Jan 27, 2014, 8:44 PM EST
The sleeved jerseys the NBA rolled out last season and has expanded the use of this year have gotten a mixed reaction from players and fans alike.
The vote that counts, however, is the one made with dollars spent on them by the fans, and that’s why we saw all 10 teams that played on Christmas Day wearing them, and it’s why the decision was made to go with the sleeves for the All-Star game in New Orleans this season.
The league is a business, but it isn’t one that will sacrifice on-court product for a short-term money grab. So, if over time a majority of players express their unhappiness with the sleeves, the NBA might listen.
“We don’t have any intention to do anything that is going to compromise the play on the court or that the players are against doing,” Sal LaRocca, the NBA’s executive vice president of global merchandising said. …
In any case, LaRocca said plans for next year’s Christmas Day uniforms and the 2015 All-Star Game already are being discussed. If the All-Stars make it clear they don’t like the look or feel of this year’s uniforms, the league will respond accordingly.
“If the feedback is that the players don’t want to wear them, we won’t,” LaRocca said. “We are 50-50 partners with the players in everything we do.”
Here’s the thing: The players are making just as much money as the league is off of these and all other jersey sales. It’s a 50-50 revenue split in this area, so despite certain players expressing their unhappiness with (or blaming substandard shooting performances on) the sleeves, if fans continue to buy them in volumes that exceed expectations, the jerseys and their sleeves are likely to be here to stay.
Dec 19, 2014, 1:01 AM EST
Rondo moves the Mavs into contender status in the West. Problem is that is a crowded field.
Dec 19, 2014, 12:46 AM EST
The team officially described the sprain as “mild.”
Dec 19, 2014, 12:02 AM EST
Makes the haul even less impressive for Boston.
Dec 18, 2014, 11:00 PM EST
Phil responds to an article ripping the Knicks for making the deal.
Dec 18, 2014, 10:00 PM EST
Bryant’s contract runs through 2016.
Dec 18, 2014, 9:15 PM EST
Dec 18, 2014, 8:15 PM EST
The Rookie of the Year race is pretty dull now, frankly.
Dec 18, 2014, 7:35 PM EST
Anthony has been advised that sitting out would be smart.
Dec 18, 2014, 6:55 PM EST
The foul was upgraded to a Flagrant 2.
Dec 18, 2014, 6:03 PM EST
The Mavs send three players and two picks to Boston.
Dec 18, 2014, 5:30 PM EST
They don’t want to give up picks.
Dec 18, 2014, 4:45 PM EST
Spurs star made same clutch shot a decade ago against Lakers
Dec 18, 2014, 4:05 PM EST
Down goes Rocky, down goes Rocky
Dec 18, 2014, 3:40 PM EST
Trail Blazers guard just waiting to check into game, when his personal space gets violated
Dec 18, 2014, 3:09 PM EST
The Warriors are +15.8 per 100 when he is on the court. They will miss him.
Dec 18, 2014, 3:03 PM EST
Celtics forward shows up Magic
Dec 18, 2014, 2:28 PM EST
Updated with Lakers’ reported offer
Dec 18, 2014, 1:36 PM EST
Trade talks for Celtics point guard heating up
Dec 18, 2014, 12:55 PM EST
Where does this rank among LeBron’s most-lopsided losses?
Dec 18, 2014, 12:22 PM EST
It would be very difficult for the Clippers to find a deal Minnesota would like.
- Dallas moves into title contender status with addition of Rajon Rondo 3
- Kevin Durant turns ankle, leaves game not to return; X-rays negative. 0
- Report: Celtics ‘pretty pleased’ with return they got in trade for Rajon Rondo 26
- PBT Extra: Jabari Parker’s injury, what does it mean for Bucks, Rookie of Year race? 2
- Reports: Celtics agree to trade Rajon Rondo to Dallas Mavericks 35
- Andrew Bogut undergoes PRP therapy on knee, out indefinitely 9
- Report: Mavericks trading for Rajon Rondo could happen ‘sooner rather than later’ 10
- Carmelo Anthony introduces his latest signature shoe, the Jordan Melo M11 9