Feb 3, 2014, 8:00 AM EST
This past weekend, David Stern retired as commissioner of the NBA.
After 30 years, he left as quietly as someone of his stature could. Instead of choosing a time where the NBA was in the spotlight to have his final farewell, Stern left in the middle of Super Bowl hoopla, when the coverage of his departure could only be brief.
The peculiar timing did cast some light on a few things, though. Stern will of course be remembered for cleaning up the league and making it profitable where it once wasn’t, but through both triumphs and mistakes, he always understood that he needed to make the game accessible for everyone.
This isn’t a concept the NFL has fully embraced.
There were more than a few examples present during the big game. One that stood out in particular was when Indianapolis Colts quarterback Andrew Luck read the Declaration of Independence pregame.
Aside from the slight irony of playing a game in London during the regular season and then reading that document before the championship, the whole thing served as another reminder of what the NFL’s primary agenda currently is.
That being said, let’s make this clear: the military should absolutely be honored, and America should be celebrated. This is not the issue.
The issue is that without reasonable moderation and without at least some detachment from the NFL brand, those acts begin to lose some of their integrity and meaning. When they’re done with the type of frequency the NFL does them, it’s hard not to see it for what it is.
More than anything else, the NFL uses Super Bowl Sunday to remind you that football is America, and America is football. They are made to be indistinguishable.
Because of this, in no way does the Super Bowl feel like a worldwide event. It’s televised around the world, naturally, but you could see how the event as a whole is isolating for international viewers. That seems especially true when there is nary a mention of international players or anything really of that ilk whatsoever. The most international flavor we got from the Super Bowl was a fan in the stands briefly being able to wave a Canadian flag after the first score. That was about it.
The NBA of course has built-in advantages with basketball being a much more popular sport around the world, but the NFL is years behind the NBA in the efforts to appeal to more than just American viewers.
Stern has a lot to do with that. In addition to his commitment to women’s basketball over the years, Stern always made it a priority for every major NBA event to celebrate all participants — not just Americans, but the players and fans around the world. The globalization of the NBA makes it what it is today, and that’s Stern’s crowning achievement.
You may not have loved Stern or all of his decisions, but the NBA is now a global sport. Here’s hoping the NFL tries a little harder in the future to be the same.
Celtics 96, Magic 89: This was Rajon Rondo‘s best game since returning from ACL surgery — 19 points on 9-of-11 shooting, plus 10 assists, but more than that he was orchestrating the game like he used to — and not so coincidentally the Celtics got their first win since his return. Jared Sullinger added 21 for Boston. Orlando trailed most of the game but went on a 10-2 run in the fourth to make it interesting, but that run came from the bench and when the starters came back in they couldn’t get it over the top. Arron Afflalo led Orlando with 18.
Mar 3, 2015, 5:50 PM EST
The list for him is much longer than just two teams. Much longer.
Mar 3, 2015, 5:08 PM EST
What kind of team are they trying to build.
Mar 3, 2015, 4:04 PM EST
The Kings retired his No. 21 jersey.
Mar 3, 2015, 2:55 PM EST
Irving has missed two straight games with a shoulder strain.
Mar 3, 2015, 2:10 PM EST
Shaw was an assistant coach in Indiana before landing the head coaching spot in Denver.
Mar 3, 2015, 1:25 PM EST
Good news for OKC.
Mar 3, 2015, 12:38 PM EST
Nuggets are 20-39 this season.
Mar 3, 2015, 12:30 PM EST
Barnes isn’t wrong that the punishment for him doing something like this would have been much more severe.
Mar 3, 2015, 11:50 AM EST
Clippers have a reputation with the referees, which likely was why Redick was tossed for seemingly innocuous comments.
Mar 3, 2015, 11:10 AM EST
Mar 3, 2015, 10:30 AM EST
KG played for Doc Rivers on the Celtics’ 2008 title team, but wasn’t willing to take any grief from his son.
Mar 3, 2015, 9:50 AM EST
Warriors had plenty of fans show up in Brooklyn.
Mar 3, 2015, 9:10 AM EST
Suns-Heat was all kinds of physical.
Mar 3, 2015, 8:30 AM EST
That had 10 times the punches of an NBA “fight.”
Mar 3, 2015, 8:00 AM EST
Ricky Rubio got the triple-double, CP3 will take the win.
Mar 3, 2015, 2:55 AM EST
Goran Dragic would have sat out with back pain against anyone else, but he dropped 21 on the Suns.
Mar 3, 2015, 1:14 AM EST
Zach LaVine can get up. But you already knew that.
Mar 3, 2015, 12:01 AM EST
The Warriors fell to 46-12.
Mar 2, 2015, 11:15 PM EST
Griffin has missed the Clippers’ last 10 games.
Mar 2, 2015, 10:30 PM EST
Whiteside grabbed Len by the legs.
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- Nuggets have fired head coach Brian Shaw 28
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- League suspends James Harden one game for kick to LeBron James’ groin 23
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- Report: Jimmy Butler could miss three to four weeks with elbow injury 7
- Five Things We Learned in NBA Sunday: James Harden, LeBron James want your MVP vote 11