Jan 27, 2014, 8:44 PM EDT
The sleeved jerseys the NBA rolled out last season and has expanded the use of this year have gotten a mixed reaction from players and fans alike.
The vote that counts, however, is the one made with dollars spent on them by the fans, and that’s why we saw all 10 teams that played on Christmas Day wearing them, and it’s why the decision was made to go with the sleeves for the All-Star game in New Orleans this season.
The league is a business, but it isn’t one that will sacrifice on-court product for a short-term money grab. So, if over time a majority of players express their unhappiness with the sleeves, the NBA might listen.
“We don’t have any intention to do anything that is going to compromise the play on the court or that the players are against doing,” Sal LaRocca, the NBA’s executive vice president of global merchandising said. …
In any case, LaRocca said plans for next year’s Christmas Day uniforms and the 2015 All-Star Game already are being discussed. If the All-Stars make it clear they don’t like the look or feel of this year’s uniforms, the league will respond accordingly.
“If the feedback is that the players don’t want to wear them, we won’t,” LaRocca said. “We are 50-50 partners with the players in everything we do.”
Here’s the thing: The players are making just as much money as the league is off of these and all other jersey sales. It’s a 50-50 revenue split in this area, so despite certain players expressing their unhappiness with (or blaming substandard shooting performances on) the sleeves, if fans continue to buy them in volumes that exceed expectations, the jerseys and their sleeves are likely to be here to stay.
Sep 15, 2014, 1:07 AM EDT
Mark Price worked with him last summer too and it had limited effect.
Sep 14, 2014, 10:00 PM EDT
“If he wanted to leave, there’s no reason to talk to him about it,” Rubio said.
Sep 14, 2014, 8:30 PM EDT
Sep 14, 2014, 6:59 PM EDT
The celebration was more entertaining than most of the game.
Sep 14, 2014, 5:18 PM EDT
With the win the USA is automatically qualified for the 2016 Rio Olympics.
Sep 14, 2014, 5:00 PM EDT
Lots of Paul Pierce and Shaun Livingston, both of whom left Brooklyn this summer in free agency.
Sep 14, 2014, 3:30 PM EDT
It’s a long shot, but he’s at least got his foot in the door somewhere.
Sep 14, 2014, 2:00 PM EDT
Vonleh will miss all of the preseason, and his new head coach believes that will cost him an early opportunity to enter the rotation.
Sep 14, 2014, 12:30 PM EDT
It was obvious that Australia threw the game against Angola to try to avoid Team USA in the tournament for as long as possible.
Sep 14, 2014, 11:00 AM EDT
Hayward attended training camp, but didn’t make the final cut to be a part of the 12-man roster.
Sep 14, 2014, 9:30 AM EDT
Anthony can thrive in the triangle — if he moves the ball.
Sep 14, 2014, 8:00 AM EDT
Serbia looks on paper to be just another speed bump between the USA and gold.
Sep 13, 2014, 11:00 PM EDT
Rose has averaged 5.4 points per game on 27.3 percent shooting.
Sep 13, 2014, 9:30 PM EDT
Grizzlies last team to make a serious run at him.
Sep 13, 2014, 8:00 PM EDT
Bronze was a quality finish for the defending European champions.
Sep 13, 2014, 6:30 PM EDT
Read the entire letter from Atlanta’s new CEO, which details plans on how he intends to change the team culture.
Sep 13, 2014, 5:00 PM EDT
Plenty of Boris Diaw.
Sep 13, 2014, 3:30 PM EDT
Anthony was very direct in his assessment of the racially insensitive remarks made by the team’s GM and ownership.
Sep 13, 2014, 2:00 PM EDT
Team USA has won its last three games by an average of 31 points.
Rudy Gay upset over ‘dirty play’ that caused him to suffer a fractured jaw in Team USA’s win over Lithuania
Sep 13, 2014, 12:30 PM EDT
DeMarcus Cousins caught an elbow too, and the teams had to be separated once the game was over.
- USA celebrates gold medal with lots of dancing (except Derrick Rose) 8
- Too much World Cup MVP Kyrie Irving for Serbia to handle as USA wins gold easily 129-92 18
- FIBA World Cup USA vs. Serbia preview: Serbia no pushover but Americans should grab gold 4
- France beats Lithuania to win World Cup bronze 6
- Carmelo Anthony says nobody would want to play for Hawks 20
- Serbia holds off furious French comeback, wins to advance to gold medal game vs. USA 4
- Hawks GM Danny Ferry releases statement on his leave of absence, apologizes again 6