Feb 19, 2014, 10:14 AM EDT
Forbes released its top 10 list of off-the-court NBA earners this week, and not surprisingly, a couple of the game’s biggest stars lead the pack.
Before we get to the complete list, something stands out when looking at the dollars the top NBA athletes rake in, especially when compared to other sports’ stars.
Thanks to basketball boasting the biggest shoe sponsorship deals, no one comes close to making as much in total sponsorship dollars as NBA players do, and that includes sports that are more popular — like the NFL in the U.S., and soccer internationally.
And the gap between NBA players and others in team sports all starts with the shoes. The NBA’s biggest stars can command more than $10 million annually from Nike and Adidas. Nike represents almost half James’ off-court income, and James was the NBA’s leading shoe salesman in 2013 with $300 million in retail sales in the U.S. of his Nike signature shoes, according to research firm SportsOneSource. Rose signed a 13-year, $185 million contract with Adidas in 2012. A $1 million a year shoe deal is extremely rare for an NFL or MLB star. Basketball players move product unlike their counterparts in other sports.
Basketball players can also take advantage of the global nature of the sport. Bryant has made trips to China the past eight years for Nike and he is one of the brand’s main chips in its battle against Adidas in China. Bryant partnered with Turkish Airlines in 2010 and has been featured in commercials with global soccer star Lionel Messi. James’ Dunkin’ Donuts deal is for Asia only, and he entered into a new partnership with Chinese Internet services firm Tencent last year. These deals are not available to football and baseball players.
And now, the list:
Player/total endorsement income/shoe sponsor
LeBron James: $42 million (Nike)
Kobe Bryant: $34 million (Nike)
Derrick Rose: $21 million (Adidas)
Kevin Durant: $14 million (Nike)
Dwyane Wade: $12 million (Li Ning)
Carmelo Anthony: $9 million (Jordan/Nike)
Amar’e Stoudemire: $6.5 million (Nike)
Dwight Howard: $6 million (Adidas)
Blake Griffin: $6 million (Jordan/Nike)
Chris Paul: $4 million (Jordan/Nike)
Remember, the shoe sponsor noted isn’t where all of the income originates, but it’s certainly where the bulk of it comes from. Stoudemire’s ranking is a function of him playing in New York, and for NBA players seeking a bigger piece of the sponsorship pie, there’s a reason free agent stars flock to large markets.
Only Kevin Durant plays in a smaller one, and although Miami technically fits the bill, the pairing of LeBron James and Dwyane Wade on the same team, along with the exposure the Heat has gotten in winning consecutive titles, certainly has made them high-profile stars where sponsors are concerned.
Jul 5, 2015, 12:30 PM EDT
LeBron is going to win, Tristan Thompson is going to get his money.
Jul 5, 2015, 11:00 AM EDT
Another guy who took less money to avoid playing in Sacramento.
Jul 5, 2015, 9:30 AM EDT
L.A. is all kinds of desperate now that DeAndre Jordan has bolted for the Mavericks.
Jul 5, 2015, 8:00 AM EDT
How will Blazers fans react when Aldridge returns?
Jul 5, 2015, 3:12 AM EDT
Quality pickup by the Kings.
Jul 5, 2015, 12:14 AM EDT
Phil Jackson gets a gold star for this move.
Jul 4, 2015, 11:00 PM EDT
McRae was the 58th overall pick in the 2014 draft, and is a member of Philadelphia’s Summer League squad.
Jul 4, 2015, 9:30 PM EDT
Nice addition by Orlando.
Jul 4, 2015, 8:00 PM EDT
He would have to take a paycut, but Dallas needs help at the point.
Jul 4, 2015, 6:30 PM EDT
The Spurs are going to just keep going on, being the San Antonio Spurs
Jul 4, 2015, 5:01 PM EDT
Jul 4, 2015, 3:30 PM EDT
Bargain for Toronto — as long as the Raptors aren’t expecting any offense.
Jul 4, 2015, 2:00 PM EDT
The LaMarcus Aldridge Effect
Jul 4, 2015, 12:21 PM EDT
Biggest name left in free agency will make San Antonio a powerhouse.
Jul 4, 2015, 11:00 AM EDT
Cuban believes Jordan can average 20 points, 20 rebounds per game.
Jul 4, 2015, 9:30 AM EDT
Fits with West’s desire to play for a contender, but he’d have to take very little money to sign there.
Jul 4, 2015, 8:00 AM EDT
The Clippers went small the final five minutes of Game 7 against the Spurs, and it worked.
Jul 4, 2015, 12:33 AM EDT
At this price, it’s a fair pickup for New Yor, giving hem another role player.
Jul 3, 2015, 11:03 PM EDT
Hopefully Scott Skiles will play Harris this time.
Jul 3, 2015, 10:30 PM EDT
Curry is just that good.
- Spurs reset franchise for post Tim Duncan life in one impressive week 17
- Report: Lakers, Pacers reach deal to trade Roy Hibbert to LA 48
- LaMarcus Aldridge has chosen to sign with Spurs 85
- Who should Clippers get to replace DeAndre Jordan? How about Blake Griffin. 42
- Report: Tobias Harris reaches four-year, $64 million extension to stay with Orlando 25
- Report: Rajon Rondo agrees to one-year, $9.5 million deal with Sacramento Kings 48
- Report: DeAndre Jordan agrees to four-year, $80 million deal to join Dallas Mavericks 58
- Report: Kings signing Marco Belinelli to three-year, $19 million contract 19