Skip to content

Adam Silver: Ads on jerseys likely within five years

Mar 20, 2014, 10:59 AM EST

WNBA Sue Bird Ad jersey

It’s going to happen.

It’s not going to go from today’s jerseys to looking like a NASCAR driver. The word Celtics is not going to be replaced by “McDonald’s” like a European soccer team.

However, logos as some form of advertising will be coming to NBA jerseys eventually, likely within the next five years. Some owners have been pushing for it (*cough* Mark Cuban *cough*) and NBA commissioner Adam Silver threw out the five year figure while speaking at the IMG World Congress of Sports, as reported by Darren Rovell of ESPN.

“It just creates that much more of an opportunity for our marketing partners to get to get that much closer to our fans and to our players,” Silver said at the conference, put on by the Sports Business Daily/Journal. “It gives us an opportunity just to have deeper integration when it comes those forms of sponsorship.”

In 2011, it was Silver who said putting logos on jerseys would be worth about $100 million a year to the NBA. But Silver told ESPN.com last month that the discussion over the logo patches on jerseys had slowed in recent years because it was unclear how sponsors on jerseys would compromise advertising being sold by the league’s national television partners, Turner and ESPN.

In-game and in-show advertising is a growing norm because in our DVR/streaming world we fast forward through or walk out of the room during the commercials. So a Ford Fusion shows up in “New Girl” or in “The Amazing Race” so that the product placement is just part of the story.

NBA owners are in this for the money — did you see the last lockout? — and eventually they will do this as a way to raise revenue. It will be a golden arches of McDonald’s up on the shoulder (and if you wonder why the league pushes sleeved jerseys know that is more real estate to put relatively unobtrusive ads).

Go ahead and hate it if you want, but it’s coming not only to the NBA but to every major professional sport in the USA. It’s not a tide that can be stopped.

Latest Posts
  1. Blake Griffin with dagger tip-in to lift Clippers past Bucks (VIDEO)

    Dec 21, 2014, 8:00 AM EST

    Blake Griffin, Giannis Antetokounmpo, Chris Paul AP

    The Bucks went heavy with Brandon Knight at the end of the game. That went about as well as you’d expect.

  2. Rajon Rondo’s career highlights with the Celtics (VIDEO)

    Dec 20, 2014, 10:30 PM EST

    Rajon Rondo Rajon Rondo

    A final look back at Rondo’s time in Boston as he gets set to make his debut with Dallas.

  3. Report: Cavaliers GM passed on trading for Corey Brewer, hopes to add defensive big man instead

    Dec 20, 2014, 9:00 PM EST

    David Griffin AP

    Cavaliers are tied with the Pistons for 23rd in defensive efficiency.

  4. Report: Kings discussing trade for Deron Williams with Nets

    Dec 20, 2014, 7:11 PM EST

    New Jersey Nets practice 05/07/2014 AP

    Kings are looking to make a splash, and Williams has been made available in trade by the Nets.

  5. Report: Multiple teams contacting Suns trying to trade for Goran Dragic

    Dec 20, 2014, 6:30 PM EST

    Phoenix Suns Media Day Phoenix Suns Media Day

    Dragic will opt out of the final year of his deal to become an unrestricted free agent this summer.

  6. Jeremy Lin after Kobe misses at the buzzer: ‘I like game-winners too’

    Dec 20, 2014, 9:30 AM EST

    Memphis Grizzlies v Los Angeles Lakers Getty Images

    Lin understands why Bryant always gets the ball in these situations, but admits he’d like to get some opportunities.

  7. Serge Ibaka blocks Carlos Boozer at the rim, does Mutombo finger wag (VIDEO)

    Dec 20, 2014, 8:00 AM EST

    Serge Ibaka, Carlos Boozer AP

    As the Thunder ended up winning by one, 104-103, this block ended up being very important.

  8. Damian Lillard drops career high 43, leads Blazers to 3OT win over Spurs (VIDEO)

    Dec 20, 2014, 2:07 AM EST

    Damian Lillard AP

    Lillard needs to get mentioned with the game’s top point guards.

  9. Former No. 2 overall pick Darko Milicic loses first kickboxing fight (VIDEO)

    Dec 20, 2014, 12:02 AM EST

    Former NBA player now trying to make his way as a fighter.

  10. Danny Ainge says uncertainty about Celtics’ ability to re-sign Rajon Rondo prompted trade to Dallas

    Dec 19, 2014, 10:50 PM EST

    Danny Ainge AP

    There are a whole host of reasons Rondo was traded; this is just the most convenient for Boston’s brass.

Featured video

Jabari Parker injury latest for disappointing rookie class
Top 10 NBA Player Searches
  1. K. Martin (7008)
  2. C. Bosh (7001)
  3. R. Rondo (6529)
  4. T. Parker (6394)
  5. K. Durant (6337)
  1. T. Jones (6202)
  2. A. Bogut (6161)
  3. M. Smart (6098)
  4. D. Favors (5976)
  5. D. Lee (5822)