Jan 27, 2014, 8:44 PM EDT
The sleeved jerseys the NBA rolled out last season and has expanded the use of this year have gotten a mixed reaction from players and fans alike.
The vote that counts, however, is the one made with dollars spent on them by the fans, and that’s why we saw all 10 teams that played on Christmas Day wearing them, and it’s why the decision was made to go with the sleeves for the All-Star game in New Orleans this season.
The league is a business, but it isn’t one that will sacrifice on-court product for a short-term money grab. So, if over time a majority of players express their unhappiness with the sleeves, the NBA might listen.
“We don’t have any intention to do anything that is going to compromise the play on the court or that the players are against doing,” Sal LaRocca, the NBA’s executive vice president of global merchandising said. …
In any case, LaRocca said plans for next year’s Christmas Day uniforms and the 2015 All-Star Game already are being discussed. If the All-Stars make it clear they don’t like the look or feel of this year’s uniforms, the league will respond accordingly.
“If the feedback is that the players don’t want to wear them, we won’t,” LaRocca said. “We are 50-50 partners with the players in everything we do.”
Here’s the thing: The players are making just as much money as the league is off of these and all other jersey sales. It’s a 50-50 revenue split in this area, so despite certain players expressing their unhappiness with (or blaming substandard shooting performances on) the sleeves, if fans continue to buy them in volumes that exceed expectations, the jerseys and their sleeves are likely to be here to stay.
Aug 27, 2014, 7:22 PM EDT
Waiters on the possibility of playing with Love, LeBron James and Kyrie Irving: ‘I’ve got to destroy my opponent’
Aug 27, 2014, 6:30 PM EDT
Dallas owner goes out of his way to compare his rival Daryl Morey’s
Aug 27, 2014, 5:44 PM EDT
Miami is now taking Knicks rejects
Aug 27, 2014, 5:00 PM EDT
Former No. 2 remains unsigned after disappointing season with Heat
Aug 27, 2014, 4:22 PM EDT
New contract with Clippers makes Rivers the NBA’s highest-paid coach
Aug 27, 2014, 3:41 PM EDT
Kulagin, 22, went undrafted and is now an unrestricted free agent
Aug 27, 2014, 3:00 PM EDT
Williams went 0-9, and stopped shooting.
Aug 27, 2014, 2:22 PM EDT
Go back to July 1 and consider the possibility of LeBron James and Kevin Love playing for Cleveland this season
Aug 27, 2014, 1:44 PM EDT
Embiid may have jumped the gun.
Aug 27, 2014, 1:02 PM EDT
Minnesota’s owner tried to point out some of Love’s flaws once the deal was done.
Aug 27, 2014, 12:21 PM EDT
Clippers owner Steve Ballmer calls keeping Rivers ‘one of my top priorities’
Aug 27, 2014, 11:46 AM EDT
Donald Sterling will try to embarrass the league going forward, but he will not ever own the Clippers again.
Aug 27, 2014, 11:09 AM EDT
Goes against public perception.
Aug 27, 2014, 10:31 AM EDT
Shumpert and other Knicks will love an offense with player and ball movement… if ‘Melo shares the rock.
Aug 27, 2014, 9:51 AM EDT
Sixers value a pick in next year’s draft more than they do Bennett at this time.
Aug 27, 2014, 9:22 AM EDT
Clippers could sign Chris Douglas-Roberts, Ekpe Udoh with freed cap space
Charlotte offers to spend $33.5 million to upgrade Hornets’ arena. Is that enough to get an All-Star Game?
Aug 27, 2014, 8:44 AM EDT
Reportedly 10 teams made bids so this helps
Aug 27, 2014, 8:00 AM EDT
Davis had 18 points, nine rebounds, five blocks and three steals in 20 minutes of work.
Aug 27, 2014, 12:25 AM EDT
The point guards made this blowout more fun to watch.
Aug 26, 2014, 11:30 PM EDT
I don’t see what could possibly go wrong here.
- Cavaliers sold Kyrie Irving on contract extension with LeBron James-Kevin Love plan 23
- Kevin Love says Timberwolves owner should focus on his own team following trade to Cavaliers 30
- Iman Shumpert excited to play in triangle offense because he won’t just have to stand in the corner 6
- Timberwolves owner: Kevin Love might regret trade because he’ll be third banana with Cavaliers 48
- Anthony Davis and Kenneth Faried lead Team USA in final World Cup tune-up 20
- Thunder trade Hasheem Thabeet to 76ers 37
- From late-arriving to a LeBron James favorite, Kevin Love comes full circle 17
- Clippers trade Jared Dudley and first rounder to Bucks for Carlos Delfino and Miroslav Raduljica 23