Jan 27, 2014, 8:44 PM EDT
The sleeved jerseys the NBA rolled out last season and has expanded the use of this year have gotten a mixed reaction from players and fans alike.
The vote that counts, however, is the one made with dollars spent on them by the fans, and that’s why we saw all 10 teams that played on Christmas Day wearing them, and it’s why the decision was made to go with the sleeves for the All-Star game in New Orleans this season.
The league is a business, but it isn’t one that will sacrifice on-court product for a short-term money grab. So, if over time a majority of players express their unhappiness with the sleeves, the NBA might listen.
“We don’t have any intention to do anything that is going to compromise the play on the court or that the players are against doing,” Sal LaRocca, the NBA’s executive vice president of global merchandising said. …
In any case, LaRocca said plans for next year’s Christmas Day uniforms and the 2015 All-Star Game already are being discussed. If the All-Stars make it clear they don’t like the look or feel of this year’s uniforms, the league will respond accordingly.
“If the feedback is that the players don’t want to wear them, we won’t,” LaRocca said. “We are 50-50 partners with the players in everything we do.”
Here’s the thing: The players are making just as much money as the league is off of these and all other jersey sales. It’s a 50-50 revenue split in this area, so despite certain players expressing their unhappiness with (or blaming substandard shooting performances on) the sleeves, if fans continue to buy them in volumes that exceed expectations, the jerseys and their sleeves are likely to be here to stay.
Jul 23, 2014, 9:16 AM EDT
Pacers center needs confidence more than a skyhook
Jul 23, 2014, 8:45 AM EDT
Russ Smith had a nice Summer League.
Jul 23, 2014, 8:00 AM EDT
Dallas, seeking third point guard, has already met with Mo Williams
Jul 23, 2014, 1:00 AM EDT
As Cavaliers position themselves for Kevin Love trade, now was the time to sign No. 33 pick
Jul 23, 2014, 12:00 AM EDT
Bzdelik, who most recently coached Wake Forest, previously served as Nuggets head coach
Jul 22, 2014, 11:20 PM EDT
Bieber wearing a Nets hat, so you know what that means…
Jul 22, 2014, 10:20 PM EDT
Donald’s lawyer says ruling might not come for years
Jul 22, 2014, 9:20 PM EDT
Devin Harris 2.0?
Jul 22, 2014, 8:20 PM EDT
Brooklyn reaches regular-season roster limit of 15 players
Jul 22, 2014, 7:22 PM EDT
Utah reportedly trades John Lucas III, Malcolm Thomas and Erik Murphy to Cleveland for Carrick Felix, second-round pick and $1 million
Jul 22, 2014, 6:53 PM EDT
Sterling will be removed as Clippers owner one way or another because he is toxic to the organization right now.
Jul 22, 2014, 6:02 PM EDT
He’s going to get some of Paul Pierce’s minutes.
Jul 22, 2014, 5:11 PM EDT
Adam Silver does the classy thing. Again.
Jul 22, 2014, 4:20 PM EDT
Evan Turner is now a reclamation project — if he wants to get paid he has to become more efficient.
Jul 22, 2014, 3:38 PM EDT
It means the Timberwolves want to send Kevin Martin out in the Love deal, Cavs trying to make that happen.
Jul 22, 2014, 2:46 PM EDT
Once signed, he can’t be traded for 30 days … to the Timberwolves, for example.
Jul 22, 2014, 2:04 PM EDT
Taj Gibson and Jimmy Butler would reportedly be sent to Minnesota.
Jul 22, 2014, 1:42 PM EDT
Blake Griffin, James Harden, Kawhi Leonard and Damian Liillard among players who would face fines if they participated in a planned exhibition in Manila.
High school standout Emmanuel Mudiay skips college for China payday. You’ll see more of this if age limit goes up.
Jul 22, 2014, 1:01 PM EDT
If the age limit jumps to 20 more players will choose getting paid over college.
Jul 22, 2014, 12:27 PM EDT
Wizards take a more subtle approach than some of the others we’ve seen.
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