Feb 3, 2014, 8:00 AM EDT
This past weekend, David Stern retired as commissioner of the NBA.
After 30 years, he left as quietly as someone of his stature could. Instead of choosing a time where the NBA was in the spotlight to have his final farewell, Stern left in the middle of Super Bowl hoopla, when the coverage of his departure could only be brief.
The peculiar timing did cast some light on a few things, though. Stern will of course be remembered for cleaning up the league and making it profitable where it once wasn’t, but through both triumphs and mistakes, he always understood that he needed to make the game accessible for everyone.
This isn’t a concept the NFL has fully embraced.
There were more than a few examples present during the big game. One that stood out in particular was when Indianapolis Colts quarterback Andrew Luck read the Declaration of Independence pregame.
Aside from the slight irony of playing a game in London during the regular season and then reading that document before the championship, the whole thing served as another reminder of what the NFL’s primary agenda currently is.
That being said, let’s make this clear: the military should absolutely be honored, and America should be celebrated. This is not the issue.
The issue is that without reasonable moderation and without at least some detachment from the NFL brand, those acts begin to lose some of their integrity and meaning. When they’re done with the type of frequency the NFL does them, it’s hard not to see it for what it is.
More than anything else, the NFL uses Super Bowl Sunday to remind you that football is America, and America is football. They are made to be indistinguishable.
Because of this, in no way does the Super Bowl feel like a worldwide event. It’s televised around the world, naturally, but you could see how the event as a whole is isolating for international viewers. That seems especially true when there is nary a mention of international players or anything really of that ilk whatsoever. The most international flavor we got from the Super Bowl was a fan in the stands briefly being able to wave a Canadian flag after the first score. That was about it.
The NBA of course has built-in advantages with basketball being a much more popular sport around the world, but the NFL is years behind the NBA in the efforts to appeal to more than just American viewers.
Stern has a lot to do with that. In addition to his commitment to women’s basketball over the years, Stern always made it a priority for every major NBA event to celebrate all participants — not just Americans, but the players and fans around the world. The globalization of the NBA makes it what it is today, and that’s Stern’s crowning achievement.
You may not have loved Stern or all of his decisions, but the NBA is now a global sport. Here’s hoping the NFL tries a little harder in the future to be the same.
Celtics 96, Magic 89: This was Rajon Rondo‘s best game since returning from ACL surgery — 19 points on 9-of-11 shooting, plus 10 assists, but more than that he was orchestrating the game like he used to — and not so coincidentally the Celtics got their first win since his return. Jared Sullinger added 21 for Boston. Orlando trailed most of the game but went on a 10-2 run in the fourth to make it interesting, but that run came from the bench and when the starters came back in they couldn’t get it over the top. Arron Afflalo led Orlando with 18.
Sep 2, 2015, 9:28 AM EDT
Sep 2, 2015, 8:30 AM EDT
Welcome to the big stage, Canada.
Sep 2, 2015, 8:00 AM EDT
For Lawson personally I hope this move and this situation is what he needs to get his life in order.
Sep 2, 2015, 12:05 AM EDT
Lin’s alter ego: Wayne
Sep 1, 2015, 11:07 PM EDT
Griffin will give Pistons 19 players, 17 with guaranteed salaries
Sep 1, 2015, 10:07 PM EDT
LeBron indicates 1999-00 Trail Blazers were great, implies something about his own career
Sep 1, 2015, 9:01 PM EDT
Goran Dragic, Dwyane Wade, Luol Deng, Chris Bosh and Hassan Whiteside look pretty good on paper
Sep 1, 2015, 8:01 PM EDT
Russians don’t even have Alexey Shved
Sep 1, 2015, 7:01 PM EDT
Luis Scola leads Argentina to victory over Canada
Sep 1, 2015, 6:01 PM EDT
He’s a 6’7″ combo guard with a lot of potential
Sep 1, 2015, 4:30 PM EDT
Well, that’s one.
Sep 1, 2015, 3:35 PM EDT
It’s not just baseball and boxing anymore.
Sep 1, 2015, 2:46 PM EDT
Miami is a long shot to land him, but you can bet Pat Riley will have them positioned for a run.
Sep 1, 2015, 2:19 PM EDT
Lots of pump fakes. Lots and lots of pump fakes.
Sep 1, 2015, 1:28 PM EDT
It’s an old Moses Malone trick.
Sep 1, 2015, 12:46 PM EDT
He’s healthy, that’s a start.
Sep 1, 2015, 11:45 AM EDT
Williams signed a two-year deal with the Mavs in July.
Sep 1, 2015, 11:00 AM EDT
Whittington played for the Heat at Summer League.
Sep 1, 2015, 10:15 AM EDT
Mutombo played four and a half years in Atlanta.
Sep 1, 2015, 9:30 AM EDT
Stojakovic had been rumored for several weeks to be joining the Kings.
- Will Miami make a run at Kevin Durant? 15
- Report: Veteran forward Chuck Hayes agrees to deal with Clippers 6
- Report: Lakers to sign Brazilian, FC Barcelona point guard Marcelo Huertas to one-year deal 10
- Shaq to Kobe on podcast: “I just want people to know that I don’t hate you” 18
- D’Angelo Russell on Tracy McGrady tweet: “Some Lakers fans are spoiled” 28
- Anthony Davis “definitely” plans on shooting more threes this season 4
- Jim Buss defends Byron Scott as Lakers coach, “He has the Laker blood in him” 24
- Jim Buss open to the idea of Kobe Bryant playing beyond this season 32