Mar 20, 2014, 10:59 AM EST
It’s going to happen.
It’s not going to go from today’s jerseys to looking like a NASCAR driver. The word Celtics is not going to be replaced by “McDonald’s” like a European soccer team.
However, logos as some form of advertising will be coming to NBA jerseys eventually, likely within the next five years. Some owners have been pushing for it (*cough* Mark Cuban *cough*) and NBA commissioner Adam Silver threw out the five year figure while speaking at the IMG World Congress of Sports, as reported by Darren Rovell of ESPN.
“It just creates that much more of an opportunity for our marketing partners to get to get that much closer to our fans and to our players,” Silver said at the conference, put on by the Sports Business Daily/Journal. “It gives us an opportunity just to have deeper integration when it comes those forms of sponsorship.”
In 2011, it was Silver who said putting logos on jerseys would be worth about $100 million a year to the NBA. But Silver told ESPN.com last month that the discussion over the logo patches on jerseys had slowed in recent years because it was unclear how sponsors on jerseys would compromise advertising being sold by the league’s national television partners, Turner and ESPN.
In-game and in-show advertising is a growing norm because in our DVR/streaming world we fast forward through or walk out of the room during the commercials. So a Ford Fusion shows up in “New Girl” or in “The Amazing Race” so that the product placement is just part of the story.
NBA owners are in this for the money — did you see the last lockout? — and eventually they will do this as a way to raise revenue. It will be a golden arches of McDonald’s up on the shoulder (and if you wonder why the league pushes sleeved jerseys know that is more real estate to put relatively unobtrusive ads).
Go ahead and hate it if you want, but it’s coming not only to the NBA but to every major professional sport in the USA. It’s not a tide that can be stopped.
Dec 21, 2014, 9:30 AM EST
The Thunder are right to be cautious here.
Dec 21, 2014, 8:00 AM EST
The Bucks went heavy with Brandon Knight at the end of the game. That went about as well as you’d expect.
Dec 21, 2014, 12:46 AM EST
Nine assists but shot 3-of-11.
Dec 21, 2014, 12:16 AM EST
He can do better.
Dec 20, 2014, 10:30 PM EST
A final look back at Rondo’s time in Boston as he gets set to make his debut with Dallas.
Dec 20, 2014, 9:00 PM EST
Cavaliers are tied with the Pistons for 23rd in defensive efficiency.
Dec 20, 2014, 7:11 PM EST
Kings are looking to make a splash, and Williams has been made available in trade by the Nets.
Dec 20, 2014, 6:30 PM EST
Dragic will opt out of the final year of his deal to become an unrestricted free agent this summer.
Dec 20, 2014, 5:00 PM EST
An expletive was added for emphasis.
Dec 20, 2014, 3:30 PM EST
No contact on the perimeter, yea he’s up for that.
Dec 20, 2014, 2:00 PM EST
The Christmas Day slate of games is (mostly) stellar.
Dec 20, 2014, 12:30 PM EST
Dunk of the year by Johnson had Drummond throwing elbows.
Dec 20, 2014, 11:00 AM EST
Rivers saw this coming just four games into the season.
Dec 20, 2014, 9:30 AM EST
Lin understands why Bryant always gets the ball in these situations, but admits he’d like to get some opportunities.
Dec 20, 2014, 8:00 AM EST
As the Thunder ended up winning by one, 104-103, this block ended up being very important.
Dec 20, 2014, 2:07 AM EST
Lillard needs to get mentioned with the game’s top point guards.
Dec 20, 2014, 12:49 AM EST
Young earned this one and will get to write a check to the league.
Dec 20, 2014, 12:02 AM EST
Former NBA player now trying to make his way as a fighter.
Dec 19, 2014, 10:50 PM EST
There are a whole host of reasons Rondo was traded; this is just the most convenient for Boston’s brass.
Dec 19, 2014, 9:40 PM EST
Nice gesture by the players.
- Rajon Rondo was very Rondoesque in debut with Mavericks (VIDEO) 11
- Report: Kings discussing trade for Deron Williams with Nets 12
- Report: Multiple teams contacting Suns trying to trade for Goran Dragic 10
- Clippers rip officials after being called for seven technical fouls in loss to Nuggets 18
- Jeremy Lin after Kobe misses at the buzzer: ‘I like game-winners too’ 54
- Damian Lillard drops career high 43, leads Blazers to 3OT win over Spurs (VIDEO) 8
- Kendrick Perkins: Rajon Rondo wanted out of Boston 8
- Report: Minnesota agrees to trade Corey Brewer to Houston 7