 11:15 PM EST
Griffin has missed the Clippers’ last 10 games.
Mar 2, 2015, 10:30 PM EST
Whiteside grabbed Len by the legs.
Mar 2, 2015, 9:45 PM EST
Hamilton had no chance.
Mar 2, 2015, 9:00 PM EST
Yes, you read that right.
Mar 2, 2015, 8:15 PM EST
Teletovic is also out for the season.
Mar 2, 2015, 7:30 PM EST
We’ll see about that.
Mar 2, 2015, 6:44 PM EST
He will sit out Tuesday vs. Atlanta.
Mar 2, 2015, 6:15 PM EST
Nine total shoes, three colorways each.
Mar 2, 2015, 5:30 PM EST
Has his extra run and touches since Josh Smith was released changing the dynamic in Detroit?
Mar 2, 2015, 4:30 PM EST
Nobody is talking about Dwight Howard as long as the Rockets are winning.
Mar 2, 2015, 3:45 PM EST
The Knicks got some wins and move out of the cellar.
Mar 2, 2015, 3:08 PM EST
Wizards forward has twice been suspended following altercations with Chicago
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