Feb 19, 2014, 10:14 AM EST
Forbes released its top 10 list of off-the-court NBA earners this week, and not surprisingly, a couple of the game’s biggest stars lead the pack.
Before we get to the complete list, something stands out when looking at the dollars the top NBA athletes rake in, especially when compared to other sports’ stars.
Thanks to basketball boasting the biggest shoe sponsorship deals, no one comes close to making as much in total sponsorship dollars as NBA players do, and that includes sports that are more popular — like the NFL in the U.S., and soccer internationally.
And the gap between NBA players and others in team sports all starts with the shoes. The NBA’s biggest stars can command more than $10 million annually from Nike and Adidas. Nike represents almost half James’ off-court income, and James was the NBA’s leading shoe salesman in 2013 with $300 million in retail sales in the U.S. of his Nike signature shoes, according to research firm SportsOneSource. Rose signed a 13-year, $185 million contract with Adidas in 2012. A $1 million a year shoe deal is extremely rare for an NFL or MLB star. Basketball players move product unlike their counterparts in other sports.
Basketball players can also take advantage of the global nature of the sport. Bryant has made trips to China the past eight years for Nike and he is one of the brand’s main chips in its battle against Adidas in China. Bryant partnered with Turkish Airlines in 2010 and has been featured in commercials with global soccer star Lionel Messi. James’ Dunkin’ Donuts deal is for Asia only, and he entered into a new partnership with Chinese Internet services firm Tencent last year. These deals are not available to football and baseball players.
And now, the list:
Player/total endorsement income/shoe sponsor
LeBron James: $42 million (Nike)
Kobe Bryant: $34 million (Nike)
Derrick Rose: $21 million (Adidas)
Kevin Durant: $14 million (Nike)
Dwyane Wade: $12 million (Li Ning)
Carmelo Anthony: $9 million (Jordan/Nike)
Amar’e Stoudemire: $6.5 million (Nike)
Dwight Howard: $6 million (Adidas)
Blake Griffin: $6 million (Jordan/Nike)
Chris Paul: $4 million (Jordan/Nike)
Remember, the shoe sponsor noted isn’t where all of the income originates, but it’s certainly where the bulk of it comes from. Stoudemire’s ranking is a function of him playing in New York, and for NBA players seeking a bigger piece of the sponsorship pie, there’s a reason free agent stars flock to large markets.
Only Kevin Durant plays in a smaller one, and although Miami technically fits the bill, the pairing of LeBron James and Dwyane Wade on the same team, along with the exposure the Heat has gotten in winning consecutive titles, certainly has made them high-profile stars where sponsors are concerned.
Feb 27, 2015, 11:00 PM EST
There is about as much chance of me getting a date with Emily Ratajkowski this weekend as there is of this actually happening.
Shane Battier on Carmelo Anthony: ‘Last two years I guarded him, he did exactly what the scouting report said he would’
Feb 27, 2015, 10:00 PM EST
Maybe, but Melo still dropped 50 on Battier’s Heat in 2013.
Feb 27, 2015, 9:00 PM EST
NBA teams are considering the question
Daryl Morey believes two bad shots are better than one good shot (always), but data wasn’t significant enough for Jeff Van Gundy to change
Feb 27, 2015, 7:59 PM EST
An interesting anecdote from Morey (speaking at the MIT Sloan Sports Analytics Conference) about how the data showed an advantage, but not one big enough for his coach to change.
Feb 27, 2015, 6:59 PM EST
Instead of 30-year plan, assistant Celtics general manager unveils five-year and 10-year plans
Feb 27, 2015, 6:07 PM EST
Kevin Love, it’s your show.
Feb 27, 2015, 5:30 PM EST
There are financial obstacles in the way of dropping 22 games from the schedule, but Battier makes a somewhat compelling case.
Feb 27, 2015, 4:56 PM EST
He’s day to day. (Insert your Keith Olberman joke here.)
Feb 27, 2015, 4:30 PM EST
It’s not going to change most fans’ minds, but it’s a good first step.
Feb 27, 2015, 3:45 PM EST
Don’t be surprised if another bidder comes in over the top.
Feb 27, 2015, 3:15 PM EST
Don’t expect him to return, but if he does Cleveland appears off the list.
Feb 27, 2015, 2:45 PM EST
Turns out Common was a Bulls ball boy back in the early Jordan era in Chicago, so he and Michael Jordan had some laughs together.
Jeff Van Gundy to Daryl Morey when he flinched at using analytics to make a decision: ‘Either you believe in this sh-t or you don’t’
Feb 27, 2015, 2:14 PM EST
The data said that Dikembe Mutombo was better than Yao Ming, but Morey wasn’t ready to make that call.
Feb 27, 2015, 1:30 PM EST
A team’s best players hold each other accountable, according to the former NBA player.
Feb 27, 2015, 12:48 PM EST
Phil Jackson can’t just quietly sneak into a building and watch a prospect, so a reporter asked him a question. Jackson answered and will pay for that.
Feb 27, 2015, 11:58 AM EST
This makes the Bulls a lot more dangerous come the playoffs.
Feb 27, 2015, 11:28 AM EST
The Cavaliers’ rim protection has been infinitely better since the arrival of Timofey Mozgov, but he wasn’t stopping Draymond Green on this one.
Feb 27, 2015, 10:44 AM EST
DeMar DeRozan says he’s right next to Lowry on this.
Feb 27, 2015, 10:01 AM EST
And it’s got Tupac.
Feb 27, 2015, 9:10 AM EST
Westbrook had the numbers but Bledsoe was efficient.
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- Five Things We Learned in NBA Thursday: The Cavaliers we expected have arrived 17
- Report: George Karl controls Kings’ personnel, wants Ty Lawson, willing to move DeMarcus Cousins 29
- Paul George returns to practice with Pacers, could play in couple weeks 8
- Report: LeBron James wonders why he doesn’t get more MVP consideration 41
- Would Rajon Rondo leave the Mavericks for the Lakers? 63
- Five Things We Learned in NBA Wednesday: The Spurs losing rodeo road trip a bad sign 14
- PBT Extra: What is future for Derrick Rose? Bulls? 13