Skip to content

NBA VP says if players ultimately don’t want to wear sleeved jerseys, league will listen

Jan 27, 2014, 8:44 PM EDT

adidas NBA All-Star Jersey EAST Detail 2 Clipped

The sleeved jerseys the NBA rolled out last season and has expanded the use of this year have gotten a mixed reaction from players and fans alike.

The vote that counts, however, is the one made with dollars spent on them by the fans, and that’s why we saw all 10 teams that played on Christmas Day wearing them, and it’s why the decision was made to go with the sleeves for the All-Star game in New Orleans this season.

The league is a business, but it isn’t one that will sacrifice on-court product for a short-term money grab. So, if over time a majority of players express their unhappiness with the sleeves, the NBA might listen.

From Ric Bucher of Bleacher Report:

“We don’t have any intention to do anything that is going to compromise the play on the court or that the players are against doing,” Sal LaRocca, the NBA’s executive vice president of global merchandising said. …

In any case, LaRocca said plans for next year’s Christmas Day uniforms and the 2015 All-Star Game already are being discussed. If the All-Stars make it clear they don’t like the look or feel of this year’s uniforms, the league will respond accordingly.

“If the feedback is that the players don’t want to wear them, we won’t,” LaRocca said. “We are 50-50 partners with the players in everything we do.”

Here’s the thing: The players are making just as much money as the league is off of these and all other jersey sales. It’s a 50-50 revenue split in this area, so despite certain players expressing their unhappiness with (or blaming substandard shooting performances on) the sleeves, if fans continue to buy them in volumes that exceed expectations, the jerseys and their sleeves are likely to be here to stay.

Latest Posts
  1. Repot: Timberwolves re-sign Robbie Hummel to one-year contract

    Jul 21, 2014, 11:00 PM EDT

    Robbie Hummel, Stephen Graham Robbie Hummel, Stephen Graham

    Hummel gets second NBA deal after spending season in Spain

  2. Trey Burke also makes USA Select team

    Jul 21, 2014, 9:00 PM EDT

    Trey Burke, Tim Frazier Trey Burke, Tim Frazier

    Jazz point guard will help national team prepare for World Cup this summer

  3. Isaiah Thomas says he felt wanted in Phoenix, that’s why he signed there

    Jul 21, 2014, 6:54 PM EDT

    Sacramento Kings v Golden State Warriors Getty Images

    The Suns are going to be a League Pass favorite next season.

  4. Lakers great Michael Cooper diagnosed with cancer

    Jul 21, 2014, 6:22 PM EDT

    Los Angeles Lakers v Denver Nuggets Getty Images

    Cooper, who coaches WNBA’s Atlanta Dream, expected to make full recovery

  5. Reports: Boston Celtics finalizing deal for Evan Turner

    Jul 21, 2014, 5:29 PM EDT

    Los Angeles Lakers v Indiana Pacers Getty Images

    Celtics fans are asking “why?” Good question.

  6. Jan Vesely exits NBA historically quickly

    Jul 21, 2014, 4:00 PM EDT

    2011 NBA Draft 2011 NBA Draft

    Former No. 6 pick by the Wizards signs in Turkey

  7. Paul George says Pacers second-half collapse because they lost their hunger

    Jul 21, 2014, 3:30 PM EDT

    Miami Heat v Indiana Pacers - Game 5 Getty Images

    Of course, George thinks the Pacers can regain their form and be a threat next season in the East.

  8. Are Thunder skirting NBA protocol by sending first-round pick Josh Huestis to D-League?

    Jul 21, 2014, 12:30 PM EDT

    Josh Huestis Josh Huestis

    It sounds as if former Stanford forward might give up hundreds of thousands of dollars (nearly his entire salary)

  9. Larry Bird offers lame rationale for losing Lance Stephenson

    Jul 21, 2014, 11:05 AM EDT

    Larry Bird Larry Bird

    Stephenson took less money overall, more money per year to leave Pacers for Hornets

Featured video

Stephenson goes elsewhere for his future
Top 10 NBA Player Searches
  1. K. Love (4340)
  2. L. Stephenson (3563)
  3. L. James (3405)
  4. C. Boozer (3171)
  5. A. Wiggins (3085)
  1. R. Allen (3067)
  2. K. Bryant (2908)
  3. E. Bledsoe (2823)
  4. D. Rose (2687)
  5. D. Wade (2313)