Mar 20, 2014, 10:59 AM EDT
It’s going to happen.
It’s not going to go from today’s jerseys to looking like a NASCAR driver. The word Celtics is not going to be replaced by “McDonald’s” like a European soccer team.
However, logos as some form of advertising will be coming to NBA jerseys eventually, likely within the next five years. Some owners have been pushing for it (*cough* Mark Cuban *cough*) and NBA commissioner Adam Silver threw out the five year figure while speaking at the IMG World Congress of Sports, as reported by Darren Rovell of ESPN.
“It just creates that much more of an opportunity for our marketing partners to get to get that much closer to our fans and to our players,” Silver said at the conference, put on by the Sports Business Daily/Journal. “It gives us an opportunity just to have deeper integration when it comes those forms of sponsorship.”
In 2011, it was Silver who said putting logos on jerseys would be worth about $100 million a year to the NBA. But Silver told ESPN.com last month that the discussion over the logo patches on jerseys had slowed in recent years because it was unclear how sponsors on jerseys would compromise advertising being sold by the league’s national television partners, Turner and ESPN.
In-game and in-show advertising is a growing norm because in our DVR/streaming world we fast forward through or walk out of the room during the commercials. So a Ford Fusion shows up in “New Girl” or in “The Amazing Race” so that the product placement is just part of the story.
NBA owners are in this for the money — did you see the last lockout? — and eventually they will do this as a way to raise revenue. It will be a golden arches of McDonald’s up on the shoulder (and if you wonder why the league pushes sleeved jerseys know that is more real estate to put relatively unobtrusive ads).
Go ahead and hate it if you want, but it’s coming not only to the NBA but to every major professional sport in the USA. It’s not a tide that can be stopped.
Jul 5, 2015, 8:59 PM EDT
The Lakers will need to move Young to clear the cap space for their other moves.
Jul 5, 2015, 7:30 PM EDT
Dallas doesn’t have much to offer.
Jul 5, 2015, 6:00 PM EDT
Dan Gilbert is not afraid to write checks.
Jul 5, 2015, 4:42 PM EDT
The Lakers added the 2015 Sixth Man of the Year.
Jul 5, 2015, 4:00 PM EDT
The Hawks signed Millsap to a max deal earlier this week.
Jul 5, 2015, 2:29 PM EDT
Stuckey had a standout year for Indiana last season.
Jul 5, 2015, 2:00 PM EDT
Ginobili has yet to announce his future plans.
Jul 5, 2015, 12:30 PM EDT
LeBron is going to win, Tristan Thompson is going to get his money.
Jul 5, 2015, 11:00 AM EDT
Another guy who took less money to avoid playing in Sacramento.
Jul 5, 2015, 9:30 AM EDT
L.A. is all kinds of desperate now that DeAndre Jordan has bolted for the Mavericks.
Jul 5, 2015, 8:00 AM EDT
How will Blazers fans react when Aldridge returns?
Jul 5, 2015, 3:12 AM EDT
Quality pickup by the Kings.
Jul 5, 2015, 12:14 AM EDT
Phil Jackson gets a gold star for this move.
Jul 4, 2015, 11:00 PM EDT
McRae was the 58th overall pick in the 2014 draft, and is a member of Philadelphia’s Summer League squad.
Jul 4, 2015, 9:30 PM EDT
Nice addition by Orlando.
Jul 4, 2015, 8:00 PM EDT
He would have to take a paycut, but Dallas needs help at the point.
Jul 4, 2015, 6:30 PM EDT
The Spurs are going to just keep going on, being the San Antonio Spurs
Jul 4, 2015, 5:01 PM EDT
Jul 4, 2015, 3:30 PM EDT
Bargain for Toronto — as long as the Raptors aren’t expecting any offense.
Jul 4, 2015, 2:00 PM EDT
The LaMarcus Aldridge Effect
- Report: Lakers near deal to sign Brandon Bass, may trade Nick Young 0
- Spurs reset franchise for post Tim Duncan life in one impressive week 19
- Report: Lakers, Pacers reach deal to trade Roy Hibbert to LA 56
- LaMarcus Aldridge has chosen to sign with Spurs 85
- Who should Clippers get to replace DeAndre Jordan? How about Blake Griffin. 43
- Report: Tobias Harris reaches four-year, $64 million extension to stay with Orlando 25
- Report: Rajon Rondo agrees to one-year, $9.5 million deal with Sacramento Kings 48
- Report: DeAndre Jordan agrees to four-year, $80 million deal to join Dallas Mavericks 58