Jan 27, 2014, 8:44 PM EST
The sleeved jerseys the NBA rolled out last season and has expanded the use of this year have gotten a mixed reaction from players and fans alike.
The vote that counts, however, is the one made with dollars spent on them by the fans, and that’s why we saw all 10 teams that played on Christmas Day wearing them, and it’s why the decision was made to go with the sleeves for the All-Star game in New Orleans this season.
The league is a business, but it isn’t one that will sacrifice on-court product for a short-term money grab. So, if over time a majority of players express their unhappiness with the sleeves, the NBA might listen.
“We don’t have any intention to do anything that is going to compromise the play on the court or that the players are against doing,” Sal LaRocca, the NBA’s executive vice president of global merchandising said. …
In any case, LaRocca said plans for next year’s Christmas Day uniforms and the 2015 All-Star Game already are being discussed. If the All-Stars make it clear they don’t like the look or feel of this year’s uniforms, the league will respond accordingly.
“If the feedback is that the players don’t want to wear them, we won’t,” LaRocca said. “We are 50-50 partners with the players in everything we do.”
Here’s the thing: The players are making just as much money as the league is off of these and all other jersey sales. It’s a 50-50 revenue split in this area, so despite certain players expressing their unhappiness with (or blaming substandard shooting performances on) the sleeves, if fans continue to buy them in volumes that exceed expectations, the jerseys and their sleeves are likely to be here to stay.
Nov 29, 2014, 1:00 AM EST
The Thunder looked like the Thunder again.
Nov 28, 2014, 11:00 PM EST
Nov 28, 2014, 9:30 PM EST
Butler is worth way more than that, and he knows it.
Nov 28, 2014, 8:00 PM EST
Classy move by CP3.
Nov 28, 2014, 6:30 PM EST
He’s the team’s leading scorer (which says a lot about the Sixers’ offense).
Nov 28, 2014, 5:00 PM EST
Adam Silver has called it his top priority
Nov 28, 2014, 3:40 PM EST
Indiana hosts Magic
Nov 28, 2014, 2:10 PM EST
Melo said it came down to Bulls and Knicks
Nov 28, 2014, 12:39 PM EST
Grizzlies’ win upheld
Nov 28, 2014, 12:25 PM EST
To reach the 49 wins it took to make the playoffs in the West last season, the Thunder need to go 45-21 the rest of the way.
Nov 28, 2014, 11:00 AM EST
What about Chris Paul?
Nov 28, 2014, 9:30 AM EST
Mavericks own bitter about how Fisher left Dallas
Nov 28, 2014, 8:00 AM EST
I’d take this rumor with a grain or 12 of salt, but…
Nov 28, 2014, 1:51 AM EST
Scottie Pippen made the list, too.
Nov 27, 2014, 11:00 PM EST
Parker gets the rookie treatment from the official.
Nov 27, 2014, 9:30 PM EST
Davis is averaging 17.7 shots per game.
Nov 27, 2014, 8:00 PM EST
Sager will receive clearance to fly in January.
Nov 27, 2014, 6:30 PM EST
Rose says he is feeling better about his health.
Nov 27, 2014, 5:00 PM EST
Michael Malone increases pressure on sometimes-combustible Cousins
Nov 27, 2014, 3:30 PM EST
Celtics forward in final year of contract
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