Mar 20, 2014, 10:59 AM EDT
It’s going to happen.
It’s not going to go from today’s jerseys to looking like a NASCAR driver. The word Celtics is not going to be replaced by “McDonald’s” like a European soccer team.
However, logos as some form of advertising will be coming to NBA jerseys eventually, likely within the next five years. Some owners have been pushing for it (*cough* Mark Cuban *cough*) and NBA commissioner Adam Silver threw out the five year figure while speaking at the IMG World Congress of Sports, as reported by Darren Rovell of ESPN.
“It just creates that much more of an opportunity for our marketing partners to get to get that much closer to our fans and to our players,” Silver said at the conference, put on by the Sports Business Daily/Journal. “It gives us an opportunity just to have deeper integration when it comes those forms of sponsorship.”
In 2011, it was Silver who said putting logos on jerseys would be worth about $100 million a year to the NBA. But Silver told ESPN.com last month that the discussion over the logo patches on jerseys had slowed in recent years because it was unclear how sponsors on jerseys would compromise advertising being sold by the league’s national television partners, Turner and ESPN.
In-game and in-show advertising is a growing norm because in our DVR/streaming world we fast forward through or walk out of the room during the commercials. So a Ford Fusion shows up in “New Girl” or in “The Amazing Race” so that the product placement is just part of the story.
NBA owners are in this for the money — did you see the last lockout? — and eventually they will do this as a way to raise revenue. It will be a golden arches of McDonald’s up on the shoulder (and if you wonder why the league pushes sleeved jerseys know that is more real estate to put relatively unobtrusive ads).
Go ahead and hate it if you want, but it’s coming not only to the NBA but to every major professional sport in the USA. It’s not a tide that can be stopped.
Jul 25, 2014, 12:01 AM EDT
Bonner is one of a few Spurs teammates taking the trophy on tour this summer.
Jul 24, 2014, 11:00 PM EDT
Sixers continue their plan of seeking out delayed gratification.
Agency that reps Ray Allen says reports he intends to play for Cavaliers are ‘unfounded,’ no decision has been made
Jul 24, 2014, 9:45 PM EDT
Despite reports that Allen was on the verge of signing with Cleveland, nothing has been decided just yet.
Jul 24, 2014, 8:44 PM EDT
Blake Griffin joins Kawhi Leonard and LaMarcus Aldridge as players who are passing on Team USA this summer.
Jul 24, 2014, 7:18 PM EDT
Team USA is bringing Kyrie Irving, Stephen Curry, Damian Lillard, Derrick Rose and John Wall to camp. And that’s just at the point guard spot.
Jul 24, 2014, 6:30 PM EDT
The NBPA is up to something here
It’s official: Jameer Nelson signs with Mavericks, says: “I’m just preparing myself to make open shots.”
Jul 24, 2014, 5:49 PM EDT
Another solid signing for a Mavs team that has had a good offseason.
Jul 24, 2014, 5:02 PM EDT
It’s the largest single-year contract in NBA history.
Jul 24, 2014, 4:19 PM EDT
It’s another 30 days Minnesota can try to leverage a better deal out of Chicago, Golden State and anyone else who wants Kevin Love.
Jul 24, 2014, 3:33 PM EDT
His new nickname could be PG-13.
Jul 24, 2014, 2:55 PM EDT
Houston obviously didn’t match, allowing Parsons to sign with Mavericks
Jul 24, 2014, 2:22 PM EDT
Lin wore No. 17 with Knicks
Jul 24, 2014, 1:48 PM EDT
Just first season will be guaranteed
Jul 24, 2014, 1:04 PM EDT
Frank Caliendo makes it happen
Jul 24, 2014, 12:19 PM EDT
Do you think Jim Buss is going to give up his job, step aside for Rivers and put someone in over long-time trusted Lakers GM Mitch Kupchak? Really?
Jul 24, 2014, 11:24 AM EDT
Wizards deny Seraphin permission to participate
Jul 24, 2014, 10:33 AM EDT
Green, drafted No. 46 in 2013, spent a year overseas
Jul 24, 2014, 9:55 AM EDT
Huestis would have accepted arrangement only with Thunder or Spurs, but will the NBA or players union allow it?
Jul 24, 2014, 9:22 AM EDT
Sacramento’s search for a starting-caliber point guard let the one already there leave for Suns
- Players union approves of Thunder’s Josh Huestis arrangement 8
- Cavaliers officially sign Andrew Wiggins, putting 30-day hold on him being traded 43
- Lakers deny rumor they are waiting around for Doc Rivers to be coach 55
- James Harden: “Dwight and I are the cornerstones of the Rockets. The rest of the guys are role players.” 86
- Mavericks signing Al-Farouq Aminu to two-year, minimum salary contract 12
- Report: Ballmer’s $2 billion Clippers offer nearly double what Bank of America valued team at 20
- Report: Jameer Nelson near $2.7 million deal to join Dallas Mavericks 17
- Report: Mavericks void Rashard Lewis’ contract after it’s discovered he needs knee surgery 13