Feb 19, 2014, 10:14 AM EST
Forbes released its top 10 list of off-the-court NBA earners this week, and not surprisingly, a couple of the game’s biggest stars lead the pack.
Before we get to the complete list, something stands out when looking at the dollars the top NBA athletes rake in, especially when compared to other sports’ stars.
Thanks to basketball boasting the biggest shoe sponsorship deals, no one comes close to making as much in total sponsorship dollars as NBA players do, and that includes sports that are more popular — like the NFL in the U.S., and soccer internationally.
And the gap between NBA players and others in team sports all starts with the shoes. The NBA’s biggest stars can command more than $10 million annually from Nike and Adidas. Nike represents almost half James’ off-court income, and James was the NBA’s leading shoe salesman in 2013 with $300 million in retail sales in the U.S. of his Nike signature shoes, according to research firm SportsOneSource. Rose signed a 13-year, $185 million contract with Adidas in 2012. A $1 million a year shoe deal is extremely rare for an NFL or MLB star. Basketball players move product unlike their counterparts in other sports.
Basketball players can also take advantage of the global nature of the sport. Bryant has made trips to China the past eight years for Nike and he is one of the brand’s main chips in its battle against Adidas in China. Bryant partnered with Turkish Airlines in 2010 and has been featured in commercials with global soccer star Lionel Messi. James’ Dunkin’ Donuts deal is for Asia only, and he entered into a new partnership with Chinese Internet services firm Tencent last year. These deals are not available to football and baseball players.
And now, the list:
Player/total endorsement income/shoe sponsor
LeBron James: $42 million (Nike)
Kobe Bryant: $34 million (Nike)
Derrick Rose: $21 million (Adidas)
Kevin Durant: $14 million (Nike)
Dwyane Wade: $12 million (Li Ning)
Carmelo Anthony: $9 million (Jordan/Nike)
Amar’e Stoudemire: $6.5 million (Nike)
Dwight Howard: $6 million (Adidas)
Blake Griffin: $6 million (Jordan/Nike)
Chris Paul: $4 million (Jordan/Nike)
Remember, the shoe sponsor noted isn’t where all of the income originates, but it’s certainly where the bulk of it comes from. Stoudemire’s ranking is a function of him playing in New York, and for NBA players seeking a bigger piece of the sponsorship pie, there’s a reason free agent stars flock to large markets.
Only Kevin Durant plays in a smaller one, and although Miami technically fits the bill, the pairing of LeBron James and Dwyane Wade on the same team, along with the exposure the Heat has gotten in winning consecutive titles, certainly has made them high-profile stars where sponsors are concerned.
PBT Christmas Day preview: Late game between Clippers and Warriors will see league’s best rivalry renewed
Dec 25, 2014, 9:30 AM EST
These teams do not like each other.
Dec 25, 2014, 8:00 AM EST
And at No. 1… come on, isn’t it pretty obvious?
Dec 25, 2014, 2:13 AM EST
This will be his fourth game missed with a sprained ankle, they are 1-2 without him the last three.
Dec 24, 2014, 11:00 PM EST
The Wizards are an underrated team in the East. The Knicks… not so much.
Dec 24, 2014, 9:30 PM EST
Previewing the Bulls vs. Lakers matchup at the United Center.
Dec 24, 2014, 9:00 PM EST
Colorways inspired by shoes Michael Jordan wore during his best Christmas Day performance.
Spurs and Thunder, who’ve been best in the West lately, both fighting for position entering Christmas matchup
Dec 24, 2014, 7:00 PM EST
Injuries to Kevin Durant, Russell Westbrook and Kawhi Leonard have put both teams behind the eight ball
Dec 24, 2014, 6:06 PM EST
An additional confirmation that no Deron Williams deal gets done on Sacramento’s side unless they can also get the talented young big man as part of the package.
Dec 24, 2014, 5:30 PM EST
Young says Lakers played liked ‘Django Unchained’ without Kobe Bryant
Dec 24, 2014, 4:00 PM EST
Boston has Brandan Wright, large trade exception
Dec 24, 2014, 3:00 PM EST
The NBA has given us some good presents to open for Christmas.
Dec 24, 2014, 2:15 PM EST
McHale earned this.
Dec 24, 2014, 1:24 PM EST
This is a low risk pickup by the Rockets at a good price.
Dec 24, 2014, 12:58 PM EST
A minor move, but one that should benefit both teams.
Dec 24, 2014, 12:36 PM EST
Expect more Tristan Thompson in the short term, a trade for Cleveland to land a big in the longer term.
Dec 24, 2014, 11:45 AM EST
Miami fans will boo a little, but this isn’t Cleveland.
Dec 24, 2014, 11:00 AM EST
Lakers can use Steve Nash’s disabled-player exception to sign free agents
Dec 24, 2014, 10:00 AM EST
Orlando’s fourth-year players have All-Star cases. Yes, really.
Kendall Marshall turns back to play, runs like an airplane to celebrate… Jared Dudley’s missed 3-pointer (video)
Dec 24, 2014, 9:45 AM EST
Bucks don’t come back, fall to Hornets
Dec 24, 2014, 9:00 AM EST
Wizards center gets big slam, but Bulls win
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