Jan 27, 2014, 8:44 PM EDT
The sleeved jerseys the NBA rolled out last season and has expanded the use of this year have gotten a mixed reaction from players and fans alike.
The vote that counts, however, is the one made with dollars spent on them by the fans, and that’s why we saw all 10 teams that played on Christmas Day wearing them, and it’s why the decision was made to go with the sleeves for the All-Star game in New Orleans this season.
The league is a business, but it isn’t one that will sacrifice on-court product for a short-term money grab. So, if over time a majority of players express their unhappiness with the sleeves, the NBA might listen.
“We don’t have any intention to do anything that is going to compromise the play on the court or that the players are against doing,” Sal LaRocca, the NBA’s executive vice president of global merchandising said. …
In any case, LaRocca said plans for next year’s Christmas Day uniforms and the 2015 All-Star Game already are being discussed. If the All-Stars make it clear they don’t like the look or feel of this year’s uniforms, the league will respond accordingly.
“If the feedback is that the players don’t want to wear them, we won’t,” LaRocca said. “We are 50-50 partners with the players in everything we do.”
Here’s the thing: The players are making just as much money as the league is off of these and all other jersey sales. It’s a 50-50 revenue split in this area, so despite certain players expressing their unhappiness with (or blaming substandard shooting performances on) the sleeves, if fans continue to buy them in volumes that exceed expectations, the jerseys and their sleeves are likely to be here to stay.
Mar 29, 2015, 12:26 AM EDT
The Golden State Warriors are the team to beat out West.
Enes Kanter rips Jazz, calls his time there a ‘three-and-a-half-year frustration'; gets booed by fans
Mar 28, 2015, 11:00 PM EDT
Kanter was traded to the Thunder midseason.
Mar 28, 2015, 9:30 PM EDT
MJ’s still got it.
Lakers coach Byron Scott says opposing players have told him during games they’d ‘love to be in L.A. next year’
Mar 28, 2015, 8:00 PM EDT
Big, if true.
Mar 28, 2015, 6:30 PM EDT
Legislation was signed into law in Indiana last week, and has been criticized as one that could legalize discrimination.
Mar 28, 2015, 5:00 PM EDT
Hornets, still fighting for a playoff spot, catch a break.
Mar 28, 2015, 3:30 PM EDT
Van Gundy coached five seasons in Orlando, but was fired after the way the Dwight Howard debacle played out.
Mar 28, 2015, 2:00 PM EDT
Kerr was joking, and making light of a mini-controversy that occurred recently with the Cavaliers.
Mar 28, 2015, 12:30 PM EDT
Clark played key bench minutes the same day he was signed.
Mar 28, 2015, 11:00 AM EDT
Cuban went off after the Mavericks were blown out by the Spurs.
Mar 28, 2015, 9:45 AM EDT
Warriors keep rolling, while the Grizzlies are starting to feel like a first round loss.
Mar 28, 2015, 8:30 AM EDT
Highlight-reel play came near the end of a loss to the Nets.
Mar 27, 2015, 11:44 PM EDT
LeBron refused to be dismissive of a seemingly harmless regular season loss.
Mar 27, 2015, 10:30 PM EDT
O’Neal made the remarks while being inducted into the Orlando Magic Hall of Fame.
Mar 27, 2015, 9:30 PM EDT
The injuries continue to pile up for the Rockets.
Mar 27, 2015, 8:30 PM EDT
The battle between Green and Doc Rivers continues in the funniest of ways.
Mar 27, 2015, 7:25 PM EDT
Blatt knows James is unlikely to get the league-wide award this season.
Mar 27, 2015, 6:12 PM EDT
The Thunder defense has become a mess, which is bad for the playoffs.
Mar 27, 2015, 5:18 PM EDT
What is in James Harden’s beard?
Mar 27, 2015, 4:32 PM EDT
He is likely a middle second round pick if he comes out.
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