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Report: Damian Lillard to jump ship from adidas this summer

Feb 24, 2014, 8:44 AM EDT

DamianLillardDC Getty Images

Damian Lillard — Mr. Five Events All-Star Weekend — is one of the NBA’s rising stars. A point guard who plays with flair on an entertaining team.

Those kinds of players sell a lot of shoes.

Which makes the news that Damian Lillard is likely opting out of his adidas contract this summer very interesting. It sets up a bidding war. Chris Haynes of has the details.

Being that he took home the 2012-13 NBA Rookie of the Year award, became an NBA All-Star and reached other unique incentive clauses in his first two seasons, Lillard will be able to opt out of his shoe contract at the end of the basketball season and either renegotiate a more lucrative deal with adidas, or open negotiations with Nike, Brand Jordan, Reebok or Under Armor, league sources informed

Another source that’s vastly briefed on Lillard’s situation added, “There’s no doubt about it, he’s opting out.”

This sounds much like an NBA player under the current CBA — if you want to get paid, even if you don’t want to jump teams, you have to first become a free agent.

You can bet adidas is going to try and keep Lillard — right now Derrick Rose is the brand’s biggest name but he has been unable to stay healthy the past couple seasons.

However Lillard will have options. A lot of them.

Rival shoe companies have been well-versed on the matter for months and are expected to make competitive offers, but is told that Nike stands the best chance of luring Lillard away from adidas.

The bottom line here — Lillard just spent All-Star weekend doing every event possible to help raise his profile, now he’s going to cash in on that a little.

  1. jcmeyer10 - Feb 24, 2014 at 8:57 AM

    Good for him. It’s not like he didn’t earn it.

  2. 1972wasalongtimeago - Feb 24, 2014 at 9:30 AM

    If you look up, “Who Gives a Flying Sht About This Except for Damian Lillard and His Family” in the dictionary; this is the article that would come up.

    • casualcommenter - Feb 24, 2014 at 10:21 AM

      If you didn’t want to read a story about Damian Lillard looking for a new shoe deal, you have only yourself to blame. The title was near idiot-proof in conveying what this story was about.

      • asimonetti88 - Feb 24, 2014 at 10:37 AM

        Apparently he is part of Damian Lillard’s family.

      • 1972wasalongtimeago - Feb 24, 2014 at 1:29 PM

        I almost never read the articles. I assumed most if not all of us did the same. Unless you like factual, spelling, and grammatical mistakes, why read the articles? I figured we all just skipped right to the comments.

        And no, I did not read this article. I’d have to be sitting on the can a loooooooong time before unread one word about Damian Lillard’s shoe deal

      • Kurt Helin - Feb 25, 2014 at 8:52 AM

        Thank you for clicking on this and driving traffic, suggesting we need to do more shoe articles.

  3. brownsfan33 - Feb 24, 2014 at 9:36 AM

    …and the world will never the same.

  4. spursareold - Feb 24, 2014 at 10:58 AM

    I really hope he re-negotiates and stays with Adidas. Nike didn’t believe in him when he came out in the draft. Where were they then?

  5. jabronikid - Feb 24, 2014 at 2:47 PM

    Coz he believes in the Adidas Curse that affected TMac, Arenas and now D’Rose. He’s wise enough to follow what Kobe did (not a Kobe fan).

  6. bballhistorian - Feb 24, 2014 at 5:33 PM

    Stay away from Adidas…..

  7. turkbox420 - Feb 25, 2014 at 3:14 AM

    Play some damn Defense Lillard, every point guard that faces him has a career high. He is so good on one end but plays D like its the rising stars challenge. Under Armor or Nike seems to be the best choices. Maybe he will start his own Reebok style. Shaq, Iverson and Reignman all had the sickest kicks other than a few.

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