Feb 19, 2014, 10:14 AM EST
Forbes released its top 10 list of off-the-court NBA earners this week, and not surprisingly, a couple of the game’s biggest stars lead the pack.
Before we get to the complete list, something stands out when looking at the dollars the top NBA athletes rake in, especially when compared to other sports’ stars.
Thanks to basketball boasting the biggest shoe sponsorship deals, no one comes close to making as much in total sponsorship dollars as NBA players do, and that includes sports that are more popular — like the NFL in the U.S., and soccer internationally.
And the gap between NBA players and others in team sports all starts with the shoes. The NBA’s biggest stars can command more than $10 million annually from Nike and Adidas. Nike represents almost half James’ off-court income, and James was the NBA’s leading shoe salesman in 2013 with $300 million in retail sales in the U.S. of his Nike signature shoes, according to research firm SportsOneSource. Rose signed a 13-year, $185 million contract with Adidas in 2012. A $1 million a year shoe deal is extremely rare for an NFL or MLB star. Basketball players move product unlike their counterparts in other sports.
Basketball players can also take advantage of the global nature of the sport. Bryant has made trips to China the past eight years for Nike and he is one of the brand’s main chips in its battle against Adidas in China. Bryant partnered with Turkish Airlines in 2010 and has been featured in commercials with global soccer star Lionel Messi. James’ Dunkin’ Donuts deal is for Asia only, and he entered into a new partnership with Chinese Internet services firm Tencent last year. These deals are not available to football and baseball players.
And now, the list:
Player/total endorsement income/shoe sponsor
LeBron James: $42 million (Nike)
Kobe Bryant: $34 million (Nike)
Derrick Rose: $21 million (Adidas)
Kevin Durant: $14 million (Nike)
Dwyane Wade: $12 million (Li Ning)
Carmelo Anthony: $9 million (Jordan/Nike)
Amar’e Stoudemire: $6.5 million (Nike)
Dwight Howard: $6 million (Adidas)
Blake Griffin: $6 million (Jordan/Nike)
Chris Paul: $4 million (Jordan/Nike)
Remember, the shoe sponsor noted isn’t where all of the income originates, but it’s certainly where the bulk of it comes from. Stoudemire’s ranking is a function of him playing in New York, and for NBA players seeking a bigger piece of the sponsorship pie, there’s a reason free agent stars flock to large markets.
Only Kevin Durant plays in a smaller one, and although Miami technically fits the bill, the pairing of LeBron James and Dwyane Wade on the same team, along with the exposure the Heat has gotten in winning consecutive titles, certainly has made them high-profile stars where sponsors are concerned.
Jan 24, 2015, 11:00 PM EST
Brad Stevens reportedly likes Prince, so a buyout may not be in the cards.
Derek Fisher didn’t realize motivating his players would be such a big part of being an NBA head coach
Jan 24, 2015, 9:30 PM EST
Fisher played 18 years, and claims that his motivation always came from within.
After being fined for obscene gesture, Dwyane Wade asks NBA to improve on ways it protects players from fans
Jan 24, 2015, 8:00 PM EST
Wade was fined for flipping off some fans who he believed crossed the line.
Jan 24, 2015, 6:30 PM EST
“He had his chance to reach out,” Waiters said.
Jan 24, 2015, 5:00 PM EST
Howard left the game after just eight minutes and did not return.
Jan 24, 2015, 3:17 PM EST
Aldridge has a tear in his left thumb, and was originally set to be sidelined 6-8 weeks.
Jan 24, 2015, 2:00 PM EST
Drama in Dallas?
Jan 24, 2015, 12:30 PM EST
The inside access here makes this a must-watch.
Jan 24, 2015, 11:00 AM EST
Before recent trades, players believed the team would go no further than the second round of the playoffs.
Jan 24, 2015, 9:30 AM EST
Green was completely amazed, just like the rest of us.
Jan 24, 2015, 8:00 AM EST
That is as good a step-back jumper as you will see.
Jan 24, 2015, 2:00 AM EST
There are $25 million Kobe will be back next season.
Jan 24, 2015, 1:45 AM EST
Somebody is making their All-Star case.
Jan 24, 2015, 12:16 AM EST
Lakers star could also above and beyond and chase Michael Jordan’s comeback
Mark Cuban says fan voting system for All-Stars is ‘broken,’ small number of total votes shows ‘nobody cares’
Jan 23, 2015, 11:30 PM EST
Cuban want to eliminate fans voting for the All-Star starters.
Jan 23, 2015, 10:15 PM EST
It’s a good thing, because he received fewer votes than Marcin Gortat.
Jan 23, 2015, 9:15 PM EST
Maybe, but the field is simply too crowded in the West for Ellis to have a reasonable shot.
Jan 23, 2015, 8:15 PM EST
I’m no expert in copyright law, but this strikes me as the kind of lawsuit that gets settled out of court.
Jan 23, 2015, 7:15 PM EST
So he plans to play for the Knicks until 2050?
Jan 23, 2015, 6:15 PM EST
Shumpert was acquired as part of the deal that sent Dion Waiters to OKC.
- LaMarcus Aldridge decides to delay surgery, will return for Blazers Saturday vs. Wizards 7
- WATCH: Kobe Bryant’s doctor explains diagnosis to him following exam of injured shoulder 9
- Report: Cavaliers players say they ‘had lost faith’ due to lack of depth and roster construction 44
- Kobe Bryant will be back next season, he can’t resist the challenge 20
- Klay Thompson sets NBA record with 37 point quarter (VIDEO) 36
- If injury is serious, it would go against history for Kobe to be productive again 15
- Sixers’ leading scorer Tony Wroten suffers partially torn ACL, likely done for season 12
- Report: Lakers expect Kobe Bryant to miss rest of season 19